Nokia money project

Guru gram Business School, Nagpur Page 1

A

TRAINING REPORT

ON

A STUDY ON CUSTOMER SATISFACTION LEVEL WITH

REFERENCE

TO NOKIA MONEY’S ADVERTISEMNT AND SALES

PROMOTION.

SUBMITTED TO:

MAHARISHI DAYANAND UNIVERSITY, ROHTAK

in the partial fulfillment of the requirements for the award of the

degree of

MASTER OF BUSINESS ADMINISTRATION

(INDUSTRY INTEGRATED)

(IV Semester) Submitted by

NIKITA KANAUJIA

Regn. No.-1073901750

GURUGRAM BUSINESS SCHOOL

ELC CODE: 151012055

Plot no 74, Unnati Park

Besa, Nagpur, Maharashtra


DECLARATION

I, hereby declare that the Training Report conducted at

MOBILE MONEY SERVICES, NAGPUR

Under the guidance of

Mrs. SONALI SACHIN BHAGAT

Submitted in Partial fulfillment of the requirements for the

Degree of

MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)

TO

MAHARISHI DAYANAND UNIVERSITY, ROHTAK

Is my original work and the same has not been submitted for the

award of any other Degree/diploma/fellowship or other similar titles

or prizes.

Date: Nikita Kanaujia

Place: Regn. No.:1073901750


CERTIFICATE

This is to certify that Ms. Nikita Kanaujia, a student of the

Maharishi Dayanand University Rohtak, has prepared her Project

Report entitled on Mobile Money Services under my guidance.

She has fulfilled all requirements leading to award of the degree of

MBA (Industry Integrated). This report is the record of bonafide

training undertaken by her and no part of it has been submitted to

any other University or Educational Institution for award of any other

degree/diploma/fellowship or similar titles or prizes.

I wish her all success in life.

(Signature)

Mrs. SONALI BHAGAT

<Faculty & Co0ordinator>

<MBA, M.COM, M.PHIL,PH.D>


CERTIFICATE

This is to certify that Mr. Nikita Kanaujia who is pursuing MBA

(Industry Integrated) course of Maharishi Dayanand

University, Rohtak at Gurugram Business School has undergone

management training at our organization.

Her performance during the training period was found to be good.

We wish her success for her future endeavors.

Mr. Nikhil Tajnekar


ACKNOWLEDEMENT

Sometimes words fall short to show gratitude, the same happened with me during this project. The immense help and support received from K.V.CORPORATION overwhelmed me during the project. My sincere gratitude to Mr. Nikhil Tajnekar Team Manager for providing me with an opportunity to work with Nokia Money. I am highly indebted to her for provided me with the necessary information and his valuable suggestion and comments on bringing out this report in the best possible way. I am grateful to Mr. Kumar Vaibhav (Managing Director, K.V.Corporation) and all of the members of mass consultancy, who have helped me in the successful completion of this project, special mention of Mr Piyush Kapahi, Mr. Aakash Sahu, Mr.Prashant Tiwari, Mr.Sanjaybhai Patel and Mr.Hirenbhai Patel. I also thankful to my peers, Palkesh Prajapati, Dimes Panchal , Dipak Prajapati and Priyanka who help me to complete this project on time. I also thank Prof. Ajay Patole, faculty guide, GGBS, Nagpur who has sincerely supported me with the valuable insights into the completion of this project. Last but not the least; my heartfelt love for my friends, whose

constant support and blessings helped me throughout this project.


INDEX

SR.NO PARTICULARS PAGE NO

1 Cover Page 1

2 Declaration 2

3 Certificate of the College 3

4 Certificate of the Organization 4

5 Acknowledgement 5

PROJECT CONTENTS

1 INTRODUCTION 8-22

1.1 General Introduction about the sector 9

1.2 Industry Profile 12

a. Origin and development of the industry 14

b. Growth and present status of the

industry

18

C. Future of the Industry 21

2 Profile of Nokia Money

23-50

2.1 Origin of the Nokia Money 24

2.2 Growth and development of Nokia Money 26

2.3 Present status of Nokia Money 28


2.4 Functional Departments of Nokia Money 29

2.5 Structure of Nokia Money 31

2.6 Product and Service profile of Nokia Money 42

2.7 Market Profile of Nokia Money 48

3 DISCUSSIONS ON TRAINING 51-54

3.1 Work Profile 52

3.2 Key Learning 54

4 STUDY OF SELECTED RESEARCH

PROBLEM

55-68

4.1 Statement of research problem. 56

4.2 Statement of research objectives 65

4.3 Research Design and Methodology 66

5 ANALYSIS 69-75

5.1 Analysis of Data 70

5.2 Summary of Findings 74

6 SUMMARY AND CONCLUSIONS 76-79

6.1 Summary of Learning Experience 77

6.2 Conclusions and Recommendations 78

Annexure

BIBLIOGRAPHY

80-82

83


CHAPTER 1:

INTRODUCTION


1.1 INTRODUCTION OF MOBILE BANKING SECTOR

Mobile banking (also known as M-Banking, mbanking, SMS Banking) is a term used

for performing balance checks, account transactions, payments, credit applications and

other banking transactions through a mobile device such as a mobile phone or Personal

Digital Assistant (PDA). The earliest mobile banking services were offered over SMS.

With the introduction of the first primitive smart phones with WAP support enabling the

use of the mobile web in 1999, the first European banks started to offer mobile banking

on this platform to their customers

Mobile banking has until recently (2010) most often been performed via SMS or the

Mobile Web. Apple's initial success with iPhone and the rapid growth of phones based

on Google's Android (operating system) have led to increasing use of special client

programs, called apps, downloaded to the mobile device.

A mobile banking conceptual model

In one academic model, mobile banking is defined as:

Mobile Banking refers to provision and availment of banking- and financial services with

the help of mobile telecommunication devices. The scope of offered services may include

facilities to conduct bank and stock market transactions, to administer accounts and to

access customized information."

According to this model Mobile Banking can be said to consist of three inter-related

concepts:

Mobile Accounting

Mobile Brokerage

Mobile Financial Information Services

Most services in the categories designated Accounting and Brokerage are transaction-

based. The non-transaction-based services of an informational nature are however

essential for conducting transactions - for instance, balance inquiries might be needed

before committing a money remittance. The accounting and brokerage services are


therefore offered invariably in combination with information services. Information

services, on the other hand, may be offered as an independent module.

Mobile Banking Services

Mobile banking can offer services such as the following:

Account Information

1. Mini-statements and checking of account history

2. Alerts on account activity or passing of set thresholds

3. Monitoring of term deposits

4. Access to loan statements

5. Access to card statements

6. Mutual funds / equity statements

7. Insurance policy management

8. Pension plan management

9. Status on cheque, stop payment on cheque

10. Ordering cheque books

11. Balance checking in the account

12. Recent transactions

13. Due date of payment (functionality for stop, change and deleting of payments)

14. PIN provision, Change of PIN and reminder over the Internet

15. Blocking of (lost, stolen) cards

Payments, Deposits, Withdrawals, and Transfers

1. Domestic and international fund transfers

2. Micro-payment handling

3. Mobile recharging

4. Commercial payment processing


5. Bill payment processing

6. Peer to Peer payments

7. Withdrawal at banking agent

8. Deposit at banking agent

A specific sequence of SMS messages will enable the system to verify if the client has

sufficient funds in his or her wallet and authorize a deposit or withdrawal transaction at

the agent. When depositing money, the merchant receives cash and the system credits the

client's bank account or mobile wallet. In the same way the client can also withdraw

money at the merchant: through exchanging sms to provide authorization, the merchant

hands the client cash and debits the merchant's account.

Kenya's M-PESA mobile banking service, for example, allows customers of the mobile

phone operator Safari com to hold cash balances which are recorded on their SIM cards.

Cash may be deposited or withdrawn from M-PESA accounts at Safari com retail outlets

located throughout the country, and may be transferred electronically from person to

person as well as used to pay bills to companies. One of the most innovative applications

of mobile banking technology is Zidisha, a US-based nonprofit micro lending platform

that allows residents of developing countries to raise small business loans from web users

worldwide. Zidisha uses mobile banking for loan disbursements and repayments,

transferring funds from lenders in the United States to the borrowers in rural Africa using

nothing but the internet and mobile phones.


1.2 MOBILE MONEY INDUSTRY PROFILE

Mobile financial services, also referred to as mobile money, mobile payment, mobile

banking, mobile money transfer and mobile wallet generally refer to payment services

operated under financial regulation and performed from or via a mobile device.

Although financial institutions and credit card companies have implemented solutions

that provide mobile access to their services, in 2011, a number of mobile

communication companies, such as mobile network operators, major telecommunications

infrastructure and handset multinationals such as Nokia and Internet companies

announced their entrance to mobile payments.

Mobile payment is an alternative payment method. Instead of paying with cash, cheque

or credit cards, a consumer can use a mobile phone to pay for a wide range of services

and digital or hard goods such as:

Prepaid Recharges

Payment of utility bills such as electric bills, telephone bills etc.

Shopping, Payments of merchant’s bills

E-ticketing

NEFT and RGTS

There are four primary models for mobile payments:

Premium SMS based transactional payments

Direct Mobile Billing

Mobile web payments (WAP)

Contactless NFC (Near Field Communication)

Money Softwares

Additionally there is a new emerging model from Nokia: mobile money/union bank co-

operation.


Mobile payment is being adopted all over the world in different ways. Combined market

for all types of mobile payments is expected to reach more than INR30000B globally by

2013, which will be the double of the current figure, while mobile payment market for

goods and services, excluding contactless NFC transactions and money transfers, is

expected to exceed INR15000B globally by 2013.

