Nokia 5800 Xpress Music

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Project Report on Nokia 5800

Xpress Music

Mini Project

(2009-11) Batch

Submitted By

Visakh Soman

Under the guidance of Prof. Dr. K.

Gopalakrishnan Nair

DEPARTMENT OF BUSINESS ADMINISTRATION


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Trivandrum

ACKNOWLEDGEMENT

I would like to place on record my deep sense of gratitude to

Prof. S. Sivakumar, HOD, Dept. of Business Administration, College of

engineering, TVM for his invaluable help and guidance to shape this

project in a symmetric way.

I also express my hearty gratitude to Dr. K. Gopalakrishnan Nair,

for his opinion of intelligence, support and guidance which has resulted in

the successful culmination of this project work.

I also express my sincere thanks to the 50 participants of market

survey for providing me with adequate information for the completion of

this project.

Trivandrum,

May 14th, 2010.

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Contents

Page No

Abstract 6

The Mobile Industry

Introduction 8

History 9

Handset Features 10

Software and Applications 12

Smartphone 13

World Market

Mobile phone Manufacturers 14

Market Share 17

Touchscreen Technology 20

3G 20

Future Mobile Phones 21

The Indian Mobile Handset Market 22

Nokia, The Market Leader

Introduction 24

Nokia Corporation Data Sheet 24

History 26

Vision 29

Financial Data 29

SWOT Analysis of Nokia 30

Nokia Xpress Music Handsets 31

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Nokia 5800 Xpress Music

Introduction 33

Images 34

History 35

Mobile Specifications 36

Navigation Edition 38

Marketing 39

Market Share 39

Competitors 40

A Comparison between Nokia 5800

Xpress Music and Apple Iphone 40

The Survey 45

Analysis and Interpretation of Data 45Observations and Recommendations 48

Conclusion 49

References 50

Appendix 1: Questionnaire 51

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ABSTRACT

This Project is done in order to know the customer preference to Nokia

5800 Xpress Music and also to get the suggestions from the customers for

improving the customer service satisfaction. It also gives an overview of

the various technologies used in this service. It provides the variousaspects of mobile phone services, specifically focusing on Nokia 5800

Xpress Music. It also compares the performance of Nokia phones with its

peers.

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The Mobile

PhoneIndustry

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Introduction

A mobile phone(also calledmobile, cell phoneorhand phone) isan electronic device used for mobile telecommunications over a cellular

network of base stations known as cell sites. Mobile phones differ

from cordless telephones, which only offer telephone service within

limited range through a single base station attached to a fixed line, for

example within a home or an office. Low-end mobile phones are often

referred to as feature phones, whereas high-end mobile phones that offermore advanced computing ability are referred to as smart phones.

A mobile phone allows its user to make and receive telephone calls to and

from the public telephone network which includes other mobiles and fixed

line phones across the world. It does this by connecting to a cellular

network owned by a mobile network operator. A key feature of the

cellular network is that it enables seamless telephone calls even when theuser is moving around wide areas via a process known as handoff or

handover.

In addition to being a telephone, modern mobile phones also support

many additional services, and accessories, such as SMS (or text)

messages, email, Internet access, gaming, Bluetooth,

infrared, camera, MMS messaging, MP3 player, radio and GPS.

The first hand held phone was demonstrated by Martin

Cooper of Motorola in 1973, using a handset weighing in at two kilos. By

the end of 2009, the number of mobile cellular subscriptions worldwide

reached approximately 4.6 billion, penetrating the developing

economies and reaching the bottom of the economic pyramid.

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History

Radiophones have a long and varied history going back to Reginald

Fessenden's invention and shore-to-ship demonstration of radio telephony,

through the Second World War with military use of radio telephony links

and civil services in the 1950s, while hand-held mobile radio devices have

been available since 1973.

In 1960, the worlds first partly automatic car phone system, Mobile

System A (MTA), was launched in Sweden. MTA phones were consisted

of vacuum tubes and relays, and had a weight of 40 kg. In 1962, a more

modern version called Mobile System B (MTB) was launched, which was

a push-button telephone, and which used transistors in order to enhance

the telephones calling capacity and improve its operational reliability. In

1971 the MTD version was launched, opening for several different brands

of equipment and gaining commercial success.

Martin Cooper, a Motorola researcher and executive is considered to be

the inventor of the first practical mobile phone forhand-helduse in a non-

vehicle setting, after a long race against Bell Labs for the first portable

mobile phone. Using a modern, if somewhat heavy portable handset,

Cooper made the first call on a hand-held mobile phone on April 3, 1973

to his rival, Dr. Joel S. Engel of Bell Labs.

The first commercially automated cellular network (the 1G generation)

was launched in Japan by NTT in 1979, initially in the metropolitan area

of Tokyo. Within five years, the NTT network had been expanded to

cover the whole population of Japan and became the first nation-wide 1G

network. In 1981, this was followed by the simultaneous launch of

the Nordic Mobile Telephone (NMT) system

in Denmark, Finland, Norway and Sweden. NMT was the first mobile

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phone network featuring international roaming. The first 1G network

launched in the USA was Chicago based Ameritech in 1983 using

the Motorola DynaTAC mobile phone. Several countries then followed in

the early 1980s including the UK, Mexico and Canada. .

