No Voter to be left behind - ceorajasthan.nic.in Project Document (2016... · SWOT 6 4. Goals 8 5....

Nirvachan Sadan, Ashoka Road, New Delhiwww.eci.nic.in, www.ecisveep.nic.in

No Voter to be left behind

SVEEP III Project Plan

2016-2020

SV

EE

P III P

roject P

lan - 2016 - 2020

SVEEP III Project Plan No Voter to be left behind

i


ii


iii


iv

ForewordSystematic Voters Education and Electoral Participation (SVEEP) has evolved into the flagship programme of the Election Commission of India. Since its inception in late 2009, SVEEP in Phase I covered 17 General Elections to State Assemblies and three revisions of the Electoral Roll, in its Phase-II, SVEEP focussed on Lok Sabha Election 2014 and the Assembly Elections to 15 States and Union Territories besides two revision of Electoral Roll.

The Commission directed that the next phase of the SVEEP programme should reflect the learnings of the past six years of Indian experience and also include, after due study, best practices from across the globe and a Project document be brought out clearly formulating SVEEP-III. This document attempts to draw the road map for the next five years of SVEEP-III.

Getting to the highest ever turnout in Lok Sabha general election 2014 at 66.4% was a big achievement, but it still meant that there were over 33% voters who chose not to vote or could not vote, which stands at around 28 crore. In addition there were eligible citizens who were not enrolled which besides others include 50% in the newly eligible youth (18-19yr old) category. These remain the major challenge for SVEEP-III. Another major task now is to ensure inclusion of vulnerable groups like Persons with disabilities, Third Gender and other similarly placed groups. The gaps areas like Service Voters, NRI registration, and migrant voters need focussed ECI interventions. Qualitative aspect of voting also needs vigorous efforts.

Study of international best practices show that in many countries, electoral literacy has been mainstreamed in school curriculum and extra-curriculum. EMBs provide resources on Voter education to Teachers, Students and Organisations. Other good practices from across the globe were also looked into to understand how voter education is carried out and what can be adopted for the Indian scenario.

Success stories from within the country serve as case studies for replication in other states. Outstanding contribution from CSOs and Media Houses, who were awarded for their contributions in the field of voter awareness, gave further insight as to how partnership with various Organizations can help in strengthening the programme and take it to nooks and corners of the country. Recommendations from consultations with various Ministries, Stakeholders and CSOs helped in further chalking out components in SVEEP-III that can capitalize on the existing network and human resource of the Departments besides the niche expertise and outreach of the CSOs. Partnership with print, radio, electronic and internet media can contribute a lot in reaching out to people or carrying out the programmes of voter education.

Based on all these inputs the components of SVEEP-III have been chalked out in this project document. CEOs gave their inputs to the draft that has been incorporate in the final document. Guidance of the CEC and ECs has been quite valuable in preparation of this document. The Project has been approved by Commission and separate orders on various aspects shall be issued.

I am confident that this document will serve as a reference and handbook for officials of SVEEP division in ECI, and all the Chief Electoral Officers and District Election Officers.

Umesh Sinha Deputy Election Commissioner


v

SVEEP III Project Plan 2016-2020Contents

1. SVEEP Mission 1

2. Background 1

2.1. SVEEP Strategy So Far 2

2.2. SVEEP Achievements 2

3. SWOT 6

4. Goals 8

5. Objectives 8

6. Timeline 8

7. Key Performance Indicators (KPIs)/ Deliverables 9

7.1. Voter Registration and Turn out Measurements 9

7.2. Measurement for Institutional strengthening 9

7.3. Who could become our ambassadors? 9

7.4. Other Measurements 10

8. Evolution 10

9. Target Groups and Specific Methodology to Reach Them 12

9.1 Women 12

9.1.1 Action Points: 12

9.2 Youth 13

9.2.1 Action points: 14

9.3 Persons with Disabilities (PwDs) 14


9.4 Service Voters 16


9.5 Migrants 17


9.6 NRI voters 18


9.7 Other Marginalized groups 19


9.8 Senior Citizens 20

9.8.1 Action Points 20


vi

10 Common Interventions 21

10.1 Systematic Planning & Implementation: Strengthen Institutional Mechanism 21


10.2 Sustained Interventions 22

10.3 Electoral Literacy in Curriculum 22


10.4 Ethical and Informed Voting 23

10.5 Facilitation 23

10.5.1 Action Points for Facilitation in Registration 23

10.5.2 Action Points for Facilitation in Voting 24

10.6 Citizen Engagement 24

11. Mass Communication 25

12. National Voters Day 26

13. Advocacy with Political Parties 27

14. Research & Study 27

15. Internal Communications Plan/Monitoring 27

16. Operational Plan 27

17. Risks and Risk Management Plan 28

18. Team/Key Resource Management plan 29

18.1. Existing Management Structure 29

18.2. Proposed Additions 30

19. Financial Projections 31

20. References 32

21. Annexure 33

Annexure A: Operational Plan 34

Annexure B: Urgent Case for Action 45

Annexure C : Table on Consultations 47

Annexure D : Enroling PwDs in Odisha : Cuttack Story a case study 48

Annexure E : Voter Education by the International Election Management Bodies 52

Annexure F: Elections Canada Democracy Week 54

Annexure G: Electoral Commission New Zealand Access 2020Disability Strategy 55

Annexure H: Case Study Youth Parliament 61

Annexure I : Standard National Questionnaire (Baseline) 64

Annexure J : Standard National Questionnaire (Endline) 75

Annexure K : Extract from TISS Report on KABBP Survey 86


vii

Executive Summary

The mission for the voter education programme of the Election Commission of India is to increase electoral participation, promote qualitative participation in terms of ethical and informed voting and provide continuous electoral and democracy education with the help of partners and stakeholders.

SVEEP (Systematic Voters Education and Electoral Participation) began with the introduction of planned IEC (Information, Education and Communication) interventions in the Jharkhand elections of end-2009. It was carried forward more systematically in subsequent elections. In 2014 Lok Sabha general election the highest ever voter turnout 2014 at 66.4 per cent was achieved. Gaps in registration and voter turnout in various population segments were also bridged to significant extent.

Free and fair elections are the life force of democracy. Credible elections at stipulated intervals have since enabled Indias peaceful transformative journey for inclusion and empowerment of the common citizen and in a manner that has inspired the world. The justification of election as a key anchor of democracy comes from the fact that it translates the idea of a peoples power to a physical reality; but that can effectively happen when people are able to exercise such power through informed participation.

The national SVEEP programme having already achieved increased electoral participation in its early years now aspires for complete and qualitative participation in the coming years and stay comprehensively and creatively engaged in the pursuit of this goal.

ECI conducted a series of Workshops/Focus Groups Discussions (FGD) with stakeholders including Civil Society Organizations, Academicians, Experts and Volunteers besides Government Departments in May, 2015 to finalize the action plan for SVEEP - III. The objective of the workshops/FGDs were to widely consult on subjects related to enhancing electoral participation by targeting specific segments for more inclusive voting.

SVEEP- III puts forward a goal to create a sustainable mechanism which carries out the work of voter education all over India, polling station by polling station, voter by voter over the next two decades, resulting in a population that is well informed on all aspects of electoral participation and motivated to participate in the process of elections and democratic governance.

The SVEEP - III project document lays down the SVEEP strategy for the next five years 2016-2020 based on which the annual action plan of the States/UTs and districts shall be chalked out. The key objectives are targeted intervention to meet gaps in participation from among various segments of population, sensitisation of election officials towards marginalised voter groups, ethical and informed voting, facilitating citizens and developing partnerships for wider and deeper outreach.


1

1. SVEEP Mission Increaseelectoralparticipationthroughvoterregistrationandturnout

Increasequalitativeparticipationintermsofethicalandinformedvoting

Providecontinuouselectoralanddemocracyeducation

2. Background SVEEP (Systematic Voters Education and Electoral Participation) began with the introduction ofplannedIEC(Information,EducationandCommunication)interventionsintheJharkhandelectionsofend-2009.Itwascarriedforwardmoresystematicallyinsubsequentelections.Sincetheintroductionof theprogramme,elections to theStateAssembliesof23States tookplacetillDecember2013.(Jharkhand2009;Bihar2010;TamilNadu,Kerala,Assam,WestBengal,Puducherry2011;UttarPradesh,Goa,Punjab,Uttarakhand,Manipur,HimachalPradesh,Gujarat2012;Tripura,Meghalaya,Nagaland,Karnataka,Delhi,Mizoram,MadhyaPradesh,Chhattisgarh,Rajasthan2013).

ThesecondphaseofSVEEP,SVEEP-II,wasrolledoutfrom2013,basedonthelearningsofPhase-I.Theprogrammehasevolvedwitheveryelection.Innovativepracticesthatboreresultsgotintegratedintheprogrammeaspolicydirective.BestpracticesweresharedwithStatesandUTsandimplementedintheLokSabhaelectionsthatwereheldin2014.


2

Preparation Formation of SVEEP Core Committees at State and

DistrictLevel Appointment of Nodal Officers at State and District

level Trainingandcapacitybuildingofofficers Situation Analysis throughKABBPsurveys for region

specificgapanalysis IdentifyinglowestturnoutPSandreasons AnalysingGenderGap Analysinggapsinregistration Analysinggapsinturnout Analysinggapsand reasons forurbanapathy/youth

disconnect Identifying groups and communities that have

recordedlowestparticipation

Planning PreparationofStateSVEEP

plans based on state levelgaps

Preparation of DistrictSVEEP plans based ondistrict and PS level gapsfor chalking out roadmapto address gaps inparticipation

Coordination meetingswithelectionstaffatState/District/PC/AC/blocklevel

Partnerships & Collaborations With Educational Institutions:

AppointmentofCampusAmbassadors WithGovt.Departments WithYouthOrganizationslikeNSS,NCC,

NYKS WithMediaHouses WithCSOs/NGOs WithCorporatesandPSUs Withrenownedindividuals:appointment

ofNational&StateIcons

Implementation TargetedInterventions specific to the identified target group

basedonPSlevelsituationanalysis Specifictobridgegendergap Specifictoovercomeyouthdisconnect Specifictofighturbanapathy Inclusion Targeted interventions for participation

of tribals and other excluded andmarginalisedgroups

SVEEPIIIevolvedfromthelearningsaccruedfrom2009-14.

2.1 SVEEP Strategy So Far

2.2 SVEEP Achievements

Indiahasseen15generalelectionseversincethefirstgeneralelectionin1951.Thegeneralelectiontoconstitutethe16thLokSabhaheldinApril-May2014sawthehighestvoterturnoutof66.4%


3

1. The Turnout for LS 2014 stands at a recordhighof 66.4%against 58.19% in 2009.Highestturnoutwasrecordedearlierin1984at64.01%.

