1. Maximizing Social Media:Making Your Brand Shine OnlinePresented by:Dr. Malayna Evans Williams

2. First, lets talk about whatschanged 3. Digital!What does all this changemean for marketers? 4. Many to many: thenew itONE-TO-MANYMANY-TO-MANY 5. They havemegaphones 6. Is that goodnews?A. Development personB. Best clientC. Collection of your customers, staffmembers, stakeholders and others 7. You said Cright? 8. The answer is content. And content isking!But what does that mean foryou & your nonprofit? 9. Were all in the content creation biznow 10. Ask yourselfWho am I trying to reach?What are their needs?What are their interests?What do I have/know that is important to them?How do they consume info?What can I develop that will be of use to them?How can I leverage my expertise to alleviate their concerns?How often do they want to hear from me?What action do I want them to take? 11. But distribution is queen! 12. Three pieces of the distributionpuzzleWEBSITE EMAIL SOCIAL 13. Keep it in contextONLINE ACTIVITY 14. Distribution is everywhere all thetime 15. Social Media 101 16. why social media?Increased brand recognitionImproved brand loyaltyHigher conversion ratesIncreased brand authorityImproved traffic to site and email listBetter SEOLower marketing costsRicher audience experiences 17. know where you belong* What is your objective?* Whats your organizational mission?* Who are you trying to engage with?* Where are they?* How can specific platforms advance themission?* Can you sustain the commitment? 18. Social platforms to knowSocial sharing site with 1 billion active usersworldwide. 72% of online adults visit Facebook atleast once a month.Microblogging site with over 560 million active users thatlimits each post to 140 characters. 78% of Twitters activeusers are mobile.Business oriented social networking site with 250million active users, 79% of whom are over 35.Forty-four thousand is average number of of dailymobile job applications. 19. Social platforms to knowSocial site with over 400 million active users built byGoogle that allows brands and users to build circles.Average time spent on Google+ per user is 7 minutesa month.Social sharing thats all about discovery and has 70million active users, 80% of whom are female. Twenty-threepercent of Pinterest users visit at least once a day.Social sharing site built around pictures, and now 15second videos, that skews young and reached 150million users. 20. Put another way 21. Finally, next steps and usage tips 22. RULE 1: relevance rules helps people do their job makes people feel good about themselves informs and entertains blows peoples socks off (thengets them to buy new slippers!) 23. RULE 2: interactiveengages 24. RULE 3: (visual) stories movepeople 25. COLORRULE 4: looks count 26. RULE 5: language elevates 27. My point?E N G A G E 28. RULE 6: consistency is key 29. RULE 7: repurpose, reuse, reshare,cross-pollinate 30. RULE 8: empowerment is agood thing 31. RULE 9: authentic rocks. (It justdoes) 32. RULE 10: metrics are good. engagementis better! 33. Thanks for your time & attention!