The first "modern" network technology on digital 2G (second generation)

cellular technology was launched by Radiolinja (now part of Elisa Group)

in 1991 in Finland on the GSM standard which also marked the

introduction of competition in mobile telecoms when Radiolinja

challenged incumbent Telecom Finland (now part of Telia Sonera) who

ran a 1G NMT network.

In 2001 the first commercial launch of 3G (Third Generation) was again

in Japan by NTT DoCoMo on the WCDMA standard.

One of the newest 3G technologies to be implemented is High-Speed

Downlink Packet Access (HSDPA). It is an enhanced 3G (third

generation) mobile telephony communications protocol in the High-Speed

Packet Access (HSPA) family, also coined 3.5G, 3G+ or turbo 3G, which

allows networks based on Universal Mobile Telecommunications

System (UMTS) to have higher data transfer speeds and capacity.

Handset Features

All mobile phones have a number of features in common, bu

manufacturers also try to differentiate their own products by

implementing additional functions to make them more attractive to

consumers. This has led to great innovation in mobile phone development

over the last twenty years.

The common components found on all phones are:

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a SIM card which allows the phone user access to th

particular mobile phone operator that they have a subscription with

a rechargeable battery providing the power source for the phone

functions

an input mechanism and display to allow the user to interact with

the phone. The most common input mechanism is a keypad, but touch

screens are also found in some high end smart phones.

basic mobile phone services to allow users to make calls and

send text messages.

Low-end mobile phones are often referred to as feature phones, and offer

basic telephony, as well as functions such as playing music and taking

photos, and sometimes simple applications based on

generic managed platforms such as Java ME or BREW. Handsets with

more advanced computing ability through the use of native software

applications became known as smart phones. The first smartphone was

the Nokia 9000 Communicator in 1996 which added PDA functionality to

the basic mobile phone at the time. As miniaturisation and increased

processing power of microchips has enabled ever more features to be

added to phones, the concept of the smartphone has evolved, and what

was a high-end smartphone five years ago, is a standard phone today.

Several phone series have been introduced to address a given market

segment, such as the RIM BlackBerry focusing on enterprise/corporate

customer email needs; the SonyEricsson Walkman series of musicphones

and Cybershot series of cameraphones; the Nokia Nseries of multimedia

phones, the Palm Pre the HTC Dream and the Apple iPhone.

Other features that may be found on mobile phones include GPS

navigation, music (MP3) and video (MP4) playback, RDS radio receiver,alarms, memo recording, personal digital assistant functions, ability to

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watch streaming video, video download, video calling, built-in cameras

(1.0+ Mpx) and camcorders (video recording), with autofocus and

flash, ringtones, games, PTT, memory card

reader (SD), USB (2.0), infrared, Bluetooth (2.0)

and WiFi connectivity, instant messaging, Internet e-

mail and browsing and serving as a wireless modem. Nokia and the

University of Cambridge demonstrated a bendable cell phone called

the Morph.

Software and applications

The most commonly used data application on mobile phones is SMS text

messaging. The first SMS text message was sent from a computer to a

mobile phone in 1992 in the UK, while the first person-to-person SMS

from phone to phone was sent in Finland in 1993.

Other non-SMS data services used on mobile phones include mobile

music, downloadable logos and pictures, gaming, gambling, adult

entertainment and advertising. The first downloadable mobile content was

sold to a mobile phone in Finland in 1998, when Radiolinja (now Elisa)

introduced the downloadable ring tone service. In 1999 Japanese mobile

operator NTT DoCoMo introduced its mobile internet service, i-Mode,

which today is the world's largest mobile internet service.

The first mobile news service, delivered via SMS, was launched in

Finland in 2000. Mobile news services are expanding with many

organisations providing "on-demand" news services by SMS. Some also

provide "instant" news pushed out by SMS.

Mobile payments were first trialled in Finland in 1998 when two Coca-

Cola vending machines in Espoo were enabled to work with SMS

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payments. Eventually the idea spread and in 1999 the Philippines

launched the first commercial mobile payments systems, on the mobile

operators Globe and Smart. Today mobile payments ranging from mobile

banking to mobile credit cards to mobile commerce are very widely used

in Asia and Africa, and in selected European markets.

Smartphone

A smartphone is a mobile phone that offers more advanced computing

ability and connectivity than a basic 'feature phone'. While some feature

phones are able to run simple applications based on generic platforms

such as Java ME or BREW, a smartphone allows the user to install and

run much more advanced applications based on a specific platform.

Smartphones run complete operating system software providing a

platform for application developers.