2. ElectorateinLS2014was83.41crore(includingserviceelectors)asagainst71.69crorein2009

3. 55.38crorevoterscasttheirvoteinLS2014.41.73crorevoteswerecastinLS2009.Thiswasanincreaseofvotersby32.71%overvotersin2009.

4. Female turnout (amajorSVEEPobjective)standsat65.63% incurrentLSagainst55.82% in2009.(Maleturnoutat67.09%in2014and60.24%in2009)

5. Thegendergapnowstandsreducedat1.46percentagepointsagainstmorethan4percentagepointsin2009.

6. SomeoftheleadingstatesintermsofbridgingthegendergapwereBihar,Goa,UttarakhandandArunachalPradesh.

7. 16 States/UTs recorded historic turnoutwhile 33 among the 35 States/UTs recorded higherturnoutthanLS2009election.

8. 16States/UTsrecordedhigherwomenturnoutandamongthese,womenvoterssurpassedmenforthefirsttimeeverinanyLokSabhaelectionsinatleast9States/UTs.

9. Urbanturnout(amajorSVEEPobjective)recordedincreaseacrossthecountryovertheturnoutpercentagein2009withGoa,Vadodara,Ahmedabad,Ranchi,Raipur,Jaipur,LucknowandSouthDelhi


4


5


6

3. SWOTThis section captures the learning of SVEEP 1 and 2 and presents a SWOT analysis (Strengths,Weaknesses,OpportunitiesandThreats) whichlistsout:- StrengthsarecapabilitiesthatenableSVEEP/ECItoperformwellandmustbeleveraged. Weaknesses are characteristics that prevent SVEEP/ECI from performing well and must beaddressed. Opportunitiesaretrends,forces,eventsandideasthatSVEEP/ECIcancapitalizeontosucceed. ThreatsarepossibleeventsorforcesbeyondSVEEP/ECIcontrolthatECImusteitherplanforor

decidehowtodealwith.Analternativeapproachistodevelopanurgentcaseforaction1.AnUrgentCaseforActionisthefoundationfordoingsomethingnew,now.TheurgentcaseforactionispresentedintheAnnexureAandtheSWOTanalysisispresentedinTable1.

Table: SWOT for SVEEP

STRENGTH WEAKNESS OPPORTUNITIES THREATS1. SVEEP has infused new

energy in the work of electoral management

1. Despite meeting gaps in gender, youth and urban to a certain extent, chal-lenges remain in these areas.

1. SVEEP 3 presents an opportunity to have a lasting impact on the level of participation in Indian democracy

1. The greatest risk would be slipping back of the programme

2. NVD has made a place for itself in the national calendar of events

2. Certain marginalised section are still not prop-erly covered despite some successful initiatives in some district/ states e.g. PwDs, some tribal communities, migrants and many such smaller groups which might have not been reached to, due to their small numbers and cost-benefit ratio in reaching out to them.

2. Opportunity to system-atically now reach out to the marginalised groups like PwDs, older people and several groups

2. An outcry against work overload by people taken on for SVEEP work during election and non election time, fatigue may set in

3. SVEEP has created a new recognisable category of 18-19 yrs old, sustained engagement with this group every year infuses new blood in the electoral base and provides an engaged electoral base for several decades to come

3. SVEEP is personality driven so a change of personnel at ECI and states may likely reduce the priority given to it

3. SVEEP has created a new recognisable catego-ry of 18-19 years old, sustained engagement with this group every year provides an engaged electoral base for several decades

3. As the scale of work increases and election related work go on round the year, ECIs authority and ability to get things done may get diluted

4. SVEEP has given a new meaning to the of lakhs of people who are engaged in the election work by focussing on qualitative aspects of participation and not just technical and procedural issues

4. Expenditure on outreach and advertisements is high

4. SVEEP 3 presents an opportunity to push and inspire the political class to engage with people more particularly new voter segments

4. Those who consider SVEEP work as an over-load may try to offload the work to agencies and groups which are not up to the mark and thus sully the ECI brand


7

1AnnexureB:UrgentCaseforAction

5. SVEEP has unleashed a non legislative electoral reform, it provides an opportunity to create an informed voter base which can potentially de-mand for other system-atic electoral reforms on funding, internal party democracy etc

5. Variable performance- flashes of brilliance and commitment in some places, mechanical work in others

5. Some great partnerships can emerge

5. If the backend process of registration and cor-rections do not match the expectations raised through SVEEP - ECI run the risk of inviting criticism

6. SVEEPhastappedintowhatseemslikeapentupdesireandcreativitytoleadinseveralgovernmentofficerswhohaveinnovatedandcreatedmechanismstoreachouttospecifictargetgroups.

6. Asignificantgapremainsbetweenthepromiseofsmooth,easyandquickvoterregistrationandthedeliveryofthispromise

6. WiththesuccessandvisibilityofSVEEP,ECIcandemandmorefundsandensureModelPollingStationsandhighqualityITsupportedcitizenservices.

6. IfsomepoliticalactorsperceivethatsuchmobilisationofnewvotersisrockingtheirboattoomuchtheymayworkonmobilisingopinionagainstECIsefforts,curtailfundsforECIandcreateroadblocks

7. SVEEPhasopenedavenuesforECItohavedirectcontactwithpeople,thisprovidesanopportunitytogetdirectfeedbackoECIswork

7. Therewillmostlikelybeslippageingainsinvoterparticipationinothernontargetedgroupsandnewergapsmayemerge

7. Empowermentofpeoplethroughaccesstotherighttovote

7. IfspecificmediaorgroupdoesnotbenefitfromtheincreasedadvertisingexpenditureofECI,theymayalsolookforslipsinSVEEPandgivebadpress

8. SVEEPprovidesanopportunityparticularlyfordistrictlevelfunctionariestohavepublicpresence,besoughtinthelocalmediaandcreateanameforthemselves

8. DemandsmaybemadeforfundingbyECIforSVEEPeffortsatstatelevel

8. Tointroduceelectoralliteracyintocurriculaatschoolsandcollegesandmakevotereducationintegraltotheformaleducationsystem

8. Theremaybediminishingresultsonexhortationstovoteintheabsenceofrealengagementbypoliticianswiththevoters

9. IthasopenedupopportunitiesforoutsiderstoconnectwithECI

9. Partnershipsmayremaintransactionalorevendieout

9. OpportunitytoaddVEunderCSRasthecurrentdispositionamongGovernment,CorporateandpeopleisfavourabletowardsECI

9. Therecanbemorequeriesbygeneralpublicormotivatedgroupsonprocessofselection,procurement,awardsetc

10 AvailabilityofBMFatallPSagainstourclaims

10.ToSVEEPpoliticalparties,throughdirectandseparateengagementwiththem

11.UnevenavailabilityofModelpollingstations,primarilybecauseoflimitedresources


8

4. Goals MakeSVEEPamovementwithalifeofitsown,travellingvirally,impactingvotersacrossIndia

andreachinganinflectionpointwherethecoreSVEEPteamdoesnothavemuchtodo Createasustainable mechanismwhichcarriesouttheworkofvotereducationalloverIndia,

pollingstationbypollingstation,voterbyvoteroverthenexttwodecades

5. Objectives Creating Voter Awareness and encouraging Electoral ParticipationA. Systematic Planning & Implementation: Strengthen Administrative Backbone [Institutional

Mechanism]B. SystematicallytargetgapsinregistrationandvoterturnoutamongPwDs.[TargetedInterventions]C. SystematicallytargetpersistentgapsinregistrationandvoterturnoutamongWomenandother

MarginalisedGroups.[TargetedInterventions]D. SensitisationofelectionmachinerytoGenderIssuesandissuesrelatedtomarginalisedsegments

[Sensitisation]E. Systematically target gaps in registrationandvoter turnoutamongServiceVoters. [Targeted

Interventions]F. Continue targeting Youth and Urban citizens for registration and voter turnout [Sustaining

existinginterventions]G. SystematicallytargetthepersistentgapsinregistrationamongNRIs.[TargetedInterventions]H. Run campaign onmaking deliberate, informed and ethical choices during elections [Ethical

Voting]I. Maketheprocessofvoterregistration,modificationinrecordsandvotingreliable,responsive,

simpleandconvenient[FacilitationinRegistration]J. Extendingservicesaheadofandonpolldaytomakevotingeasyandaccessible[Facilitationat

pollingstations]

Continuous electoral and democracy educationK. Mainstreamingelectoralliteracyincurricula,trainingprogrammes,adultliteracyprogrammeandinformaleducationinitiatives.L. MakevotereducationcontentwidelyavailableincludingthroughpopularmediaM. Emergeasaninternationallearningandtrainingresourceondemocracy/votereducationN. ReviewandputoutmoreandmoreElectoralDatainPublicDomain

Building Partnership for wider engagementO. StrengthenexistingpartnershipsandengageCivilSocietywithelections

P. Recogniseandcelebratenewlyjoinedelectorsandlongtermpartners

6. TimelineFiveyears(2016-20)


9

7. Key Performance Indicators (KPIs)/ Deliverables 7.1 Voter Registration and Turn out Measurements Outcome 1 EP ratio on the electoral rolls to match the 18+ population as per census Outcome 2 Gender ratio on rolls to match the gender ratio as per census Outcome 3 Increase in registration of Service Personnel to cover approx 13 lakh by the

end of the project period Outcome 4 Increase in NRI registration from the present dismal level of around 0.1% to

atleast 10%. Outcome 5 Registration of PwDs in the Electoral Roll to match with the census data of

18+ PwDs of each state Outcome 6 To increase the percentage of enrolment in the newly eligible 18-19yr age

group from existing 50% to nearer 80% Outcome 7 Visible improvement in the enrolment of people from marginalised groups/

communities in electoral roll Outcome 8 - To target national turnout average of at least 75% in the next Parliamentary

elections Outcome 9 Increase in correct postal ballot votes Outcome 10 - Visible enhancement in the quality of electoral participation in terms of

informed, ethical and inducement free voting in tandem with supply side expenditure control measures

7.2 Measurement for Institutional strengtheningi. Numberofpartnersretainedandadded

ii. Numberofvisitorstothewebsite/knowledgeportal;Numberofcontributorstothesite

iii. Datasetsonelectorsmadepublic;Votereducationmaterialmadepubliclyavailable

iv. Votereducationcertificationcourseslaunchedanddelivered

v. Inclusionofelectoralliteracyintheschoolcurriculum/coandextracurriculum

vi. NumberofMastertrainers

vii. Resources/FundsRaised

7.3 Who could become our ambassadors? Citizenswhohaveagreatregistrationexperience CitizenswhoarepartofVAGs/BAGsand/orboothlevelvolunteers Trainers Peoplewhoattendourtrainingcourses Schoolchildren UndergraduatesandScholars CSOswhoenrichtheprogramme


