NON-Binding Cost Estimate Digital14

FC-M / 2019

Everyone is talking about digital signage, and it’s at the top of the wishlist for our customers. At the end of the day, digital signs combine the benefits of multiple media. They are out of home and so they reach the mobile population; they are as emotional and active as TV and as quick as online. It is not complicated to update digital advertisements and the moving picture and interactive applications generate high awareness levels. Last but not least, digital advertising media are an almost perfect match for modern airport architecture. At Hamburg Airport, we have taken a special look at the matter and are working full throttle on the implementation of a digital advertising media infrastructure.

Best View gives you valuable multiple contacts and you are assured of the undivided attention of our passengers.

You also have the option of booking individual large screens. With Select View, you can send your advertisement to specific targeted areas of the airport.

Whether you take a network or an individual booking, the new large screens at Hamburg Airport create a level of relationship between the advertising message and the target group that is not available at other advertising locations — not with this intensity of form and quality. International flair, longer presence, and optimally positioned advertising media ensure a high return on your advertising money.

The product name Digital 14 represents 14 LCD/LED large screens that are being successively installed in central locations at the airport. With this digital network, we make it possible for you to accompany your target group along the entire Passenger Journey at the airport with a network booking. In the publicly accessible area, you can reach all passengers in Terminals 1 & 2 along with meeters and greeters using the Terminal View network. After the security checkpoint, the 6 large screens that make up the Passenger Walk network ensure that your message is seen by all arriving and departing passengers. If you want to be absolutely certain that your advertising isn’t forgotten, book the entire Best View network, currently consisting of 8 large screens in the terminals and the security-controlled area.

The advantages for you – at a glance:

• Flexible weekly booking • Still or moving pictures • Rapid design change • Brilliant reproduction — 4K possible • High reach — 1.2 million contacts* • Low CPM of €4,00

Digital take-off for your advertising

HAM Digital – Passenger Walk/Airside • Network consisting of

6 attention-grabbing multi display screens.

• Around 100 percent of all arriving and departing passengers are reached.

• Locations along the Pier. The advertising medium follows the passenger along the entire journey within the security-controlled area.

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Media Network: 6 multi screen displays as package

Network Number.: 219-000-HD1 – HD6

Location: highly frequented intersections after security checkpoint

Cost per week: € 8,300.00

Booking: 10 seconds | weekly | max. 4 customers in permanent loop

HAM Digital - Passenger Walk/Airside 219-000-HD1 –HD6

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Terminal 2 Terminal 1

Security checkpoint

Pier Center

Airport Plaza

Exit Terminal 1

Exit Terminal 2

219-P17-HD1 –HD6 219-P03-HD1 –HD6 219-105-HD1 –HD6 219-132-HD1 –HD6 219-118-HD1 –HD6 Double-sided surface

Apron

HAM Digital – Terminal View/Public publicly accessible area

• Network consisting of 2 prominently positioned LED screens.

• You reach all departing passengers who check in in Terminals 1+2. The surfaces are also easily seen from the meet&greet waiting area on the Arrivals Level.

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Media Network: 2 LED screens as package

Network Number.: 999-140-HD1 –HD6

Location: Departures Level Terminals 1 + 2

Cost per week: € 2,700.00

Booking: 10 seconds | weekly | max. 4 customers in permanent loop

222-140-HD1 –HD6

220-140-HD1 –HD6

HAM Digital – Terminal View 999-140-HD1 –HD6

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Security checkpoint

Security-controlled area arrivals/departures

220-140-HD1 –HD6 222-140-HD1 –HD6

Upper access road (Departures Level)

General Notes: Media cost plus €250.- technical cost All cost plus VAT booking varieties / length of commercial: 10-or 20 sec. – 60 sec.

continuous loop (max. occupancy: 4 customers) airtime: 4am – 0pm week: Monday till Sunday technology: 4k or full hd

Just book three multi display screens ...

reach 1.2 million gross contacts per week.* CPM €4.00.

Media Cost 2019

Media Network Network Number

Location Size in px No. of displays

Cost per week in €

Passenger Walk 219-000-HD1 –HD6 Security-controlled area (Pier)

3

,840 x

2,1

60

6 8,300.00

Terminal View 999-140-HD1 –HD6 Terminals 1+ 2 (Check-In Area)

2 2,700.00

Best View 999-000-HD1 –HD6 Passenger Walk + Terminal View

8 9,700.00

Select View It is possible to book individual multi screen displays. Subject to agreement

1 from 1,600.00

Booking example / week / 10 sec.: 20 hours per day / 140 hours per week Showings 60 per hour / 1,200 per day 8,400 per week 84,000 seconds per week

*Advertising medium contacts (million/week) | Source: Study of Public & Private Screens 2016/17 Digital Media Institute

HAM Target Groups

Quelle: Fluggastbefragung 2017 Hamburg Airport

Media Team - Flughafen Hamburg GmbH - Tel. +49 (0)40-5075 3968 - Mobile +49 (0)173-231 60 42 www.hamburg-airport.de/media - mailto:werbung@ham.airport.de