Growth in demand for advanced mobile devices boasting

powerful processors, abundant memory, larger screens and open operating

systems has outpaced the rest of the mobile phone market for several

years. According to a study by ComScore, in 2010, over 45.5 million

people in the United States owned smartphones and it is the fastest

growing segment of the mobile phone market, which comprised of 234

million subscribers in the United States.

World Market

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Mobile phone Manufactures

Mobile phone manufacturers are putting the latest technology into

the newest must-have handsets.

Nokia

Nokia is the worlds largest mobile phone manufacturer, renowned for its

range of bestselling mobile phones.

Samsung

Samsung mobile phones are synonymous with quality, with millions of its

function-rich, stylish handsets sold worldwide.

Apple

Apple brings its market-leading technology and style to the forefront with

their range of iPhones which have taken the market by storm.

LG

Teaming high-end cameras with quality materials, LG handsets offer

some of the most luxurious mobile communication experiences yet.

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Sony Ericsson

Sony Ericsson is rightly famed for its highly successful function-rich

Cybershot, Xperia and Walkman handsets.

HTC

HTC are behind some of the most popular handsets on the market today.

HTC specialise in touchscreen, smartphone and PDA mobiles.

BlackBerry

BlackBerry handsets have revolutionised the mobile phone market

offering users a phone with unparalleled access to email, organizers and

much more.

T-Mobile

T-Mobile offers an excellent selection of mobile phones including the

popular G1 and G1 to its pay monthly and pay as you go customers.

Vodafone

Vodafone are not just a mobile phone network but have shown great

innovation as a mobile phone manufacturer too.

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Palm

Palm handsets are among the best smartphones and personal digital

assistants available, with great features and smart looks.

The phone run on Palm OS and Windows Mobile and pack a whole office

into a neat, compact handset.

Motorola

Motorola mobile phones are owned by millions worldwide, with sales of

the handsets spurred by their excellent functions and simple user

interfaces.

Alcatel

Alcatel mobile phones are fantastic, rugged handsets with brilliant

functions and great user interfaces.

The companys phones are available on all major UK networks and have

proved enduringly popular.

Lobster

Lobster offer outstanding handsets manufactured for Virgin Media by a

range of companies including HTC and Alcatel.

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Toshiba

Toshiba produce everything from superb satellite phones to outstanding

and multi-functional smartphones that are as popular as they are

attractive.

3

3 has branched out from solely being a network to manufacturing

handsets too with successes with handsets including the 3 Skypephone.

Sonim

Sonim mobile phones are tremendously robust and packed with superb,

practical features. Contract deals with free Sonim mobile phones start

from just 13.11 per month.

Google

Googles powerful Android mobile phones team a raft of functions with

gorgeous design and have quickly become some of the most sought after

around.

Market share

The world's largest individual mobile operator is China Mobile with

over 500 million mobile phone subscribers. The world's largest

mobile operator group by subscribers is UK based Vodafone.

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There are over 600 mobile operators and carriers in commercial

production worldwide. Over 50 mobile operators have over 10

million subscribers each, and over 150 mobile operators have at

least one million subscribers by the end of 2009 (source wireless

intelligence).

In mobile phone handsets, in Q3/2009, Nokia was the world's largest

manufacturer of mobile phones, with a global device market

share of 37.8%, followed by Samsung (21.0%), LG Electronics

(11.0%), Sony Ericsson (4.9%) and Motorola (4.7%). These

manufacturers accounted for over 80% of all mobile phones sold

at that time.[17]

Other manufacturers include Apple Inc., Audiovox (now

UTStarcom), Benefon, BenQ-Siemens, CECT, HTC

Corporation, Fujitsu, Kyocera, Mitsubishi Electric, NEC,

Neonode, Panasonic, Palm, Matsushita, Pantech Wireless Inc.,

Philips, Qualcomm Inc., Research In Motion Ltd. (RIM), Sagem,

Sanyo, Sharp, Siemens, Sendo, Sierra Wireless, SK Teletech,

T&A Alcatel, Huawei, Trium, Toshiba and Vidalco. There are

also specialist communication systems related to (but distinct

from) mobile phones.

Date Nokia Samsung LG Electronics Sony Ericsson Motorola Others

Q3/2009 37.8% 21.0% 11.0% 4.9% 4.7% 20.6%

Q4/2009 36.4% 19.5% 10.1% 4.8% 4.5% 24.7%

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0

5

1015

20

25

30

35

40

Nokia Samsung LG Sony Motorola Others

Q4/2009

Touchscreen Technology

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A touchscreen is an electronic visual display that can detect the presence

and location of a touch within the display area. The term generally refers

to touching the display of the device with a finger or hand. Touchscreens

can also sense other passive objects, such as a stylus. However, if the

object sensed is active, as with a light pen, the term touchscreen is

generally not applicable.

The touchscreen has two main attributes. First, it enables one to interact

directly with what is displayed, rather than indirectly with a cursor

controlled by a mouse or touchpad. Secondly, it lets one do so without

requiring any intermediate device that would need to be held in the hand.

Such displays can be attached to computers, or to networks as terminals.

