Nmims Biz Quiz 2011

8/3/2019 Nmims Biz Quiz 2011

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NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

Q1. Which Hotel in Mumbai has a Premier "Shantaram" Suite

named after the author Gregory David Roberts's 936 pagetome ? Incidentally the Hotel stocks this book as well asSuketu Mehta's book Maximum City, in each of its rooms.


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Q2. Researcher Eric Fischer recently mapped and analyzed

millions of photos taken throughout the New York City, whichwere uploaded on flickr. He looked at their geo-taggedinformation & prepared a heat map.

What turned out to be the most photographed tourist spot ?


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Q3**. Shown here is a molecular structure of an off-patent

Organochlorine compound that was developed in the 1954 byFarbwerke Hoechst in Germany & having a molecular formulaC9H6Cl6O3S. How do we better know this chemical whosemarket in India is estimated to be a Rs 500 crore Industry.


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Q5. Identify the advertiser ?


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Q7*. X, who while in school was taught English by the noted

writer P.L.Despande, later started the Partha Institute ofPersonality Development to conduct correspondence course inpersonality development.Name this polyglot (X), whose appeal was once compared byPM Atal Bihari Vajpayee to that of Chacha Nehru & who wascalled upon by the Soviet Consulate officials to fact-check aspeech containing a sanskrit shloka during the PresidentMikhail Gorbachevs visit to India.


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Q8**. In July 2011, an IIT Bombay alumnus Mr Vasant

Mehar's entry was selected as a winner from the 201such entries, by a jury led by Dr. Naushad Forbes. Thecompetition was modeled to select an insignia like theone introduced by Japan in the year 1957.

What is being talked about ?


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Q9. _______ is the only place that people ride to work ina Rolls Royce to get advice from those who take the subway

Who made this pertinent observation ?


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Q10. A one-time marketing plan, involving the selling of this co-

branded Nokia 5310 XpressMusic handset, helped push thisshow format. Two Brazilian artists with varied styles : Fresnoand Chitozinho Xoror, recorded for this format in 2007 & 4songs from it was pre-loaded on this device.

Name this format which has since successfully crossed overto different Asian countries ?


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Q11. This 450 million dollar dual-structured sector agnosticfund was started in the year 2009, has the first word in itsname, coined by the Chennai based Spiritual Leader SriMuralidhara Swamigal.

The domestic portion of this fund is backed by Indian OverseasBank, Andhra Bank, LIC, PNB, SIDBI while the internationalportion is backed by Canadian Pension Board, Kuwaiti Govt'sPension fund and CDC.


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Q12*. Brand X, a part of the Gucci group, successfullydefended a trademark infringement suit bought against itby another brand Y, citing the following two instances ofprevious usage, in its defense. Identify Brands X & Y ?


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Q13. This firm commissioned 4 Science Fiction authors toproduce an online AnthologyThe Tomorrow Project, which was

curated by Mr Brian David Johnson, the firm's resident futurist.The purpose behind the exercise is directed towards helping theemployees imagine the future uses for the firm's technology & trydeveloping products assimilating the same. Identify this firm ?


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Q14. The family members of a firm that was incorporated in 1994

by Mr S.M.Jalan in Kolkata, have made a low key entry into theHindi Entertainment industry, by producing this small budgetHindi Movie. Name this Firm whose marketed products areendorsed by Shahrukh Khan and Katrina Kaif ?


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Q15. Which entity manufactures the following FMCG

Products, which is sold OTC at about 850 allied outletsacross India :* Kanti, Ojas, Somya Soaps* Dant Kanti Toothpaste* Tejas Beauty Cream


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Q16*. It is considered as one of hottest Tech startup with

funding from KPCB & Richard Branson and has LarrySumners & Vinod Khosla on its board.

Name this startup whose conference rooms are named after

a common landmark feature found in cities of Hanoi,Amsterdam, Cape Town, Budapest, Buffalo (New York),Shanghai, Krakw, Boston, Washington ?


