NOAH WEISS, VP OF PRODUCT SEP 19, 2014

The future of personalized local discovery

Evolution of local search

What’s broken today on mobile

Local discovery in 2020

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Overview

Evolution of local search

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!Friends telling friends!

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!Paper directories!

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!Desktop search!

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!Desktop maps!

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!Review sites!

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!Reviews on mobile!

Fall 2012

What’s broken today on mobile

•  Queries are hard to write •  Browsing links take too much work •  Reviews are too wordy •  Where did my friends go? •  Why do we all see the same results?

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5 reasons

Fall 2012

Local discovery in 2020

Headline texttt The all new Foursquare

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!Predictions, not typing!

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!Predictions, not typing!

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!What you like matters!

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!Your friends are back!

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!Everyone can be an expert!

Each step counts!

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“Someday, hundreds of millions of people will carry software in their pockets that lets them know when friends are nearby, when places they’ll love are around the corner, and where nearby merchants can help them save money.” - Dennis Crowley, Foursquare CEO

Each step counts!

Proactive alerts in your pocket!

iBeacon

Wearables Dashboard Navigation

•  Predictions, not typing •  What you like matters •  Your friends are back •  Everyone can be an expert •  Each step counts •  Proactive alerts in your pocket

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Local discovery in 2020

Thank you!

Foursquare is the Location Layer of the Internet