QUANTUM

CARSON NEVADAA

QUANTUM

GOALFor Nissan, Quantum was created as an environmentally-conscious subrand. This subbrand would not only be a fleet of green cars. Since Nissan recognizes that their users do not all want a new car, nor do we want to tell them that an old Nissan model is bad, a set of tools are to be created in order to coincide with the release of the Nissan Quan-tum. These tools are attempting to fix what is wrong with old habits and help any user be more environmentally-conscious.

COMPONENTS OF THE CAMPAIGN

A GPS system created to navigate around highly-trafficked areas through automatic traffic updates via a live feed. Users can reroute after being updated by the system.

1| QUANTUM REDUCE

A carpool app where users can find people in their area to carpool with, connect with other users of the app to set up schedules and carpools, message carpool-mates in case they are sick, taking off, or will be late, and with GPS technology, can alert users when the carpool is close

2| QUANTUM CONNECT

A dayplanner app, synced with Foursqaure, will allow users to add tasks they need to do, with where they need to/can accom-plish them at. This way they can find the most efficient route to take, and when users check into a location on Foursquare near one of the tasks, they will be reminded.

3| QUANTUM PLAN

Acting as the hub of the three other components. The microsite focuses on the benefits of each of the three components. The microsite also has a promo video that gives a brief explanation of the campaign.

4| MICROSITE

TARGET AUDIENCEThe environmentally conscious user. Current Nissan usersMid-to-high income levelTechnologically-savvy28-45SuburbsHas at least a 20 minute commute to work

MICROSITE

QUANTUM

SITE MAP

COMPONENTS OF THE MICROSITE

Intro page to the microsite. The user gets a feel for thecampaign if they watch the video.

1| HOME

This page focuses on the traffic-sensitive GPS: providing info and allowing the user to purchase. This page also serves the purpose of allowing the user to see a live stream of traffic in their area, and gives them the opportunity to find the most efficient route around the traffic.

2| REDUCE

Users can either sign in or sign up for this carpool communi-ty; through the traditional way, through Facebook or through Linkedin. Once logged in, the user can see their profile and edit the schedule, their locations, their name, or their photo. They can also see their carpool group and the schedule set up. From there they can also edit this schedule which will send reminders to the other people involved.

3| CONNECT

Users can either sign in or sign up for this dayplanner; through the traditional way, through Facebook or through Foursquare. Once logged in, the user can see their current tasks for the day and a map that shows the most efficient route to take. Users can upload new tasks and edit the current ones. They can also print out the map.

4| MICROSITE

MAIN NAV

• HOME• Video

• REDUCE• Purchase GPS• Traffic Feed

• Connect• Sign In Page

•Profile•Group

• Connect• Sign In Page

•Add Task•Today’s Tasks•Map

FOOTER NAV

• QUANTUM SITE• NISSAN CORP SITE

SITE OVERVIEWThe hub of the campaign, the microsite introduces usersto the three different components. The microsite is meant to more so act as a quick check up instead of an online version of the apps. The site also provides users with the opportunity to explore the benefits of the different components in a different way.

QUANTUM

HOME

PLANCONNECTREDUCE

GPS SYSTEMCURRENT

TRAFFIC FEED

TRAFFICALERTS

LOGIN orREGISTER

LOGIN orREGISTER

TODAY’STASKS

QUANTUM MICROSITEF L O W C H A R T

YOURCARPOOL

GROUP

SCHEDULE

PROFILE

ADD TASKS

PURCHASE

ALTERNATEROUTES

MAP

APPS

QUANTUM

COMPONENTS OF THE APP

User can look by their Linkedin contacts, Facebook friends, or search for people with similar destinations. From there they can look at the different people’s profiles and request to add to their carpool group.

1| SEARCH

A basic understanding of the person with name, profile picture, home and work destinatinations, and weekly schedule. User can customize from week to week and can also link it to their iCal.

2| PROFILE

The carpool group is the set of people the user is planning to carpool with. Members of the group can be all friends with each other or may not be linked with each other. Schedule is alter-able with pick up times and the driver. There is also a set of alerts and reminders if schedules change.

3| CARPOOL GROUP

CONNECTAPP OVERVIEWA carpool app where users can find people in their area to carpool with, connect with other users of the app to set up schedules and carpools, message carpool-mates in case they are sick, taking off, or will be late, and with GPS technology, can alert users when the carpool is close

QUANTUM CARPOOL APPF L O W C H A R T

LOGIN orREGISTER

FILL OUTINFO

PROFILE

SEARCHYOUR

CARPOOLGROUP

LIST OF USERS

OTHER USER’S

PROFILE

SCHEDULE DIRECTIONS

REQUESTTO CONNECT

SENT

ALERT

QUANTUM

COMPONENTS OF THE APP

User can look by their Linkedin contacts, Facebook friends, or search for people with similar destinations. From there they can look at the different people’s profiles and request to add to their carpool group.

1| SEARCH

A basic understanding of the person with name, profile picture, home and work destinatinations, and weekly schedule. User can customize from week to week and can also link it to their iCal.

2| PROFILE

The carpool group is the set of people the user is planning to carpool with. Members of the group can be all friends with each other or may not be linked with each other. Schedule is alter-able with pick up times and the driver. There is also a set of alerts and reminders if schedules change.

3| CARPOOL GROUP

PLANAPP OVERVIEWA carpool app where users can find people in their area to carpool with, connect with other users of the app to set up schedules and carpools, message carpool-mates in case they are sick, taking off, or will be late, and with GPS technology, can alert users when the carpool is close

QUANTUM DAYPLANNER APPF L O W C H A R T

LOGIN orREGISTER

YOUR TASKS

ADD TASKS