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Q17. Which 77 year old family owned Fashion Brand, startedby two brothers Giovanni and Giacomo, has launched the'Nawab' collection, a bandhgala suit customized for the Indianmarket.

The Brand is also known for outfitting Gene Hackman in the

movie 'The Firm' & George Clooney in 'Michael Clayton'


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Q18**. What term involving the finding and implementation ofbest business practices takes it name from this type of

symbols made on permanent objects by the topographicalsurveyors ?The horizontal bar at the top of the arrow, indicates an exact

height above mean sea level, which the surveyor will then useto reference other measurements.


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Q19**. This eponymous German food firm was founded by a

chemist August ____ in 1891, when he developed a longlasting baking powder, later named 'Backin, at his pharmacy.

The firm acquired Delhi based Fun Foods in 2008 andcurrently sells over 50 packaged food products in Indiainvolving Continental & Western cuisine and lately into thecereal food category.

Name this firm whose logo represents an ordinary housewife,

towards which the firm's effort are directed ?


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Q20. Which 'Time Man of the Year' along with his colleagueGreg Hart has recently filed a patent for "a system and method

for protecting devices from impact damage. It envisages asafety monitoring system using gyroscope, infrared beam /radar or other sensors to determine in a split second if thedevice is at risk of damage from impact.It suggests the possibility of reorienting the device in the air, byexpelling gas embedded in one or more small airbags insidethe device.

NMIMS P Bi Q i 2011 ( P li )


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Q21. Wary of a negative association, this brand approachedthe Norwegian Police to prevent mass murderer Anders BehringBreivik from donning its wares during his court appearances.

Mr Brevik, a self confessed fan, named the title of his onlinemanifesto : 2083: A European Declaration of Independence

after one of this brand's earlier campaigns : ____ 2083

Name this brand who could easily do without such a die hardloyalist ?



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Q22. Using this picture, infer the 3 Lettered Stock Ticker symbolof Molson Coors.



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Q23*. X is the official provider of all the metal used toproduce the 4,700 gold, silver and bronze medals, to beawarded during the London 2012 Games.

It is also sponsoring the tiny Olympic team of Mongoliafor the London Olympics. Identify X, which gets it namefrom the color of a river flowing in south-west Spain ?



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Q24**. At this year's Toy Fair, Mattel unveiled three Fine ArtBarbies styled in honor of some of the world's greatestpaintings and their artists. If the first two are Da Vincis MonaLisa, Van Goghs Starry Night. Identify the third artist, whopainted this portrait of the wife of a Jewish sugar industrialist ?

NMIMS : Paragana Biz Quiz 2011 ( Prelims )


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Q25*. Identify the person who is providing the

commentary ?



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ANSWERS



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Q1. Which Hotel in Mumbai has a Premier "Shantaram" Suite

named after the author Gregory David Roberts's 936 pagetome ? Incidentally the Hotel stocks this book as well asSuketu Mehta's book Maximum City, in each of its rooms.



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Answer : Four Seasons Hotel



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Q2. Researcher Eric Fischer recently mapped and analyzedmillions of photos taken throughout the New York City, whichwere uploaded on flickr. He looked at their geo-taggedinformation & prepared a heat map.

What turned out to be the most photographed tourist spot ?



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Answer : The Apple Store on Fifth Avenue



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Q3**. Shown here is a molecular structure of an off-patentOrganochlorine compound that was developed in the 1954 byFarbwerke Hoechst in Germany & having a molecular formulaC9H6Cl6O3S. How do we better know this chemical whosemarket in India is estimated to be a Rs 500 crore Industry.



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Answer : Endosulfan



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Q4. Whose Vital Statistics released in 1990 on its 25th Birthday ?



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Answer : Poppin Fresh, the Pillsbury Doughboy



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Q5. Identify the advertiser ?



