&#noiOnDemand

If you are experiencing technical difficulties, please visit

www.CandidateProject.org/help to read frequently asked webinar tech questions.

Welcome!We will be starting the training session shortly.

noi12.co/OnyC98

&#noiOnDemand

EARLY VOTE & VOTE-BY-MAIL STRATEGY

Trainer: Karen Gasper, Ohio Organizing CollaborativeFacilitator: Hope Wood, NOI

&#noiOnDemand

INTRODUCTIONS

NOI On Demand

You

Norms

&#noiOnDemand

FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM

&#noiOnDemand

FOLLOWING THE LAWWWW.AFJ.ORG

&#noiOnDemand

AGENDAWhat is Early Vote & VBM?Why do we do it?Creating a Early Vote Plan

-Timeline-Targeting

-ProgrammingNext Steps, Q&A

&#noiOnDemand

MEET YOUR TRAINERKaren Gasper

Civic Engagement Director

Ohio Organizing Collaborative

&#noiOnDemand &#noiOnDemand

WHAT IS EARLY VOTE AND VOTE-BY-MAIL?

&#noiOnDemand

EARLY VOTE1. By mail via absentee ballot

– Voting by mail and voting by absentee ballot are the same thing.

– Voters mail in a absentee ballot request form and are mailed a ballot before the election that they must fill out and mail back in.

2. In person at Early Vote Locations – Set by state law – Voters can vote in person at designated locations – Early vote time period set by state law

&#noiOnDemand

VOTING BY MAIL WITH ABSENTEE BALLOT– In certain states, voters are

allowed to vote absentee by mail for any reason.

Encouraging voters to vote by mail helps us by: Making it more likely an infrequent voter will cast a ballot Decreasing the number of doors we need to hit before

Election Day Providing opportunities for people to vote who cannot vote

during the week

&#noiOnDemand

VOTING BY MAIL WITH ABSENTEE BALLOT

VOTER

Election Administration

(Board of Elections,

Clerks Office, Supervisor of

Elections, etc)

STEP 1: Voter mails absentee ballot application to election

administration.

STEP 2: Election administration mails absentee

ballot to voter.

STEP 3: Voter mails completed ballot to election administration.

&#noiOnDemand &#noiOnDemand

CREATING YOUR EARLY VOTE & VBM PLAN

&#noiOnDemand

TimelineTargetingProgramming

YOUR EARLY VOTE PLAN

&#noiOnDemand

• Research – state early vote laws, directives, deadlines & data collection

• Meetings – meet with your jurisdiction’s elections official(s)

• Planning – budget, target universe(s), calendar out mail, phones & door to door contact and early vote events

TIMELINE

&#noiOnDemand

CREATING YOUR VOTER CONTACT PLAN: TIMELINE

&#noiOnDemand

CREATING YOUR VOTER CONTACT PLAN: TIMELINE

&#noiOnDemand

CREATING YOUR VOTER CONTACT PLAN: TIMELINE

&#noiOnDemand

CREATING YOUR VOTER CONTACT PLAN: TIMELINE

EXTERNAL OPPORTUNITIES

Debates First day of school

First day students are on college campus Major national holidays (esp. 3 day weekends)

Major festivals, fairs, etc. Weekend voting opportunities

Gatherings of major constituencies in your district Anniversaries of major national or local events

&#noiOnDemand

CREATING YOUR VOTER CONTACT PLAN: TIMELINE

&#noiOnDemand

TimelineTargetingProgramming

YOUR EARLY VOTE PLAN

&#noiOnDemand

TARGETING: WHO MIGHT NOT SHOW?

• Seniors • Students/Youth• Rising American Electorate • “Drop Off Voters”

&#noiOnDemand

WHAT’S A UNIVERSE?A GROUP OF PEOPLE

WHO SHARE COMMON CHARACTERISTICS:

GeographyGender

AgeRace/EthnicityVoting History

Consumer DataParty Affiliation

&#noiOnDemand

WHOM DO WE CONTACT?SUPPORT

AGAINST UNKNOWN SUPPORTER

VOTE HISTORY

FREQUENT Low support High turnout

Unknown supportHigh turnout

High supportHigh turnout

SPORADIC Low supportMedium Turnout

Unknown supportMedium turnout

High supportMedium turnout

NEVER Low supportNever turnout

Unknown supportNever turnout

High supportNever turnout

NEW Low supportNew voters

Unknown supportNew voters

High supportNew voters

&#noiOnDemand

WHOM DO WE CONTACT?SUPPORT

AGAINST UNKNOWN SUPPORTER

VOTE HISTORY

FREQUENT X PERS VOLSPORADIC X PERS GOTVNEVER X X XNEW X PERS VR & GOTV

&#noiOnDemand

TimelineTargetingProgramming

YOUR EARLY VOTE PLAN

&#noiOnDemand

• Sandwich One– Robo/postcard – letting people know to expect their VBM

application– Mail out VBM applications/coordinate with mailing dates

of election administration– Live call walking people through filling out and sending

in application • Sandwich Two – People who have

ballots– Postcard to people with ballots urging them to send it in– Door knock on homes with ballots – target by precincts

with highest number of ballots – Live phone call to homes with ballots

PROGRAMS – MAIL SANDWICH PROGRAM

&#noiOnDemand

• Things to know– Can you provide postage paid envelops

for VBM applications?–Will election officials provide postage for

ballots?– Are their locations where ballots can be

turned in other than via mail?– Can you handle ballots in your state?

VBM SANDWICH PROGRAM

&#noiOnDemand

SAMPLE MAIL

&#noiOnDemand

SAMPLE SCRIPT

&#noiOnDemand

• Partners – churches, non-profit organizations, student groups

• Planning meetings, budget, legal rules and turnout plan

• Church bulletins, partnership with local radio stations, mailings/robos calls

• Earned media strategy

EARLY VOTE IN PERSON

&#noiOnDemand

REVIEWWhat is Early Vote & VBM?Why do we do it?Creating a Early Vote Plan

-Timeline-Targeting

-ProgrammingNext Steps, Q&A

&#noiOnDemand &#noiOnDemand

QUESTIONS?

&#noiOnDemand

Evaluation

&#noiOnDemand

WHAT’S NEXT: NEXT WEEKEarly Vote & Vote-by-Mail Week – September 24 – 28Early Vote & Vote By Mail Strategy – MondayEarly Vote & Vote By Mail Data – Tuesday - We’ll discuss the

importance of maintaining accurate and up-to-date Early Vote Data, tools to manage and use data about early voters, and how to understand and analyze data about early voters.

Leading Great Early Vote and Door to Door Events – Wednesday - We'll cover the basics of organizing effective early vote actions, including rallies, marches, and door-to-door events, as well as creating a weekly campaign schedule to include early vote events.

Early Vote Online Tools – Thursday - We'll discuss ways to use New Media to drive your early vote program, and preview some tools you can use to boost your program this fall.

Online Fundraising – Friday - This session covers best practices in raising money online for campaigns and non-profits. 

 .

&#noiOnDemand &#noiOnDemand

Interdependent Leadership(aka the Snowflake Model)

https://act.neworganizing.com/donate/NOD_Donate_08-2012/

HOW CAN I SUPPORT NOI ON DEMAND?

&#noiOnDemand

WWW.NEWORGANIZING.COM/TOOLBOX