They also play a prominent role in the design of digital appliances such as

the personal digital assistant (PDA), satellite navigation devices, mobile

phones, and video games.

3G

The latest phones are called 3G phones. 3G means 3rd Generation. These

can get and send data a much faster so they can be used for email and web

browsing. Older phones were not very good at this as they were very

slow.

Modern 3G phones are like small computers and are very different from

mobile phones just a few years ago they also can take longer to switch on.

Later, a new generation of mobiles came out with 3,5G and 3,9G (Japan).

This one would be the origin of a new generation named 4G that will

allow phone users to have a bandwidth of more than 100mbps.

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Future Mobile Phones

The mobile phone technology has made a giant leap over the last fewyears and basic candy bars and clamshell handsets will be soon replaced

by the future phones having interesting and unique design. The cell

phones of future will have very less resemblance to the handsets we sport

today like snap open, flat rectangular and others.

The design firm Pilotfish and sensor maker Synaptics have introduced a

phone which will be devoid of any buttons and will be operated by

gestures.The popular designer Manon Maneenawa has created a unique

handset that can be converted into a wrist watch as well as alarm

clock.The Swedens GoldVish is already out with their handset featuring

diamonds and secret compartment with a price tag of $1.26 million.

Thus there is no dearth of ideas and innovations in future cell phones and

more and more companies are coming out with their visions and

creativity.

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The Indian Mobile Handset Market

The size of Indian mobile handset market in FY 2004-05 was Rs 8,805

crores. Share of GSM handsets was 84% (7,384 crores) even higher than

the GSM connections (75%) for the same period. It was also much higher

than that for CDMA handsets, which accounted for Rs 1,421 crores (16%

market share).

India has emerged as the fastest growing telecom market in the world in

terms of the growth in the number of subscribers. Mobile handset makers

too saw high growth prospects as the population increasing sougt to get

connected though a mobile phone.

In the handset market, Nokia emerged as the market leader with its

affordable yet high quality product which worked well with the Indian

customers. However, this position of the company is now being

threatened by other manufacturers many of them from India itself. Some

firms are now offering phones at a very cheap price and raising the

competition in the market.

Nokia announced its latest figures on April 22 in which it said that its

global operating profit went down from 20 per cent last year to 11 per

cent. However Nokia seems optimistic and according to vice-president

and managing director, D Shivakumar, the company will take on the

competition with its own low cost devices and related services.

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Nokia, The

MarketLeader

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INTRODUCTION

A lot of brands selling and manufacturing cell phones and mobiles are in

the market but Nokia cell phones are the leaders in the race. With over a

dozen varieties and models lining up every day the customer is left in

confusion as to what to buy. With the market gearing up with new

companies in the foray Nokia manufactures have accepted the challenge.

They are coming up with latest technologies being put to test. The

company believes in customer satisfaction and that is the success of their

being the leaders in cell phones.

Nokia Corporation

Type Public

Industry Telecommunications

Internet

Computer software

Founded Tampere, Finland (1865)

incorporated in Nokia (1871)

Founder(s) Fredrik Idestam

Headquarters Espoo, Finland

Area served Worldwide

Key people Jorma Ollila (Chairman)

Olli-Pekka Kallasvuo (President & CEO)

Timo Ihamuotila (CFO)

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Mary T. McDowell (CDO)

Products Mobile phones

SmartphonesMobile computers

Networks

Services Services and Software

Online services

Revenue 40.99 billion (2009)[

Operating income 1.197 billion (2009)

Net income 891 million (2009)

Total assets 35.74 billion (2009)

Total equity 14.75 billion (2009)

Employees 125,859 (March 31, 2010)

Divisions Devices

Services

Solutions

Markets

Subsidiaries Nokia Siemens Networks

Navteq

Symbian

Vertu

Qt Development Frameworks

Website Nokia.com

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History

Nokia's history starts in 1865, when engineer Fredrik Idestam established

a wood-pulp mill in southern Finland and started manufacturing paper.

Due to the European industrialization and the growing consumption of

paper and cardboard Nokia soon became successful. In 1895 Fredrik

Idestam handed over the reins of the company to his son-in-law Gustaf

Fogelholm.

Nokia's products were exported first to Russia and then to the UK and

France. The Nokia factory attracted a large workforce and a small

community grew up around it. A community called Nokia still exists on

the riverbank of Emkoski in southern Finland.

The Nokia Community attracts other Companies

The hydroelectricity (from the river Emkoski) which the wood-pulp mill

used also attracted the Finnish Rubber Works to establish a factory in

Nokia. In the 1920s, the Rubber Works started to use Nokia as their brand

name. In addition to footwear (galoshes) and tyres, the company later

went on to manufacture rubber bands, industrial parts and raincoats.