Some mobile payment solutions are also used in developing countries for micropayments.


1.2 (a) ORIGIN AND DEVELOPMENT OF MOBILE MONEY INDUSTRY

Mobile money is one of the world’s fastest growing industries, common worldwide but

yet to become established in India.

The explosive growth of the mobile industry over the past two decades has led to billions

of transactions using mobile devices. People now buy train tickets, goods from Amazon

and their groceries with their devices.

Such mobile payment offerings are influenced by two distinct set of entities.

Firstly we have those entities whose core business is in handling payments. Examples

include traditional retail and corporate banks, established payment brands and processors

such as VISA and MasterCard and established non-banks such as PayPal, Obopay and

new fast growing entities such as paythru.

Secondly we have the telecoms industry. Mobile operators, technology providers and

hardware providers have all recognized the vast potential offered by mobile money and

are allocating substantial resources to the industry.

Mobile money systems are very common in the US, Europe, Asia and Africa. Even China

has been quick to implement systems such as SmartPay, UnionPay and mobile banking.

Probably the most successful method of mobile money transfer exists in Kenya and

which is the M-PESA system, developed by one of Standard Chartered’s clients, the

leading mobile operator Safaricom, which is 40 percent owned by Vodafone.

M-PESA was launched in 2007 by Safaricom and allows four basic types of transactions

– person to person, bill payments, cash ―withdrawal‖ and microfinance receipts and

payments.

Users can transfer money subject to a maximum and minimum amount and also hold a


balance on their M-PESA account, again subject to a maximum amount.

In a country such as Kenya with a relatively undeveloped retail banking system, M-PESA

has proven to be incredibly popular, with over 13 million users, equivalent to over one

third of the population of Kenya.

Users claim the system is very easy to use, very affordable and is one of the best methods

of transferring money quickly from a worker in Nairobi to his or her family in more rural

areas of the country.

Here is where the similarities with India start to become interesting – a country obviously

full of people working in major cities and frequently needing to send money back home

to more rural parts of the country quickly and cost effectively. So could mobile money

work in India?

Conceptually, the answer has to be yes. The system is as relevant to the young

professional in Mumbai buying his groceries via his tablet device as to the construction

worker in Delhi transferring money back to his family in the countryside.

A big driver in India will be the role of retail banks leveraging the mobile device to

provide cost effective access to basic financial services for unbanked and underbanked

consumers.

Previously the business model for these consumers was uneconomic. The mobile device

is changing that and giving rise to potential tie-ups between retail banks, mobile operators

and other financial services providers.

The Reserve Bank of India (―RBI‖) has begun to address the concept of mobile banking

and in 2008 published some operative guidelines. Essentially these mean that banks can

provide mobile banking services and telecoms operators are facilitators.


In 2010 signs of progress appeared. RBI issued ―mobile wallet‖ guidelines that envisage

up to 5,000 rupees with mobile operators that can be used for merchant transactions, but

does not allow the physical transfer of funds outside the banking system.

Indeed in September 2010, Airtel was granted a licence enabling the operator to offer

cash card services to its subscribers, whereby the subscriber can pay cash to load their

mobile wallet from a retail outlet and use it to make payments. Vodafone Essar is also

said to be looking at a similar opportunity.

The RBI has also announced that it is looking at creating a dedicated clearing system for

mobile payments. This is quite unique in an international context and if implemented

would be a welcome sign of strategic forward thinking by the regulators.

In a new service that is set to revolutionize the retail money payment sector in India,

consumers will now be able to transfer money from their accounts to any other account in

the country using their mobile devices via the National Payment Corporation of India’s

(NPCI). It is India’s first instant, real-time, 24×7 fund transfer facility in the retail

payment sector.

NPCI’s interbank mobile payment system (IMPS) will be the first globally to allow such

transactions between individuals that will be routed in tandem through the bank and the

mobile services provider. There is a cap of 50,000 rupees per day on mobile transactions,

according to RBI guidelines.

This technically means besides Paper & Electronic we will now have mobile as an

alternative settlement channel which is likely to replace all forms of small value

settlement including plastic in the near future.

Rarely in the world is a facility of this magnitude present. India has nearly 300 million

bank accounts, with a huge number of banks as well as mobile operators and a wide

subscriber base. It is a challenging task, but the technology is equipped to deal with such


a wide subscriber base.

The main difference between India and Kenya in that the former’s banking system is

relatively developed, with good banking coverage across most of the country.

Nonetheless as a complimentary system and also as a tool for the many people without

bank accounts but with mobile devices, mobile money has great potential.

As with many things in India, regulatory discussions may slow down a rapid adoption of

mobile money as we have seen in Kenya – from start-up to 13 million users in less than

four years. However it is encouraging that the RBI is looking seriously at this new

industry.

Certainly the mobile operators I speak to are excited and see mobile money as an

important value added service to be offering to subscribers in the future.

As with the Indian mobile industry it may take some time before mobile money takes off.

But if and when it does the growth may again be as spectacular and the way of lives of

many Indians will change with it.

\


1.2 (b) GROWTH AND PRESENT STATUS OF MOBILE MONEY INDUSTRY

Mobile money services, which enable banks to reach rural customers through mobile

technology, are set to reach 20 crore users worldwide in the next two years.

According to the latest analysis from Juniper Research active mobile money users will

increase, in the short term due to the need for many people in developing nations to

access basic financial services.

Currently, there are 100 million users of these services in the world, though there are

none in India.

However, with Airtel and SBI, Nokia and UBI, and ICICI and Vodafone, having joined

hands to offer mobile banking services, this sector is set to grow much faster.

India did not see much action on this front as regulations were earlier unfavorable, but

now RBI permits mobile banking and the industry is prepared to cash in the opportunity.

India has a huge un-banked population with almost 41 per cent people lacking a bank

account, and the government is keen to get this population into the organized banking

fold -- a sector that is expected to grow at a pace rivaling the growth of the mobile phone

industry.

With India's population of more than a billion, and the country's GDP growing at more

than 8.5 per cent per annum, there will be huge demand for financial services and

considering the vast geographies, mobile will be the platform to meet this demand.

It would not be surprising if actual growth of mobile money services exceeds projections

by a huge margin. A lot will depend on how various stake holders perform their roles.

While the industry has welcomed the regulation by RBI, it has said that restrictions such

as the limit on transaction amount need to be relaxed in a phased manner.

Some players have also critised RBI for not allowing mobile service providers to function

as banks. Under current regulations service providers can only act as agents to banks.

Industry experts feel that this makes the service expensive as banks and service providers

have to share revenue. However, most players feel that there is a big enough market that

can sustain multiple players.

The stage seems set for these services to be launched, and it will be interesting to see how

the masses take to them.


A secure and efficient payment system would enable the circulation of money and

economic activity. This would be the primary goal of any payment system globally. The

increase in the number of payment systems, the participation of larger number of

institutions in the financial market, recent financial crisis have made brought in focus the

public policy makers. Over the recent yesteryears, Indian Policy makers especially on the

economic and technology front have taken some bold yet cautious forward steps. The

caution has borne fruit, by the insulation the country had during the recent crisis.

Today, there is a positive struggle between the policy makers and the market to drive the

economy forward at a faster rate; the payments systems are continuously fine tuned and

enhanced with newer payments systems. Gone are the days of manual clearing. Today,

the customer has a bouquet of payments systems to choose from: from paper transactions

to paperless transactions, from netting to gross settlements, from T+3 to real time

settlement. Viz. Speed Clearing, Electronic Clearing Systems (Credit & Debit), National

Electronic Funds Transfer, Real Time Gross Settlement, Internet Banking.

The Payment Visions document of RBI envisages Triple-S and E standing for Safety,

Security, Soundness and Efficiency. The payment systems in India reflect retails

payments and large value payments, both paper based and electronically based.

Across the globe, various type of payment systems are followed, both for paper based and

electronic. Variations in structure and delivery channels are also diverse. The ownership

of the systems varies from Central Banks, financial institutions to separate entities owned

by financial institutions. While the large value and bulk payments taken care by RTGS

and ECS (Credit and Debit), it is the retails payment that need attention. Still the

consumers and bankers are dependent on paper based transactions.

The Retail Payment System:

The potential and growth of retail payment system has encouraged the RBI to delegate

the system to be operated by approved service providers, banking institutions. Due to the

proliferation of so many players in the payment systems, the central bank is apprehensive

of permitting non-financial companies to enter the Retail Payment System. With the legal

structure regarding electronic funds revealing inadequacies, the situation for the central


bank and policy makers make it even more complex. The prominent and safe method

traditionally perceived is the credit transfer or wire transfer. Such transfers are done bank

to bank electronically, though not necessarily by banks. The liberalized economic

policies have encouraged non-banking companies to enter the Retail Payment System

Market.

The Retail Payment System involves high volume and low average value transactions,

between individuals & business and individuals & individuals. The retails payments are

done for one and many of the following:

• Purchase of services and goods

• Utility bill payments

• Person to Person transfers

• Cash withdrawals

The above retails payments are done electronically mostly by debit and credit cards, and

to an extent through the Net banking facility offered by banking institutions. With the

tremendous growth in the number of ATMS and the advancement of technology,

paperless transactions of the electronic retail payment system have outgrown the paper

transactions, both in value and volume.

But then, that is only the best part of the system. A deeper analysis would reveal that the

electronic retail payment system in India is highly biased towards urban population. At

72%, the rural population gropes in the dark with regard to banking services. Recently the

Deputy Governor quoted with disappointment that only 31,000 villages out of 7 lakh

villages are serviced by a bank. A stark contrast to the sophistication banking facilities

available to the urban India.

