Nitecrest Gift and Loyalty Brochure

Gift Cards/Loyalty Cardswww.nitecrest.com

The World’s Leading Card Manufacturer

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Certified by VISA and MasterCard, holders of the ISO 27001 security stamp, Nitecrest are one of the world’s leading card manufacturers, producing over 5 million cards for the retail, banking and telecom sectors every day. Nitecrest exports to over 140 countries worldwide and operates a 120,000 sq ft secure facility in the UK where continued reinvestment has enabled continual growth since 1996. Nitecrest has become synonymous with the fastest lead-times and the highest service levels industry wide.

Nitecrest are proud winners of The Queen’s Award for International Trade 2005/2009.

SERVICES ASSOCIATIONEUROPEAN CALLING CARD

14001 9001Visa and MasterCard Certified

Gift and Loyalty Inside Composite.indd 1 04/08/2010 16:38

ContentsGift Cards 04

Overview 06

Open Loop Cards 08

Closed Loop Cards 09

Lenticular 10

Special Finishes 12

Carriers & Packaging 14

Point of Sale 16

Loyalty &MembershipCards 18

Loyalty Cards 20

Key Cards 22

Direct Mail & Fulfilment 24

Artwork & Design 26

ContactDetails... 28


Boots

Nectar

Body Shop

Marks & Spencers

Harrods

DebenhamsHMV

ArgosTopshopTopman

TescoDorothy PerkinsBHSRiver Island

WHSmith JJB Sports


Nitecrest have taken the mystery out of offering an electronic gift card to your customers. At Nitecrest we can supply you with a varied selection of plastic and board cards depending on where you want to position your cards in the market place. Years of experience and expertise ensures that we can provide you with everything to get you started from concept and design to processing and production.

Gift Cards



OverviewIn the UK market place, gift card programs are seeing

an increase across all retail sectors. Gift cards have a

multitude of benefits for retailers, and are a fantastic

way to further market your business to the consumer,

who, over the last couple of years has fully embraced

the concept of gift cards and year on year growth of

the market is set to continue.

Whether being targeted as a scheme in the promotional

or incentives market place, gift cards offer the consumer

a value added gift experience. This allows the recipient

to self select their purchase, quite often a preference

over receiving a product chosen for them.

Nitecrest are a supplier who are operating in the very heart

of this quickly developing and growing market place and

offer to our clients a full solution from concept through to

production of the finished item. The Nitecrest team is best

placed to offer you our experience and support to aid

your scheme to drive maximised sales by using designs,

materials and state of the art production techniques

which will make your product stand out from the crowd.

Please feel free to take advantage of our free consultancy

service on any new schemes you might have in the pipe

line or if you are looking for some new ideas to give

established schemes a new lease of life. Whatever your

requirement the Nitecrest team are happy to assist you.

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Gift Card


Specification...•Embossing

• Indent print

•Thermal print

•Drop on demand inkjet

• Carrier match and attach

•Scratch off panels

• Laminated PVC, HIP, PRTG,

Recycled PVC & PLA, PETG

•Environmentally friendly

materials available



Gift Card


Gift Card



• Indent and thermal print







materials available

•Contactless

Open LoopCardsOpen loop gift cards provide both the consumer

and the issuer with flexibility and choice. The

virtue of open loop gift cards is that they allow

the consumer choice of purchasing style and

also location of spend; they can be purchased

for example online and redeemed in high street

locations or shopping malls.

Depending on the retail model, the cards may be

magnetic stripe or EMV compliant.

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• Indent print

•Thermal print







materials available

Closed LoopCardsClosed loop gift cards can be used to drive

consumer loyalty and retention and allow wide

spread brand marketing for the respective retail

brand. Through the issuance of a closed loop card,

retailers can drive footfall and realise an increase

in overall consumer spending as well as increased

value of individual sales.

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LenticularCardsLenticular is the creation of an illusion of movement,

depth and perspective within flat printed images.