10

SVEEP-I National ConsultationonVoter

Awareness StateAwarenessObservers National Awards for Best

ElectoralPractices National Voters Day

institutionalised (NVD) andcelebratedatallPollingStationareas

Partnership with statedepartments and publicbroadcaster

Nodalofficers forSVEEPaheadofelections

State and District SVEEP Plan;targeted interventions ongender gap, urban apathy andyouthdisconnect

Knowledge, Attitude, Belief &Practices (KABP) survey aheadofelectioninStates

SVEEP-II CampusAmbassadors Documentation for learnings and experience

sharing;NationalSVEEPdocument Developmentofkeytoolsandmaterialonelectoral

literacy with NLMA and separate edutainmentmaterial

ConsultationsonWomenandYouthparticipation CentralAwarenessObserversmechanismevolved National Awards includes Awards for Media and

CSOs NVDstrengthened;YouthVotersFestivalsaheadof

NVDbymanystates CollaborationwithprivateMediaandCSOsbesides

departmentsandpublicbroadcaster;Frameworkofengagementdeveloped

NodalOfficeratStateforalltimes Plans with targeted interventions for 10% lowest

turnout PS besides three major targets; Ethical& Informed voting included; Monitoring, andEvaluationaddedtoplans

Knowledge, Attitude, Belief, Behaviour & Practices(KABBP)SurveyonRegistrationinStates&UTs

CSRPartners Researchers;Dataanalysts Journalists Politicalactors Artists Sportspersons Governmentpartnerinstitutions Internalambassadorsi.e.ElectionOfficials

7.4 Other Measurements A. Numberoftrainings

B. InfrastructureAudit-Infrastructuralimprovementsatpollingstations

C. Consultation/workshopoutputs

8. Evolution


11

SVEEP-III

Social Media and other new media foroutreach

Mainstreaming electoral literacy in trainingprogrammesofgovernment

Electoral literacy in school and collegecurricula; Electoral literacy in structuredprogrammesofNYKS,NSS,NCC

Online knowledge platforms for sharinginformationandvotereducation

Research study on domestic migration andmarginalisedgroups

Campus Ambassadors strengthened, regularcapacitybuilding

Brochuresanddocuments;CaseStudiesandResearchStudies

Nationaleducationaltoolsfor8targetgroups;Trainingtoolsfor9targetgroups

Consultations with target groups,stakeholders,thinktanksetc

AwarenessObserverinselectedlowturnoutdistrictsonneedbasis

Awards to include EROs and BLOs; StateAwards

NVD with Republic Day Tableau; Onlinecompetitions for direct engagement; YouthVotersFestivalinallStates/UTs

CollaborationwithInstitutesandFederationsinadditiontoolderpartners

Nodal Officers at State and Distrct besidesandBoothlevelAwarenessGroupsformed

Plans with targeted interventionsonPwDs,Service Voters,NRIs and identifiedmarginalgroupsbesidesthethreemajortargetgroups

Second generation of KAP(Knowledge,Attitude, Practice) surveys incorporatingrecommendations from TISS and groundlearnings; Survey forServicePersonnel andNRIs


12

9. Target Groups and Specific Methodology to Reach ThemAtriangularapproachshouldbeadaptedinthisphaseofSVEEPcampaignstargetingthosewhoconductelections,thosewhocontestandthosewhovote,i.e.,electionpersonnel,politicalparties,andvoters,respectively.And,CSOscouldactasabridgetoreachthroughallthethreetargets.SVEEPcouldbuildupanalliancewithpeopleofcommoninterest.

Following are the target group for SVEEP III

VariousPopulation/ElectorSegments(alreadyregistered)

VariousPopulation/ElectorSegments(stillnotregistered-wheregapshavebeenidentifiedorwouldbeidentifiedinfuture)

FutureElectors(15to17Yearsofage)

Electedrepresentatives,Candidates,PoliticalActorsincludingaspirantsandPoliticalParties

MassMedia

Peoplewhoarepartofvoterregistrationandelectionmanagementsetup

CivilSocietyOrganisations(CSOs)

GovernmentMinistriesanddepartments

Some of the primary target groups covered in the document are:

i. Women

ii. Youth

iii. PersonswithDisabilities(PwDs)

iv. ServiceVoters

v. Migrants

vi NRIs

vii. OtherMarginalisedGroups

9.1 Women

Key Issues: Enhancedfocustobemadeoninclusionofdoublymarginalizedcategoriesofwomenlikemigrant,tribalwomen,reachingouttowomeninfar-flungandconflict-riddenareasespeciallythoseindifficultterrains.Theremaybeagenderbiasintheuseofcommunicationtechnology.Thisneedstobekeptinmindwhiledesigningcommunicationstrategies.Thereisneedtoenhancepoliticalandelectoralawarenessamongstwomen.Different facilitationstrategiesmaybe required forwomenduringregistrationandpolling.

9.1.1 Action Points:

a. GenderSensitizationofelectionofficialsincludingBLOandSecuritypersonneldeployedduringelections.GendersensitisationmaybethereforeincludedinthetrainingmodulefortheMasterTrainersatECIandStatelevel.


13

b. Designelectoral literacymaterialatnational levelalongwithatrainerskittobesharedwithCEOs;TranslationoftheliteracymaterialandtrainingofTrainers/FacilitatorsfromCSOs,SHGs,ASHA,AWW,VillagePreraksshallbedoneatCEOslevel

c. Produce awareness material on registration and voting at State level in form of booklets,pamphlets, posters, A/V promos and other formats for differentmedia and disseminate atsuitablepoints.

d. ExplorehowmorewomencanbemembersofBAGs.

e. Partnerwith theMinistry/Department ofWomen and Child Development to have electoraleducationinallitsoutreachinitiatives.

f. PartnerandcollaborationwithCSOsworkingwithwomen

g. IdentifySHGsandcooperativesworkingwithwomenforreachingouttothem.

h. UsetheexistinglocalAIRandDDprogrammesfocussedonwomentospreadelectoralawareness.

9.2 Youth

Key Issues: Migrants,schooldropoutsandworkforceinunorganizedsectors,bothinurbanandruralareas,donotoftenhavenecessarydocumentstoregisterasvoters.Asignificantyoungpopulationlivesinmediadarkplaceswherethepenetrationofeventraditionalmedialikeradioislow.Urbanapathyamongstyoutharisesfrominformationgapontheelectoralprocess,politicalrepresentatives,manifestoesofpoliticalpartiesandtheworkbeingundertakenbypoliticalrepresentativesintheirareas.TheCommissionalsohaslowvisibilityonsocialmediaplatformslikeTwitterandFacebook.


14

2AnnexureG:ElectoralCommissionNewZealandAccess2020DisabilityStrategy

While success in engaging educational institutions in SVEEP has given considerable benefits, thechallengenowistoreachouttoyouthoutsidetheeducationalinstitutions.

9.2.1 Action points:

a. DesignelectoralliteracymaterialtargetedatyouthatnationallevelalongwithatrainerskittobesharedwithCEOsfortranslation.

b. NSS, NCC and NYKS to mainstream electoral literacy in all of its training programmes; CEOs to collaborate in this outreach.

c. Collaboration with Ministry/Department of Labour to reach out to youth not covered under educational institutions.

d. Produce awareness material on registration and voting at State level in form of booklets, pamphlets, posters, A/V promos and other formats for different media and disseminate at suitable points.

e. Use the existing local AIR and DD programmes on Youth to spread electoral awareness.

f. Use social and digital media besides other possible platforms to connect to youth, e.g. whatsapp, other mobile apps, facebook, instagram, twitter, sms, email etc.

g. Collaborating with education institutions for making form 6 available with admission forms; Youth Voters Festival may be institutionalised

9.3 Persons with Disabilities (PwDs)

Key Issues:Thereisaneedtosensitizetheofficialsoftheelectoralmachineryregardingthespecialneedsofthepersonswithdisabilities.Pollingstationshavetobemadeaccessibletodisabledvoters.Howevermostimportantlypersonswithdisabilitieshavetobeidentifiedandincludedintheelectoralroll.PwDalsohavetobemotivatedtoturnouttovote.

SomespecialaccessibilityinitiativescanbeundertakenbyECItofacilitatepersonswithdisabilitiesasisbeingdoneinothercountries.2


15

9.3.1 Action points:

a. Useof3Dtactilesignageatpollingstations,useofBrailleandothernon-negotiableinterventionsasperexistingstandardsissuedbyMinistryofSocialJustice.RampsandtheirstandardizationtobeensuredatallpollingstationsandVRCs;PwDfriendlytoiletsandavailabilityofwheelchairalsoexplored

b. AdatabaseofPwDshas tobecollated forECI to identifyPwDvotersandprovide targetedinterventions.Someofthegovernmentinstitutions(Instituteofvisuallydisabled, instituteofmultipledisability)mayalreadybehavingthisdatabase.FurtherBLOscouldcollectinformationaboutPwDsinahouseandtypeofdisabilitywhilecarryingoutroutineH2Hsurveysthatwillhelppollingofficialstoprovidefacilitiestothemduringelections.TheBLOregisterwillhavetobemodifiedtocarrythisdata.

c. SpecialmodulestobedevelopedforPwDsinformofbrochures,audiomaterialetcwiththehelpofspecializedagenciesanddepartmentsalongwithatrainerskittobesharedwithCEOs;TranslationoftheliteracymaterialandtrainingofTrainers/FacilitatorsfromCSOs,VillagePreraksetcshallbedoneatCEOslevel

d. UndertheSarvaShikshaAbhiyan(SSA)specialdriveistakenuptoenrolPwDchildreninschools.PartnershipwithSSAtousethisdrivetoalsoundertakevotereducation.

e. ThereareSkilldevelopmentprogrammesforPwDbyM/OSocial JusticeandEmpowerment,votereducationcontentshouldbeincludedintheseprogrammes.

f. SomeCSOsregularlyconductvocationaltrainingforvisionandhearingimpairedpeople.Votereducationcontent forPwDsshouldbemadeavailable to theseCSOs tobe included in theirtrainings.

g. Asensitizationfilm/presentation/contenthastobepreparedandwidelyusedineverytrainingprogrammeofallelectionofficials.Asimilarfilm/contentshouldbepreparedforthesecuritypersonnelalso. Inthiscontentthereshouldbefocusondoublymarginalizedgroupssuchaswomenwithdisabilitiesordisabledwhoarebelowpovertyline.

h. Special Outreach on poll day:InitiativestakeninOdisha3,ReasiinJ&KandSitapurinUPsuchasHometoboothfacilityonpolldayforPwDsandmobileregistrationvans,shouldbeupscaledto all states. BMF and Model Polling station implementation with focus on facilitating thedifferentlyabledneedstobetakenup.

Following Partnerships need to be stitched:-

PartnershipwithMinistryof Social Justice tohaveelectoral education inall itsoutreachinitiatives.

