34
NON-PROFIT: PUBLIC ADVOCACY, AND ENGAGEMENT WHY BOTHER? Yinka Olaito www.yinkaolaito.com
| Date post: | 01-Nov-2014 |
| Category: |
Business |
| Upload: | michael-sage-consulting-lagos-nigeria |
| View: | 583 times |
| Download: | 0 times |
NON-PROFIT:
PUBLIC ADVOCACY,AND
ENGAGEMENTWHY BOTHER?
Yinka Olaitowww.yinkaolaito.com
NON-PROFIT?
Incorporated organization which exists to serve a purpose. As the name implies, it is not for profit
orientation
NON-PROFIT?
Uses surplus revenue to serve its cause and not to distribute it as
profit.
NON-PROFIT?
Majority depends on support of donors
WHA
T IS ADVOCACY?
An organized process of creating support, building consensus and fostering a favourable and supportive climate towards a specified
cause or issue through a set of well planned and organized
actions that are undertaken by a group of individuals or organisations working in
concert within a time frame -UNFPA 2002
Planning implementation process of advocacy
Goal and objectives
Stakeholders/ Audiences
Messages / Messengers
Situation Analysis, Theme/Issue, Solutions
Implementation
Plan of action
Mon
itori
ng
& E
valu
ati
on
Partnership s- Alliances
Channels / Techniques / Tools
FACTORS THAT MAKE ADVOCACY WORK?
OBJECTIVE
FACTORS THAT MAKE ADVOCACY WORK? TARGET
FACTORS THAT MAKE ADVOCACY WORK?
Message: specify roles
FACTORS THAT MAKE ADVOCACY WORK?
Time element
FACTORS THAT MAKE ADVOCACY WORK?
Budget for success
FACTORS THAT MAKE ADVOCACY WORK?
Monitoring parameters
FACTORS THAT MAKE ADVOCACY WORK?
Evaluations
WHAT IS ENGAGEMENT?
Engagement is the process of being involved with your (prospective) customers by interacting with them through relevant dialogues and experiences
WHAT IS IT ABOUT?
Engagement is about Connecting and networking with people for a cause
PILLARSOF ENGAGEMENT
Brand consistency
PILLARS OF ENGAGEMENT
Ideas +targets
PILLARS OF ENGAGEMENT
responsibility +relationship
PILLARS OF ENGAGEMENT
Compelling and relevant message
PILLARS OF ENGAGEMENT
Hyper collaboration
EFFECTIVENESS OF ADVOCACY AND ENGAGEMENT REST ON...
Social conversation and not sales
Global Advocacy Advantage
Partnership: Involvement helps build donors’ profile
Global Advocacy Advantage
Understanding
Global Advocacy Advantage
Awareness
Global Advocacy Advantage
Global funding
Engagement Advantage
Word of mouth
Engagement Advantage
feedback
PUBLIC ADVOCACY AND ENGAGEMENT TOOL
Press Conference+Briefing+Releases
PUBLIC ADVOCACY TOOL
Interview/expert opinion
PUBLIC ADVOCACY TOOL
Focus group/Seminars
PUBLIC ADVOCACY TOOL
Lobbying
PUBLIC ADVOCACY TOOL
Communiqué/ position paper
www.michaelsageng.com/www.yinkaolaito.com
33
Thank You
www.michaelsageng.com/www.yinkaolaito.com
34
Website: www.yinkaolaito.comE-mail: [email protected] Twitter: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785
CONVERSATAION CONTINUES
