nokia final.docx

8/9/2019 nokia final.docx

1/84

Introduction :

Nokia is well known and world known company for mobile devices and in congregating

communication and integrate industries. They have branches in 120 countries and sales in

150 countries with 12 !""5 employees. The operating profit of this world#s largest mobile

manufacturers is 5.0 and $%& of market share according to '1 200(. )or every market

segment and protocol they introduce mobile devices of different technology like *+,- /

T 3! ,- /! and 4 . Nokia iemens network make services and solution along with

telecommunication network e uipment. They are providing digital map information and

internet services through owned subsidiary. This popular public liability company listed on

stock e6changes of New 7ork! 8elsinki! and )rankfurt. Nokia is a very important employer in

)inland and plays very vital role in the financial system of )inland. 9n fact as a partners and

sub contractors of Nokia ,ompany! very small employers grown high in very short period. 9n

the year 1((( 4- of )inland increased more than 1.5& by Nokia and in the year 200" it

was $.5&. 8ence Nokia is ranked as a best )innish employer and best )innish brand. Nokia

occupied a fifth place as a valuable global brand in the list of 9nterbred;


2/84

Study o important

!hat is International "ar#etin$%

International mar#etin$ is simply the application of marketing principles to more than one

country. 8owever! there is a crossover between what is commonly e6pressed as international

marketing and global marketing! which is a similar term. )or the purposes of this lesson on

international marketing and those that follow it! international marketing and global marketing

are interchangeable.

Note: Beegan#s definition is typical of those that see international marketing a one stage of an

internationalisation process.

FE&'()ES OF E*+O)' "&)KE'I

1. Systematic +rocess/

D6port marketing is a systematic process of developing and distributing goods and

services in overseas markets. The e6port marketing manager needs to undertake various

marketing activities such as marketing research! product design! branding! packaging!

pricing! promotion! etc. To undertake the various marketing activities! the e6port marketingmanager should collect the right information from the right source! analy?e it properly and

then take systematic e6port marketing decisions.

0. Customer Focus/

The focus of e6port marketing is on the customer. The e6porter needs to identify

customer needs and wants! and accordingly design and develop products to generate and

enhance customer satisfaction. The focus on customer will not only bring in higher sales in

the overseas markets! but it will also improve and enhance goodwill of the firm.

. 'rade 2arriers/


3/84

D6port trade is subEect to trade barriers F tariff and non+tariff barriers. The trade

barriers are the restrictions on free movement of goods between countries. Normally!

countries impose trade barriers on imports! in order to restrict imports. The e6port marketing

manager must have a good knowledge of trade barriers imposed by importing countries.

3. 'radin$ 2locs/

D6port trade is also affected by trading blocs. ,ertain nations form trading bloc for

their mutual benefit and economic development. The non+members face problems in trading

with the members of a trading bloc due to common e6ternal barriers. 9ndian e6porters should

have a good knowledge of important trading blocs which would enable them to negotiate

effectively with the companies located in such blocs. ome of the important trading blocs

include N/)T/! Duropean nion! and / D/N.

5. 'hree- aced Competition/

9n e6port markets! suppliers have to face three+faced competition! i.e.! competition

from three angles :

a3 )rom the other suppliers of the e6porter#s country.

b3 )rom the local producers of importing country! and

c3 )rom the e6porters of competing nations.

6. 4ocumentation/


4/84

D6port marketing is subEect to various documentation formalities. D6porters re uire

various documents to submit them to various authorities including customs! port trust! etc.

The documents include:

@ hipping


5/84

19. Su:;ect to )e$ulations/

D6port marketing is subEect to various regulations H health and safety regulations!

environmental regulations! and foreign e6change regulations. )or instance! in 9ndia! e6porters

should reali?e their e6port proceeds within a period of 1 0 days in respect of consumer

goods3 from the date of shipment. The DI units and status holders can reali?e within $J0

days. uch restrictions are not applicable for domestic marketing.

11. "ar#etin$-"i: Nokia had to change its functions from single market toglobal

market due to collapse of >ussian )ederation.

