Date post: | 21-Feb-2017 |
Category: |
Business |
Upload: | ankur-kumar-srivastava |
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A CASE STUD
Y
BRAND HISTORY
What were the key steps in maintaining Nivea's leading position in the global facial market?
• Nivea applies the
principle of point of difference.• Nivea continuously
changes its core values with constant product innovation.• Nivea focuses heavily
on research and comes out with new products to cater the needs of the consumer.
Direct marketing• Periodic
emailing to more than one million user database.
Non Traditional Marketing
• Blue Santa Claus giving gifts on Christmas.• Nivea’s beach balls
EVENT MARKETING
WHAT IS NIVEAS’STRATEGY IN RESPECTING CULTURAL DIVERSITY WHILE PURSUING GLOBAL BRAND STRATEGY?
• Nivea adapts
marketing products locally for example Fairness Creams in South Asia.
DISCUSS NIVEAS’FUTURE...
.
WHAT SHOULD BEIERDORF DO NEXT WITH ITS PRODUCT LINE???
WHERE IS THE FUTURE GROWTH FOR THE BRAND???
NIVEACLOTHES
NIVEA SPA AND
SALOON
NIVEAFOOTWEA
R
NIVEA FASHION SHOWS
NIVEA SPORTS
NIVEA ACCESSORIE
S
SUMMARY
DISCLAIMER
Created by:-ANKUR KUMAR SRIVASTAVABIT SINDRI during a marketing internship.
Guided by:-Prof. Sameer MathurIIM Lucknow