Expanding into Electronics

After World War II the Finnish Rubber Works bought the majority of the

Finnish Cable Works shares. The Finnish Cable Works was a company

that had grown quickly due to the increasing need for power transmission

and telegraph and telephone networks. Gradually the ownership of the

Rubber Works and the Cable Works companies consolidated. In 1967 the

companies were merged to form the Nokia Group. The Finnish Cable

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Works had manufactured cables for telegraph and telephone networks and

in the 1960 they established the Cable Works Electronics department. At

this time the seeds of Nokia's global success in telecommunications were

planted. In 1967, when the Nokia Group was formed, Electronics

generated three percent of the Group's net sales and provided work for

460 people.

The Journey into Telecommunications

Nokias Cable Work's Electronics department started to conduct research

into semiconductor technology in the 1960s. This was the beginning of

Nokias journey into telecommunications.

In the early 1970s, the majority of telephone exchanges were electro-

mechanical analog switches. Nokia began developing the digital switch

(Nokia DX 200) which became a success. Nokia DX 200, which was

equipped with high-level computer language and Intel microprocessorsgradually evolved into the multifaceted platform that is still the basis for

Nokia's network infrastructure today.

At the same time, new legislation allowed the Finnish telecommunications

authorities to set up a mobile network for car phones that was connected

to the public network.

The result was Nordic Mobile Telephony (NMT). Opening in 1981, NMT

was the world's first multinational cellular network. During the following

decade, NMT was introduced in many other countries and launched the

rapid expansion of the mobile phone industry.

At the end of the 1980s a common standard for digital mobile telephony

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was developed. This standard is known as GSM (Global System for

Mobile Communications). In 1991 Nokia made agreements to supply

GSM networks to nine European countries and by August 1997 Nokia had

supplied GSM systems to 59 operators in 31 countries.

New Products

During the 1980s, Nokia's operations rapidly expanded to new business

sectors and products. The strategy was to expand rapidly on all fronts. In

1988, Nokia was a large television manufacturer and the largest

information technology company in the Nordic Countries.

Focusing on Telecommunications

During the deep recession in Finland at the beginning of the 1990s, the

telecommunications and mobile phones divisions were the supporting

pillars of the Nokia. Despite the depth of the recession, Nokia came to its

feet quickly as the company started streamlining its businesses. In May1992 Nokia made the strategic decision to divest its non-core operations

and focus on telecommunications. The company's 2100 series phone was

an incredible success. In 1994, the goal was to sell 500,000 units. Nokia

sold 20 million.

It has been rumored that a group of businessmen tried to offer Nokia to

the Swedish telecom company Ericsson during the recession (1990s)!

Today, Nokia is a world leader in digital technologies, including mobile

phones, telecommunications networks, wireless data solutions and

multimedia terminals.

Vision

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Nokia will empower everyone to share and make the most of their life by

offering irresistible personal experiences.

"Connecting people" is now connecting people to what matters - whatever

that means for each person - giving them the power to make the most of

every moment, everywhere, any time. Connecting the "we" is more

powerful than just the individual. That's how Nokia is needed to help

make the world a better place for everyone.

Financial Data

Nokia market share 63.7% in Asia - India (April 2010)

SWOT Analysis of Nokia

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STRENGTHS

-Is a dominant player in the smartphone market via its majority ownership

of Symbian and its proprietary Series 60 user interface which are

projected to represent majority of the 100M smartphones sold in the next

4 years.

- 33% market share still the largest cell phone vendor by far, with double

the market share of nearest competitor

- Size should enable Nokia to amortize R&D costs and to get cost

advantages

- Brand position: probably one of the top 20 brands in the world

WEAKNESSES

- The Ngage is considered a flop

- Being the market leader and its increase role in Symbian is giving Nokia

a bad image, much like Microsoft in the PC industry.

- Slow to adopt new ways of thinking: a good example is clamshell

phones which are preferred by many customers. Nokia was reluctant to

produce a clamshell until this year, when it launched its first model.

OPPORTUNTIIES

- Increase their presence in the CDMA market, which they are just

entering, as well as 3G and Edge

- New growth markets where cell phone adoption still has room to go,

including India and other countries.

- Leverage its infrastructure business to get preference and a stronger

position with carriers

THREATS

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- Late in the game in 3G creates a risk to be displaced by leaders like

Motorola, LG, NEC and others.

- Asian OEMs who are entering the market very aggressively (TCL, nGo

Bird)

- ODMs (HTC and others) enabling carriers to leverage their customer

power bypassing the handset vendor. Operators want to lessen their

dependency on handset vendors and the dominance of Nokia. Orange, O2,

and many other operators globally are selling their own brand of phones.

Nokia Xpress Music Handsets

Year Entry Middle Premium Hi-End

2007 5200 5300 3250 5700

2008 5110 5310 5610 5800

2009 5220 5320 5630 5730

2010 5130 5530 X3 X6

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Nokia 5800Xpress

Music

Introduction

The Nokia 5800 XpressMusic is a smartphone and portable entertainment

device by Nokia. It was introduced on October 2, 2008 and released on

November 27, 2008. Code-named "Tube", it is the first touchscreen-

equipped S60 device by Nokia. It's part of the XpressMusic series of

phones, which emphasizes music and multimedia playback. The

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touchscreen features tactile feedback (though it does not use Nokia's

Haptikos technology.)