In spite of the facilities available for the retail payment system, the consumer still has to

walk across to the ATM or hit the internet button on the computer screen. The under-

privileged go the extra mile to the bank branch.


1.2 (c) FUTURE OF MOBILE MONEY INDUSTRY

Money transfers and payments over mobile phones will be among the top 10 most

important mobile applications by 2012, according to market research company Gartner.

Mobile money transfers top the list, beating out location-based services, search and

browsing. Money transfers are already popular in a number of developing countries, and

will continue to attract more users, research director in Gartner's Mobile Devices and

Consumer Services group.

"It's a way for users who don't have a bank account to get access to financial services,"

Mobile payments came in sixth place on Gartner's list and will be used in both developed

and developing markets. In developing markets, mobile payments aren't about offering

something that hasn't been available before, and in the developed part of the world it's

about offering more convenient ways of paying.

The use of NFC (Near Field Communication), which is in seventh place on Gartner's list,

will be part of that. The technology lets users pay for goods by waving their NFC-enabled

handset in front of a reader.

Mobile phones will also be used to authenticate online transactions, by sending one-time

passwords to the phone, or creating them directly on the phone.

Interest in mobile payments, money transfers and other related services is growing

worldwide. Consumers in the U.S. and India, will be able to keep track of spending via

SMS (Short Message Service) alerts. Mobile phones will be used to authenticate online

transactions, MasterCard. Also, mobile payment services were announced in some other

countries also in 2012.

The number of worldwide mobile phone subscribers makes for an attractive target. The

mobile phone is also a device that users tend to always carry with them.


However, paying or transferring money with a mobile phone comes with a set of

challenges, including both real and perceived security threats. The fact that the data is

transmitted wirelessly adds a new level of risk, compared to traditional card payments.

Users must feel comfortable with using the mobile phone for mobile payments to become

a success.


CHAPTER 2: PROFILE

OF THE

ORGANIZATION


2.1 ORIGIN OF NOKIA MONEY

97 per cent retailers in India don’t have a facility to deal with credit cards. They use cash.

And that’s exactly what Nokia Money is designed to help with. By connecting those

without bank accounts (the vast majority of people in India) with those who only deal in

cash, Nokia Money is seeking to connect people in a totally new way – through

transactions. With the head of Nokia Money alliances, Gerhard Romen to see how things

are panning out since the service was first announced in September 2011 .

Romen was involved in the first banking trial of mobile services back in 1999. That was a

simple service that enabled customers of certain banks to check their account balance and

trade stocks, all using a WAP-based service. By the mid naughtiest, individual banks

started to release their own mobile banking apps, but still with limitation to broad

acceptance. It needed a fresh look and a real compelling approach and strategy, Romen

says and so he and his colleagues set about developing Nokia Money.

At Nokia Money’s core is an open ecosystem where different organizations bring their

own core competences to the mix making mobile money happen. In Nokia’s case, this is

made up of its technology expertise, human behavior insights and research along with its

vast installed base of Nokia users and its distribution and logistics network of over

160,000 mobile phone retailers across India. This last figure is remarkable when you

consider that it’s approximately twice the total number of bank branches in the country –

yes, for every bank branch in India, there are two Nokia retailers.

Encouraged by the success of another mobile banking service in Kenya, where about one

third of the population now use the four-year-old service, the Nokia Mobile Financial

Services team and Romen set about putting the pieces together. For the Nokia Money

team, it was vital to have a completely open system. That’s why the service works on any

device (thanks to the Obopay client technology being used), not just Nokia devices and is

completely independent of any individual bank or network operator. The only thing

someone needs to transfer money to another individual or retailer is their mobile number.

No SWIFT codes, no IBAN numbers, no Sort Codes, just a mobile number.

http://www.nokia.com/money


Of course, it’s early days still for Nokia Money. The first pilot, Mobile Money Services

by Yes Bank, went live in Pune earlier this year. Nokia retailers are being trained up and

added to the service becoming mobile money agents, which will rapidly broaden the

reach. The team and its partners have been working with the Indian central bank to get

the sign up process as simple and fast as possible, but still complying with the strict rules

there surrounding the handling of money.

The service itself is very easy to use and enables users to carry

out a variety of transactions. The use cases are as fascinating as

they are diverse. One that stands out is not services such as

money transfer, bill payment, top-up or payment of merchants

but simple security. When you’re in the lower part of the

income pyramid with no bank account, how do you keep your

cash safe? In a jar or under the pillow are both typical. However, offering a simple

service where you can go to any agent for the service and deposit – i.e. store – your

money safely, gives people a new way of looking after their money, not to mention the

additional services they can then utilize.


2.2 GROWTH AND DEVELOPMENT OF NOKIA MONEY

Nokia on Wednesday launched the pan-India launch of Nokia Money, mobile financial

service in India that will provide a secure and convenient alternate to cash to its users on

mobile phones.

Nokia Money is independent of any mobile operator or individual banking network, thus

extending global reach and use of mobile financial services. It operates across all

handsets in India.

―There is a need for alternate financial payment instruments in India and the mobile

handset offers a perfect mass platform to deliver these. Transaction costs on mobile

devices are significantly lower. Nokia brings multiple offerings and is developing an

open ecosystem to deliver mobile money services to users depending on their need,‖ said

Gary Singh, General Manager, Nokia Mobile Payment Services.

With this offering, Nokia becomes the only company in India to offer a comprehensive

portfolio of mobile money services to users. It compliments Nokia’s existing Money

offerings available to consumers in India as it is a non-KYC offering.

It seems by its current demand and status that the market size will grow up in upcoming

years.

The services are delivered by Nokia through partnerships with banks including Union

Bank of India and Yes Bank and are currently available in select cities across the

country. Union Bank Money Services, powered by Nokia is expected to become

available across India by 2012.

There is a need for alternate financial payment instruments in India and mobile offers the

perfect mass platform to deliver these. Transaction costs through banking correspondents

is almost a tenth cheaper and for customers using mobile for money transactions the cost

are even lower,‖ said Gary Singh, general manager, Nokia Mobile Payment Services.


Nokia money is currently providing the services of prepaid recharge, payment of all

utility bills and money transfer options.

The additional services provided by Nokia in 2012 are as follows:-

National Easy Fund Transfer (NEFT)

Real Time Gross Settlement (RGTS)

Swapping

Merchant Banking

E-Ticketing


2.3 PRESENT STATUS OF NOKIA MONEY

Today, there is a positive struggle between the policy makers and the market to drive the

economy forward at a faster rate; the payments systems are continuously fine tuned and

enhanced with newer payments systems. Gone are the days of manual clearing. Today,

the customer has a bouquet of payments systems to choose from: from paper transactions

to paperless transactions, from netting to gross settlements, from T+3 to real time

settlement. Viz. Speed Clearing, Electronic Clearing Systems (Credit & Debit), National

Electronic Funds Transfer, Real Time Gross Settlement, Internet Banking.

Today the present status of this industry is under threat as almost all banks are

providing this facility to the customer due to whom no one wants to open a new

account especially for recharge and other mobile related works. People rely more on

internet for these kinds of works in spite of going with a new account to be opened.

Though it was opened by keeping in mind the low class people who have to face

many difficulties in opening an account but the major problem is illiteracy which is

hampering it to flourish and thus is the major cause of failure of this easily

accessible account. People are more prone towards bank accounts as they think that

if mobile will be lost then there will be a major problem and they will face many

difficulties to cater from it.


2.4 FUNCTIONAL DEPARTMENT OF NOKIA MONEY

MARKETING

In this department, the executives of nokia money has planned about the marketing of

their product.

In this department, it is to be decided that how the marketing has to be done in different

cities because the taste and preferences of the people of different cities are different. So it

all should be decided in this department.

Marketing executives are seeks for prospective customers, they helps in opening of an

account of nokia money and also these executives collects the documents and

provide other services.

ACCOUNTS

Maintaining the expenditure of advertising and other products.

Internal auditing

Payments and receipts

HR & ADMINISTRATION

PAY ROLL MAINTAINANCE: maintenance of employee details like

salary incentives, bonus, and performance records etc

RECRUITMENT DEPARTMENT: this department helps in assessing the

needs of Labor force and recruiting the needs of Labor and giving the

orientation program to new employees.

HRD:

Maintain good relationship with the employees

Identifying the less motivated employees and providing the necessary

motivation

Accepting problems of the workers and helps in solving them


SUPPORT & FUNCTION

FRONT OFFICE

In front office the following services are done.

· Account opening

· Holding enquiries

· Solution of queries

· Providing ATM card

BACK OFFICE

· Maintenance of all account formalities

· Giving intimation related to documents to their account holders via SMS

· Giving intimation about the approval of ATM card by the bank via SMS

. Giving intimation about the downtime of the server via SMS


2.5 ORGANIZATION STRUCTURE AND ORGANIZATION CHART

It have three reportable segments: Devices & Services; NAVTEQ; and Nokia Siemens

Networks.

Their Devices & Services group was formed on January 1, 2008, and combined its three

former mobile device business groups—Mobile Phones, Multimedia and Enterprise

Solutions—and the supporting horizontal groups into one integrated business group. The

new organizational structure is designed to align Nokia with the opportunities they see

for future growth in devices and services and increase efficient ways of working across

the company. Devices & Services has three units: Devices; Services; and Markets. The

three units receive operational support from its Corporate Development Office, which is

also responsible for exploring corporate strategic and future growth opportunities.