HRDministryintheSarvaShikshaAbhiyan(SSA)missionsatdistrict,talukaandvillagelevelshaveBRPsorblockresourcepersonsandBRTsorblockresourcetrainers.TheseSSAofficialstarget parents of PwD children. ECImay utilise this support infrastructure at taluka andvillagelevelsbyworkingwithHRDministry.

3AnnexureD:EnrolingPwDsinOdisha


16

UNDPhasanetworkof300-400NGOsthroughARUNIM(amarketingfederationwhichworkinremoteareasformarketingofhandicraftproductsmadebyPwD).Thisnetworkcouldbeusedforspreadingvoterawareness.

PartnershipandcollaborationwithCSOsworkingwithPwDsmaybestrengthenedatECI,CEOandDEOlevel.

i. Poll Day SMS:SMSssentbyCEOsencouragingpeopleforethicalvotingwithdetailsofpollingstationshouldalsoincludeinformationonwhetherpollingstationisPwDfriendlyandaccessible.ThisinformationwillencouragePwDvoterstocomeoutandvote.

9.4 Service Voters

IthasbeenfoundinthepastthatthePostalBallotssenttoservicevotersarereturnedwithoutbeingdelivered-inlargenumbers.Hence,theawarenessrelatingtoproceduresavailableforregistrationofserviceelectorsneedstobegivenaspecialemphasis.Alsomeasuresareunderwaytomakepostalballotsreachtheservicevotersintime.Meanwhiletheproposalofonewaye-postalballotsisalreadyunderconsideration.ITapplicationsarebeingexploredtosimplifyregistrationprocessandupdatingdatabase.Registrationofspouseoffemaleservicepersonnelisnotallowedasaserviceelector.AnamendmentinthisregardwasproposedbyECIin2011,thiscanbetakenupagainandstronglyre-iterated.Simplificationofpostalballotsmaybelookedinto.


17

9.4.1 Action Points:

a. ShareawarenessbrochureforservicepersonnelinEnglish,HindiandRomanEnglishdetailingprocessofregistrationandvoting

b. Designeducationalmaterialatnational levelforServiceVoters(posters,A/V,jinglesetc)andtrainingkitsforFacilitators;

c. AdapttoregionallanguagesatCEOlevelwhereverrequired;TrainFacilitatorsfromamongtheServicePersonnel;RegularcoordinationwithNodalOfficersfromtheServices

d. ImpartTrainingtotheCantonmentofficialsontheroleofBLOandEROtoensuresmoothregistration.

e. Special camps and campaign for registration of Service Voters and education about postal ballots and proxy voting; Special campaign on AWWA Day (24th August) for wives of service personnel; Air Force day, Army Day functions could be used for SVEEP activities and the defence forces could be a part of NVD celebrations. The SVEEP messages should be conveyed through the armed forces-Clubs, mess, Army Schools, defence personnel wives welfare associations, canteens, VFCs at cantonment areas.

f. Tie up with local AIR and DD on their special broadcasts for Defence personnel to include electoral awareness component.

9.5 MigrantsMigration&ChangeofResidenceIndia isacountryonthemove,foreducation,formarriage, forwork, forbetterwork, forbetterqualityof life and soon.Moreoften thannot, this shiftentailsmovementfromonestatetoanotherorfromvillagetotownortowntometropolisorwithinthesameurbancentreforreasonsofhousing.Whilesome,likeagriculturallabourers,maymigrateforspecificseasons,theremaybemanywhomigrateandliveinplacesotherthantheirplaceofbirthforyears.Partsoftheirfamiliesmaynotmigratewiththem.Theymayfailtogetvoteridentitycardsintheplacewheretheyhavemigrated.Alternatively,theymayfailtogettheirnamesdeletedfromtheElectoralRollsoftheirnativeplace.Theymaynotevenwishtoshifttheirnamesintheelectoralrollforotherinterests.Theinternalmigrationsituationposesamajorchallengeforelectoralregistrationandvoterparticipation.Thereisaneedtoreachouttothismigratingpopulationandcapturethemigrantsthroughasmanyauthenticmeansaspossible.


18

9.5.1 Action points: a. Sensitisationofvoterstofillinnecessaryformsandalsothemotivationtochecktheirnameson

therollaheadofthepolldaywillhavetobegivenpriority.

b. ReachouttoCorporateHousesthroughvariousFederationstocoveryoungmigrantprofessionals;CEOstoorganisespecialregistrationcampswiththeFederations;Federationstomainstreamelectoralawarenessintheirrefreshersprogramme.

c. Aresearchstudyandnational levelsurveytobetakenuptostudythe issue indetailbeforesuggestinginterventions.

d. ConsultationwithStakeholdersincludingCSOsworkinginthisfieldwillgiveaninsightintotheissue.

e. A coordinationmechanismneeds to be set up between states for registrationonmigration(deletionandaddition).Accurateandfault-freeSearchfacilityone-Rollshouldbeavailable.

9.6 NRI votersRegistrationandvotingbyNRIvotersisextremelylimited.WiththeGovernmentexploringmethodsto facilitate their participation in elections fromabroad, it is all themore important to start theprocessofengagementofNRIs.TheCommissionis lookingintotheprovisionofonewaye-postalballotsforNRIvoters.

9.6.1 Action Points:a. InformationabouttheprovisionsavailableforNRIvoterstobemadeknownatallEmbassies

andConsulates.FurtherspecialcampsandcampaignforNRIregistrationinidentifiedembassiesneedstobeorganised.


19

b. Design awareness content for NRIs through online competition from mainly among NRIs;PublicitymaterialonelectoralservicesmaybemadeavailabletoEmigrationcounters,Embassies,ConsulatesandRegionalPassportoffices;PublicitymaterialmaybekeptanddistributedinsideAirportlounges.

c. Webadvertisingonsocialnetworkingsitesabouttheelectionsande-portalswhereNRIslookforLocalNewsabouttheirhometownsetc.DevelopViralVideosonYouTube;PromosforNRIinpopularentertainmentchannelsseenabroad

d. NRIassociationscouldbetargetedfordisseminationofthisinformation;NodalpersonsmaybeappointedfromamongPrasarBhartiCorrespondentsandPTIcorrespondentsandalsonationalNewspaperscorrespondents;TargetfamiliesofNRIsinIndia

e. ParticipateinVishwaHindiSammelanorganisedbyMEA;OrganiseaSpecialcamp/kioskduringPravasiBharatDiwas

f. PopulariseNVSPlinkforonlineregistration;MakealinkonSVEEPportalforNRIs

g. WritearticlesforIndiaPerspectiveonaperiodicbasis;SpecialbroadcastonExternalServicesofAIRandDDIndia.

h. FeasibilityofprovisionforshiftingofelectorsfromregularvoterstoNRIvotersonthelinesofForm8Amaybestudied.

9.7 Other Marginalized groups

Certainsegmentsofpopulationmayhaveremainedmarginalizede.g.Transgenders,SexWorkers,somegroupsindifficultconditionsetc.InclusionofMarginalizedcommunitiesinthemainstreamstill


20

remainsamajorchallenge.WhilethesegmentsmayvaryfromstatetostatetherehavebeenqueriesregardingparametersfordefiningsegmentsasMarginalisedwithrespecttoelectoralparticipation.

Issueslikesensitizationofthesocietyasawholetowardsthesesectionsofthesocietyandenablingthemtoshedtheirinhibitionalsoremainsanareaofconcern.Reachingouttothesepeople,ensuringtheirsecurity,etcisalsopertinent.

9.7.1 Action points:a. A research study on Marginalised groups may be taken up to identify such segments and

understandtheirissuesvis--viselectoralparticipation.

b. While making strategies for specific marginalized communities, members from thesecommunitiesshouldbeinvitedfordiscussion,astheywouldprovidegroundlevelanalysisofthesituation

c. Sincesomeofthemarginalizedcommunitiestendtostaytogetherinsecludedareasorghettos,specialcampsneedtobesetupinsuchareas.Alsomobileregistrationvansmaybedeployedinareaswherethesepeopletendtocongregate.

d. Thereisaneedforsensitizationofthepollingofficials,policeofficialsandsocietyatalarge.TheCommissionmayincludespecialsessionsonSensitizationinthetrainingmodulefortheMasterTrainersoftheBLOsandotherpollingofficials.

e. SpecialoutreachprogrammesfortargetingmarginalizedcommunitiesmaybeconductedbythehelpofCSOs.

f. Political parties may be requested to deploy PwDs, Women and members of marginalizedcommunitiesastheirpollingagentsonpollday,asthiswillhelpinsensitizationofpeopletowardsthemarginalized communities andwould also inculcate confidenceamong themarginalizedcommunitiestocomeouttovote.

g. Separatepollingstationsformarginalizedcommunities(likesexworkersetc)canbeexplored

h. FollowingPartnershipsneedtobestitched:-

Partnership with National AIDS Control Organisation of Ministry of Health and FamilyWelfarefordataofSexworkers,Transgendercommunityetc.

PartnershipsandcollaborationswiththeCSOsworkingwithspecificmarginalizedcommunitiesmaybeexploredatDEO,CEOandECILevelwithspecialemphasisonDEOLevel.

9.8 Senior CitizensFaclitatingseniorcitizenstoenhancetheirparticipationintheelectoralprocessshallbetakenuponasustainedbasis.Sensitisationoftheelectionmachinerytotheirspecialneedsaswellassensitisingsocietyontheneedandrelevanceofinclusionofseniorcitizensalsoneedstobetakenup.

9.8.1 Action Pointsa. Identificationofseniorcitizensthroughexistingmechanisms(e.g.oldagepensionschemes)to

extendservicestothemforregistrationandvoting.


21

b. Facilitatingseniorcitizensbyensuringthempriorityinvoting,accesstowheelchairwhereverrequiredbesidesvolunteerstoassistthem.

c. Publicitymaterialtocarryseniorcitizenspicturestoenableseniorcitizenstoidentifywiththemessage.

d. SpecialoutreachprogrammesinOld-agehomes.

e. Identificationofcentenariansandassigningthemasrolemodelsintheirpollingstationareastomotivateothers.

f. FollowingPartnershipsneedtobestitched:-

Partnership with Ministry of Social Justice for inclusion of electoral literacy in variousprogrammesoftheMinistryforseniorcitizens.

PartnershipsandcollaborationswiththeCSOsworkingwithcitizenslikeHelpageIndiaetcmaybeexploredatDEO,CEOandECILevelwithspecialemphasisonDEOLevel.

10. Common Interventions10.1 Systematic Planning & Implementation: Strengthen Institutional MechanismSystematicPlanningisanintegralaspectofSVEEPtheacronymSVEEPitselfisindicativeofSystematicVotersEducation.Tomakevoterseducationsystematic,itisnecessarytohaveproperplansinplace,whichinturnshouldbebasedonfieldreality,availablestatistics,availableresources,bestpracticesandmustcontainanimplementationmoduleofsuggestedactivitieswithspecifictimelines.

