JAN JELINEK!CREATIVE DIRECTOR

ZARAGUZA !

@KALIMEVOLE

RICHARD GAŽO!BRAND MANAGER

HEINEKEN !

@GAZORICHARD

STYLE & DESIGN

STYLE & DESIGN

GREAT BRIEF

MAKE IT FUCKING

AWESOME

presents

USE BEST PRACTICES

OR BRAKE THEM ALL

DEMO

PROJECT PLAN IS YOUR ENEMY

USE EXPERIMENTAL TECHNOLOGIES

I DON’T CARE WHAT YOUR

MOTHER THINKS

DON’T LISTEN TO THE STATISTICS

BUT

YOU MUST BE CRAZY TO DO THAT

CONCLUSION

LEARN ALL BEST PRACTISES

BEFORE BRAKING THEM