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PROJECT REPORT

ON

A STUDY ON ONLINE TRADING AND STOCK BROKING

at

SHAREKHAN PVT. LTDSubmitted to

Maharishi Dayanand University, ROHTAK

In partial fulfillment of the requirement

For the degree of

Master of Business Administration (M.B.A)

(Session 2009-2011)

SUBMITTED BY:-

VIKRAMJEET SINGH

MBA 3rd SEMESTER

ROLL NO 2956

AMITY BUSINESS SCHOOL, MANESAR, GURGAON

(SESSION 2009-2011)


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INTRODUCTION

Online trading was initiated by NSE in Indiaand soon after the other exchanges alsofollowed it.

Online stock trading started in India inFebruary 2000.

There was a major in yr. 2000 when lots of

online trading companies came with a bangbut only few were survived because of lack ofcomputer knowledge and infrastructure.


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Cont.

ONLINE TRADING

On line trading involves investment activity

which takes place over the internet and it does notrequire physical inclusion of broker.

On line trading is a service offered on the internet

for purchase and sale of share. you will access a

stock broker sample size website through yourinternet enabled PC and place orders through the

brokers internet based trading engine .


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COMPANY PROFILE

Zuari Investments Limited Zuari Investments Limited (ZIL) , is a Public Limited Company

incorporated in 1995. It belongs to the K.K. BIRLA group ofIndustries having interests in Fertilizers, Shipping, Textiles, Sugar,Media, Capital Goods, Software and Power besides Finance. The

Company has its registered office at Zuari Nagar (Goa) and CorporateOffice at New Delhi.

ZIL has been promoted by Zuari Industries Ltd. &ChambalFertilizers and Chemicals Ltd; both widely held listed companies.

Zuari Industries Ltd Zuari Industries Ltd, initially incorporated as Zuari Agro Chemicals Ltd. in

1967, is part of the K.K. Birla Group. Started in partnership with the USSteel Corporation, the company set up a plant in Goa to manufacture ureaand complex fertilizer.


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OBJECTIVES OF THE STUDY

To determine the growth and development of online tradingin India and the future of online trading.

To study the awareness of clients towards online trading.

To understand the customer perception of online trading.

To understand the presence of major online traders in theIndian market and looking about the features provided bythem.

To know which broking house is popular among investors

To know the shortcoming of online trading

To know the factors which investors consider while tradingonline


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RESEARCH METHODOLOGY

RESEARCH DESIGN:

The research design adopted in thestudy is descriptive & exploratory.

TYPES OF DATA:

Primary Data :

The primary data is collected with the helpof questionnaires and direct interview of customers.

Seconda

ry Da

ta :

The secondary data and the extensiveliterature on selection procedure were collected fromjournals, articles, magazines and various websites.


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Cont.

DATA COLLECTION:

Data is collected through

Questionnaire Method has been used to collectthe primary data for analysis. Likert Scale

method has been used to analyse the factors

considered by various investors while trading.

Interview


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Cont.

SAMPLING PLAN:

Area of Sampling:

Gurgaon Sample Size:

The sample consists of 100respondent

Sampling Technique:I used Random sampling

for my study


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ANALYSIS & INTERPRETATION

1. Do you know about onlinetrading?

Yes No

87 13

Chart Title


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Do you own a computer?

Yes No

80 20

Chart Title


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Do you have an Internetconnection

Yes No

60 20


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Do you trade Online?

Yes No

40 20

Yes

67%

No

33%

Chart Title


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Through which Technology do you trade Online?

Web Based tech. Soft. Based

28 12

Web BasedTechnology

70%

Software

Base

30%

Chart Title


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Do you think online trading is easy and fast way oftrading?

Yes No

38 2

Yes

95%

No5%

Chart Title


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Which of the following companiesdo you preferred to Online Trading?