They completed their acquisition of NAVTEQ Corporation on July 10, 2008, one of a

number of strategic acquisitions to bring them the technology and knowledge they

believe they need to compete effectively in consumer Internet services. NAVTEQ is a

leading provider of comprehensive digital map information and related location-based

content and services for automotive navigation systems, mobile navigation devices,

Internet-based mapping applications, and government and business solutions. By

acquiring NAVTEQ, they aim to ensure the continued development of their context and

geographical services through Nokia Maps as they move from simple navigation to a

broader range of location-based services, such as pedestrian navigation and targeted

advertising. At the same time, NAVTEQ continues to develop its expertise in the

navigation industry, service its strong customer base and invest in the further

development of its industry-leading map data and technology platform. NAVTEQ is a

wholly-owned subsidiary of Nokia.

Nokia Siemens Networks was formed on April 1, 2007, and combined their former

Networks business group with Siemens’ carrier-related operations for fixed and mobile

networks. Nokia Siemens Networks is jointly owned by Nokia and Siemens and


consolidated by Nokia. Nokia Siemens Networks has five business units: Radio Access;

Converged Core; Broadband Connectivity Solutions; Operations and Business Software;

and Services.

Devices & Services and Nokia Siemens Networks are each reportable segments for

financial reporting purposes. Commencing with the third quarter 2008, NAVTEQ is also

a reportable segment. Prior period results for Nokia and its reportable segments have

been regrouped for comparability purposes according to the new reportable segments

effective in 2008.

Organizational Structure

Nokia comprises four business groups: Mobile Phones; Multimedia; Enterprise

Solutions and Networks. The company also includes two horizontal groups: Customer

and Market Operations and Technology Platforms. The following chart shows Nokia's

organizational structure:

http://www.nokia.com/link?cid=EDITORIAL_825











Nokia India Private Limited first started operations in India in 1995, and presently

operates out of offices in Gurgaon, New Delhi, Mumbai, Kolkata, Bangalore, Hyderabad

and Ahmedabad, covering the whole of India for the company’s different businesses.

We wrote telecom history in India together with our customers, when the first GSM call

in India was made on a Nokia 2110 mobile phone on a Nokia-supplied network in 1995.

Today, our operations include both the handsets and infrastructure businesses, supported

by about 1200 personnel covering Mobile Phones, Multimedia, Enterprise solutions, and

Network infrastructure.

India is among the top 10 markets for Nokia worldwide today. In new growth markets

such as India, with mobile phone penetration being less than five per cent of its over one

billion population, Nokia is focused on working closely with operators to lower the total

cost of ownership and usage for consumers, by offering the right mix of affordable and

attractive handsets with relevant feature sets and essential mobile voice and messaging

services, to bring the benefits of mobile communication to end-users.

Over the years, Nokia has established itself as the market and brand leader in the mobile

device market. Nokia has a diverse product portfolio in India to meet the needs of

different consumer segments, ranging from advanced multimedia devices, to an

affordable range of entry level phones for first time subscribers.

Nokia Money Organization Chart

Nokia is a world leader in mobile communications, driving the growth and sustainability

of the broader mobility industry. Nokia connects people to each other and the information

that matters to them with easy-to-use and innovative products like mobile phones,

devices and solutions for imaging, games, media and businesses. Nokia provides

equipment, solutions and services for network operators and corporations. Nokia is a

broadly held company with listings on four major exchanges.

Nokia comprises four business groups and two horizontal groups.

Organization

Organizational Structure

Nokia comprises four business groups: Mobile Phones; Multimedia; Enterprise Solutions

and Networks. The company also includes two horizontal groups: Customer and Market

Operations and Technology Platforms. The following chart shows Nokia's organizational


structure:

Nokia India Private Limited first started operations in India in 1995, and presently

operates out of offices in Gurgaon, New Delhi and many other cities.


EXECUTIVES PROFILES:-

Gary Singh

MD/General Manager

Gary Singh is MD/General Manager Nokia Mobile Payment Services India. Mr. Singh, a

20-year veteran from Silicon Valley, has been part of the mobile revolution from the

early days of his career, which started with the wave of POS automation that swept

through the retail and banking industries driving higher employee productivity and

enhanced customer experience. He was then part of the mobility based real time solutions

revolution which automated the supply chain and drove paradigm shifts in the retail,

manufacturing & logistics industries. More recently he has been part of mobilizing the

enterprise and consumers by taking mobile technologies to new heights with

standardization, scalability and security. Throughout his career Mr. Singh has been at the

core of designing new products and solutions and then taking them to the market with

key responsibilities in the areas of product management, R&D, marketing and sales.

Mr. Singh joined Nokia from Obopay where he was Senior Vice President/GM for its

India Business. Prior to Obopay Mr. Singh served as Vice President of Marketing at

Aruba Networks where he led IPO related marketing and industry GTM strategy and

execution. Prior to Aruba, Mr. Singh served as GM and Director of Product Marketing

and Management for Nokia's Security and Mobile Connectivity group. Before that, Mr.

Singh spent a decade at Symbol Technologies in the wireless infrastructure division

where he helped pioneer the Wi Fi market. Mr. Singh holds multiple patents in the area of

mobile technologies and graduated with BS in Economics from Punjab University.


Shreepad Shende

Director - Marketing

Shreepad has diverse work experience of over 18 years in the financial services domain.

He has expertise in both B2B and B2C marketing. He joined NMPSIPL in June 2011.

Prior to joining NMPSIPL, he has worked with companies like ICICI Bank, HDFC Bank,

TATA AIG Life Insurance Company and prior to that a few stints in advertising

agencies. He has handled multiple assignments in the area of brand building, marketing,

new product development, managing loyalty programs, strategy and press relations.

He joined ICICI Bank in 2004 and as head - marketing for Small and Medium

Enterprises (SMEs) division at ICICI Bank, he was responsible for setting up the

marketing team for the SME group in this role. He conceptualized and launched several

innovative B2B marketing initiatives. One such initiative called "Emerging India

Awards" also featured in Limca book of records and Shreepad was felicitated by the then

MD & CEO of ICICI Bank, Mr. K. V. Kamath for achieving this feat.

Shreepad is a winner of ICICI Bank DNA exemplifier for two years in a row 2006-07 and

2007-08 for DNA anchor - "Collaboration" signifying - "striving not just to win as an

individual but to win as a team" and was nominated for the Leadership Management

Program in 2006. He was on Expert panel of judges at TATA-NEN hottest start-ups

Awards 2008.

Shreepad is a graduate in electronics and holds a Post Graduate Diploma in Management

from IMDR, Pune.


Rahul Singh

Director - Sales

Rahul has over 20 years of experience in sales and distribution across FMCG and telecom

operators in the country having handled national and circle sales roles with exposure to

retail as well as corporate sales. He has worked with leading FMCG and telecom

companies in India like ITC Limited, Colgate Palmolive India Limited, Tata British

Petroleum, Airtel, Idea Cellular and the Future Group.

He also has an experience in working in a start-up environment and has worked with 2

start-up companies before joining NMPSIPL. This includes Tata British Petroleum in

lubricants and Tata Docomo on the telecom operator side of the business.

Rahul has expertise in setting up sales teams and operations, appointing distributors and

channel partners. He has managing large teams in the past. During his stint at Tata

Docomo, he was awarded the best Circle in the country in for 2009-10 across key

performance parameters like sales achievement, revenue targets and Sales & Distribution

indicators.

Rahul is 41 summers old, married and with a son of 11 years and enjoys music, travel and

sports.


Balachandran Unni

Director - Business Development

Balachandran is a Sales and Business Development professional with more than 20 years

of experience in building alliances for launching products in emerging technology sectors

including e-commerce, m-commerce & digital payments.

Balachandran joined NMPSIPL in January 2011, and as part of the start-up team he is

responsible for developing a robust mobile payments ecosystem in the country. These

include building partnerships with banks, telecom operators, service aggregators,

merchants and large enterprises.

Prior joining NMPSIPL, he was part of Obopay Mobile Technologies India right from its

inception in India in April 2007. He was part of the team responsible for launching the

first Prepaid Mobile Payment service in India.

He also worked with OnMobile Global Ltd and Rediff.com. At OnMobile Global, he

setup the first mCommerce platform in India leveraging SMS/IVR and WAP as the

access channels and credit card as the mode of payment. At www.rediff.com, he was

instrumental in setting up the first B2C ecommerce site in India, establishing new

business opportunities in areas of Enterprise Email solutions, Online Corporate Gifting

sites, Cash-on-Delivery etc.

Balachandran is an Economics Graduate and has a Senior Management Program degree

from IIM Calcutta. Is a committee member at Mobile Payment Forum of India (MPFI)

and aligned with IAMAI.


Prakash Pai

Director - Technical Operations

Prakash is an industry veteran in software products in the Banking and Financial Services

domain. He is very well versed with the onsite offshore outsourcing and near shoring

models of software business.

Before joining NMPSIPL, he was President at Nucleus Software Exports Ltd. During his

career, he has managed relationship with customers across various continents and

cultures, organization types both multinational as well as local private and public sector

undertakings. He has led highly motivated productive team members and his crisis

management skills are most sought after.

In the past, Prakash has represented his company at various global and domestic forums,

including the investor meetings, company AGM and business development events, and

excels in networking capabilities at C-levels and senior management of banks and

financial institutions.

He is a panel member for recruiting senior IT professionals to public sector banks as an

independent technical member. Prakash is also a President of a charitable organization.

He has also worked with Bank of India , Walchandnagar Industries and Tata Motors.