The 5800 has a compatibility mode for Java applications that are not

touchscreen-aware. It works by using part of the screen for displaying the

essential buttons required by the program.

On January 23, 2009, Nokia announced it had shipped the millionth 5800

XpressMusic device, even though it still had not been fully released

worldwide. In Nokia's Q1 report released on April 16, 2009 it was

announced they had shipped 2.6 million units during the quarter, with

cumulative shipments of more than 3 million units since the smartphone's

launch in late November 2008. Q2 results released July 16, 2009 reports

3.7 million units shipped during the quarter and more than 6.8 million

units total have shipped since the release. As of November 2009, over 8

million units had been sold.

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Images

Front View

Back View

Side View

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produced earpieces eligible for free warranty repair. New earpiece parts

have also been supplied to Nokia service centers and future phone repairs

should permanently fix the defect.

On April 17, 2009 DigiTimes reported that Nokia had planned to release

the Nokia 5800 with an induction display instead ofa resistive one, which

is used in the original model. According to Mobile-Review.com, the

induction display is believed to be more fit for thumb operation when a

stylus is not used. The upgraded model was expected to ship in May or

June 2009. In mid-May 2009, DigiTimes wrote that the new induction

sensor screen components for Nokia were about to be produced by

Synaptics. On 24 April 2009, this rumor was put to rest by Nokia; "were

not changing the hardware of the Nokia 5800 XpressMusic".

Mobile Specifications

Nokia 5800 XpressMusic

Manufacturer Nokia

Screen nHD 640 x 360 pixels, 3.2 inch 16:9 widescreen, (16.7

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million colors)

Camera 3.2 Megapixels, Carl Zeiss AGoptics with autofocus and

dual LED flash

Second camera Front camera for video calls

Operating

system

Symbian OS 9.4 + S60 platform 5th Edition

(s60v5),Firmware version 50.0.005

Input Touchscreen with Nokia Dynamic Intelligent Layouts

CPU ARM11 @ 434 Mhz after firmware V20

Memory 128 MB SDRAM, 256 MBNAND

Memory card max. 16 GB microSDHC (32 GB unofficial), 8 GB card

included

Networks GSM, EGPRS, WCDMA, HSDPA, A-GPS

Connectivity Bluetooth 2.0 (EDR/A2DP),WLAN (802.11

b/g), MicroUSB2.0; 3.5 mm headphone and video-out

jack

Battery BL-5J (3.7V 1320mAh)

Physical size 111 51.7 15.5 mm

Weight 109g

Form factor Candybar

Media AAC, AAC+, eAAC+, MP3,MP4 (MPEG-4 Part 2 VGA

/H.264 QVGA), M4A, WMA,AMR-NB, AMR-WB, Mo

bile XMF, SP-MIDI, MIDI Tones (poly

64), RealAudio 7,8,10, True tones, WAV, but

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not Ogg files.

Predecessor Nokia 5700 XpressMusic

Successor Nokia X6

Navigation Edition

On 21 August 2009, Nokia announced a new variant named Nokia 5800

Navigation Edition. In addition to the normal Nokia 5800 it has the latest

version of Ovi Maps pre-installed. It also comes with a car-charger and

car-kit inside the box because of the batteryit consumes. Both the Nokia

5800 XpressMusic and the 5800 Navigation edition, however, have free

lifetime navigation, due to the new version ofOvi maps. It is now

available at nokia.com.

Marketing

A prototype of this handset wasseen in the 2008 Batman movie, The

Dark Knightand a number of music videos such as Christina Aguilera's

"Keeps Gettin' Better", "Womanizer" by Britney Spears, Flo Rida's "Right

Round", Pitbull's "Shut It Down", The Pussycat Dolls' "Jai Ho!" and

"Hush Hush", Katy Perry's "Waking Up In Vegas" and Cobra Starship's

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http://en.wikipedia.org/wiki/The_Dark_Knight_(film)http://en.wikipedia.org/wiki/The_Dark_Knight_(film)http://en.wikipedia.org/wiki/Music_videohttp://en.wikipedia.org/wiki/Keeps_Gettin'_Betterhttp://en.wikipedia.org/wiki/Womanizer_(song)http://en.wikipedia.org/wiki/Right_Roundhttp://en.wikipedia.org/wiki/Right_Roundhttp://en.wikipedia.org/wiki/Shut_It_Down_(song)http://en.wikipedia.org/wiki/Jai_Ho!http://en.wikipedia.org/wiki/Hush_Hushhttp://en.wikipedia.org/wiki/Waking_Up_In_Vegas


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"Good Girls Go Bad". The phone has received generally positive reviews,

with UK phone magazine Mobile Choice awarding it a full 5 stars in its

January 7, 2009 issue.