A,9/K )/,TA>:


6/84

Nokia had to change its functions from single market toglobal market due to collapse of

>ussian )ederation.

KD4/K )/,TA>:

atents and technology 8ealth risk and regulation

DNM9>AN DNT/K )/,TA>:

Dnvironmental impact of supplie products and processesDnvironmentally ethical

considerations amongst suppliersKife cycle impact of products throughout the supply chain

,hanges in technology

Scope o International "ar#etin$

9nternational arketing constitutes the following areas of business:+

D6ports and 9mports: 9nternational trade can be a good beginning to venture into international

marketing.


7/84

,ontract manufacturing / *hen a firm enters into a contract with other firm in foreign country

to manufacture assembles the products and retains product marketing with itself! it is known

as contract manufacturing. ,ontract manufacturing has important advantages such as low

risk! low cost and easy e6it.

anagement contracting / nder a management contract the supplier brings a package of

skills that will provide an integrated service to the client without incurring the risk and

benefit of ownership.

Third country location / *hen there is no commercial transactions between two countries due

to various reasons! firm which wants to enter into the market of another nation! will have to

operate from a third country base. )or instance! Taiwan#s entry into china through bases in8ong Bong.

ergers and /c uisitions / ergers and /c uisitions provide access to markets! distribution

network! new technology and patent rights. 9t also reduces the level of competition for firms

which either merge or ac uires.

trategic alliances / / firm is able to improve the long term competitive advantage by forming

a strategic alliance with its competitors. The obEective of a strategic alliance is to leveragecritical capabilities! increase the flow of innovation and increase fle6ibility in responding to

market and technological changes. trategic alliance differs according to purpose and

structure.


8/84

O2>EC'I?ES

For this pro;ect I ha e :een instructed to come up @ith a mar#etin$ strate$y or

ane


9/84

o#ia Consumer Electronics has access to inno ati e technolo$y throu$h $roup

companies

!ea#ness

ac# o centraliGed mar#etin$ strate$y and champion completely di erent

positionin$ strate$y dependin$ on the country

'oo many :rand names 199J in one mar#et pro:lem tryin$ to ind :alance

Corporate culture is hi$hly technical andoperational/ So @hat i the

customerdoes notunderstandM lac# o customer ser ice priority

Opportunities

+otential or :rand name sales in Europe and &sia-paci ic

ro@in$ replacement and supplement tele isionmar#et

CE has opportunity o usin$ its technolo$y toenhance user

- riendliness

'hreats

'he mar#et or color '?s and ?C)s isamatureAsaturated mar#et consumersare

:uyin$ lesso ten and only to replace older units same trend orallcountries across

EuropeCan tdi erentiate :ased on technical ad ancementor price competitorstoo ast

to match

Impact o recent purchases or e


10/84

Consumers percei e alue in eatures that aremar#eted as user- riendly. In the past

o#ia hasrelied hea ily on its a:ility to inno ate it is astron$technolo$y

company.Ho@e er, it is not $ood at introducin$ orpac#a$in$this technolo$y or

consumers. It must introduce ane@ mindsetto CE a strate$ic shi t that

encoura$escustomer ser ice and internationalmar#etin$.Internal "ana$ement

Challen$e aces at least t@o challen$es @ithin CEthat he must addressimmediately

/1. ac# o a mar#etin$ champion incorporateheadNuarters

0. & continued reliance on technolo$y as themainmar#etin$ approach.

For es.1J per minute! at thesehigh rates! consumer did not take tomobile phones.

@,ompetition from other powerful globalplayers like otorola! ony! iemens

INDIA’ – NOKIAFORESEES GREAT

POTENTIAL

9nfrastructure business is under Nokia Networks now called o#ia Siemens et@or#

@Now key supplier to all the top 4 operatorsincluding /irtel! Modafone! < NK C 9-D/.

@Nokia has also set+up it#slo:al et@or#sSolutions Center in ,hennai. olutions

,enterperforms net@or# operation tas#s foroperators in /sia acific! Durope! iddle

Dast and/frica.

Hu$e opportunity

@9ndia has second largest market after ,hina.

@Today J+% million new subscribers everymonth.