10.1.1 Action Pointsa. SystematicPlanningisintegraltoSVEEPanditsnecessarytohaveproperplansinplacebased

onfieldreality,availablestatistics,availableresourcesandspecifictimeline.CEOsandDEOsshoulddrawupplansbasedonguildelinesfromECIandbroadoutlinesgiveninthisdocument.

b. Annual SVEEP Action Plan for all States/UTs incorporating NVD, Summary Revision; DistrictSVEEPActionPlanonsimilarlinesbeprepared;

c. Strong monitoring and review mechanism may be developed at State level to monitorimplementationoftheprogrammeatstateanddistrictlevel.

d. ThesecondgenerationofSurveys4,incorporatingrecommendations5ofTataInstituteofSocialSciencesTISSasgivenafteranalysisofthefirstgenerationofKABBPsurveysof23States/UTs.ThisshallalsoenabledataanalysisatnationallevelafteracquiringrawdatafromStates.

e. Baselinesurveyscompleted6monthsaheadofelection forsituationanalysis;StateElectionPlan incorporatingstrategiesand interventionsbasedonfindingsofbaselinesurvey;Endlinesurveytobecompletedwithin3monthspostelectiontoassesstheimpactofinterventions

f. AppointmentofNodalOfficersatStateandDistrictsandaCoordinatoratEROleveltosuperviseSVEEPinterventions

4AnnexureI:StandardNationalQuestionnaire(Baseline)5AnnexureK:ExtractfromTISSReportonKABBPSurvey


22

6AnnexureF:ElectionsCanadaDemocracyWeek

g. SettingupofCoreCommitteesatStateandDistrictsaheadofelections;

h. StrengthenCampusAmbassadormechanismineducationalinstitutionstoreachouttostudents;UtilisewidelyinSummaryRevisionandNationalVotersDay

i. At ECI/CEO open up Documentation (for all documentation and report making), Materialdevelopment(for promos, posters, pamphlets, merchandise development) and Eventmanagement (capacitybuilding, seminars,workshopsetc)CellsunderSVEEPandstrengthentheDivision;MobilisationofadequatebudgetbyState/ECI;

j. BoothAwarenessGroupsBAGsequippedwithawarenessmaterial;ResourceCentreatState,District and Booth level with all educational and awareness material, for replication anddistribution;

k. StrengtheningBLOsforvoterparticipation,especiallyinurbancentres;

l. Partnershipshavetobenurturedandsustained.UtilizingtheservicesofthedepartmentsofGOIandPSUswhichhaveawiderreachviz.AAI,Railways,PostOffices,Passportoffices,banksetc.

m. Thehelplinenumber1950mustalsobewidelypromotedandadvertisedanditsefficacyensuredunder close supervision of ECI. A model HelplineManagement Systemmay be developed,testedandsharedacrossthecountry.Theideaofaspecialhelplinenumberdedicatedtotheregistrationandotherissuesfacedbywomenmaybeexplored.

n. RegularMonitoringandReviewbyECI;StreamlineCentralAwarenessObserversprogramme

10.2 Sustained Interventions

a. TargetedcampaigninlowregistrationPollingStationsandinlowturnoutPollingStationsafterscientificsituationanalysis.Thiswillbeinadditiontothetargetsidentifiedinsection9ofthedocument.

b. Urbanapathyhasonlybeenpartlyovercome;Itrequiresmoreengaginginterventionsbeyondtraditionalcommunicationandmoreofnewandsocialmedia,andpartnershipswiththeprivatesector.Launchprogrammeforaddressingurbanapathyinmegacities-Delhi,Mumbai,Kolkata,Hyderabad, Bengaluru etc. Target landlords and Resident Welfare Associations (RWAs) forprovidingnecessarydocument(s)tomigranttenants.

10.3 Electoral Literacy in Curriculum

Electoralliteracyhastobemainstreamedintotheschoolandundergraduatecurricula.Therearenotanycoursesbyanyinstitutesthatareundertakinganycourseonelectoralmanagement.Resourcepersonsarealsonoteasilyavailableonthesubjectfromoutsideelectionofficials.CertificateCoursescanalsobestartedfromIIIDEMforstudentsaswellasresourcepersonsandforscholarsandanalystsinterestedinthefieldofelections.

Several democracies6 have introduced campaigns and activities besides resources for Teacherstargetingschoolstudents.Thishelpsininculcatingelectoralawarenessinyoungchildren.


23

10.3.1 Action Points

a. Electoral literacy in curricula focusingon thePre-voters (class11thor12th students) in theNCERTandStateBoardtextbooks.NationallevelCommitteewitheducationalists/academiciansandrepresentativesofMinistryofEducationandsomeStateGovernmentDepartmentsshouldgothroughtheeducationalmaterialavailabletochildrenandcouldmakesuggestionsonwhatcanbedonetoinculcateelectoralliteracyinthecurriculum.

b. Designeducationalmaterial and full training kits for school childrenalongwith coandextracurricularactivities.

c. Target futureelectors;ConceptualiseYouthParliament/ChunavPaathshaala7 in collaborationwith a Nodal School to target 15-17 years old.With IIIDEM a well planned National YouthParliament/Chunav Paathshaala can be planned every year among schools. Such nationalYouthParliament/ChunavPaathshaalasheldbyElectionCommissionsareverysuccessfullyheldinmanydemocraticnationslikeAustralia,SouthAfrica,etc.andselectionforparticipationisconsideredveryprestigious.

10.4 Ethical and Informed Voting

SVEEPdivisionneedstopartnerwithElectionExpenditureMonitoringDivisionwithintheECItomakemorecontentpubliclyavailableineasytounderstandformats

a. Informedvotingcanbesupportedbymakingmoreandmoredataoncandidates,partiespubliclyavailableinformatswhichareeasilyunderstoodandareeditableandanalysable.Almostrealtimeavailabilityofsomeofthisdataisalsoofessence.ThiswouldfacilitatetheworkofCSOsandseveralgivingthemeasyaccesstodatainformatswhichmakeiteasyforthemtotabulateandanalysethedata.

b. Campaignonmakingdeliberate,Informedandethicalchoicesduringelectionsshouldalsotargetgeneralvoters;Communicationstrategyonethicalandinformedvotingtobeincorporatedinstateplan;

c. Duringelectionsphonenumberofelectionexpenditureobservers/helplinenumbersshouldbewidelypublicised

d. Ensurerealtimeavailabilityofelectionexpenditure,donations, instancesofvotebuyingandpaidnewsasthismayimpactinformedvotingdecisions.

10.5 Facilitation

Citizens have to be facilitated at thetimeof registration and voting.Wherever required electionmachinerymaycollaboratewithotheragenciesanddepartmentsinthefacilitationmeasures.

10.5.1 Action Points for Facilitation in Registration

a. Workshopwith IT industryrepresentativesandprofessionalsonhowbestcanITandMobilerevolutionbecapitalisedforvotereducationandawareness

7AnnexureH:CaseStudyYouthParliament


24

b. Accurateandfault-freeSearchfacilityone-Roll;Preelectionsummaryrevisionandcheckingnamesinelectoralroll-ahighprofilecampaign

c. Onlineregistrationacrossthecountrytobeencouraged;NVSPportaltobewidelypublicised

d. Coordinationbetweenstatesforregistrationonmigration(deletionandaddition)tobetakenup

10.5.2 Action Points for Facilitation in Voting

a. BasicMinimumFacilityBMFhastobeensuredateachandeverypollingstationinlinewiththeinstructionsissuedbyECItimetotime;PubliciseBMFthroughAIR/DD,inbroadcastsaheadofelection

b. Conductinfrastructureauditaheadofelections;Estimatecostofprovidingthisinfrastructure;Stitch partnerships with government programmes for providing additional infrastructure tothesepublicbuildings;MakeasmanyPSdisabledaccessibleaspossible;ModelPollingStations-standardisedandreplicatedatmaximumPS

c. PSlocationonGoogleMapavailableandfunctionalandwidelypublicised

d. VoterSlipstimelydistributedandtoallelectors

e. EnsureHelplineofStateandDistrictisfunctionalandresponsive;DevelopHelplineManagementSystem(HMS)

f. EnsurereminderservicesthroughallpossiblemedialikeSMS,email,tickersoncableTVetc

g. EnsureFactoriesandIndustriesgiveholidayonpollday

10.6 Citizen Engagement

a. MoreandmoreElectoralDataneedstobeputinPublicDomaintofacilitatethevotersaswellasotherstakeholders;votersshouldhaveaccesstoplatformswheretheycanconnectwithotherstakeholders,shareexperiences,givefeedback,influencepoliticalagendasandevencontributetotheworkofvotereducation.

b. Trainingandvolunteeringopportunities(e.g.BAGmembership)shouldbemadeopentovotersinatransparentandaccessiblemanner.


25

c. General voters should be able to contribute to voter education in their constituencies byvolunteering (donating time), by donating in kind (printing educational material, makingavailableameetinghalletc)orbydonatingmoneyforspecificactivitiesintheirpollingstations/constituencies.

d. Election Iconsmay include youth icons, PwD icons etc.Women Icons could bemademoregroundedandidentifiablelikeagedandrespectedlocalwomenratherthancelebrities.PwDasIcon(ParalympicsmedallistsasIcons)shallmotivatePwDstoparticipateinelections.

11. Mass Communication Thissectiondiscusseshowwewill reachour targetgroupsandhowwillwekeepthemengaged.Therewouldbeamixof reaching the targetgroups throughMassMediaaswellas throughandInterpersonalcommunication.Themixwoulddependonresourcesaswellastheeffectivenessofthechosenmedium.

Withvoters,itwillbeimportanttosetcorrectexpectationsandthenstrivetomeetthem.Themainfocushastobeonaccuracyandresponsivenessandoncethatisreliablyandconsistentlydeliveredacrossvariousgeographies,focuscanshifttospeedofserviceprovision.

