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ROLE OFMEDIA AND INFORMATION
TECHNOLOGYIN COMMUNICATION
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Tanaya Mengle
Poonam Rahate
Rohit Shinde Naresh Sirsulla
Niranjan Sonawane
Avadhut Yadav
- 72
- 88
- 100- 103
- 105
- 121
Group Members Roll No.
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CONTENTS
Introduction of media communication
Types of communication systems
y Visual Systems
y Audio Systems
y Video Systems
y Audio-Visual Systems
Choice of medium Introduction ofInformation Technology
E-Commerce
MIS
Internet Advantages and Disadvantages ofInternet
Email Etiquette
Teleconferencing
Advantages & Disadvantages of Mechanisation ofCommunication
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VIDEO
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INTRODUCTION OF MEDIA COMMUNICATION
Media is a single mean used to communicate any
data for any purpose.
In communication, media are the storage and
transmission channels used to store and deliverinformation.
Electronic Media has influenced people in
developing change in attitude towards different
situations.
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TYPES OFMEDIA
Visual System
Audio System
Video System
Audio-Visual System
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VISUAL SYSTEM
A Chinese proverb says: One picture is worth a
thousand words.
Visual communication system is the conveyance of
ideas and information in forms that can be read orlooked upon.
It is visible device that assists an instructor to
transmit facts to learner.
It is an aid to communication.
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BACKGROUND BAD
Loss ofInformation as it moves downward is often caused by
misinterpretation, lack of understanding and neglecting.
When messages pass upward through officials channels
The resulting gap in communication can be harmful to the
organization.
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BACKGROUND - GOOD
The computer is a versatile electronic instrument
which can combine various media functions.
Computer technology is the fastest growing field.
Accounting Software is already in use in many offices
so that account books do not have to be written
manually.
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COLOUR- BAD
This the most recent, the most powerful of allmedia. But it still has a limited audience.
The film is the most powerful medium ofcommunication.
Web sites on the internet enable you to publishinformation about your business.
Software programs are being written for almost allactivities in business.
Television is the most powerful medium ofcommunication.
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COLOUR- GOOD
Organizations set up special formal and informal
channels to encourage and ensure upward
movement of communication.
y Regular reporting systems
y Periodical review meetings
y Suggestion scheme
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GRAPHS - BAD
20.4
27.4
90
20.4
30.6
38.6
34.6
31.6
0
10
20
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50
60
70
80
90
100
January February March April
Blue Balls
Red Balls
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GRAPHS - GOOD
Items Sold in First Quarter of 2002
0
10
20
30
40
50
60
70
80
90
100
J y y M c
s
s
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TYPES OFVISUAL AIDS
Flannel Board
Film strips and slides Overhead projector (OHP)
Photographs
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Drawings
Graphs
MapsSigns and Symbols
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ADVANTAGES OFVISUAL AIDS
Quick communication
Understanding at a glance
Memorising effects
Dynamics
More Revealing and Appealing
Saving Time
Audience Participation
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DISADVANTAGES OFVISUAL AIDS
Message limitation
Preparation
Cost
Time
Approximation
Personal preference
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AUDIO SYSTEM
Audio means sound or Hearing.
A system of electronic equipment for recording or
reproducing sound.
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TYPES
Radio Tape-Recorder
CDs and DVDs
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VIDEO SYSTEMS
Video Communication Systems are the systems in
which data is prerecorded.
Examples: Video-tapes
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AUDIO-VISUAL SYSTEMS
Message is visible and also audible.
Examples:
Television
Cinema
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CHOICE OF MEDIUM
The type of audience you want to reach
The speed with which the message should be
conveyed
Need for confidentiality Need for accuracy
Need for reliability
Cost of the medium and relative importance
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CONTINUED
Availability of a medium
Feedback capacity of the medium
Formality of the medium must be suitable to content
of the message Intensity and complexity of the message
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ACTIVITY
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INFORMATION TECHNOLOGY(IT) IN COMMUNICATION
Due to IT channels, people from diverse cultures are able topersonally communicate and exchange valuable ideas.
Businesses are able to operate 24x7.
It can further be used not just for information processing but
also for communications and problem solving tasks as well.
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ROLE OFIT IN COMMUNICATION
Information Technology is:
Revolutionizing business and professional communication
systems.
Making the task of communication and exchange ofinformation easier.
Economically efficient.
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E-COMMERCE
Commerce that is transacted electronically, as over the
Internet.
Significance of words like B2B, B2C and C2C in e-commerce
communication
B2B or B-to-B
B2C or B-to-C
C2C or C-to-C
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MIS
Management Information Systems is the study of the use
of computers in business operations.
Provide Information to managers.
Enhance Communication among employees.
Helps to Achieve Strategic Objectives of the Organisation.
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INTERNET
Internet is a global system ofInterconnected
computer networks that use the Standard internet
Protocol Suite to Serve Billions of user Worldwide.
Subscribers are globally connected through its
world wide web (www).
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ADVANTAGES OFINTERNET
Communication
Collection ofInformation
News
Searching Jobs Advertisement
Online Results
Entertainment
Online Airlines and Railway Schedules
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DISADVANTAGES OFINTERNET
Viruses
Security Problems
Theft of Personal Information
Filtration ofInformation English language problems
Wastage of time
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BAD EMAIL
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E-MAIL ETIQUETTE
Never send an e-mail in ALLCAPS.
Send an e-mail when it needs to be sent.
If an important email is not read in a reasonable
amount of time, follow up with a phone call. Use an intelligent subject line
Never send an unexplained attachment to anyone.
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TELECONFERENCING
All direct communications between participants.
Is carried out via the public telephone system.
It electronically links geographically scattered people
who are participating at the same time.
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VIDEO
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ADVANTAGES OFTELECONFERENCING
Time is saved
Cost and energy are saved
Travel to distances to attend the conference is
avoided No monotony and fatigue
Conduct highly efficient meetings.
Cost of accommodation and other facilities are
avoided.
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ADVANTAGES OF MECHANISATION OF COMMUNICATION
Time saving
Saving labour cost
Labour savings
Speed Reduce monotony
Standardisation
Minimises fraud
Quick Reference
Accuracy
Other Merits
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DISADVANTAGES OF MECHANISATION OF
COMMUNICATION
Cost
Under Utilisation
Less Flexible
Need of Operators Expensive
Do not work without Intelligence
Replacement
Noise
Unemployment
Other Problems
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