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PRESENTED BY:

SHAHNAWAZ KHAN (B33)

SWATI ARORA (B34)MANJEET SINGH (B37)

NIPUN BHARDWAJ (B38)

KOHINOOR AHMAD (B39)

ADISH JAIN (B40)

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INTRODUCTIONyAsda had its beginnings in 1920 with a group of dairy

farmers in Yorkshire Country in Northern England

looking for a means to sell their milk. After a series ofacquisitions and diversifications, which includedbakeries, meat processing plants, and nonfoodbusinesses, the company went public in 1949 under thename Associated Dairies Ltd.

y Swati.

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CHANGING IN STRATEGY OF ASDAy In 1981, John Fletcher (HBS MBA 1972) became Asda

Stores managing director. Believing Asda had hadfocused too much on sales to the detriment of profitmargins, he began initiatives to increase margins byreducing costs and offering more higher-priced valueadded products. The southern counties of England

were wealthier than the northern counties, and as one

Asda executive stated, It makes a difference when acustomer is walking into your store with 100 pound inher pocket instead of only 20 pound.

y Shahnawaz.

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THE SMART PRICE

LABEL

The Smart Price label wasoriginally a food only brand,however over the years it hasexpanded to cover almost

every product range in thestore, including clothing andfurnishings with the GSmartPrice products are almostalways the lowest price

option (known as OurLowest Price) in a productcategory in Asda stores.eorgeSmart Price brand.

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Visionofthe company:

Pure performance in retail

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MISSION OF ASDA

- The purpose of Asda is to make

goods and services more affordable foreveryone.

-To help stakeholders to understand why

the business exists.-To be Britain best value retailer exceeding

customer needs always.

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ASDA's valuesare:

1.Respect for the individual.

2.strive for excellence.

3. service to the customers.

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Nipun---The cause of damage and harm, they beganinitiatives to increase margins by reducing cost and

offering more higher priced value-added products.The southern countries of England were wealthier

than the northern countries and as one ASDAexclusive stated that it makes a difference when a

customer is walking into store with Rs 100 in herpocket instead of only Rs 20.

Others problems which are occurs that are largelyworking class population that are Asdas traditionalcustomer began abandoning the new higher priced

asda.

Nipun

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Research conducted at that time revealed some importantcustomer perceptions. Asda stores,particularly in the south,

were dull and tired compared to competitors.

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1. Asda should create a well retail development programwhere managers all of our existing estate as well as everyascept of our new store investment programme.

2. Contributes to economic growth with innovativedevelopment projects.

3. Regenrates sites in towns and cities.

4. They should have a flexible approach to developmentand aim yo design stores that compliment the areas in

which they are situated while fulfilling the expectation of

customers.