@9ndian consumers tend to change their phonevery fast.

C O ( ' ) = C &) & ' E


11/84


12/84

Strate$ies

@,ustomer remains the top priority

+ Nokia#s priority is to be the most preferred partner tooperators! retailers and enterprise+ the

brand goal for Nokia is to become the most lovedbrand by the customer

@Nokia# s business strategy focus on 5areas:

+ create winning devices+ embrace consumer internet service+ -eliver enterprise solution+

anked3th in the "ost 'rusted 2rand- urvey by ankedo1. " C in 9ndia by ankedo. 1 in the Consumer 4ura:les in 9ndia in 2005+0J.

@o. 1 telecom eNuipment endor from200"+ 0%.

@&sia s most trusted :rand in 0996

by the edia+ ynovate survey.

@B2rand o the =earB at ,99 C -! retail! manufacturing

and services.

@%5000 outlets to sell Nokia products.

@Nokia hasJ2.5& share in mobile handset market in 9ndia.

@Kaunched a new service brand Avi for 9nternet services@ To access on+demand online music andgamesbesides other entertainment content.

@Nokia N(5 with maps that enable users tofind their way to people and places. apsservices

also have aroute finder


13/84

)ESE&)CH "E'HO4OO=

)ESE&)CH 4ESI

The >esearch -esign adopted in the study wasdescriptive in nature because the study aims

atdescribing the situation as it e6ists at present.

9t shows the consumers satisfaction for Nokia mobiles

.

/ KD 9ID

The ample i?e of this study is 50

.

A K/T9AN The opulation of this study is indefinite.

/ K9N4 DT8A-

The study involves area sampling method. /rea sampling methodinvolves selecting a

probability sample of geographic areas andselecting units or individuals within the selected

areas for thesample.

A >,D A) -/T/

The tudy used both rimary and econdary data. >9 />7 -/T/

The primary data was collected from the respondentsusing uestionnaire.

D,AN-/>7 -/T/:

The econdary data was collected from the company#sofficial website.

DT8A- A) -/T/ ,AKKD,T9AN

-ata was collected from the customers with the help of a uestionnaire.

-/T/ /N/K7 9 DT8A- The -ata was collected from the main study and was analy?ed using


14/84

o. o users o o#ia mo:iles

tABLE – 1TABLE SHOWING THE USERS OF NOKIA

erial no articular No of respodents percentages1 7es 2 12&2 No 15 &Tatal 100


15/84

/>BDT9N4 9O

roduct@Katest technology.@Te6t messaging and games like nake and emory.@enewal.

Contd…

The 10 largest markets were ! B! ,hina! 4ermany! 9taly! )rance! /D! Thailand!


16/84

Noki(% Nokia J$


17/84


18/84


19/84

Nokia lumia 520

)acts and finding


20/84

Challenges of growth

The Nokia 8ouse ! Nokia=s head office located by the 4ulf of )inland in Beilaniemi ! Dspoo!

was constructed between 1((5 and 1((%. 9t was the workplace of more than 1!000 Nokia

employees. R20S

9n the 1( 0s under ,DA Bari Bairamo ! Nokia e6panded into new fields! mostly by

ac uisitions. 9n the late 1( 0s and early 1((0s! the corporation ran into serious financial

problems! partly due to heavy losses in its television manufacturing division .R"(S Bairamo

committed suicide in 1( . /fter Bairamo=s death! imo Muorilehto became Nokia=s chairman

and ,DA. 9n 1((0F1(($! )inland underwent a severe recession !R50S which also struck Nokia.

nder Muorilehto=s management! Nokia was severely overhauled. The company responded by

streamlining its telecommunications divisions and by divesting itself of the television and ,

divisions. R51S

robably the most important strategic change in Nokia=s history was made in 1((2! however!

when the new ,DA Gorma Allila made a crucial strategic decision to concentrate solely on

telecommunications. R22S Thus! during the rest of the 1((0s! the rubber! cable and consumer

electronics divisions were gradually sold as Nokia continued to divest itself of all of its non+

telecommunications businesses. R22S

/s late as 1((1! more than a uarter of Nokia=s turnover came from sales in )inland.

