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Nobody Wants a Slow Website September 12, 2015
| Date post: | 16-Apr-2017 |
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Technology |
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Nobody Wants a Slow Website
September 12, 2015
Sang-Min YoonFront End Engineer
Nobody likes anything that is Slow
Credit: http://www.inklingsnews.com/c/2010/03/30/dmv-delaying-my-voyage-bureaucracy-in-the-department-of-motor-vehicles-2/
Credit: http://www.dawgshed.com/threads/you-need-to-stop-by-the-dmv-get-in-line-with-the-millions-of-illegals.137874/
Credit: http://www.etagsdirect.com/blog/goodbye-florida-dmvs-hello-tax-collector/
Credit: http://www.elkharttruth.com/news/michigan/2015/07/25/DMV-ends-remote-check-in-but-is-it-to-blame-for-long-waits.html
Credit: http://www.northernvatimes.com/gainesville/news/i-95-express-lanes-open & https://www.washingtonpost.com/local/trafficandcommuting/virginias-hot-lanes-could-be-the-future-of-us-transportation/2015/01/20/
feaccfc2-973f-11e4-927a-4fa2638cd1b0_story.html
Same for Websites
Nobody wants to visit a slow website
“1 in 4 visitors will abandon a website if it takes longer than 4
seconds to load.”
Source: http://loadstorm.com/2014/04/infographic-web-performance-impacts-conversion-rates/
“1 second delay in page load time could cost Amazon $1.6 billion in
annual sales”
Source: http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales
“Obama’s 2011 fundraising campaign raised an additional $34 million when the Obama for America website shrunk page load time from
5 seconds to 2 seconds”
Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/
We know all this but…
The average webpage is over 2mb
Source: http://www.soasta.com/blog/page-bloat-average-web-page-2-mb/
Source: http://www.soasta.com/blog/page-bloat-average-web-page-2-mb/
Source: https://css-tricks.com/new-poll-on-performance-culture/
Performance is especially important because….
About 75% of mobile users consider mobile slower than desktop
About 40% of mobile users are unhappy with their experience
Source: https://content.akamai.com/PG1526-PerformanceMatters.html
About 20% of Americans depend on smartphones almost exclusively for internet
access…
and out of those, 30% frequently reach their Max Monthly Data Allowance
My Experiences…
Measuring Performance
PageSpeed Insightshttps://developers.google.com/speed/pagespeed/insights/
Chrome DevTools
Minimize Requests Optimize Requests
Reduce Size
Minimize Request
Provide only the goods that the users need
“The fastest HTTP request is the one not made.”
-Steve Sounders
ConcatenateCombine Files
Video Concatenate
JavaScript
Video Concatenate
CSS… Just use a preprocessor (Sass)
Use code instead of graphics/images
Use Icon Fonts or SVGs
Optimize Requests
Caching
Some hosting companies automatically does this for you
W3 Total Cachehttps://wordpress.org/plugins/w3-total-cache/
WP Super Cachehttps://wordpress.org/plugins/wp-super-cache/
GzipTurn on HTTP Compression
Manually via .htaccess
Source: https://css-tricks.com/snippets/htaccess/active-gzip-compression/
W3 Total Cache
WP Super Cache
Some hosting companies automatically does this for you
Reduce Size
Minify
Video Concatenate
Minifying CSS
Video Concatenate
Minifying JavaScript
WordPress Plugins
• Better WordPress Minify https://wordpress.org/plugins/bwp-minify/
• MinQueue https://wordpress.org/plugins/minqueue/
Images
Source: http://www.soasta.com/blog/page-bloat-average-web-page-2-mb/
Average webpage is little over 2mb and 60% is because of Images
Source: http://www.soasta.com/blog/page-bloat-average-web-page-2-mb/
ResizeOptimize
Responsive Images
Resize Images
• Do not upload raw images on the web
• Find the max width of the content area and use that width to resize your images
• Resize them in bulk
Optimize (losslessly) Images
• Apps
• Grunt Tasks
• WordPress Plugins
ImageOptim
175 KB
145 KB
contrib-imagemin Grunt taskhttps://github.com/gruntjs/grunt-contrib-imagemin
WordPress Plugins
• Kraken Image Optimizer https://wordpress.org/plugins/kraken-image-optimizer/
• EWWW Image Optimizer https://wordpress.org/plugins/ewww-image-optimizer/
Responsive Images
RICG Responsive Imageshttps://wordpress.org/plugins/ricg-responsive-images/
Recap• Measure Performance
• Minimize request (less request, concatenate, and use CSS/svg/icon fonts instead of graphics)
• Optimize request (cache and Gzip)
• Reduce size (minify and resize/optimize images)
• Automate (use tools like Grunt)
There are more…
Other techniques that I’m currently looking into:
• Critical CSS
• Improving render times (like animation and fonts)
• Prefetching, Preloading and Prebrowsing
Non-Technical Challenges
Source: https://css-tricks.com/new-poll-on-performance-culture/
Non-Technical Challenges
• Hard to measure (what is considered fast for a project?)
• Having a fast website is a given (never on a RFP or SOW)
• Getting buy-ins from client
• Dealing with “pretty” designs
• “Surprises” during development
Recommendations• Include Performance during discovery
(competitive analysis)
• Performance budget (want something new? kill something else)
• Styleguide driven development
• Keep talking about it