Market Share

Nokia 5800 XpressMusic market share 1.36% ( April 2010 )

Competitors

The major competitor of Nokia 5800 Xpress Music in the world market is

Apple Iphone. Samsung Corby is yet another competitor. But being

similar in appearance, a comparison is always made between 5800 and

Iphone.

A Comparison between Nokia 5800 Xpress

Music and Apple Iphone

40
http://en.wikipedia.org/wiki/Good_Girls_Go_Badhttp://en.wikipedia.org/wiki/Mobile_Choice


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Here are 20 reasons why Nokia 5800 Xpress Music is better than Apple

Iphone

1) Size

The iphone is bigger in size and uneasy for one hand grip. Nokia 5800 is

designed to fit well into your hands. Being smaller in width, its easy to

operate single handedly.

Iphone size: 115.5 X 62.1 X 12.3 mm

Nokia 5800 size: 111 X 51.7 X 15.5 mm

2) Weight

Iphone is much bulkier than Nokia 5800. Nokia 5800 is 25g lighter than

Iphone in weight.

Iphone: 133g

Nokia 5800: 109g

3) Screen Resolution

The Iphone has 3.5 screen while Nokia 5800 has 3.2 but the resolution

of 5800 is far more superior to Iphone.

Resolution:

Iphone: 480 by 320

Nokia 5800: 640 by 360

4) Storage

Iphone comes with two options- 8GB & 16GB internal memory. Nokia

has a more flexible option to offer 8GB with micro SD card which is

expandable upto 16GB. Nokia owners can expand memory size according

to needs which the Iphone guys cant do.

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5) Input Methods

Iphone: Finger only.

Nokia 5800: Finger, stylus, plectrum, handwriting recognition.

6) Features

Apple Iphone has lots of missing features like cut and paste function,

saving email attachments, no support for third party headphones,

ringtones, pricey iphone applications, many software bugs and other

technical glitches. Nokia 5800 Tube has no such issues plus many more

amazing features included.

7) Colors

Iphone: Black for 8 & 16 GB, White for 16 GB only.

Nokia 5800: Red, Blue and Black.

8 ) Battery

Nokia 5800 provides upto 35 hrs of music playing time against Apple

Iphone which claims just 24 hrs. Overall battery power (talktime/standby)

is also about 30% more in Nokia 5800. What more, 5800 has a removable

battery which Iphone lacks.

Iphone: 5 hrs talk-time, 300 hrs standby, not removable.

Nokia 5800: 8.8 hrs talk-time, 406 hrs standby, removable battery.

9) Camera

Iphone: 2 MP, no flash, no zoom, no additional camera.

Nokia 5800: 3.2 MP, Flash, 3x digital zoom with Carl Zeiss lens. A

second camera in front is available for video calling/conferencing.

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10) Video Calling

Iphone: No Video calling possible in Iphone.

Nokia 5800: Video calling is possible.

11) Video Recording

IPhone: No option for video recording.

Nokia 5800: Video recording is included.

12) Music Service

Iphone: Paid service with Apple Itunes Store. You pay and downloadmusic to your Iphone.

Nokia 5800: Comes with music service is bundled with Nokia 5800

Xpressmusic phone by which you can download as much music as you

want for 1 year- FREE!!

13) Voice Dialing

Iphone: Not Available

Nokia 5800: Available

14) Voice Recording

IPhone: Not Available


15) Web Browser

Iphone: Webkit based Safari browser, no flash available.

Nokia 5800: Webkit based browser, supports flash lite.

16) FM Radio

Iphone: Not Available


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17) Bluetooth

Iphone: Bluetooth is available for just handsfree, no file sharing possible.

Nokia 5800: Bluetooth available for handsfree and file sharing is possible.

Better audio quality on bluetooth in 5800 with A2DP technology which

Iphone lacks.

18) Messaging

Iphone: It does not support message forwarding, multiple SMS deletion,

sending SMS to multiple recipients and multimedia messages (MMS).

Nokia 5800: All the above is possible plus it has MMS ver 1.3, messagesize upto 600kb, and automatic resizing of Images for MMS.

19) Price

Nokia 5800 is hopefully unlocked (without any contract) and will sell

much cheaper for just 219 in UK and in US for around $385 (US price is

$269 now).

Apple iPhone 3G, on the other hand, with contract in US comes for $199

& $299 for 8 & 16 GB models and the plans with AT&T are way too

expensive. Unlocked Apple Iphones sells for around $800 on Ebay.

In other parts of the world, the 8GB unsubsidized Iphone model costs 499

euros ($700) in Italy, 350 pounds ($620) in UK, $700 in India. Nokia

5800 Xpressmusic is expected to sell around the world for about $400 orbelow.

20) Experience

Nokia: Ages of experience, hundreds of success stories and dozens of

smart handsets in current portfolio. Nokia has about 40% market

share with the No.1 spot with no close competitors. Certainly the king

when it comes to brand value, service and experience.

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Apple: First phone ever launched by Apple is Iphone, no prior experience

in the telecom market. Its a novice in the market with a very less market

share despite having millions of Iphone sold.

