Andrew Bredenkamp Steve Rotter
PerspectivesProblemsPaths
1 2 3
1 in 10 1 in 4 1
#1 We’re looking at this the wrong way
#2 We’re toofocused on the process
#3 We’re not doing the math right
What’s an acceptable opt-out rate?
2%twicePer month
100,000
61,578
#2 Your Style Guide
31% Yes, we consistently followour style guide
69% we’re not consistent
#3 Consider Technology Options
360Content Analysis
0
When is Enough…Enough?