Prakash is a graduate of Fergusson College, Pune, and post-graduate of the Indian

Institute of Technology, New Delhi.


Abha Mehta

Director - Business Operations

Abha Mehta is an experienced financial services professional with over 20 years of

experience in operations, Service Quality and service delivery domain. The business

operations function in NMPSIPL is the service delivery vertical of the business and

together with Technology Operations is responsible for delivering an exceptional

customer experience.

Abha joined the NMPISL in Feb 2011 from GE Capital Services India where she worked

to prepare the operations platform for the next level of business growth. As the Vice

President Operations, she supported the Asset based commercial lending products

including Healthcare, Distribution Finance, Commercial Vehicles and Commercial

equipment. She was also responsible for more structured finance products like Promoter

Funding, Corporate Loans, Trade Finance and Working Capital Loans.

Prior to GE, Abha has held several leadership positions with Standard Chartered Bank in

Wholesale Banking -Standard Chartered Services, Cash Management Services, Bank

Card services, Internal Audit and Operational Risk. Abha played a key role in the

execution and implementation of the strategic merger of Standard Chartered Bank and

ANZ Grindlay's Bank in India. She is a clear thinker who believes in the power of teams

and collaborative work practices. During her career journey, Abha has successfully led

many new and sustainable business growth initiatives in the operations, Business Service

Quality and service delivery domain.

Abha holds a MBA degree in International Business from Henley Management College

London (UK) and is also an alumnus of Miranda House, University of Delhi from where

she completed her Masters in Science.


Shalini Saini Singh

Manager HR

Shalini is the HR manager for Nokia Money in India. She is responsible for end-to-end

design & implementation of people processes & systems at Nokia Money. This includes

resourcing/recruitment, performance management, training & development,

compensation management and employee engagement.

Shalini' s career spans diverse roles including as a specialist in the Training &

Development domain and in business operations.

Prior to this assignment, Shalini was part of the Learning & Development, Organization

Development and Talent Management team at Bharti Group corporate office. In this role,

she was responsible for talent management & development of the top 50 leaders across

the Bharti Group. She also played an active role in managing the post-merger integration

during the Zain acquisition in Africa including cross-cultural sensitization and

immersion.

She has also had stints with Ernst & Young as an HR Consultant and GE Capital

International Services (Genpact) in Business Operations.

Her areas of specialization are Organization Design, Talent Management and

Development.

Shalini holds a PGD in Personnel Management & Industrial Relations from XLRI,

Jamshedpur.


Sripriya Ramachandra

Head, Finance and Commercial

Sripriya Ramachandra is a Director on the Board of Nokia Mobile Financial Services and

heads the Finance and Commercial Function of the Company. She joined Nokia India

Private Limited in 2007 as the Regional Business Controller (RBC). As the RBC of the

Western Region, she handled a business portfolio exceeding US $1 billion, and was a part

of the Management Team that planned and implemented Distribution best practices

across the region. Sripriya now heads the finance and commercial function for

NMPSIPL.

Before joining Nokia, Sripriya started her career with BASF India, as a Management

Trainee, where she spent over 12 years, in a progressively growing career, in varied

Financial and Commercial functions. Her exhaustive stint at BASF covered Project

Planning and Implementation, Supply Chain Management, and Procurement functions. In

her last assignment at BASF she specialized in EXIM implications across nearly 800

product lines of BASF India.

With distinctions, state and university ranks through her academic career, she is a

Graduate of Indian Cost and Works Accountants and has done her Masters' in Business

Administration, specializing in Finance function. She is a certified SAP Auditor of ERP

projects. Her interests lie in propagating eco-tourism in the tree-line areas of Himalayas

and she is also an avid trekker.


2.6 SERVICE PROFILE OF NOKIA MONEY AND ITS COMPETITORS:-

Transferring cash using Nokia Money is as simple as sending a text message. Running as

a pilot, called ―Mobile Money Service by YES Bank powered by Nokia‖ in Pune since

earlier this year, users have two types of accounts they can sign up for – Easy Pay and

Easy Send. Easy Pay is the basic version, enabling users to pay utility bills and recharge

prepaid mobile accounts from their mobile phone. With just a water bill (as proof of

address) and their mobile device, users can sign up for the service easily and quickly at a

certified Mobile Money Service retailer. From there the process of paying bills can be

done anywhere they have a network connection. In some instances, the user will get a

alarm added to their device, reminding them a few days before that a bill is due to be

paid.

It’s typical in India for one person in the household to manage the money. That’s why

Easy Pay enables users to top up prepaid mobile bills on multiple accounts. If one of the

kids needs a top up, he can simply send a message to the one who looks after the money

(typically the dad) who can then top up his son’s phone from his own device. Fast and

hassle free.

Easy Send is a more sophisticated account and features a range of additional services

over Easy Pay. Sign up is more involved, with various proofs of ID, signature and

address required. It can still be done at a Mobile Money Service retailer, but the more

sophisticated services require more stringent identification to comply with the anti money

laundering laws. Not only can Easy Send users pay bills and top up prepaid mobile

accounts, they can also send money to other Mobile Money Service users. Alternatively,

they can use the service as an ATM, withdrawing cash from selected YES Bank ATMs

and use their device to pay retailers who have signed up for the service.

The Nokia Money team is working flat out signing up new partners and services to the

Nokia Money ecosystem. In recent weeks hundreds of merchants have been added where

you can pay with your mobile. In the works are more networks and financial institutions,

http://www.nokia.com/money


not to mention increasing the number of Nokia retailers who’ll be acting as outlets for the

service.

Getting new Nokia retailers on board is a straightforward process. They need to submit a

set of documentation, showing their financial stability and suitability for the service.

Training is then provided, so they have the ability to both help users with their mobile

client set up and ensure those users provide the correct documentation to sign up for the

service. When a user hands over cash to a Mobile Money Service retailer, they simply

take the money to the bank, as they would for a regular transaction.

Getting up and running with the service, whether you’re a retailer or a user, is fast, easy

and brings a world of new opportunity to those involved. Services which were previously

out of reach, or time consuming, fast become second nature to the user. The ambition for

Nokia Money is to enable people to connect in new ways, and for money and mobile

financial services to become an integral part of your phone. And you know what, it looks

like it’s working.

Mobile Money Services is the much talked about Nokia Money Project that

was approved by RBI few days back. Officially launched by Yes Bank, powered by

Nokia and Obopay, this service is one of the first end to end solutions in mobile banking.

Previous offerings almost always addressed a slice of the pie and never had tie-ups with

the biggies – namely the phone companies and the banks. Though there was Airtel

Mobile Money Transfer but it was only an extension of mChek. This one however is a

step in the right direction. The money part is controlled by Yes Bank, Nokia provides its

retail chain for better reach and Obopay is the technology provider.

They provide two kinds of accounts on the basis of your usage. The first called ―Easy

pay‖ is for basic services like recharging the phone account and paying utility bills (do

recall that most banks like Yes bank provide utility services already – so this is just

plugging tino existing systems – through the phone). The second one called ―Easy Send‖

however is more interesting. This allows you to send money to recipients who also have a

similar account (either of the above). This is an interesting solution as it would enable

transfer of money from a mobile to another mobile hopefully without much of a time lag

etc.

http://www.pluggd.in/nokia-money-your-mobile-will-turn-into-a-wallet-297/

http://www.pluggd.in/nokia-mobile-money-project-gets-approval-from-rbi-297/

http://www.pluggd.in/india/airtel-launches-mobile-money-transfer-rcom-goes-for-banner-ads-intl-calls-from-coin-pcosand-more-724/

http://www.pluggd.in/india/airtel-launches-mobile-money-transfer-rcom-goes-for-banner-ads-intl-calls-from-coin-pcosand-more-724/


How to Register for Mobile Money Services:

1. To register for the service visit a Mobile Money Agent who essentially will be your

Authorised Nokia Dealer.

2. Fill up a basic form with Photo ID proof.

3. Deposit Money with the agent to get started. You do not get interest on the money

deposited. It will be maintained as Savings account or Prepaid account by Yes Bank.

Registration is Free. Service currently available in Some cities only.

How to Access: The service is currently accessible through Mobile app on certain

Nokia handsets only. But it will be soon opening up on SMS(full service), GPRS (full

service) and IVR(for balance check only) and will not be limited to Nokia users. Your

mobile number defines your account and has a security pin associated with it. While

changing number you can transfer your existing account to new number.

Types of Accounts

1. Easy Pay (No service fee)- Use it for paying utility bills.

2. Easy Send (Service fee involved)- All EasyPay services along with option to send

money to other users and merchants. Since money transfer between individuals is

involved here, you need to register with address proof at a Yes Bank branch.

The most important aspect is the one which is ―coming soon‖. One of the promises on the

site is shopping – using just the mobile phone. We would be VERY interested to see how


that pans out. That will be the true ―last mile‖ solution which links a payment system

with a bank account with the device. It will also be a big test as they most probably will

have to work with existing systems and therefore have to tie-up with other bank gateways

(e.g. the credit card machine you use at a shop might be owned by another bank). They

might alternately go the route of installing this on every shop owner’s phone – but that

might be a cumbersome process and one which is difficult to implement.

The service is currently launched (pilot) in some cities, as it is a potent market owing to

the density of tech savvy users. Although the utility services part is a major attraction for

urban crowd i truly believe the P2P money transfer service will be embraced by the rural

population at large. There is a huge money transfer industry that currently serves the un-

banked immigrant workers in big cities who want to send money back to their villages.