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g Q ( )

Answer : MAD Magazine



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g ( )

Q6. Which Indian company claims to be the first one

to have completed a half century in terms of celebrityendorsements ? Its first brand ambassador wasactress Rekha, wayback in the year 1974 and the50th one was Mahendra Singh Dhoni in 2011.



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g ( )

Answer : Emami



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g ( )

Q7*. X, who while in school was taught English by the noted

writer P.L.Despande, later started the Partha Institute ofPersonality Development to conduct correspondence course inpersonality development.Name this polyglot (X), whose appeal was once compared byPM Atal Bihari Vajpayee to that of Chacha Nehru & who wascalled upon by the Soviet Consulate officials to fact-check aspeech containing a sanskrit shloka during the PresidentMikhail Gorbachevs visit to India.



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Answer : Mr Anant Pai or Uncle Pai



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Q8**. In July 2011, an IIT Bombay alumnus Mr VasantMehar's entry was selected as a winner from the 201such entries, by a jury led by Dr. Naushad Forbes. Thecompetition was modeled to select an insignia like theone introduced by Japan in the year 1957.

What is being talked about ?



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Answer : The India Design Mark or the 'I-Mark'



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Q9. _______ is the only place that people ride to work ina Rolls Royce to get advice from those who take the subway

Who made this pertinent observation ?



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Answer : Warren Buffet on Wall Street



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Q10. A one-time marketing plan, involving the selling of this co-branded Nokia 5310 XpressMusic handset, helped push this

show format. Two Brazilian artists with varied styles : Fresnoand Chitozinho Xoror, recorded for this format in 2007 & 4songs from it was pre-loaded on this device.

Name this format which has since successfully crossed overto different Asian countries ?



47/77

Answer : Coke Studio @ MTV



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Q11. Which 450 million dollar dual-structured fund started in

the year 2009, has the first word in its name, coined by theChennai based Spiritual Leader Sri Muralidhara Swamigal.

The domestic portion of this fund is backed by Indian OverseasBank, Andhra Bank, LIC, PNB, SIDBI while the internationalportion is backed by Canadian Pension Board, Kuwaiti Govt'sPension fund and CDC.



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Answer : Multiples Alternate Asset Management startedin 2009 by Renuka Ramnath



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Q12*. Brand X, a part of the Gucci group, successfullydefended a trademark infringement suit bought against it

by another brand Y, citing the following two instances ofprevious usage, in its defense. Identify Brands X & Y ?



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Answer : YSL was sued by Christian Louboutin for allegedinfringement about its trademark on womens shoes with a red

outsole.

YSL fought back saying red shoes were worn by King Louis XIVin the 1600s and that the ruby red shoes carried Dorothy home

in the movie - The Wizard of Oz.



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Q13. This firm commissioned 4 Science Fiction authors toproduce an online AnthologyThe Tomorrow Project, which was

curated by Mr Brian David Johnson, the firm's resident futurist.The purpose behind the exercise is directed towards helping theemployees imagine the future uses for the firm's technology & trydeveloping products assimilating the same. Identify this firm ?



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Answer : Intel



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Q14. The family members of a firm that was incorporated in 1994by Mr S.M.Jalan in Kolkata, have made a low key entry into the

Hindi Entertainment industry, by producing this small budgetHindi Movie. Name this Firm whose marketed products areendorsed by Shahrukh Khan and Katrina Kaif ?



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Answer : Linc Entertainment



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Q15. Which entity manufactures the following FMCG

Products, which is sold OTC at about 850 allied outletsacross India :* Kanti, Ojas, Somya Soaps* Dant Kanti Toothpaste

* Tejas Beauty Cream



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Answer : Patanjali Ayurved Ltd



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Q16*. It is considered as one of hottest Tech startup with

funding from KPCB & Richard Branson and has LarrySumners & Vinod Khosla on its board.