Verdict:

Almost all the major brands around the world like Samsung, HTC, LG,

etc launched their touchscreen smartphones with a hope to beat Apples

Iphone. No-one came close to Iphone when it comes to looks, style, feel

and features.

This is the first time a tech giant like Nokia has hit it hard with its first

true touchscreen smartphone. Nokia 5800 is a real Iphone killer with way

ahead features, perfect looks and great price.

The Survey

Objective:

To study the customer satisfaction and acceptance of Nokia 5800 Xpress

Music in the market

Tools:

Percentage Analysis

Procedure:

A questionnaire was prepared and given to 50 people, out of which 25

were the users of 5800 and the rest non-users. The percentage of people

who opted each option has been analyzed and interpreted.

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Analysis and Interpretation of Data

1) Profession of the users of Nokia 5800 Xpress Music

0

5

10

15

20

25

30

35

40

Student Govt.

Servant

Pvt. Firm Business Others

Percentage

2) Income Level of the users of Nokia 5800 Xpress Music

0

10

20

30

40

50

60

10 lakhs

Percentage

3) Rate of Utility of Nokia 5800 Xpress Music

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0

10

20

30

40

50

60

70

Poor Avg. Above Avg Excellent Its the

best

Percentage

4) What has made the users choose this model

0

5

10

15

20

25

30

35

40

Features Brand Advts.

Percentage

5) What feature attracts the users?

0

10

20

30

40

50

60

70

Touch Appearance 3G Memory Offers

Percentage

6) If not Nokia

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0

10

20

30

40

50

60

Sony LG M otorola Samsung Othe rs

Percentage

Observations and Recommendations

1) It is found that the users are mostly students and people working in

private firms. However it is more popular among youngsters. So the

company will have to adopt measures to attract them.

2) This model is selected mostly by middle income and high income

people. It will be good if the company can bring down the price of the

mobile.

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3) It is the touchscreen and the memory that attracts more people.

4) This model often encounters certain problems like software complaints

and display problems. These areas demand attention.

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Conclusion

Nokia 5800 Xpress Music is a high-end touch screen mobile from mobile

from Nokia, which highly satisfies the consumer requirements. It is clear

that this particular model has many an advantage over its competitors. It is

indeed a great success in the market.

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References

www.wikipedia.org

www.top10.com

www.mobileisgood.com

www.nokia.com

www.mobilephone.co.in

www.stockwatch.in

www.stats.getjar.com

www.forums.techarena.in

www.mad4mobilephones.com

www.mobiles.in

www.gsmarena.com

www.fonearena.com

www.apple.com

51
http://www.wikipedia.org/http://www.top10.com/http://www.mobileisgood.com/http://www.nokia.com/http://www.mobilephone.co.in/http://www.stockwatch.in/http://www.stats.getjar.com/http://www.forums.techarena.in/http://www.mad4mobilephones.com/http://www.mobiles.in/http://www.gsmarena.com/http://www.fonearena.com/http://www.apple.com/


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Appendix 1

Nokia 5800 Xpress Music SurveyQuestionnaire

Name: _______________________

Qualification: _____________________

1) Age group

a) 18-30 b) 31-40 c) 41-50 d) 51-60 e) above 60

2) Profession

a) Student b) Govt. Servant c) Pvt. Firm d) Business

3) Income Level

a) Below 1,00,000 b) 1,00,000-3,00,000 c) 3d) 5,00,000-10,00,000 e) above 10,00,000

4) How long have you been using a mobile?

a) Less than 1 year b) 2 years c) 3 years

e) More than 4 years

5) How many mobile hand sets do you possess?

a) Only one b) 2 c) 3 d) 4

6) How frequently do you change your model?

a) With the arrival of the latest model

Every 6 months d) Every year e) Have not changed since buying

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7) Are you aware of the latest developments in the mobile industry?

a) Yes

8) Are you aware of the harmful effects of using a mobile?a) Yes

9) Is your mobile touchscreen?

a) Yes

10) Are you a user of Nokia 5800 Xpress Music?

a) Yes

If No thanks for your co-operation.

Also specify your brand and model.

Brand: ________________________

Model: ________________________

If Yes

11) What made you choose this particular model?

a) Features b) Appeara

Friends recommendation

12) What feature of this model attracted you the most?

a) Touch screen b) Appearanc

d) Memory card and Expandable Memory e) Offers and

13) Are the features of the mobile worth the cost?

a) Yes

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14) Rate the utility of the mobile:

a) Poor b) Average c) Above Aver

e) It is the best

15) Does your mobile provide you with good sound clarity?

a) Yes

16) Have you installed any application software in your mobile?

a) Yes

17) Has your mobile encountered any problem since purchase?

a) Yes

18) Are you satisfied with the after sale services?

a) Yes b) No

19) If not Nokia, which brand will you go for?

a) Sony Ericsson b) LG c) Motorola d) Samsung e) Others

20) Your suggestion for the improvement of Nokia 5800 Xpress Music:

_________________________________________________________

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