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NJ Future Forum 2012 Communications Strategy Palanker

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Page 1: NJ Future Forum 2012 Communications Strategy Palanker

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Page 2: NJ Future Forum 2012 Communications Strategy Palanker

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Innovative, Full Service Real Estate Investment and development Firm with 35+ years Industry Experience

• Residential• Commercial• Cultural• Entertainment

• Marine Uses• Hotel• Hospitality• Mixed Use

Renaissance: Background & Experience

Page 3: NJ Future Forum 2012 Communications Strategy Palanker

Bristol, CTMaster Developer

Nashua, NHMaster Developer

Glen Cove, NYMaster Developer

Huntington Station, NYMaster Developer

Waterbury, CTMaster Developer

Hempstead, NYMaster Developer

Branded Leader in Comprehensive Downtown Redevelopment

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The Market Wants a New Product – Urban Suburbia• Transit oriented• Cultural venues • Artist lofts• Entertainment venues• Ethnic restaurants• Educational opportunities• Reduced Crime• Retail/Commercial• Vibrancy and Energy• A true sense of place

The Public Must Understand The Process and the Benefits

The Market Demands Downtown Living…

Page 5: NJ Future Forum 2012 Communications Strategy Palanker

We go nowhere without public support

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A Brief History of Entitlement Work…

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Traditional Approach: Us v. Them Confrontational, Lines Drawn in the Sand, The

Negotiation

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UURBAN NODES IN RBAN NODES IN SUBURBIASUBURBIA

12

UURBANRBANDENSITYDENSITY

HHEIGHTEIGHTQQUEENSIFICATIONUEENSIFICATION

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If You Don’t Manage the Conversation…

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It Will Manage You!

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Process Over Plan:

An Inclusive and

Constructive Approach

Page 16: NJ Future Forum 2012 Communications Strategy Palanker

Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals (within a Company / Corporation) to an undefined large group of people or community (the crowd) through an open call.

Crowdsourced Placemaking is the act of sourcing placemaking tasks traditionally performed by planners and real estate developers to a large group of community members (the crowd) through an open call.

Page 17: NJ Future Forum 2012 Communications Strategy Palanker

• First Of Its Kind Crowdsourced Placemaking Program

• Patent Pending • Transparent Process• Online Forum /

Community (ala Facebook)

• Online Voting Application (ala YouTube)

• In Person Meetings• 2000 Members Strong!

Crowdsourced Placemaking: Turning Apathy into Energy

Page 18: NJ Future Forum 2012 Communications Strategy Palanker

Pop Up Piazza Bristol, CT – 15,000+ !!!

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Bristol CT, October 11 2011: 7-0 Unanimous Vote

Celebrating Bristol’s Approval

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5-0 Unanimous Vote Approving Concept Plan$5 Million Committed to Sewer Infrastructure from NYS

Community Involvement = Community Support

Crowdsourced Placemaking in Hempstead, NY

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Traditional Media is Catching On…

Page 22: NJ Future Forum 2012 Communications Strategy Palanker

LESSONS LEARNED• Community Sentiment Necessitates Bringing in the

Silent Majority (not the Oligarchies)• The “Conversation” Will Happen So Engage the

Community• It is a Dialogue, Not Just Information• Be Earnest and Authentic• Social Media is a Tool – Need Fertile Soil &

Practitioner• Process Over Plan• At Root, We Are All Human, Social Beings

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