Date post: | 28-Jan-2015 |
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Business |
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Mulls At Selling It’sFinland Headquarters!
Noormahammad
Contents
Brief History Of Nokia Reasons For Selling Their Asset Nokia’s Failure SWOT Analysis Competitor (Samsung) Got It Right Market Share Conclusion
Brief History Of Nokia1865
Wood Pulp Mill
1871Share company
1898Rubber Business
1902Electricity
1967Nokia Corporation
2012
Headquarters At Finland
Reasons For Selling It’s Assets
Net operating loss
Loosing Market Share
Why Nokia Failed?
Complacency
Lack of innovation
Symbian to Windows
Strengths
Experience
Largest network of selling & distribution
Strong customer relation
Wide range of products for all class
Weakness
Low voice quality
Less stylish in low priced products
Heavy sets
Unlike iPhone Apple, Nokia N-series is complex, tough and not user friendly
Opportunities
New growth markets
Concentrate on Smartphone's
Well designed and styled set
Mini notebooks
Threats
China mobiles – It has made exact copy of Nokia
Competitors like Samsung & Apple
Sales may decline due to global economic downturn
Standard & Poor downgraded Nokia with low grade
Competitor (Samsung) Got It Right
Placed its bet on Android OS for Smartphone
First to launch what many called an iPhone look alike
Variety of Smartphone's for different segment
Samsung Vs. Nokia Mobiles
Market Share
Nokia Samsung Nokia Samsung Nokia Samsung2010 2011 2012Mar
76.1
5.9
38.5
25.6 23
41.8
Market share (%)
GfK-Nielsen for March 2012
Conclusion