The prevailing service charge for such transfer is anything between 2-5% of the total

amount, so one can well imagine the need for a cheaper service. Nokia’s presence is pan

India including small towns so even at 2% transfer fee it will find users for micro

transfer. Though for now the withdrawal facilities are at Yes Bank and Union Bank

branches only.

COMPETITORS:

1. SBI Kiosk Banking Services>>

State Bank of India Oxigen supported Sahyog Microfinance Foundation has signed an

agreement with State Bank of India. Oxigen Retailers can now be appointed as Customer

Service Points for Business Correspondents to State Bank of India and carry out banking

transactions on behalf of SBI. This is a business opportunity for any Retail Outlet. You

can, become a Mini Branch of State Bank of India, the country's largest Bank. This

technology is powered by Oxigen.

2. State Bank MobiCash>>

State Bank MobiCash is a Pre- paid Mobile Banking based Application for Consumers

who would

like to have money transfer and other facilities on their Mobile. Usable anytime,

anywhere !


These facilities are now available at your finger tips, beyond regular banking hours along

with the extra ability to make other bill payments on the go.

This application has been developed by Oxigen, for the State Bank Of India.

Oxigen Services( India) Private Limited has signed up with State bank of India to provide

the

MobiCash service and customer enrollment for virtual/mobile prepaid accounts to enable

consumers, to make payments for goods and services, remittances via the MobiCash

application, and cash in/ out at the Oxigen retail point.

3.Nokia Money Services>>

Nokia Money

Nokia has introduced Nokia Money, a new mobile financial service offering consumers

with mobile device access to basic financial services, with Union Bank of India.

For many consumers, this will be the first time they have had any access to such financial

services. Nokia Money has been designed to be as simple and convenient as making a

voice call or sending an SMS. It will enable consumers to send money to another person

just by using the person's mobile phone number, as well as to pay merchants for goods

and services, pay their utility bills, or even recharge their prepaid mobile phones. There

would be many other services that would be included going forward. The services can be

accessed 24 hours a day from anywhere, meaning savings in travel costs and time.

Nokia is building a wide network of Nokia Money agents for UBI Money, and has joint

hands with Oxigen to enable Oxigen retailers to become Nokia Money Agents, where

consumers can deposit money in to or withdraw cash from their UBI account.

4. Yes Bank Money>>

Oxigen Services (India) private limited has signed up with Yes Bank as Business

Correspondent for providing Remittance service through Oxigen retailers. These retailers

can now be appointed as Yes Bank Business Correspondent Agents and transfer money

to ANY bank account using Oxigenâs platform. This is a unique business opportunity for

retailers to be able to provide remittance service to both banked as well as unbanked

customers. YES Bank Money Service enables customers to do remittance to any bank

using IFSC code and Bank account number.


2.7 MARKET PROFILE OF NOKIA MONEY

Nokia Mobile Money Service is an exciting and innovative mobile payment service

powered by Nokia, bringing consumers access to basic financial services via their mobile

device. The services are delivered through partnerships with banks including Union Bank

of India and Yes Bank across different parts of the country. Union Bank Money Services,

powered by Nokia will be available across India by 2012. Mobile Money Services by

Nokia follow any device, any operator, any bank approach delivering 100%

interoperability for today's convenience-seeking, highly mobile consumers to enjoy

financial services access anywhere, anytime.

The services offer a complete suite of rich functionalities including expedited bill

payment, pre-paid recharge, person-to-person payments/money transfer, balance enquiry,

person-to-merchant payments, and bank teller functions providing account opening, cash

deposit and cash withdrawal at business correspondent locations. Making the service

ubiquitous and easy-to-use Nokia is also pre-loading the Mobile Money client on all

Nokia devices. Mobile Money Services from Nokia meets all relevant regulations

established by Reserve Bank of India and security requirements such as PCI compliance.

First, a recap of telecom/debit card data: India has 700 million+ mobile subscribers, just

240 million individuals with bank accounts, 20 million credit cards, 88,000 bank

branches, and 70,000 ATMs. Of the households without a bank account, 42 percent have

at least one mobile phone.

Mobile banking could be a game changer and while we have been hearing of this for

quite sometime, it’s also important to note that very recently, transaction limit for mobile

wallet card was increased to INR 50Kand as per latest report by BCG, Mobile banking in

India is set to generate fee-based income of Rs 20,250 crore over the next five years,

mainly driven by lower transaction cost, favourable regulatory environment and UID

project.

http://www.pluggd.in/mobile-banking-transaction-limit-in-india-for-wallet-cards-297/

http://www.pluggd.in/mobile-banking-transaction-limit-in-india-for-wallet-cards-297/


By 2015, $350 billion in payment and banking transactions could flow through mobile

phones, compared with about $235 billion of total credit- and debit-card transactions

today. This forecast is based on a recent analysis conducted by The Boston Consulting

Group and depends on the willingness of banks, telecom operators, regulators, and

consumers collectively to embrace this form of payment.

It is far less costly to offer banking and payment services using mobile technology than to

build new branches in a country that, outside of major cities, is still largely rural. As

mobile-money initiatives take shape, the projected fee income in India from mobile

payment and banking transactions could exceed $4.5 billion by 2015. That amount is less

than it might appear. These fees will be shared by banks, telecom operators, device

makers, and service providers.


Mobile Money & The Indian Market

Mobile banking is a tale of two meta markets in India: rural and urban. Over the next five

years, Unbanked rural markets could begin to rival the urban market in size. In urban

areas, many consumers have bank accounts but still rely on cash for 90 to 95 percent of

small-ticket transactions. Mobile payments would be a tremendous convenience for these

consumers.


CHAPTER:3

DISCUSSIONS ON

TRAINING


3.1 MY WORK PROFILE, ROLES AND RESPONSIBILITIES, TOOLS AND

TECHNIQUES USED

As a marketing executive, My work profile is as follows:-

liaising and networking with a range of stakeholders, e.g. customers, colleagues,

suppliers and partner organisations;

communicating with target audiences and managing customer relationships;

sourcing advertising opportunities and placing adverts in the press (local,

regional, national and specialist publications) or on the radio (depending on the

organisation and the campaign);

managing the production of marketing materials, including leaflets, posters,

flyers, newsletters and e-newsletters and DVDs;

writing and proofreading copy;

liaising with designers and printers;

organising photo shoots;

arranging for the effective distribution of marketing materials;

maintaining and updating customer databases;

organising and attending events such as conferences, seminars, receptions and

exhibitions;

sourcing and securing sponsorship;

conducting market research such as customer questionnaires and focus groups;

contributing to and developing marketing plans and strategies;

managing budgets;

evaluating marketing campaigns;

monitoring competitor activity;

supporting the marketing manager and other colleagues.

Tools and Techniques used:-

Two mobile sets, one for activations and the other for cash in of customers.

Software of mobile money agent has to be used for performing of actions.

GPRS is also used for the movement of software.


Scanner for sending the documents of the customer to the bank.

Laptop for maintaining the database of the customers.

Canopies for setting it different locations for the attraction of the customers.

Umbrella and T-shirt has also been used for promotion of Nokia Money.


3.2 KEY LEARNINGS

The power of aligning personal motivation and business objectives.

Increase the capacity to motivate others.

Increment of communication skills.

Increase the convincing power and quick answer capability.

Being able to talk with the customers independently and solve their queries.

Being able to talk to people in terms they understand

Using appropriate language

The relevance, development and use of personal style

Putting across concepts and ideas with ease and flair for increasing the sale of the

company.

The value of creative risk-taking and "out of the box" thinking

Making sure projects move forward without having to do all the work yourself.

The process of documentation and activation of accounts.

Issuance of debit card to the customers and also its activation.

How to fill a rejected form of customers.

Learn about the entire process of opening an account from starting to end.


CHAPTER 4: STUDY OF

SELECTED RESEARCH

PROBLEM


4.1 STATEMENT OF RESEARCH PROBLEM

A.NOKIA MONEY:-

“TO STUDY THE IMPACT OF THE ADVERTISEMENT AND SALES

PROMOTION STRATEGY OF NOKIA MONEY.”

OBJECTIVES OF THE STUDY:

1. To analyze the advertising effectiveness on consumers .

2. To analyze the different medium through which the advertisement reaches maximum

number of people in the market.

3. To analyze the strategies that the company should adopt to turn viewers into

consumers.

4. To know the present status of the competitors of Nokia Money in terms of

advertisement.

5. To analyze what the viewers expect from the advertisement in present generation.

SCOPE OF THE STUDY:

The study is conducted with respect to Nokia Money customers. Due to time and

resource constraints, this study is focused on the college students as well as nokia money

users. This study helps us to know how we can overcome the loop holes regarding

advertisement.

―Mobile payments will be the next step for delivering financial services to hundreds of

millions of people, both urban and rural, who are underserved by existing payment

means, especially in emerging economies.‖ [...]

―The Nokia Money service will be operated in cooperation with Obopay, a leader in

developing global mobile payment solutions, which Nokia invested in earlier this year.

The service is based on Obopay’s mobile payment platform, with unique and newly

developed mobile elements. Nokia intends the service to be open and interoperable with


other payment services as well.‖

ADVERTISING (INTRODUCTION):-

Adverting is only one element of the promotion mix, but it often considered prominent in

the overall marketing mix design. Its high visibility and pervasiveness made it as an

important social and encomia topic in Indian society.

Promotion may be defined as ―the co-ordination of all seller initiated efforts to set up

channels of information and persuasion to facilitate the scale of a good or service.‖

Promotion is most often intended to be a supporting component in a marketing mix.