Thereshouldbeatleastonesignatureevent/productforeachstakeholder.Thisshouldberepeatedperiodically.Itcouldbeaworkshop,advertisingcampaign,award/recognitionorapublication

a. In KABBP surveys, overall Doordarshan, AIR, FM radios and periodic advertisements innewspaperswerefoundtobethemostinfluentialmediums.Theyshouldbepartoftheoverallplan. Creativepartnerships could also be soughtwith Lok Sabha andRajya Sabha TV and aregulartelevisionshowonvariousaspectsofelectoralprocessandvotereducationcanalsobeexplored.

b. CommunityRadiocanbeusedextensivelytoreachouttonichegroupsandcommunities.TheRJsneedtobeadequatelyinformedonallaspectsofregistrationandvotingandmaterialsharedwiththem.

c. WebBasedKnowledgePortalcouldbedevelopedeither i)asan internalplatformforECI tosharelearningandbestpracticesacrossthestatesofIndia,orii)asavirtual,OpenSourcespacewhere informationandadvocacymaterialdevelopedbytheECI,CSOs,academic institutionsetc.couldbehoused,tobefreelyavailableforadvocacyanddissemination.

d. IncreasingECIpresenceonsocialmediaplatformswillhelpinwideroutreach.EngageyouthwithFacebookchats,GoogleHangouts,Tweetathonsandyouth-friendlycampaigns.Itisimportanttonotethatmerepresenceonsocialmediaisofnogooduse.Thepresencehastobeaboutengagingwiththetargetaudience.Insimpleterms,thereshouldbeadialoguenotmonologueon social media platforms. Social media has to be essentially used for dispelling rumours/respondingtoqueries,trackingusers/statusesofvariousservices,sharingsuccessstories,andofcourseawareness.

e. Enhance outreach though new media tools through collaboration with telecom agenciesto effectively push content through SMS to registered and unregistered voters to improve


26

awareness of the electoral process in India. Smart Phone Appsmay be developed to sendremindermessages,importantupdatesandservices

f. TED(Technology,Entertainment,Design)talkcanbeusedasaplatformtoengagewithstudentsandyouthitcouldbestartedbyCommissionandthenfollowedbyCEOs.

g. Involvingcommunitiestoparticipateandspreadawarenessaboutvotingthroughcommunityplays.StreetPlaysispopularamongyouth.Similarlynatakmandlis,singinggroups,andothercommunityformofartcanbeeffectivelyutilised.

h. InvolveCSOstoreachspecificgroups,beitmarginalisedgroupsorPwDs.CSOsalreadyworkingwithsuchgroupshaveaccessandunderstandingoftheirissuesandcanhelpelectionofficialsinconnectingwiththesesegments.

i. Being part of popular government websites will help in wider outreach. Popularising NVSPportalthroughvariouswebsiteshasalreadybeentakenup.GovernmentDepartmentsshouldbeinsistedthattheirwebsitesshouldhavethemessagesandupdatesforvotersduringelectionperiod.

j. InterpersonalCommunicationremainsmosteffective.Inter-personalapproachintheformofSankalpPatrathroughPrimarySchoolstudents,orAppeallettersbytheDEOstoseniorcitizens/otherspecificgroups,orBLOshousetohousevisitscannotbesubstituted.

12. National Voters DayNational Voters Day is celebrated on ECIs foundation day, 25th January since 2011. The newlyeligible registeredvotersare felicitated inall thepollingstationareas -handedover theirElectorPhotoIdentityCards(EPIC)andabadgewiththesloganProudtobeaVoter-ReadytoVoteandadministeredtheNVDpledge.SinceitsinceptionNationalVotersDayisbeingcelebratedalongwithaseriesofoutreachmeasureslikesymposiums,cyclerally,humanchain,folkartsprogrammes,mini-marathon,competitionsandawarenessseminars.

Borrowingfromtheexperienceofthesix-daygalafestival forNationalVotersDayatDilliHaat in2015,MatdataMahotsavwouldbecelebratedinthemonthofJanuaryinthenationalcapitalandacrosstheStateHQsandculminatewiththeNVDfunction.MatdataMahotsavmayhavecomponentsatBoothlevel,DistrictHQslevel,StateHQslevelandatECIlevel.

a. EngagementwithschoolstotargetfutureelectorsthroughsimpleoutreachorthroughChunavPaathshaala.

b. Outreach to youth through colleges and universities around International Youth Day -12thJanuary; Reaching out to youth outside educational institutions through special camps andactivitieslikeruns,walkathons,sportscompetitionsetc.

c. Engagingwithwomen through special activities like rangoli, street plays, etc through SHGs,AWC,ASHAetc

d. ReachingouttoservicevotersfromArmedForcesontheArmyDay-15thJanuary

e. OutreachinitiativestargetingoverseaselectorsonthePravasiBharatDiwas9thJanuary


27

f. SpecialoutreachfortargetsegmentslikePwDs,marginalisedsections,seniorcitizensthroughCSOsandotherinstitutions.

13. Advocacy with Political PartiesPoliticalactorsalreadyplayakeyrole invotereducationandmobilisation.Votersturnuptovotebecausepoliticiansofferthemselvesforelections.Itisperceivedthatpoliticianstendtoregisteronlythosewhoaretheirsupportersortendtoundulyinfluencethosewhomtheyhelpinregisteringinvotingforthem.Theyarealsoperceivedtobenotverythoroughinputtingtogetherthenecessarydocumentation for voter registration. These are not insurmountable challenges and ECI shouldfacilitatepoliticalactors inregistering,mobilisingandconnectingwithvoters.TheECIregistrationmachineryshouldstrivetobeaccessibletoallwithoutanydiscrimination.

Oneof the steps could be to do a study based on interviews of political actors at various levelsbringingouttherolesthatthesepeopleplayinvotereducation,thechallengestheyfaceandhowbestcantheybesupportedincontinuingtoplaytheserolesmoreeffectively.Thestudycouldalsoconsultotherstakeholdersontheroleofpoliticalactorsinvotereducation.

14. Research & StudyElectionmanagementisasubjectwhichdoesnothavemanyexpertiseoutsidetheelectionmanagers,serving and retired. Not many detailed studies and research have been conducted on electoralparticipationandelectionmanagement.WhilesuchstudiescanhelpECItochalkoutpoliciesandinterventions,itwillalsobecomeagoodinformationsourceforscholarsandanalysts.ECIcanemergeasaninternationallearningandtrainingresourceondemocracy/votereducationthroughIIIDEM.

a. Researchstudyoninternalmigrationvisaviselectoralparticipationcanbecarriedout.Internalmigrationisachallengefortheelectionmanagementbothintermsofregisteringeligiblemovingpopulationandalsoinmaintainanerrorfreeelectoralroll.

b. Research studyonmarginal and vulnerable categoryof voterswill help in identifying issuesfacedbysuchsegments.Issuesandchallengesmaydifferfromgroupstogroupsandwillrequirein-depthstudyandanalysis.

c. DocumentingBestpracticeswillcreategoodreferenceandresourcematerialforfutureelectionmanagersandalsohelpinwiderdisseminationofinitiativestakenupbyECIamongpeopleatlarge.

15. Internal Communications Plan/Monitoring PeriodicallyreaffirmthelargervisionofSVEEPtrainingandpartnersmeet

Communicationhastobeagreatdeal;Up,down&lateral;Candid;Trusting;Open;Timely

Statelevelmonitoringmechanismtobesetup

16. Operational PlanThetopmanagementfocushastobeonthegoals.Refertoexcelsheet-OperationsPlan8.

8AnnexureA:OperationalPlan


28

17. Risks and Risk Management Plan RiskoffatigueamongstSVEEPimplementersandRiskofSlippingBack

The greatest risk would be rolling/slipping back of the SVEEP programme, which may lead todemoralisationamongstelectionmanagers.

Themissionhastobekeptalivethroughvariousinitiatives.Newpartnersincludingnongovernmentalpartnersneedtobeaddedsothattheybringinfreshenergy.Workloadonexistingimplementershastoberationalisedandtheyhavetobesupportedwithresourcessothatfatiguedoesnotsetin.ECIneedstoprovideclarity(reviseinstructionstoensurethattheyareclearandconsistent).ECIalsoneedstofacilitateintheprovisionofsupportinginfrastructure.

Theworkloadonthekeyplayersintheadminmachineryneedstoberationalised,keepingtheworkclusteredincertainmonthsoftheyearexceptduringelections(ItcouldbearoundsummaryrevisionandNVD).EROsandBLOsshouldbeallowedmoreflexibilitytoplanandexecutetheirwork.

Therehavetobeplatformsforkeypeopleinadminmachinerytoairtheirconcerns.Thereshouldbeopportunitiesforvariouslevelsofpeopletodevelopthemselvesonelectoralmanagementandtoberecognisedandtofindmeaningintheirwork.

SVEEPneedstobuildstrongerlinkageswithotherdivisions/sectionsofECI-thereareclearsynergieswith the work on electoral roll, EEM, statistics, IT and training to name a few. SVEEP III shouldprovide opportunities for peopleworking in other ECI divisions/sections to contribute aswell asgrowthemselves.Thereshouldbesomecommunicationseffortswhicharetargetedattheinternalaudience.

Failure to Significantly Improve the quality of Registration Services If thebackendprocessof registrationandmodifications in registration records (due tochangeofaddressetc)donotmatchtheexpectationsraisedthroughthemassmediaefforts-thereisariskoflosingcredibility.InsuchcasessocialmediamayblowanymistakesoutofproportionanddamagetheECIbrand.

Apersistentfocushastobemaintainedonthequalityoftheregistrationservice.Itwouldbeimportanttomaintainabalancebetweencorrectness,speedofserviceandparticipationoftheelectors.Theexperienceoftheelectorshouldbesogoodthattheycomeforwardtosharetheirexperiencewithothers,thuscreatingpublicitythroughwordofmouth.ThisexperiencecouldalsobecapturedontheSVEEPknowledgeplatformintheformofstoriesandvideos.Thiswouldalsodrownoutanynegativestoryofavoter.

Theotherquestiontoaskis,arewefacilitatingthecitizensorusurpingacitizensresponsibilitytoregisterandvote?This is an importantquestionaselectionmanagement isdone in India largelythrough government employees. When government employees deliver the voter registrationservices,citizenstendtoassumethesamepassiverolethattheyplay,withregardtomostoftheothergovernmentservices.

AclassicincidenceofthisisthemissingnamesontheElectoralRollsonthepollingdaywhichgotvociferouslydiscussedontelevisionchannelsandmostofwhichinultimateanalyses,getattributedtocitizensnothavingtakentheirsmallstepforward.


29

Risk of Uneven Availability of BMF at polling stationsPolling stations are in public buildings and it should be possible to tie upwith programmes likeSwachchBharatAbhiyanorprogrammestomakepublicbuildingsaccessibletoalltoensureBMF.Thiswouldalsorequirepersistentfocus.

Partners Therehastobeclearandsimpleguidelinesonbringingonpartnersorserviceproviders.Itcouldbesomethingonthefollowinglines-

SVEEPdoesnotsupportanypartisanwork,thepartnersofSVEEParefreetosupportthepoliticalpartiesorideologiesoftheirchoicehoweverwhentheyassociatewiththeSVEEPworkandwhiletheyareworkingforvotereducationtheyhavetoagreetobecompletelynonpartisanmakingvoterregistrationandeducationservicesavailabletoallwithoutanydiscrimination.

SVEEPalsoneedstohaveatransparentandadefinedwayofspendingtheadvertisingbudgetandberesponsivetomediabygivingthemeasyaccesstovoter/electoraldatathattheymayrequirefortheircoverage.

