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DEVELOPER EXPERIENCE

YANNICK DEBAUPTEHEAD OF DEVELOPER RELATION, EUROPE

@ YDEBAUPTE

Nokia Internal Use Only

• New registered developers

75%

More downloads

91%

More Revenue

41k+More apps

More developers

15k+

Increase in paid app revenue

Increase in app

downloadsNew registered developers

New apps submitted with WP8

SDK

45%

China

Increase in active users

10x revenue increase

with Alipay option

Source: Windows Phone Store. Period: 10/30/12 - 1/31/13

STRONG RESULTS IN THE 12 WEEK PERIOD SINCE THEWINDOWS PHONE 8 SDK WAS RELEASED

NEW PROGRAMS DRIVING ACTIVE DEVELOPER BASE

PREMIUMDEVELOPE

RPROGRAM

CHAMPIONS

NOKIA AD EXCHANG

E

135K+ Apps in total

30+ partners providing

tools, APIs, UI controls,

libraries

WINDOWS PHONE ECOSYSTEM CONTINUES TO GROW

Nokia Internal Use Only

04/10/2023

NOKIA LUMIA PORTFOLIO

© 2012 Nokia. All rights reserved.© 2012 Microsoft. All rights reserved.

LUMIA 920 LUMIA

820

LUMIA 620

LUMIA WP7 FAMILY

LUMIA 520 & 720

LUMIA 925

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2013:

Where are we ?

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D=

E

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Nokia Internal Use Only

MOST VALUABLE

CURRENCY TO DEVELOPERS?

Nokia Internal Use Only

8 © 2011 Nokia Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]

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9 © 2011 Nokia Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]

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HOW ABOUT CONSUMERS?

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Q

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AppCampus Program

12

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13 © 2011 Nokia Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]

Nokia Internal Use Only

We just started and momentum is here in Israel

Nokia Internal Use Only

15 © 2011 Nokia Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]

Thank you….

www.developer.nokia.com