Nintendo needs a hit in hurry the gaming company faces big losses amid a two-

year sales slump

presented byThucsaran Maksawat

Panchita Lertsombatsiti

NINTENDOBackground and information

•Founded by Fusajiro Yamauchi on September 23, 1889

•Founded as a cards company (1889-1956)

•Hanafuda cards or flowers cards

• Electronics era (since 1974)

• 1983, Nintendo Entertainment System (aka Famicom) launched

handheld consoles

118.69 million sold

81.51 million

handheld consoles

151.06 million sold32.96 million in first year 15.03 million sold in first year

Article summary•Nintendo announced that they have the biggest losses at $838 million and it was the worst year in making-games history.

•Consumers taste are changed into High-Definition graphic games. Playstation 3, XBOX 360 take the lead.

•Nintendo lose all-time holder games market share to iOS.

•Nintendo expect that “Wii U” will take the place back.

biggest competitors

handheld consoles

151.06 million sold32.96 million in first year

61.3 million sold

handheld consoles

151.06 million sold32.96 million in first year 180 million sold

more than 1,000,000,000 applications was downloaded

80% of downloaded are games

Comparison

15,000 baht 22,000 bahtPrice

Software 40-400 baht1,200 baht

Features Phone, iPod, Internet browser,

Gaming, Mail

Gaming

handheld game console market share

2006-2007

HANDHELD GAME CONSOLE MARKET SHARE

2008

HANDHELD GAME CONSOLE MARKET SHARE

2009

HANDHELD GAME CONSOLE MARKET SHARE

2011

6.2” touch screen controller

Video call

Play games while watching TV

wireless control between HDTV and Wii console

Share photo and video via wireless network

Do you think that can take Nintendo back on

top?