SVEEPIIImustcreateambassadorsandchampionsfromamongstallitsstakeholders.

There may be diminishing results on exhortations to vote in the absence of real engagement between politicians and voters SVEEP3needstoexploreopportunitiesforinvolvingpoliticalactorsandpoliticalpartiesintheworkofvotereducation.SVEEPcouldcatalysecreationofsomeplatformsforexampleinteractionbetweennewlyenrolledvotersandtheelectedrepresentatives inapollingstation.Therecouldbesharingofdataonelectors-genderwise,agewiseetcinformatswhicharemoreusefulforpoliticalactors.Thereareseveralprivatecompanieswhoworkonvoterdataanalyses,sothereisaclearneedforthisdata.

Additionallyoralternativelysuchdatacanbemadeavailablepublicly,thusallowingsomeCSOstoinnovateonpollingstationlevelcivicaction.

18. Team/Key Resource Management plan 18.1 Existing Management Structure

Figure1.1showsthestructurethathasbeenfollowedsofar.ImplementationiscarriedoutatStatelevel by CEOs and at district level byDEOs.Most of the content is created at CEOs level and itsdisseminationiscarriedoutatpollingstationareasthroughsuitableprogrammesandactivitiesunderthesupervisionofDEO.SuitableinnovationsincontentaremadebyDEOs.ECIcreateslimitedbuthighqualitypan-IndiancontentforVoterEducationsoftwarewithhighcapacityagencies.

TheDistrictElectionOfficersimplementstheprojectineachpollingstationwithintheirdistrict.Thepartnerships,supportdepartmentsandagenciesbesidesmediaareidentifiedandengagedbytheDEOintheirdistrictundersupervisionandguidanceofCEO.

TheCommissionmonitorsandreviewstheprojectperiodicallythroughConferences,meetingsandalsofieldvisits.


30

Anadditional/JointCEOSVEEPatalltimesforeachState,anodalofficerinDEOsofficeisassignedasinchargeofSVEEPforthedistrict.

VoterRegistrationCenterscanbe institutionalizedfor registration, as well as for education andfacilitationofvoters.Acommonpolicyandstaffingpatterncanbedeveloped in consultationwithERDivisionofECIandCEOs.

18.2 Proposed Additions

The following types of activities are likely to beundertakeninSVEEPIII:-

PartnershipBuildingandNurturing

Encouraging/Creating/Providing platformsfor data sharing, experience sharing anddialogues

Content Development (trainings andinformationmaterials)

Research, Studies, Ongoing documentationandPublications

SeminarsandWorkshops

Trainings

AdvertisingandPromotions

To conduct following KSA (Knowledge, Skills, andAptitude)wouldberequired:-

KnowledgeofIndianElectionManagement,ElectoralLawsandadministrativestructure

Skills: communication with various levels of people, writing, editing, articulating, reviewingcreativecontent,ensuringadherencetoguidelines,training,facilitatingmeetings/workshops,networking including partnership building and nurturing (creative people/agencies, CSOs,corporates and various government departments/partners), resourcefulness including fundraising,organising,communitybuilding,dataanalyses,datapresentationanddevelopmentoftrainingmaterial

Openness,teamwork,responsiveness,commitmenttofreeandfairelectionsanddemocracyandwillingnesstoengagewithavarietyofstakeholders

Human resources in the SVEEP division at ECI will have to be enhanced by hiring contractualemployees/consultants,takingstaffondeputationor/andsharingworkwithpartners(bothpaidandprobonobasis).


31

At ECI and CEO level there should be Multi Media Cell, Documentation Cell, Publicity Materialdevelopment Cell and Event Coordination cell. Internships of fresh graduates of MBA/PoliticalScienceetcmaybeencouraged.Researchandstudiesmayalsobeincorporatedthrougheducationalinstitutions and in internships. SVEEP Steering Committeemay be formed at ECI comprising ECIofficials,CEOsandoutsideexperts.

Figure 2: Proposed SVEEP Structure at ECI

19. Financial ProjectionsFundingSVEEPisanaspectwhichhasnotbeenlookedintoveryscientifically.ItislefttotheStatestobudgetforSVEEPandlookforresources/sponsorship.Thatinitselfisnotsuchamajorissueduringa general election, however, in the intervening period some States/UTs find it difficult to garnerresourcesfromoutsidetheregularbudget.

UnderSVEEP-3,planningshouldincludethebudgetingandsourcesoffundaspecttoo.States/UTsshouldprojectbudgettimelyandseekfundsfromtheStateGovernmentundertheunderthesubhead103-ER.SomeactivitiesshallbefundedbyECIundertheGrant-in-Aid.

CEOsarerequiredtoprojectfundrequirementsfromECIsGrantin-Aidforthefollowingactivities:

i. NVDfunctions&Awardsandidentifiedsignatureevents

ii. Publications

iii. Contentdesigning

iv. CapacityBuilding


32

CEOsshouldprojecttheirbudgetrequirementsontheseactivitiestoECIontimesothatitcanbeincludedinECIBEprojections.ThereshouldnotbeanyduplicationofexpenditurefromECIGrant-in-Aid and fromStateBudget. This has to be ensuredby theCEOand certified in theUtilisationCertificatesubmittedtoECI.

TheCEOsshallbereponsiblefortheimplementationoftheprogrammewithintheirstate.Theyshallensuretimely implementationofactivitiesanddeliverablesasgiven intheprojectdocumentandensuretimelyreporting.Theyshallevolveamechanismfortimelyreportingfromthedistricts.CEOsshallensurethattheGrant-in-AiddisbursedbyECIshallbesuitablyspentandrequisiteauditcarriedout.Theutilisationreportandoutcomeanalysisshallbeprovidedintheprescribedformatbythespecifieddates.Checkonroll-outofprojectwillbeexercisedthroughfieldvisits.

ECIshallmobiliseassuredfundsforthefollowingactivitiesatnationallevel:-

i. Signatureevents,awards,publicationsandwebportal

ii. Hostingtrainingoftrainers,seminarsandanynationallevelsurvey/study

iii. Personneltomanageinteractionwithvoters/partnersthroughsocialmedia,webbasedqueriesandhelplines

iv. NationalleveladvertisingthroughTV,Radio,Print,WebandSocialMedia

v. Specificpilotstotestoutnewideas

vi. Capacitybuildingofownstaffandselectstafffromstates/districts

vii. Curriculumdevelopmentforvariouscertificateprogrammesandelectoraltrainings

20. References ConsolidatedinputsfromparticipantCSOswhoattendedthefourworkshops/FGDsheldinMay

2015atECIonSVEEPIIIrefertotablebelow

MinutesofthefirstconsultativemeetingwithofficersfromofficeoftheChiefElectoralOfficers(CEOs).

ConsolidatedinputsfromMinistries/DepartmentswhoattendedtheconsultativemeetingsheldinMay2015atECIonSVEEPIII.

SVEEP-IndiaNationalDocument2009-2014.

ConsolidatedResponsesof SolutionExchangememberson thequery related to the subjectpostedinthegroupon15thMay,2015.

CompendiumofSVEEPcirculars

NotesfromCEOsofGujarat,Haryana,TamilNadu,HimachalPradesh,AndhraPradesh,UttarPradesh,Tripura,MizoramandArunachalPradesh.


33

21. AnnexureAnnexureA:OperationalPlan

AnnexureB:UrgentCaseforAction

AnnexureC:TableonConsultations

AnnexureD:CaseStudyEnrolingPwDsinOdisha

Annexure E : Voter Education by the Election Management Bodies

Annexure F: Elections Canada Democracy Week

Annexure G: Electoral Commission New Zealand Access 2020Disability Strategy

Annexure H: Case Study Youth Parliament

Annexure I : Standard National Questionnaire (Baseline)

Annexure J : Standard National Questionnaire (Endline)

Annexure K : Extract from TISS Report on KABBP Survey

AppendixD:SampleChapterPlan

AppendixE:SampleSizeEstimation

AppendixF:SamplingMethodology

AppendixH:TermsofReferenceforaSurveyAgency


34

Annexure A: Operational Plan

Obj

ectiv

es

SVEEP OPERATIONAL PLAN 2015-19 Responsible

Activities 2015 2016 2017 2018 2019 Indicators1. Systematic Planning & Implementation: Strengthen Administrative Backbone [Institutional Mechansim]

V

oter

Aw

aren

ess a

nd E

lect

oral

Par

ticip

atio

n

1.1 Appoint Nodal Officers at State and Districts and Coordinators at ERO level

No of Nodal Officers

ECI/CEO

1.2 Annual State Action Plan for all States/UTs incorporating NVD,SR and interventions specified in the project doc

Plans submitted to ECI

CEO

1.3 Setting up of Booth Awareness Groups BAGs equipped with awareness material, to assist BLO; Handbook for BAGs to be prepared

No of BAGs formed CEO

1.4 Strengthen Campus Ambassador mechanism in educational institutions

No of CAs/trgs held CEO

1.5 Organise SVEEP workshops for BLOs; Equip BLOs with kits and I cards

Work-shops held CEO

1.6 Organise capacity building workshop for EROs

Workshops held CEO

1.7 Set up optimum number of Matdata Sahayata Kendras/Voter Facilitation Centres; Strengthen and equip well with resources

Funds mobilised CEO

1.8 Regular Monitoring and Review at ECI and State level

Mecha-nism developed

ECI/CEO

1.9 Mobilisation of adequate budget by State Funds received from state

CEO

1.10 National Voters' Day (NVD) action plan to be a part of the Annual SVEEP Action Plan

Celebration at no of locations

CEO

1.11 Open up Documentation, Material development and and Event management cells within SVEEP

Personnel in SVEEP Division

ECI/CEO

1.12 Recognise and Award election managers and officials for outstanding contribution

CEO/ECI

1.13 Initiate joint planning and execution with other Departments

No of partner deptt CEO

1.14 Support States with Funds Funds by ECI ECI

1.15 Formulate the next generation Survey incorporating recommendations of TISS on methodology and questionnaire

Guidelines National Questionairre

ECI


35

Activities 2015 2016 2017 2018 2019 Indicators

V

oter

Aw

aren

ess a

nd E

lect

oral

Par

ticip

atio

n

1.16 Set up Core Committees ahead of elections at State and Districts

No of meetings held

CEO

1.17 Baseline surveys to be completed 6 months ahead of election for situation analysis

Size of sample study

CEO

1.18 State Election Plan incorporating strategies and interventions based on findings of baseline survey

Plans submitted CEO

1.19 Annual District SVEEP Action Plan on the same lines

Plans submitted to CEO

CEO

1.20 Endline survey within 3 months post election to assess the impact of interventions

Size of sample study

CEO

1.21 Streamline Central Awareness Observers programme

No of Observers deployed

ECI

2. Systematically target gaps in participation among Persons with Disabilities PwDs. [Targeted Interventions]

2.1 Prepare database of PwDs and their disability PS wise to help in facilitation

No of data of PwDs collected

CEO

2.2 Identifying Icons for and from PwDs No of Icons CEO2.3 Design educational material for persons

with disabilities and training kits for Facilitators

Nos & Formats ready

ECI

2.4 Adapt to regional languages No of languages CEO

2.5 Partnership with Sarva Shiksha Abhiyan SSA to make use of their drive of including PwD students to undertake voter education.

