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Introduction Lack of Motivation contributes to weight issues 2 Thirds Overweight Why do we consistently FAIL when trying to lose weight? Group 8 – Module 2 - Squared Online
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Introduction Lack of Motivation contributes to weight issues
2
Thirds Overweight
Why do we
consistently FAIL
when trying to lose
weight?
Group 8 – Module 2 - Squared Online
Introducing “No Gain No Pain”
Let`s start!
No Gain No Pain provides the necessary motivation to empower users to achieve their weight loss targets.
1
2
3
Why we need to be
negatively motivated
Who and how we will
negatively motivate users
How we will make
£20.4 million in 4 years
Market Opportunity What is happening in the weight loss market?
Women
spend £161
each time
they start a
diet
29 Million
Brits tried to
lose weight in
2013
Globally there
are over 1
billion
overweight
adults
Global weight
loss market
worth
£220 Billion
by 2017
83.3% prefer
“Do It Yourself”
weight loss
programs
61% Of the UK population
are
overweight
Competitors What is the alternative?
1 Gyms and Fitness Clubs Gyms that have typical membership fees of £30.00
per month and that do not address motivation
issues.
2 Personal Trainers typically costing £25 per session that is much
more expensive that No Gain No Pain
3 Weight Loss Groups Weightwatchers, Slimming World, offline weight
loss support groups
4 Traditional Diets traditional diets that offer no exercise plan or
motivation
Differentiation There are 2 main points of differentiation between No Gain No Pain and the alternatives that exist.
Cost
Effective
Motivation
Integrating with home devices
means your dedication can be
assessed.
You can give permission for the
app to lock your fridge or
deprive you of TV until you
have completed your exercise.
If users reach their targets
they receive their money
back therefore costing the
user less to reach their
target
Cost
Customer Segments Who Needs Negatively Motivated?
Primary Segment Males/ Females with short or long term
weight loss goals
Secondary Segment Corporate Partners looking to improve their
benefits package
Early Adopters Goal orientated slimmers
Relationship Management
Managing Customer Feedback
• 24/7 Customer Service Chat
• Bank representative dedicated to financial
Questions
• Social Monitoring for real time reaction
• Long term innovation
Coming to Life
KeyPartners How are we going to Negatively Motivate People
Gym Chains
Corporate
Digital Partners
Banks
Channels Search and Social
3.2 million UK Users
who are interested in weight loss.
16.5 million US Users
Who are interested in weight loss
25,000 monthly searches
for weight loss in the UK
100,000 monthly searches
For weight loss in the US
Content Strategy Managing Meaningful Relationships
With such an emotive subject and a motivated
community our content strategy will involve the
following items
Exercise and Diet Plans - Informational
Failure Stories – Negative Motivation
Success Stories – Positive Motivation
Users weight loss and diet pictures –
User Generated Content
Business
£50 Per Lb. Per Week
Revenue Model Your Tagline goes here
Standard
£30 Per Lb. Per Week
Minimum 12 week game
Total Bet placed = £360
Basic
£10 Per Lb. Per Week
Minimum 12 week game
Total Bet placed = £120
Average Failure Rate of 34%
IDEA
£40.80 Gross Profit per user
Average Failure Rate of 34%
£122.40 Gross Profit per user
Average Failure Rate of 34%
£204 Gross Profit per user
Minimum 12 week game
Total Bet placed = £600
£10 Users
RevenuePlan Scalability
Year 1
Year 2
Year 3
Year 4
£50 Users £30 Users Total Users Combined
Revenue
250
1000
10,000
100,000
125
500
5,000
50,000
5,000
50,000
125
500
500
2000
20,000
200,000
£51k
£204k
£2.04M
£20.4M
Cost Structure
Initial development costs
including escrow facility
Integration with connected home
and wearables
Marketing, PR and content
production
Group 8 – Module 2 Submission