8owever! after the strategic change of 1((2! Nokia sales to North /merica! outh /merica

and /sia became significant. R52S The worldwide popularity of mobile telephones! beyond even

Nokia=s most optimistic predictions! created a logistical crisis in the mid+1((0s! R5$S prompting

Nokia to overhaul its entire supply chain. R5"S


21/84


22/84


23/84

Ne! "roducts# reco$eri % mar&et s'are# lac& o( "ro(its

9n Ganuary 201$! Nokia reported J.J million smartphone sales for '" 2012 consisting of 2.2

million ymbian and "." million sales of Kumia devices *indows hone % and 3. R1"(S 9n

North /merica! only %00!000 mobile phones have been sold including smartphones.

9n ay 201$ Nokia released the /sha platform for its low+end borderline smartphone

devices. The Verge commented that this may be a recognition on the part of Nokia that they

are unable to move *indows hone into the bottom end of smartphone devices fast enough

and may be Vhedging their commitmentV to the *indows hone platform. R150S

9n the same month! Nokia announced its partnership with the world=s largest cellular operator

,hina obile to offer Nokia=s new *indows+based phone! the Kumia (20 ! as Kumia (20T! ane6clusive ,hinese variant. The partnership was a bid by Nokia to connect with ,hina

obile=s %00 million+person customer base .R151S

)ollowing the second uarter of 201$! Nokia made an operating loss of X115m Y( . m3!

with revenues falling 2"& to X5.%bn! despite sales figures for the Kumia e6ceeding those of


24/84


25/84


26/84

4i isions

ince the icrosoft ac uisition! Nokia comprises three business groups: obile olutions!

8D>D! and Technologies.

An 1 /pril 200%! Nokia=s Networks business group was combined with iemens =s carrier+

related operations for fi6ed and mobile networks to form Nokia iemens Networks ! Eointly

owned by Nokia and iemens and consolidated by Nokia .R1%%S Nokia bought the 50& share

and took full control of the group on $ Guly 201$. R1% S

*ar&ets

arkets is responsible for Nokia=s supply chains ! sales channels! brand and marketing

functions of the company! and is responsible for delivering mobile solutions to the market.R1%(S

-ERE

8D>D is responsible for Nokia=s suite of navigation services formerly under the Avi brand3.R1 0S

8D>D=s map data originated in Navte ! a ,hicago! 9llinois+based provider of digital map data

and location+based content and services for automotive navigation systems ! mobile

navigation devices! 9nternet+based mapping applications! and government and businesssolutions. Navte was ac uired by Nokia on 1 Actober 200%. R5S Navte =s map data became

part of the 8D>D aps online service where users can download maps! use voice+guided

navigation and other conte6t+aware web services. R1%(S

o#ia et@or#s

ain article: Nokia Networks

Nokia olutions and Networks N N3! previously known as Nokia iemens Networks


27/84

networks service platforms! as well as professional services to operators and service

providers. R1%(S N N focuses on 4 ! D-4D ! $4 ;*+,- / ! KTD and *i /O radio access

networksU core networks with increasing 9 and multiaccess capabilities and services.

9n Guly 201$! Nokia bought back all shares in Nokia iemens Networks for a sum of L2.21

billion. R1 "S

)esearch

The Nokia >esearch ,enter ! founded in 1( J! is Nokia=s industrial research unit consisting of

about 500 researchers! engineers and scientistsU R1 5SR1 JS it has sites in seven countries: )inland !

