PAYLESS SHOESOURCE MARKETING STRATEGY
By: Jasmine Winton
PAYLESS SHOESOURCE
COMPANY OVERVIEW
Challenges & Goals
You aren’t cool unless you buy thinks I wear.
Little do they know…
You can get a similar styled product
for sometimes 1/10th of the cost.
Let’s Integrate!
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Facebook. The ultimate social network.
• Share weekly/monthly deals
• Direct links to store website
• Reward customer interactivity
• Build a strong relationship with consumer and brand
Follow Me. Tweet, Tweet.
• Announcing weekly/monthly deals
happening in the store & on the website
• Twitter contests
• Be responsive to the consumers (followers)
• Creating links for the store’s website
• Promote certain fashion blogs
Blogs. Track the trends.
Show up. Check in.
SHOW UP.DO CHALLENGES.EARN REWARDS.
Google Adwords.
Site Traffic.
CLICK. CLICK. CLICK.
Metrics of success.
• Monitor site traffic
• Clicks with Google Adwords
• Analyzing customer feedback and interaction
Show me the money.
Budget and Timeline.
PEAK SEASONS• Back to school (August)• Cruise season (February)• Major season change
(Winter & Summer)
BUDGET DIVISIONS
Goggle Adword
Blogging
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