WALGREENS

D I GI T

A L MA R K E T I N

G ST R A T E G Y

Anna Burrows

TARGET AUDIENCE

New Parents / Parents with young kids

(35-45)

Young adults, just getting their first apartment of job (22-30)

BIG IDEA

SOCIAL MEDIA/ MOBILE APP

WEBSITE

ONLINE ADVERTISING

INBOUND MARKETING

TIMELINE/ MEASURING SUCCESS

EXPECTED GOALSPharmacy Dollars

Graduation

New Lease Months

School Starting

Cold and Flu Season

BUDGET

MONTHLY TOTAL

Search Engine Optimization $ 3,120

Pay Per Click $ 3,120

Social Media $ 1,480

Mobile $ 1,160

Inbound Marketing $ 1,000

Yearly Total: 118,560