,hina! 9ndia! Benya ! wit?erland ! the nited Bingdom and the nited tates. R1 %S C- institute located in


28/84

mails and 9nternet phone calls to images and messages on social+networking sites such as

)acebook and TwitterV. The technology Venables authorities to not only block communication

but to monitor it to gather information about individuals! as well as alter it for disinformation

purposes!V. -uring the post+election protests in 9ran in Gune 200(! 9ran=s 9nternet access was

reported to have slowed to less than a tenth of its normal speeds! and e6perts suspected this

was due to the use of the interception technology .R210S

The Eoint venture company! Nokia iemens Networks! asserted in a press release that it

provided 9ran only with a =lawful intercept capability= Vsolely for monitoring of local voice

callsV. VNokia iemens Networks has not provided any deep packet inspection! web

censorship or 9nternet filtering capability to 9ran!V it said. R211S

9n Guly 200(! Nokia began to e6perience a boycott of their products and services in 9ran. The

boycott was led by consumers sympathetic to the post+election protest movement and

targeted at those companies deemed to be collaborating with the 9slamic regime. -emand for

handsets fell and users began shunning messaging .R212S

e< o#ia

9n 200(! Nokia heavily supported a law in )inland that allows companies to monitor their

employees= electronic communications in cases of suspected information leaking. R21$S ,ontrary

to rumors! Nokia denied that the company would have considered moving its head office out

of )inland if laws on electronic surveillance were not changed. R21"S The )innish media dubbed

the law Lex Nokia because it was implemented as a result of Nokia=s pressure.

http://en.wikipedia.org/wiki/Nokia#cite_note-210http://en.wikipedia.org/wiki/Nokia#cite_note-210http://en.wikipedia.org/wiki/Nokia#cite_note-211http://en.wikipedia.org/wiki/Boycotthttp://en.wikipedia.org/wiki/Boycotthttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Nokia#cite_note-212http://en.wikipedia.org/wiki/Nokia#cite_note-212http://en.wikipedia.org/wiki/Nokia#cite_note-213http://en.wikipedia.org/wiki/Surveillancehttp://en.wikipedia.org/wiki/Surveillancehttp://en.wikipedia.org/wiki/Nokia#cite_note-214http://en.wikipedia.org/wiki/Nokia#cite_note-210http://en.wikipedia.org/wiki/Nokia#cite_note-211http://en.wikipedia.org/wiki/Boycotthttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Nokia#cite_note-212http://en.wikipedia.org/wiki/Nokia#cite_note-213http://en.wikipedia.org/wiki/Surveillancehttp://en.wikipedia.org/wiki/Nokia#cite_note-214


29/84

The law was enacted! but with strict re uirements for implementation of its provisions. ntil

)ebruary 201$! no company had used its provisions. 9n 25 )ebruary the Affice of -ata

rotection Ambudsman confirmed that city of 8[meenlinna had recently gave the re uired

notice. R215S

o#iaQ&pple patent dispute

9n Actober 200(! Nokia filed a lawsuit against /pple 9nc. in the . . -istrict ,ourt of

-elaware claiming that /pple infringed on 10 of its patents related to wireless

communication including data transfer. R21JS /pple was uick to respond with a countersuit

filed in -ecember 200( accusing Nokia of 11 patent infringements. /pple=s 4eneral ,ounsel!


30/84

been developing.


31/84

segments! focusing instead on smartphones.

Nokia has similarly more or less eliminated some of their competitors in regions like outh

/merica! /frica! large parts of /sia including ,hina and 9ndia! and also >ussia. omewhat

simplified one could say that /pple has been very successful in the regions of the world that

have e6perienced the current financial recession + the / and parts of Durope! while Nokia

has been focusing on the regions around the world that are e6periencing financial growth.

)rom our point of view there is no doubt that Nokia has not been particularly successful in

the smartphone area! but on the other hand they have done e6tremely well in many other

product areas and achieved a uni ue market position on some of the most interesting markets

in the world + most companies can only dream of dominating the 9, countries.

trand ,onsultant believes that Nokia is greatest problem lies in their communication. 9t is a

parado6 that a company whose core business is selling communications solutions is having

such great difficulty in communicating with the outside world.

9t will be interesting to see whether Nokia=s new ,DA tephen Dlop will be better at

communicating than Alli+ ekka Ballasvuo + whose degree in law most certainly did not

contribute to his communication skills.