Promotion decision must be integrated and co-ordinate with the rest of the marketing

mix, particularly product/brand decisions, so that it may effectively support an entire

marketing mix strategy. The promotion mix consists of four basic elements. They are:-

1. Advertising

2. Personal Selling

3. Sales Promotion, and

4. Publicity.

What should be Included in Advertising?


(i) The information in an advertisement should benefit the buyers. It should give them a

more satisfactory expenditure of their rupees.

(ii) It should suggest better solutions to their problems.

(iii) The content of the advertisement is within the control of the advertiser, not the

medium.

(iv) Advertising without persuasion is ineffective. The advertisement that fails to

influence anyone, either immediately or in the future is a waste of money.

(v) The function of advertising is to increase the profitable sales volume. That is,

advertising expenses should not increase disproportionately.

Advertising includes the following forms of messages: The messages carried in-

Newspapers and magazines;

On radio and television broadcasts;

Circular of all kinds, (whether distributed by mail, by person thorough

tradesmen, or by inserts in packages);

Dealer help materials,

Window display and counter – display materials and efforts;

Store signs, motion pictures used for advertising,

Novelties bearing advertising messages and Signature of the Advertiser

Label stags and other literature accompanying the merchandise.

ADVERTISING POLICY OF THE ORGANISATION:-

The American Marketing Association, Chicago, has defined advertising as

―any form of non-personal presentation or promotion of ideas, goods or services, by

an identified sponsor.‖

Advertisement is a mass communicating of information intended to persuade buyers

to by products with a view to maximizing a company’s profits.

OBJECTIVES OF THE STUDY:


To stimulate sales amongst present, former and future consumers. It involves a

decision regarding the media, e.g., TV rather than print ;

To communicate with consumers. This involves decision regarding copy

To retain the loyalty of present and former consumers. Advertising may be used to

reassure buyers that they have made the best purchase, thus building loyalty to the

brand name or the firm.

To increase support. Advertising impliedly bolsters the morale of the sales force and

of distributors, wholesalers, and retailers, it thus contributes to enthusiasts and

confidence attitude in the organizational.

To project an image. Advertising is used to promote an overall image of respect and

trust for an organization. This message is aimed not only at consumers, but also at

the government, shareholders, and the general public.

ADVERTISING PLANNING FRAMEWORK

Plans are nothing, planning is everything. - Dwight D. Eisenhower

The advertising management is mainly concerned with planning and decision

making. The advertising manager will be involved in the development,

implementation, and overall management of an advertising plan. The development

of an advertising plan essentially requires the generation and specification of

alternatives. Decision making involves choosing from among the alternatives. The

alternatives can be various levels of expenditure, different kinds of objectives or

strategy possibilities, and kinds of options with copy creation and media choices.

Thus, the essence of planning is to find out the feasible alternatives and reduce

them to decisions. An advertising plan reflects the planning and decision – making

process and the decisions that have been arrived at in a particular product and

situation.


“Nokia's strategy relies on growing, transforming, and building the Nokia

business to ensure its future success.”

This Nokia’s strategy was also used in the same way in the progress of NOKIA

MONEY project which was started by it this year. Advertising strategy included

TELEVISION promotions and it mainly emphasized on it but with this it had sales

promotions and personal selling too. As we know that now-a-days advertising has

become so much important that consuming a place in customers mind is essential

because so many ads are seen daily by us. Recalling can be only done by this

option. Thus to maintain a position as well as to aware people ads have become

necessity.

Nokia Money has used PRODUCT ADVERTISING. As this is being used in

the first level i.e. in the introductory stage it has used INFORMATIVE

PRODUCT ADVERTISING.

Informative product advertising included product description which described how

to use the application as well as the features of the product. As this product is new

to the market it needed awareness. Hence it is totally correct for the new product

being launched.

PRODUCT

ADVERTISING

INFORMATIVE

PRODUCT

ADVERTISING

NOKIA

MONEY’S

ADVERTISIN

G

STRATEGY


ADVERTISING BUDGET:-

The size of the advertising budget can have an impact upon the composition of the

advertising mix. In general, a limited promotion budget may impel the management to

use types of promotion that would not be employed otherwise, even though they are less

effective than the others.

Nokia Money chose a wise budget for advertising and had chosen

AFFORDABLE METHOD to allocate its advertisement. In this method whatever a

company can afford it invests into the project. Using this method was quite fair as the

product was new and thus no competitor stands in front of Nokia Money.

Advertising Effect on Sales

Awareness

Attitude

Trial

Satisfaction

Purchases or repurchase


Sales promotion:-

Sales promotion consists of diverse collection of incentive tools, mostly short-term

designed to stimulate quicker and / or greater purchase of a particular product by

consumers or the trade. Whereas advertising offers a reason to buy, sales promotion

offers an incentive to buy. Sales promotion includes tools for consumer promotion (for

example samples, coupons, prizes, cash refund, warranties, demonstrations, contest);

trade promotion (for example buying allowances, free goods, merchandise allowances,

co-operative advertising, advertising and display allowances, dealer sales contests); and

sales-force promotion (for example bonuses, contests, sales rallies). Sales promotion

efforts are directed at final consumers and designed to motivate, persuade and remind

them of the goods and receives that are offered. Sales persons adopt several techniques

for sales promotion. Creative sales promotion can be very effective. It is the marketing

manager’s responsibility to specify promotion objectives and policies.

In the introduction stage, advertising and publicity have high cost

effeteness, followed by sales promotional to induce trial and personal selling to gain

distribution coverage.

In the growth stage, all the tools can be toned down because demand has its own

momentum through word-of mouth.

In the maternity stage, sales promotion, advertising and personal selling all

become more important in that order.

In the decline stage, sales promotion continues strong, advertising and publicity

are reduced and sales people give the product only minimal attention.

Objectives of Sales Promotion The basic objectives of sales promotion are:

i) To introduce new products

To induce buyers to purchase a new product, free samples may be distributed or money

and merchandise allowance may be offered to business to stock and sell the product.

ii) To attract new customers


New customers may be attracted through issue of free samples, premiums, contests and

similar devices.

iii) To induce present customers to buy more

Present customers may be induced to buy more by knowing more about a

product, its ingredients and uses.

iv) To help firm remain competitive

Sales promotions may be undertaken to meet competition from a firm.

v) To increase sales in off season

Buyers may be encouraged to use the product in off seasons by showing them the variety

of uses of the product.

vi) To increase the inventories of business buyers

Retailers may be induced to keep in stock more units of a product so that more sales can

be affected.

Type of sales promotion used by the organization was-

Product demonstration-Products are being shown in action. Consumers can visit

the store and see the usage of product in live action so that doubts of the

consumers can be clarified in the store itself. When a new product is introduced in

the market, the sales promotional tool is often used.

Patronage Awards-These are values in cash or in other forms that are proportional

to one’s patronage of a certain vendor or group of vendors. Like in this firm total

money was credited into the account of customer. This service was actually provided

free to the customers.


Personal Selling:-

It is a direct presentation of a product to a prospective customer by a representative

of the organization selling it.

It takes place face to face or over the phone and it may be directed to a business,

person or a final consumer.

Personal Selling played a major role in the sales of this product as this

product was totally new and needed a demonstration so that the product can be

understood. The product complexity demanded for the direct presentation of the

product.


4.2 STATEMENT OF RESEARCH OBJECTIVES:-

Every organization has to achieve its organization goals. For this it is very essential for an

organization to know about the view of consumers and their competitive products. This

survey research may be also aimed as to estimate potential buyer for the product. The

objective of the study is as under:-

1. To know the advertising and sales promotion of Nokia Money.

2. To study that how much these strategy has performed on big scale Mobile Banking

sector.

3. To know the effect of advertising and sales promotion to enhance product.

4. To study customer buying behavior and factors which influence the purchase decision

process.

5. To know what were the causes which led the product cradle to grave.


4.3 RESEARCH DESIGN AND RESEARCH

METHODOLOGY

Achieving accuracy in any research requires a deep study regarding the subject. The prime

objective of the project is to know the advertising and sales promotion of the product and the

causes of the failure of the product in the market. The research methodology adopted is

basically based on primary data via which the most recent and accurate piece of first hand

information could be collected. Secondary data has been used to support primary data

wherever needed.

RESEARCH DESIGN

A research design is the arrangement of condition for collection and analysis of data in a

manner that aims to combine relevance to the research purpose with economy in

procedure. In fact the research design conceptual structure with in research is conducted.

TYPE OF RESEARCH METHODOLOGY

Type of research carried out was exploratory in nature, the objective of such

research is to determine the approximate area where the drawback of the company

lies and also to identify the course of action to solve it. For this purpose the

information proved useful for giving right suggestion to the company.

DATA COLLECTION METHOD

THERE ARE TWO TYPE OF METHOD OF DATA COLLECTION:-

PRIMARY DATA

SECONDARY DATA

Primary data was collected using various techniques:-

Questionnaire method

Direct interview method

Observation method


The main tool used was, the questionnaire method. Further direct interview

method, where face-to-face formal interview was taken. Lastly observation

method has been continuous with the questionnaire method, as one continuously

observes the surrounding environment he works in. SECONDARY DATA:-

Secondary data refer to the data that has been already collected. The secondary

data , which has been used to carry out this study, are as follows:-

BOOKS, JOURNALS, MAGAZINES, NEWSPAPERS

INDUSTRY REPORTS

COMPANY’S INTERNET SITE

SOMEOTHER RELEVANT STUDY MATERIAL AND WEBSITES …

SAMPLE UNIT- Nagpur The research process was done by interacting with number of

customers during the activities during the activities performed, which included , markets,

cold calling, canopies etc..Sample design consists of random sampling.

