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Nokia Recycling Survey Results

Date post: 17-Aug-2014
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Here is a summary of Nokia's Recycling Survey conducted earlier this year.
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Nokia Global Nokia Global Consumer Consumer Survey on Survey on Recycling Recycling
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Page 1: Nokia Recycling Survey Results

Nokia Global Nokia Global Consumer Consumer Survey on Survey on RecyclingRecycling

Page 2: Nokia Recycling Survey Results

Nokia Global Consumer Survey on RecyclingNokia Global Consumer Survey on Recycling

FinlandGermany Italy Russia Sweden UK

UAE USA

Nigeria

India China Indonesia

Brazil

ONLINE SURVEY

FACE TO FACE SURVEY

• 13 countries• 6500 people interviewed• 500 interviews completed in each

country• Q1 2008

Page 3: Nokia Recycling Survey Results

Only 3% of people recycle their mobile Only 3% of people recycle their mobile phonesphones• Around 3 billion people are using3 billion people are using

mobile phones in the world

• People on average have each owned each owned around five phonesaround five phones

• 74% of the respondents don’t even thinkdon’t even think about recycling their devices

• Many of the respondents were unawarewere unaware that it is even possible to do so

Page 4: Nokia Recycling Survey Results

Where are all the phones?Where are all the phones?

25% are being passed on to friends or family

3% are being recycled4% are being thrown into landfill

44% are being kept at homes

16% of people are selling their used devices particularly in emerging markets

* 8% lost, stolen etc.

8% other

Page 5: Nokia Recycling Survey Results

What people think about recycling?What people think about recycling?

• 72% think recycling makes a differencerecycling makes a difference to the environment

• 74% said they don’t think about don’t think about recycling their mobile phonesrecycling their mobile phones

• 88% of people in Indonesia• 84% of people in India• 78% of people in Brazil, Sweden, Germany, Finland

Page 6: Nokia Recycling Survey Results

Why aren’t people recycling their Why aren’t people recycling their mobile phones?mobile phones?

• If they were to recycle their phones they wouldn’t know howwouldn’t know how to do that

• 71% were unaware of where to do this

• Half of those surveyed didn’t know phones didn’t know phones could be recycledcould be recycled

• Awareness lowest in India at 17% and Indonesia at 29%• Awareness Highest in the UK at 80% and 66% in Finland and Sweden

Page 7: Nokia Recycling Survey Results

Nothing is wastedNothing is wasted

• Upto 80%80% of a Nokia device can can be recycledbe recycled

• PlasticsPlastics that can’t be recycled are burnt to provide energy provide energy for the recycling processfor the recycling process

• Other materials are ground up into chips and used as construction materials or for building roads

Nothing has to go to landfillNothing has to go to landfill

Page 9: Nokia Recycling Survey Results

We provide the largest voluntary We provide the largest voluntary recycling scheme in the mobile industryrecycling scheme in the mobile industry

• Nokia has collection pointscollection points for unwanted mobile devices in 85 countriesin 85 countries around the world

• People can drop off their old devices at Nokia stores and almost 5,000 Nokia almost 5,000 Nokia Care CentersCare Centers

www.nokia.com/werecycle

Page 10: Nokia Recycling Survey Results

Consumer optionsConsumer options

Take-back campaigns with WWF, Plan…

Nokia Service Points in 85 countries, up to 5000 locations

Electronics waste producer associations in EU 27 countries + Australia

Free postage in USA and UK

China Green-box program

Page 11: Nokia Recycling Survey Results

Our response to survey resultsOur response to survey results

•We are expanding our global take-expanding our global take-back programback program by adding many more collection bins and promoting these in store to raise awareness

•We are developing a series of campaigns and activities to give give people more information on why, people more information on why, how and wherehow and where to recycle their old and unwanted devices, chargers and mobile accessories

•New recycling campaignsNew recycling campaigns in Malaysia, Turkey and France since the survey results were published

Page 12: Nokia Recycling Survey Results

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Thank you


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