There is no doubt that tephen Dlop#s background from acromedia has given him a great

deal of e6perience in communicating with the /merican press! although the /merican press

does seem to constantly paint a very one+sided picture of the mobile market. any /merican

Eournalists hardly realise that there is a mobile market outside the /! regardless of the fact

that the /merican mobile market is only % & of a global mobile market that is still totally

dominated by Nokia in all areas.

o the billion dollar uestion is whether tephen Dlop will be capable of improving Nokia=s

communication to the e6tent that the global press corps + and especially the stock market +

will gain a better understanding of Nokia and the staggering number of customers that are

actually purchasing Nokia mobile phones every day\

Ane thing we are sure of! and that is that )innish is by no means the world=s most se6y


32/84

language. *hile it may be possible to seduce a beautiful woman in )innish! it will re uire a

very different approach to seduce the mobile industry=s opinion formers and their current

opinion of Nokia.

'he real reason o#ia @ent @ith !indo@s+hone instead o &ndroido# a lon$ ti%& co%in$' Nokia(s #&sistanc& to )oin And#oid *as +o#t#a,&d -, t.&Finnis. co%+an, *it. a stn stanc&/ T.&n0& &c2ti3& Anssi 4an)oki &3&n )ok&da-o2t it' sa,in$ an OE5 2sin$ And#oid is lik& a Finnis. -o, +&&in$ t.&i# +ants 6o#*a#%t. in t.& *int / T.at(s a stat&%&nt t.at n&3 6ails to +o+ to t.& 6#ont o6

o2# %inds &3, ti%& *& t.ink a-o2t t.&i# And#oid0+o*&d Nokia 7 lin&/

http://phandroid.com/2010/09/21/nokia-going-the-android-route-is-like-peeing-in-your-pants-for-warmth/http://phandroid.com/2010/09/21/nokia-going-the-android-route-is-like-peeing-in-your-pants-for-warmth/http://phandroid.com/2014/02/24/nokia-pees-in-their-pants/http://phandroid.com/2014/02/24/nokia-pees-in-their-pants/http://phandroid.com/nokia-x/http://phandroid.com/2010/09/21/nokia-going-the-android-route-is-like-peeing-in-your-pants-for-warmth/http://phandroid.com/2010/09/21/nokia-going-the-android-route-is-like-peeing-in-your-pants-for-warmth/http://phandroid.com/2014/02/24/nokia-pees-in-their-pants/http://phandroid.com/2014/02/24/nokia-pees-in-their-pants/http://phandroid.com/nokia-x/


33/84


34/84

9t#s not as if Nokia is doing much better than any of them! though. *indows hone itself still plays second fiddle to /ndroid and iA ! and by a very large margin. icrosoft only ownsabout $."& of the smartphone market share last we heard ! and Nokia likely commands avast maEority of that. The global numbers figure to show a similar trend.

Af noteworthy mention is Nokia going back on their own word and releasing the Nokia Oline! though Dlop contends they did that to attack a specific need in specific markets! and notto try and cash+in uick on /ndroid#s insane success.

o what#s the difference between Nokia and other /ndroid+focused AD s\ The difference isthat their focus on *indows hone has allowed them to stand out in a new ecosystem! whichis a maEor reason why icrosoft was interested enough to close the books on a deal thatwould see them ac uiring the manufacturer.

hould icrosoft do the unthinkable and find a breakthrough moment with *indows hone

to steal a considerable amount of market share from iA and /ndroid! Nokia or icrosoft\3will be first in line to reap the benefits of that. That#s a lot more than any other /ndroid ADnot named P amsungQ can say.

http://phandroid.com/2014/04/04/comscore-february-2014/http://phandroid.com/2014/04/04/comscore-february-2014/http://phandroid.com/2014/04/21/microsoft-nokia-deal/http://phandroid.com/2014/04/04/comscore-february-2014/http://phandroid.com/2014/04/04/comscore-february-2014/http://phandroid.com/2014/04/21/microsoft-nokia-deal/


35/84

-evices is responsible for developingthe best device portfolio for themarketplace!

including sourcing of components@ ervices C oftware reflectsstrategic emphasis on developingand growing

offering of consumer9nternet services and enterprisesolutions and software.