METHOD OF COLLECTION OF DATA:-

Field procedure for gathering primary data included observation and interview schedule

in which the questionnaires were filled by the interviewer. Personal interviews through

self administered survey was done to collect the data , market research was undertaken ,

that was accomplished by performing various activities designed.

Data source

Research methodology is the way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically.

Data collected: - Primary/ secondary data.

Research type: - Descriptive research

Method: - Convenience sampling

Sampling plan: - Identify and select potential area.

Contact method: - Questionnaire, schedule & direct interview.

Survey area: - Nagpur city.

Sample size- 50 people


The questionnaire was formulated by keeping following points in mind :-

IDENTIFYING THE NEEDS TO BE KNOWN

GIVING THE RESPONDENTS THE CLEAR COMPREHENSION OF

THE QUESTION

INDUCING THE RESPONDENTS TO COOPERATE

GIVING INSTRUCTIONS AS TO WHAT IS NEEDED

Sources of secondary data:-

INTERNET

JOURNALS

MAGAZINES

NEWSPAPERS

NOKIA PRIORTY & NOKIA CARE


CHAPTER 5: ANALYSIS


5.1 ANALYSIS OF DATA :-

For the analysis of advertising and sales promotion of Nokia Money, I have taken

sample size of 50 customers:-

1.) The preference of the mobile phones by the people-

Interpretation-As per the above chart it is concluded that majority of people in Nagpur

city uses mobile handsets. Thus these are the customers for the product.

2.) Have you heard about Nokia Money?

Yes

No

30%

70%

AWARENESSS ABOUT NOKIA MONEY

YES

NO

3%

97%

MOBILE USERS

NO

YES


Interpretation: From the above chart it is clear that very less people have heard about

Nokia money.

3.) Are you satisfied with advertising policy used by Nokia money?

Satisfied

Unsatisfied

No comments

Interpretation:

Interpretation-Many customers are not aware of the product nor they liked the ad of the

product. They felt it too complex and unclear.

4.) Can you recall about the product?

Yes

No

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

satisfied unsatisfied no comments

Advertisement effectiveness


Interpretation-Many customers were not able to recall about the advertisement. This

shows that the advertisement did not connected with the people and had a poor

performance which lead to degradation of the product.

5.) From where you get to know about the product?

Advertisement on television

Advertisement on newspaper

Trough internet

From canopies(personal selling)

yesno

no

yes


Interpretation-Many people got aware through a canopy that is personal selling. Very

less i.e. around 30% people has seen the ads on TV.

6.) Would you like to purchase the product if money you are paying for is

credited to your account? In short this service is availed for free?

Yes

No

Don’t know

Interpretation- Many customers were ready to purchase the product after the knowledge

of the product and specially when the sales promotion included money to be credited into

the account. And the service became free for the customers.

30%

5%

2%

63%

Source of media

television

newspaper

internet

canopies

70%

24%

6%

Will to purchase the product

yes

no

don’t know


5.2 SUMMARY OF FINDINGS

By this survey it is been found that Nokia Money is strongly influencing the market and

people. Many customers were ready to buy the product as it included all that features

which is an add-on to the customer’s free life. The promotional technique used by the

company was mainly television ads and personal selling through canopies.

Television was not such a good customer attention source to this case as there was lack of

attraction in it. This overall survey was totally based on questionnaire basis and a sample

of 50 people were taken out of which 30% average customers has seen the television

advertisement of the product. The major drawback was that the TV ad seen was totally

confusing and the picture of the product was not clear in their minds.

Personal selling through canopies played a major role in attracting customers. This

was the major area from where the people gathered information and even showed interest

in buying the product.

As we know that in this competitive world there are so many products and daily we see

thousands of ads from all these ads organization need to occupy a place in customers

mind. The ads lacked all these important features due to which a majority of population

was left unaware.

Hence it is seen that many people was attracted through total money being refunded in

their account that means they liked the free service offered hence the sales promotion

scheme of the company was quite good and reacted in positive way. In spite of these

things NOKIA is shutting down the product as the collaboration of the company is being

over with Obopay, Yes Bank and Union Bank.

Thus it is very clear that TV ads were not so effective and personal selling and sales

promotion was a good.


Limitations-

ALTHOUGH THE PROJECT IS TO BE CARRIED OUT WITH THE MOTIVE OF

ENSURING MOST EXHAUSTIVE & COMPREHENSIVE COVERAGE OF FACTS &

FIGURES. BUT STILL IT SUFFERS FROM SOME LIMITATIONS THESE ARE THE

FOLLOWING:-

DEPENDENCE ON WEBSITES

THE DATA IS MOSTLY COLLECTED FROM THE INTERNET FROM

DIFFERENT WEBSITES. FOR THE RESEARCH PROJECT WORK. SO THE

DEPENDENCE IS ON THE WEBSITES WHICH MAY BE VAGUE.

TIME AVAILABLE:-

The Study was to be carried out in the prescribed time frame which is a short time

span to be carried out the extensive study in such large organizations.

ERRORS IN THE SECONDARY DATA:-

THE ERRORS IN THE FACTS & FIGURES TAKEN FROM THE DATA GIVEN

MAY HAVE PREPRINTED ERRORS, WHICH ARE UNAVOIDABLE

BUDGETARY CONSTRAINT

THE BUDGETARY CONSTRAINT CEASED ME SOMEWHERE WHICH MAKE

ME UNABLE TO IMPART MY FULL 100% TO THE PROJECT.


CHAPTER 6: SUMMARY

AND CONCLUSIONS


6.1SUMMARY OF LEARNING EXPERIENCE

I am Nikita Kanaujia, a MBA-II student of Guru Gram Business School (2010- 2012

batch). As MBA student I have learn that, without practical knowledge your course is

incomplete. If you have practical knowledge, then it is a value addition to your career. So

practical knowledge is very important with theoretical knowledge. What I learnt from the

organization and from this project report? Day-by-day I gained knowledge from this

competition market. Attend meetings very important for gaining knowledge.

MTC – Meet to the people, Talk to the people, Convince to the people, is important for

marketing. Develop the presentation skills.

MAN – Money, Authority, Needs, also important in marketing. Handle the customers.

New product development. Process of research. Economic activities of an organization.

Taste and preferences of customers. Learnt about Mobile Money Services and Mobile

Banking. Learnt the entire process from activation to completion i.e. collecting of

documents, scanning of documents, submission of documents to the bank, cash INS etc.

The thinking level of consumers. The rigidity of customers. Using of agent software

through mobile. What are the skills required in a marketing executive? I have learnt all

these things by doing the training and making of this project report.


6.2 CONCLUSIONS AND RECOMMENDATIONS

For a company to create a leadership atmosphere in a nation where everyday a new

competitor will come to light is a very difficult and committed task. When it comes

to marketing strategy and brand awareness used by Nokia Money particularly

towards the mobile money services, it is very effective and dependent on one source

i.e., direct sales Nowadays dealership marketing is becoming more popular and less

risky as compared to the direct selling because in the latter the company will take

every risk to attract customers and to maintain the good relationship and loyalty, but

in case of dealership this responsibility partly decentralizes among company and

dealers. Companies should also concentrate on dealership because it has to send its

product to such a place where direct selling is not possible and direct control cannot

be done. So it should concentrate on different channels of marketing. Many

companies are still concentrating only on upper/upper middle class but not on lower

middleclass which can provide a large market if they have a within their reach. In

India the importance of Mobile Money is not understood by the people except

educated society, so the companies should do everything to fill up this information

gap so that it can have a potential market as well as a social satisfaction. More

concentration towards after sales service needs to be implemented. The

company should have to do its promotions also because most of the people still

cannot aware by this service. The company has to strengthen its promotional

policies and have to make its advertisement more strong to increase sales.

But as we know that this has been failed and company is closing the product.

The company should take a major step and now also if he wants he can make his

product strong by adopting major steps like being given in recommendations to

improvise its advertising policy and other terms too which is the weakness of the

product.


Recommendations-

Company needs to look at its advertising operations. In today’s

environment advertising is the media to reach the public faster.

Company should adopt more strategic audit of its advertising media.

It should arrange visits to trade fairs, display advertising, road shows to

capture market’s share

It can also offer some discount on product so that more customer get attracted.

Company should give emphasis on sales promotional activity.


Annexure


QUESTIONNAIRE

FOR CUSTOMER SATISFACTION LEVEL WITH REFERENCE

TO NOKIA MONEY’S ADVERTISEMNT AND SALES PROMOTION.

Name: _________________________ Age: ________

Occupation: _____________________

1. Do you have a mobile?

Yes

No

2. Have you ever heard about Nokia Money?

Yes

No

3. Are you satisfied with the advertisement of Nokia Money?

Satisfied

Dissatisfied

Can’t say

4. From where you get to know about the product?

Advertisement on television

Advertisement on newspaper

Trough internet

From canopies(personal selling)


.

5. Would you like to purchase the product if money you are paying for is credited to

your account? In short this service is availed for free?

Yes

No

Don’t know

6. Please give us the reason for liking or disliking NOKIA MONEY’S advertisement-

______________________________________________________________

______________________________________________________________

Thanks for giving your precious time.


BIBLIOGRAPHY

WEBSITES

WWW.GOOGLE.COM

WWW.MONEY CONTROL.COM

WWW.NOKIAMONEY.COM

COMPANY VISIT

NOKIA CARE & PRIORTY

K.V CORPORATION

BOOKS &MAGAZINES

BUSINESS RESEARCH MANAGEMENT INDIA TODAY

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