We achieve this illusion by manipulating flat images

with sophisticated software before printing directly

onto a sheet of material containing thousands of

lenses called lenticules. These lenticules deceive the

eye by allowing it to simultaneously view alternating

sections of multiple flat images. Consequently the

viewer of a lenticular image perceives movement,

depth and perspective, where there is none!

Discussing your concept with us before final artwork

is reached is a really good idea. One simple

change can transform a good lenticular project

into a masterpiece.

3D refers to a printed image that shows depth as the

viewing angle changes. In 3D, the picture’s elements

are positioned vertically on the lens in different

levels so that an illusion of depth and perspective

can be assigned to each of them.

A good flip, motion or zoom effect is made up of

images that flip back and forth or side to side as

you turn the lenticular piece.

Specification...•Lenticular

•3D animations

•Flip effect

•Motion effect

•Zoom effect

•Hot foil

•Reverse (non-lenticular)


Motion lenticular


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Adding a special finish over and above a standard

printed plastic card can significantly add value to

the cards perception as a product to the consumer

and therefore has the ability to drive sales of your

product over the competition.

Nitecrest offer a full range of special finishes from

state of the art printing techniques to specialist

in-line and off-line finishes such as those which we

have listed to the right hand side. Please note this is

an overview and not an exhaustive list.

The consumer is becoming more demanding

in their expectations from gift and loyalty cards;

no longer do they want a standard plastic card,

instead they are seeking out those which are

offering something special and look superior.

Nitecrest have many years experience of working

with retail and loyalty schemes to ensure the

products entering the market place are presented

in the best possible light; please feel free to take

advantage of our free consultancy service to see

what Nitecrest can offer to you.


•De-embossing

•Coloured and metallic

foiling

•Holographic foiling

•Pattern UV varnish

•Matt and gloss

lamination

•Pearlescent finishes

•Glitter finishes

•Metallic and mirror

boards

•Metallic and spot

printed colours

•Bespoke shapes

and profiles

•Magnetic tape –

hi-co and lo-co

•Lenticular flip and

3D images

Special Finishes



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Carriers &PackagingNitecrest is one of the worlds leading specialist

providers of gift cards and packaging. Our

expertise has earned us an enviable reputation

for excellence, and our year on year growth ably

demonstrates our stated commitment to supply top

quality, cost effective services to an increasingly

diverse client base.

Our unique services comprise of not only the ability

to produce standard gift cards and packaging

collectively, but also to produce the packaging

and gift cards as seperate entities if this is required.

Nitecrest’s team are best placed to offer you a

stylish and innovative carrier design.

Gift Card

NO VALUE UNTIL ACTIVATED AT TILL

£20 Gift Card

Gift Card


£20 Gift Card

Gift Card

Gift Card


£20

1. 2. 3.

4.3a. 5. 6.

Specification...1. M6

2. M6+

3. Retail card carrier

4. Secure pack

5. Retail sleeve

6. Retail gift box and

inner card carrier



Point of SaleNitecrest offers a complete product printing

solution. In addition to your cards, we can produce

associated promotional literature and point of sale

material, letterheads, envelopes, booklets, inserts

and mini inserts, posters and wobblers. Let one of

our dedicated sales team explain the benefits of

having your complete range of printed material

managed by one print supplier.

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Options...•Stylish and innovative

carrier design

•A fully secure display

pack solution

•High end two piece

folding pack

•POS carrier

•Complete

personalisation

1.

2.

3.



Nitecrest are experts in loyalty and membership card campaigns, with full in-house production solutions from printing the base cards through to encoding, embossing, thermal printing and inkjetting your products. Loyalty and membership cards are very much a core part of our day-to-day business, both our client base and production levels continue to grow each year as demand for our service steadily rises. Our extensive client base include, retail chains, automobile associations, manufacturers, health and insurance businesses, discount stores, airlines and car rental companies, as well as print management and transactional processor organisations.

Loyalty & Membership Cards



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Loyalty CardsLoyalty cards are manufactured to the ISO 760

micron laminated specification. Screen printing

for metallic colours and litho printing for special

colours and four colour work are available on all

of our presses.