@arkets is responsible formanagement of supply chains! saleschannels! and brand Cmarketingactivities.@ The ,orporate -evelopment Afficefocuses on strategy and futuregrowth! and providesoperationalsupport for integration across all th

9nfrastructure and related servicesbusiness is conducted through Nokia iemens Networks! aseparatecompany Eointly owned by Nokia and iemens and consolidated by Nokia@

N/MTD'leading provider of comprehensivedigital map data for automotivenavigationsystems! mobile navigationdevices! 9nternet+based mappingapplications! and governmentandbusiness solutions.

)T>D K/NKow cost ! web enabling handsets by 2010.Targeting hundreds of millions of usersof theinternet.To bring internet access to all themasses in 9ndia.@

Nokia aims to be no.1in bringing the


36/84

) T >D />BDT9N4 T>/TD47 )A> NAB9/

Nokia is very best in the world. otorola and amsung must now be inthe ) * list inNokia board meeting.Nokia ! uite alarmed by the droppingsales of its phones! is now putting all itsweight


37/84

otorola gives a dashy+flashy name to its phones.

,onsumers are more attracted by names.

Nokia advertises more than otorola.

Nokia would soon go to the marketingways.

ore focus on $4 and entering into


38/84


39/84


40/84

,onclusion)rom the analysis of the roton C 9ndia:

roton#s rice! ileage C other features willbe apt for the 9ndian arket ! which will

help roton to compete.


41/84


42/84

,onclusion

okia has created a set of values which enables the organisation to adapt to the rapidlychanging environment of telecommunications./lthough the future of telecommunications cannot be predicted accurately! an organisationwhich clearly understands its market and its product! with a confident and fle6ible workforce! will be in a very strong position to change with its environment and shape the future of

R&ad %o#&8 .tt+899-2sin&sscas&st2di&s/co/2k9nokia9-2ildin$0a0$lo-al0t&l&co%%2nications0-2sin&ss9concl2sion/.t%l:i ;;!Ho4co6%2 Follo* 2s8


43/84

1. *hich category below includes your age\*hich category below includes your age\ 1% or younger

1 +20

21+2(

$0+$(

"0+"(

50+5(

J0 or older

]2. *hich of the following best describes your current occupation\

*hich of the following best describes your current occupation\


44/84

refer not to say

Ather please specify3

$. *hat is your appro6imate average household income\*hat is your appro6imate average household income\ Y0+Y2"!(((

Y25!000+Y"(!(((Y50!000+Y%"!(((

Y%5!000 and up

refer not to say

]". *hat was your first mobile phone\

*hat was your first mobile phone\ otorola

Nokia

/pple

ony;Dricsson

8T,

4oogle

amsung


45/84

4oogle

amsung


46/84

ate the following companies on reputation! uality of product;service! and their

products;services value for money. 1 ^ very poor! 5 ^ average! 10 + D6cellent3

1 ?.+oorJ 0 35

& era$eJ

6 8 719

Eate

the

followingcompanieson

reputation!uality of

product;service! and

their products;ser vices valuefor money.

1 ^ very poor! 5 ^

average! 10+ D6cellent3

Nokia>eputation1 M.oor3

No

kia>eputat

ion 2

No

kia>eputat

ion $

No

kia>eputat

ion "

No

kia>eputat

ion 5/verag

e3

No

kia>eputat

ion J

No

kia>eputat

ion %

No

kia>eputat

ion

No

kia>eputat

ion (

No

kia>eputation 10D6elle

nt3

o#ia

ualityoSer ice

Nokia

'uality of ervice 1M. oor3

No

kia'uality

of ervice

2

No

kia'uality

of ervice

$

No

kia'uality

of ervice

"

No

kia'uality

of ervice

5/verag

e3

No

kia'uality

of ervice

J

No

kia'uality

of ervice

%

No

kia'uality

of ervice

No

kia'uality

of ervice

(

No

kia'uality

of ervice

10D6elle

nt3o#ia?alueormoney

Nokia

Malue for money 1M. oor3

No

kiaMalue

for

money2

No

kiaMalue

for

money$

No

kiaMalue

for

money"

