History of NOKIA

1. Nokia's history starts in 1865, when engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper.

2. In 1895 Fredrik Idestam handed over the reins of the company to his son-in-law Gustaf Fogelholm.

Overview of company

1. Nokia Corporation (Nokia), a Finland based company incorporated in 1967, is the leading manufacturer of mobile devices and mobile networks in the world.

2. Nokia offers a wide range of mobile devices with experiences in music, navigation, video, television, imaging, games and business mobility. It also provides equipment, solutions and services for network operators, service providers and corporations

The move to mobile:1968-1991

The newly formed Nokia Corporation plays a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products...

1991:GSM-A NEW MOBILE STANDARD OPENS UP

Nokia equipment is used to make the world’s first GSM call.

What is GSM?

The Global System for Mobile communications (GSM) was adopted in 1987 as the European standard for digital mobile technology. This second generation mobile technology could carry data as well as voice traffic.

GSM’s high-quality voice calls, easy international roaming and support for new services like text messaging (SMS) laid the foundations for a worldwide boom in mobile phone use.

Nokia now:2000-today

Nokia’s story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future...

2002: First 3G phoneNokia launches its first 3G phone, the Nokia 6650.

Mobile Revolution:1992-1999

1. In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history.

2. 1992: Nokia’s first GSM handsetNokia launches its first GSM handset, the Nokia 1011.

3. 1994: Nokia Tune is launchedNokia launches the 2100, the first phone to feature the Nokia Tune.

2

1997: Snake – a classic mobile gameThe Nokia 6110 is the first phone to feature Nokia’s Snake game.

1998: Nokia leads the worldNokia becomes the world leader in mobile phones.

1999: The Internet goes mobileNokia launches the world's first WAP handset, the Nokia 7110.

2005: The Nokia Nseries is bornNokia introduces the next generation of multimedia devices, the Nokia Nseries.

2007Nokia recognized as 5th most valued brand in the world. Nokia launches Ovi, its new internet services brand.

2008Nokia's three mobile device business groups and the supporting horizontal groups are replaced by an integrated business segment, Devices & Services.

Some of the helps done by NOKIA to INDIAN market

1. Nokia has played a pioneering role in the growth of cellular technology in India.

2. Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and Ahmedabad.

3. The company has grown manifold over the years with its manpower strength increasing from 450 people in the year 2004 to close to 6000 people currently. 

India is Nokia’s second largest market

Nokia Corporation, the world’s biggest maker of mobile phones, has said India is its second largest market, after China, in terms of handset sales.

India overtook markets such as the United Kingdom and the United States in the quarter ended June 2007, based on sales of handsets and network business.

Over the past three years, India has been gaining significant ground, moving from the No. 4 position in 2005 to the No. 3 position in 2006, and is today placed at No 2.

OUR LOCAL SURVEY REPORT

We had asked our 100 acquaintances about the company of mobile they were using

Based on this survey the report is:

NOKIA 65

MOTOROLA 14

SONY ERICSON

11

SAMSUNG 3

RELIANCE 3

TATA INDICOM

1

PANASONIC 1

LG 2

GRAPHICAL REPORT

0

10

20

30

40

50

60

70

NOKIA

MOTOROLA

LG

SAMSUNG

RELIANCE

TATA INDICOM

SONYERICSON

PANASONIC

SURVEY says:NOKIA IS THE KING OF MOBILE PHONES. THANKS.