The application of both hi-co and lo-co magnetic

tape is available. Signature panels and holograms

can be applied as well as smart chip integration to

the loyalty card.

These types of loyalty cards can be embossed

and thermal printed as well as indent printed. The

magnetic tape can be encoded or the smart card

chip can be encrypted.

To make best use of our production capabilities and

to ensure you get the right product for your project,

we recommend early discussions at concept stage

with the Nitecrest team.

Loyalty Card


Specification...•Loyalty chips

•Keytags

• Integrated card

and tags

•Magnetic stripe

encoding

•Embossing

• Indent print

•Thermal print


•Carrier match and

attach

•Carrier personalisation

•Laminated PVC, HIP,

PETG, Recycled PVC

and PLA (Corn)


Fuel Card


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Key Cards1. STANDARD KEY CARDS

•Key card for singular use

•760 micron

•Complete personalisation

2. CUSTOM KEY CARDS

•Bespoke size / design with complete

personalisation

3. DOUBLE KEY CARDS

•Card for multi dual use

•760 micron


4. KEY CARD WITH A4 LEAFLET

•Custom designed information and

martketing leaflet

5. KEY CARD OF ANY TYPE & DESCRIPTION


1. 2. 3. 4.

Double Key Card

Double Key Card

Double Key Card

The complete loyalty solutionThe complete loyalty solution

Standard Key Card

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Custom Key Card

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The complete loyalty solution

Specification...•Loyalty chips

•Keytags

• Integrated card and tags

•Magnetic stripe

encoding

•Embossing

• Indent print

•Thermal print



•Carrier personalisation

•Laminated PVC, HIP,

PETG, Recycled PVC

and PLA (Corn)



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Direct Mail &FulfilmentWe can number or address a multitude of mail items

from your database, even awkward items, such as

folded, cut out, heavy gauge, unusual finishes etc.

Ideal for postcard mailing, envelope addressing

and magazine personalisation, with machine speed

in excess of 20,000 units per hour.

A full hand work department ensures that non-

machine work can be handled securely in house.

Direct mail work is well within the companies

capabilities ensuring a customer solution for

every type of job.

Nitecrest can supply all the stationery that is

required to make your mailing complete. From

simple A4 letterheads and envelopes, to complex

full colour brochures and posters – Nitecrest

are best positioned to project manage this

successfully for our clients. Digitalised signatures

or specialised logos can be added to your

letterheads to create a more personalised feel

to your mailing. Laser printed stationery can be

printed either simplex or duplex.

Services...•No minimum quantities

•Data cleanse and

de-dup services

•Document and letter text

set up and Laser print

•High speed DOD inkjet

technology

•Jumbo machine fill up

to C4

•Large, in-house

fulfilment department

• In-line personalisation and

attaching capabilities

•Match/attach camera

verification technology

•Multiple station selective

inserting machines and

High speed glue

attaching

•Folding machines and

quality control

•Royal Mail standard,

mailsort and walksort

available



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Artwork &DesignWe offer a comprehensive range of artwork and

design services, whether your requirement is for

a one-off small project, to an integrated suite of

materials, in any design related discipline.

Submit your own design or simply ask the Nitecrest

artwork studio to create a customised design for you.

Plastic or board? Nitecrest will supply gift cards on

various substrates such as PVC, styrene HIP, PETG,

ISO credit card specification and paper board. The

thickness of the cards will be appropriate to your

given application...

...we will also attach your gift cards to a carrier or

create an integral hanging piece.



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ContactDetailsHead Office: Nitecrest Ltd

32 Marathon Place

Moss Side Industrial Estate

Leyland, Lancashire

PR26 7QN

Tel: +44 (0)1772 431888

Fax: +44 (0)1772 436888

Email: [email protected]

Web: www.nitecrest.com

Global Presence

Africa•America•Asia-Pacific•Europe•MiddleEast•SouthAsia


Gift Cards/Loyalty Cardswww.nitecrest.com


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Gift and Loyalty Covers Outside Composite For Show Only.pdf 1 15/06/2010 12:05

Date post:	13-Sep-2014
Category:	Retail
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