No

kiaMalue

for

money5

No

kiaMalue

for

moneyJ

No

kiaMalue

for

money%

No

kiaMalue

for

money

No

kiaMalue

for

money(

No

kiaMalue

for

money10


47/84


48/84


49/84


50/84


51/84


52/84


53/84


54/84


55/84


56/84


57/84

>anked No 1 ost Trusted anked as the (th most powerful brand by illward


58/84

,onsumersatisfaction

may bedefined as theutility of thecustomerwhichthey get

from the


59/84

products andservices

rendered bythe businessorgani?ations.,ustomersalways want

the ma6imum


60/84

utility from the products and

services.8enceto studythe customers satisfaction!should be the


61/84

main aim ofevery

businessorgani?ation.

>D D/>,

8


62/84


63/84

anagement problem and it

is used asanagementtoolsfor

problemsolving and


64/84

decisionmaking.

9t comprisesdefining and>e+defining

problems!


65/84

formulatinghypothesis!coll

ecting!organi?ing andevaluatingdata! makingdeductions and

makingconclus


66/84

ions and atlast! carefully

testing theconclusions todeterminewhetherthey fitthe formulated

hypothesis.


67/84


68/84

9t is obtained by a study! specifically designed to fulfill the data needsof the problems at hand.uch data is original in character and is generated in largenumber of surveys conductedmostly by government and also by some individualinstitutions and research bodies. 9t iscollected through personal interview!schedule! etc. The data is first hand in new sample si?e.ample i?e

:The sample si?e of my proEect was 50 customers.ampling ethod:)or collecting primary data personal interviews wereTool C Techni ue of ,ollection Af rimary -ata:)or the present study! primary data wascollected through simple random sampling techni ue.999.2.1.1 A< D>M/T9AN DT8A-The observation method involves human or mechanical observation of what peopleactuallydo or what events take place during a buying or consumption situation.P9nformation is collected by observing process at work.econdary -ata:9t is the data which is not originally collected but rather obtained frompublished source.999.$.2.1 ources Af collection Af econdary -ata:-ata is collected from available sources like Eournals! maga?ines! internet!etc.1. *ebsite2.-ata analysis$.


69/84

riority outlet 3 $. -ealers

32.4raymarket 3 ".Athers 3'2./re yousatisfied with

price of Nokia


70/84

phone\1.8ighsatisfied 32.

atisfied 3$. Neithersatisfied nordissatisfied 3". -issatisfied

35. 8ighly


71/84

dissatisfied 3 '$. /re

you satisfiedwith/dvertisements of Nokia

phone\1.8igh

satisfied 32.


72/84

atisfied 3$. Neither

satisfied nordissatisfied 3". -issatisfied 35. 8ighlydissatisfied 3

'". /re you


73/84


74/84

satisfied with/udio output\

1.8ighsatisfied 32.atisfied 3$.Not satisfied 3'J. /re you

satisfied with


75/84

oftwarecompatibility\

1.8ighsatisfied 32.atisfied 3$.Not satisfied 3

age "(


76/84

'%. /re yousatisfied with


77/84

3' . /re yousatisfied with

,amera;videouality\1..8igh satisfied 32. atisfied 3$.Not

satisfied 3'(.


78/84

/re yousatisfied with

/ccessories\1.8igh satisfied 32. atisfied 3$.Notsatisfied 3

'10. /re you


79/84

satisfied with/ppearances\

1. 8ighsatisfied 32.atisfied 3$.Not satisfied 3'11. /re

you satisfied


80/84

with


81/84

its services provided by

Nokia servicecenter\1. 8ighsatisfied 32.atisfied 3$.Not satisfied

3'1$. /re


82/84


83/84

Do2# &d2cation 2ali>cation?1/ #i%a#, @ / S&conda#, @ !/ G#ad2at& @ / ost

$#ad2at& @ "/ Do2# %ont.l, inco%&?1/B&lo* 1"""" @ / 1""""0 """" @ !/

""""0!"""" @ / !""""0 """" @ / 5o#& t.an """" @


84/84

Date post:	01-Jun-2018
Category:	Documents
Upload:	patricia-smith
View:	264 times
Download:	0 times

nokia final.docx

Documents