No of districts covered

CEO

2.6 Mainstreaming electoral literacy in the Skill development programmes for PwD by M/O Social Justice and Empowerment

No of prgms incl electoral literacy

ECI

2.7 Identify Community Radio networks or magazines, channels, helplines etc for PwDs to partner

Channels identified CEO

2.8 Identify credible CSOs working for PwDs and reach out through them

no of such CSOs CEO

2.9 Make CEO/DEO Website disabled friendly; adhere to Level AA of the Web Content Accessibility Guidelines

Websites adhering to Level AA

ECI/CEO

2.10 Formulate fresh guidelines on disable friendly PS ahead of election

Guidelines formulated

ECI


36


V

oter

Aw

aren

ess a

nd E

lect

oral

Par

ticip

atio

n

2.11 Special camp and campaign to register PwDs

No of camps held / PwDs regd

CEO

2.12 Programmes on AIR, DD and private radio and Cable TV for PwDs and elections

No of such programmes excl for PwDs

ECI/CEO

2.13 Make Polling Stations disable friendly PS disable friendly CEO

2.14 Publicise facilities at the PS through SMS, Radio and TV

No of PwDs who voted

CEO

3. Target persistent gaps in participation of Women and Marginalised Groups. [Targeted Interventions]3.1 Design educational material and

training kits specifically for women; Special efforts for women employed in factories, small industrial establishments etc

No and Formats ECI

3.2 Adapt to regional languagse and train on its use by SHGs and CSOs

No of languages CEO

3.3 Design educational material for identified marginal groups

Nos & Formats ECI

3.4 Adapt to regional languages No of languages CEO

3.5 Research Study on marginalised groups Study undertaken ECI

3.6 Identify marginal groups(least enrolled) within the Constituency and analyse the reasons (i.e. Migrant Labourers, Tribal Communities, Third Gender, Sex Workers etc)

Nos identified and reasons analysed

CEO

3.7 Special registration camps for women and such groups

No of camps held CEO

3.8 Identify credible CSOs and partners to reach out to the identified groups and segments

No of CSOs partners identified

CEO

3.9 Outreach with help of partners in special registration camps

No of camps held CEO

3.10 Systematically reach out to women and identified marginalised groups through all possible media including print, digital, electronic, folk, inter-personal etc

Gender Gap compared to past figure

3.11 Use mobilisation events and group activities to connect target audience with elections

Turnout in marginal groups


37


V

oter

Aw

aren

ess a

nd E

lect

oral

Par

ticip

atio

n

4. Sensitisation of election machinery to issues related to Gender & marginalised segments Election time activity

4.1 Film on sensitisation for polling and security officials on Gender, PwDs and Transgenders

No and format ECI

4.2 Sensitisation of BLOs to these issues Nos sensitised CEO

4.3 Sensitisation of polling officials ahead of elections

Nos sensitised CEO

4.4 Sensitisation of security officials ahead of elections

Nos sensitised CEO

5. Systematically targeting persistent gaps in participation among Service Voters. [Targeted Interventions]5.1 Brochure for service personnel in

English, Hindi and Roman English Brochures designed ECI

5.2 Design educational material for Service Voters and training kits for Facilitators

No and formats ECI

5.3 Make a link on SVEEP portal for Service Voters

done link ready ECI

5.4 Regular coordination with Nodal Officers from the Services

No of meetings ECI

5.5 Special campaign on AWWA Day (24th August) for wives of service personnel

service wives registered

ECI/CEO

5.6 Special camps and campaign for registration of Service Voters and education about postal ballots and proxy voting

no of camps held / personnel registered

ECI/CEO

5.7 Tie up with local AIR and DD on their special broadcasts for Defence personnel

no of such prog CEO

5.8 Special outreach campaigns postal ballots received

CEO

6. Continue tragetting Youth and Urban citizens for electoral participation 6.1 Design educational material and full

training kits for rural youth No and formats ECI

6.2 Introduce Electoral literacy content in undergraduate courses

Content introduced

ECI

6.3 Introduce electoral literacy in NSS and NYKS programmes and share the training kits

No of kits shared ECI

6.4 Coordinate with NSS, NCC and NYKS in the campaign using electoral literacy kits; Special workshops for youth at district level and certificates for participants

No of programmes by NSS and NYKS

CEO


38

Activities 2015 2016 2017 2018 2019 Indicators6.5 Effectively use Campus Ambassadors

to reach out to students; seminars and workshops in colleges on electoral topics.

Workshops conducted

CEO

Vote

r Aw

aren

ess a

nd E

lect

oral

Par

ticip

atio

n

6.6 Make 'Youth Voter Festival' a part of the Calendar ahead of SR, in August

No of events held under YVF

CEO

6.7 Collaborate with educational institutions for issuing form 6 to new students

No of institutions covered

CEO

6.8 Targeted campaign in Low registration PS

Increase in EP ratio in these PS

CEO

6.9 Target landlords /Resident Welfare Associations for necessary document to tenants.

No of camps held in RWAs

CEO

6.10 Launch a programme for addressing urban apathy in mega cities

No of metros covered

CEO

6.11 Reach out to youth through all media including print, digital, electronic, folk, inter-personal etc

Media used CEO

6.12 Use mobilisation events to connect target audience with elections

Urban and youth turnout

CEO

7. Systematically target persistent gaps in registration among NRIs. [Targeted Interventions]

7.1 Design awareness content for NRIs through online competition from mainly among NRIs

No of entries used ECI

7.2 Make nodal persons from among Prasar Bharti Correspondents and PTI and national Newspapers corr

No of nodal persons identified

ECI

7.3 Participation in 'Vishwa Hindi Sammelan' organised by MEA

people reached ECI

7.4 Special camp/kiosk during 'Parvasi Bharat Diwas'

people reached ECI

7.5 Write articles for 'India Perspective' on a periodic basis

No of insertions ECI/CEO

7.6 Make a link on SVEEP portal for NRIs done ECI

7.7 Viral Videos on You Tube targeting NRIs

No of such videos and no of views

ECI

7.8 Popularise NVSP link for online registration

Form 6A filled online

ECI


39


Vote

r Aw

aren

ess a

nd E

lect

oral

Par

ticip

atio

n

7.9 Workshopsfor NRIs, their associations and stakeholders with special camps for NRI registration in identified embassies with high NRI population

countries covered with such camps

ECI/CEO

7.10 Special broadcast on External Services of AIR and DD India

duration of broadcasts

ECI

7.11 Target families of NRIs in India No of camps held CEO

7.12 Promos for NRI in popular entertainment channels seen abroad

Total NRI registered

ECI

8. Informed and Ethical Voting 8.1 Informed and ethical voting component

in all electoral educational tools Tools developed ECI

8.2 Development of Ethical Voting communication content during elections

Content developed CEO

8.3 Disseminate requisite information on contesting candidates and parties

8.4 Communication strategy on ethical and informed voting to be incorporated in state plan; wide dissemination through electronic and print media

Ethical voting component in state plan

CEO

9.Facilitation in Registration Indicators

9.1 Workshop with IT industry representatives and Telecom industry/professionals on SVEEP and how best can IT and Mobile revolution be capitalised for voter education

No of such workshops held

ECI

9.2 Online registration across the country ECI/CEO9.3 Coordination between states for

registration on migration (deletion and addition)

No of states covered ECI/CEO

9.4 Popularise National Voters Service Portal (NVSP)

No registred through NVSP

ECI/CEO

9.5 Pre election - checking names in electoral roll- a high profile campaign

No of such complaints on missing names

CEO

10.Facilitation at polling stations 10.1 BMF to be ensured and widely

publicised % of PS BMF CEO

10.2 Conduct infrastructure audit ahead of elections

No of audits carried out

CEO


40


Con

tinuo

us el

ecto

ral a

nd d

emoc

racy

edu

catio

n

10.3 Model Polling Stations - conceptualised and standardised

No of MPS planned ECI/CEO

10.4 Stitch partnerships with government programmes for providing additional infrastructure to these public buildings

No of such partners CEO

10.5 PS location on Google Mapavailable and functional

No of hits on website

ECI/CEO

10.6 Voter Slips timely distributed and to all electors

Nos distributed CEO

10.7 Ensure Helpline is functional and responsive; Develop Helpline Management System (HMS)

Pilots held for HMS CEO

10.8 Reminder services through all possible media

Media covered CEO

10.9 Ensuring Factories and Industries give holiday on poll day

Factories covered CEO

11.Mainstreaming electoral literacy 11.1 National Committee with educationists

and Ministry of HRD and State Dept to inculcate electoral literacy in the school curriculum

Committee formed ECI

11.2 Committee for inculcating electoral literacy in college curriculum

No of courses covered

ECI

11.3 Design co and extracurricular activities on electoral literacy to share with schools

Schools utilising the tools

ECI/CEO

11.4 Conceptualise Youth Parliament /Chunav Paathshala in collaboration with one Nodal School to target 15-17 years old ahead of NVD

Schools participating

ECI/CEO

11.5 Introduce electoral literacy in adult education programme

done NLMA curricula ECI

11.6 Introduce electoral literacy in all government in-service training programmes

No of dept covered ECI/CEO

11.7 Introduce electoral literacy in Corporate refresher and training programmes

No of Corporates covered

ECI/CEO

11.8 Introduce electoral literacy in informal education by CSOs

CSOs covered CEO


41


Con

tinuo

us el

ecto

ral a

nd d

emoc

racy

edu

catio

n

11.9 Electoral literacy for children on channels like Pogo and Cartoon Network and popular childrens magazines, websites

Channels and magazines, websites

ECI

11.10 Online competitions in form of Quiz, creative contest etc

Online Competi-tions

ECI/CEO

11.11 Sankalp Patras or Pledge letters to parents through school children

No of Pledge letters issued

CEO

12. Make voter education content widely available including through Popular media 12.1 Workshop and exposure trip for folk

artists, cartoonists, writers - inviting them to create art on voter education themes

no of workshops held

ECI/CEO

12.2 Ta

Date post:	02-Mar-2019
Category:	Documents
Upload:	truongnguyet
View:	224 times
Download:	0 times

No Voter to be left behind - ceorajasthan.nic.in Project Document (2016... · SWOT 6 4. Goals 8 5....

Documents