ICICI

Direct

Sharek

han

Indiab

ulls

Zuari

Invest

ment

Kotak

Securit

ies

Religa

re

Any

Other

11 8 7 3 5 3 3

ICICI Direct

27%

Sharekhan

20%

Indiabulls

17%

ZuariInvestment

7%

Kotak

Securities

13%

Religare

8%

Any Other

8%

Chart Title


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What factors do you considerwhile choosing a broking house?

Factors No of respondents

Charges 17

Past record 4

No of services provided 7

Availability 11

Market Share 1Charges

42%

Past

record

10%

No of services

provided

17%

Availability

28%

Market Share

3%

No of respondents


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What factors do you consider whenyou trade online?

Time

Saving

Convenie

nt

Instant

Transfer Security

Strongly

Agree 12 15 19 15

Agree 20 22 16 16

Neither A

Nor D 7 2 5 7

Disagree 1 1 0 2

Strongly

disagree 0 0 0 0

Total 40 40 40 40

0

5

10

15

20

25

30

35

40

45

Chart Title

Time Saving

Convenient

Instant Transfer

Security


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How will you describe your experience with on-linetrading till date?


Highly satisfied 7

Satisfied 20

Neutral 9

Dissatisfied 3

Highly dissatisfied 1

Highly

satisfied

17%

Satisfied

50%

Neutral

22%

Dissatisfied

8%

Highly

dissatisfied

3%

No of respondents


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Do you think that online trading has helped ingrowth and development of online stock market?

Yes No

40 0

Yes

100%

No

0%

Chart Title


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Do you think introduction of online trading has helped inattracting the new investors thus increasing the trading volumesof Stock Market?

Strongly

Agree Agree

Neither

Agree

Nor

Disagree

Disagree

Strongly

disagree

14 18 71 0


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Do you feel that the trading volume will increasein near future because of online trading?

Yes No

35 5

Yes

87%

No13%

Chart Title


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Now Technology is Diversified, Do you think M-

Trading (Mobile Trading) will prove to be a new

concept?

Yes No

38 2

Yes

95%

No5%

Chart Title


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What shortcomings do you feelin Indian On-line Trading?


Lack ofawareness of the

investors about on-line

trading

4

Shortage of domestic

technical expertise

3

Shortage Of Infra structure 23

Risk factor 11

Lack of

awareness of

the investors

about on-line

trading

10

%

Shortage of

domestic

technical

expertise

7%

Shortage Of

Infra

structure

56%

Risk factor

27%

Chart Title


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FINDINGS

1. The future of online trading is very bright, because of itsrapid growth & development and huge acceptance.

2. Most Investors surveyed are satisfied with online trading.

3. More investors consider online trading as a better

option, but because of lack of knowledge it is not widelyused.

4. Still there are many people who have not computer orinternet connection or they do not trade online.

5. Online trading option help companies for more clients

acquisition.6. Online trading in near future will become so popular that

everyone should start trading online by PCs or may bethrough mobiles.


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RECOMMENDATION

1. Company should more focus on the promotion of itsonline offering.

2. Company should find out its existing customer, who are

doing offline trades and make them aware about the easeand benefits of online trade, and trained them if required.

3. Company has to provide online trading software at theminimum or free charges.

4. Company should provide online a/c. to every customer

with trading & DMAT account.5. Company has to facilitate its online services with solid

research and advices which help the investors to do thevarious investments.


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CONCLUSION

The online trading is growing with a rapid pace with the rising

level of education among the customers. The other factors

being that the India Investor nowadays wants to deal himself

in trading rather than depending upon other middlemen. They

also consider the factors like time saving in doing the online

transaction, convenience etc. The mantra for success I the

current situation will be educating the customers about the

benefits of online trading and the amount of ROI that can be

generated through it. The total trading volume of brokeragecompanies has increased from USS1239.1 billion in 2004 to

USS1492.1 billion in 2005, and is expected to reach

USS6535.7 billion by 2015.

Date post:	10-Apr-2018
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