Name this startup whose conference rooms are named aftera common landmark feature found in cities of Hanoi,Amsterdam, Cape Town, Budapest, Buffalo (New York),Shanghai, Krakw, Boston, Washington ?



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Answer : Square, co-founded by Jack Dorsey

[ The conference Rooms are named after Public Square of different cities : People'sSquare(Shanghai), Ba Dinh Square(Hanoi), Lafayette Square( Buffalo,New York),Main Market Square(Krakw), Dam Square(Amsterdam), Freedom Square (Boston),Greenmarket Square(Cape Town) ]


Q17 Which 77 year old family owned Fashion Brand started


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Q17. Which 77 year old family owned Fashion Brand, startedby two brothers Giovanni and Giacomo, has launched the

'Nawab' collection, a bandhgala suit customized for the Indianmarket.

The Brand is also known for outfitting Gene Hackman in 'TheFirm' & George Clooney in the thriller 'Michael Clayton'



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Answer :


Q18** What term involving the finding and implementation of


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Q18 . What term involving the finding and implementation ofbest business practices takes it name from this type of

symbols made on permanent objects by the topographicalsurveyors ?The horizontal bar at the top of the arrow, indicates an exactheight above mean sea level, which the surveyor will then use

to reference other measurements.



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Answer : Benchmarking from Benchmark



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Q19**. This eponymous German food firm was founded by achemist August ____ in 1891, when he developed a long

lasting baking powder, later named 'Backin, at his pharmacy.

The firm acquired Delhi based Fun Foods in 2008 andcurrently sells over 50 packaged food products in India

involving Continental & Western cuisine and lately into thecereal food category.

Name this firm whose logo represents an ordinary housewife,towards which the firm's effort are directed ?



65/77

Answer : Dr Oetker


Q20 Which 'Time Man of the Year' along with his colleague


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Q20. Which Time Man of the Year along with his colleagueGreg Hart has recently filed a patent for "a system and method

for protecting devices from impact damage. It envisages asafety monitoring system using gyroscope, infrared beam /radar or other sensors to determine in a split second if thedevice is at risk of damage from impact.It suggests the possibility of reorienting the device in the air, byexpelling gas embedded in one or more small airbags insidethe device.



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Answer : Amazon founder & CEO - Jeff Bezos


Q21 Wary of a negative association this brand approached


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Q21. Wary of a negative association, this brand approachedthe Norwegian Police to prevent mass murderer Anders Behring

Breivik from donning its wares during his court appearances.

Mr Brevik, a self confessed fan, named the title of his onlinemanifesto : 2083: A European Declaration of Independenceafter one of this brand's earlier campaigns : ____ 2083

Name this brand who could easily do without such a die hardloyalist ?



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Answer : Lacoste


Q22. Using this picture, infer the 3 Lettered Stock Ticker symbol


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Q g p , yof Molson Coors.



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Answer : TAP



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Q23*. X is the official provider of all the metal used to

produce the 4,700 gold, silver and bronze medals, to beawarded during the London 2012 Games.

It is also sponsoring the tiny Olympic team of Mongolia

for the London Olympics. Identify X, which gets it namefrom the color of a river flowing in south-west Spain ?



73/77

Answer : Rio Tinto


Q24**. At this year's Toy Fair, Mattel unveiled three Fine Art


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Q t t s yea s oy a , atte u e ed t ee e tBarbies styled in honor of some of the world's greatest

paintings and their artists. If the first two are Da Vincis MonaLisa, Van Goghs Starry Night. Identify the third artist, whopainted this portrait of the wife of a Jewish sugar industrialist ?

NMIMS : Paragana Biz Quiz - 2011( Prelims )


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ANSWER : Gustav Klimt.

( He painted this portrait of Adele Bloch-Bauer in 1907 )


Q25* Id tif th h i idi th


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Q25*. Identify the person who is providing the

commentary ?



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Answer : Prasoon Joshi

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