Nonprofit 911: Infographics 101: Show Off Your Data
w/ Visual.ly Content Strategist, Joe Cardillo
Audio for this event will be available beginning at 1 pm ET via your computer speakers or headphones
If you are unable to listen to your computer audio, please close the Audio Broadcast panel and click the Request Button below the participant panel to get dial-in info.
#Nonprofit911
Joe Cardillo
Today’s Speaker
#Nonprofit911
Creating great infographics
+
+ +
+
+
+
+
+
+
+
+ WHY VISUAL CONTENT? + +
+
+
+
+
KEYS TO SUCCESSFUL VISUALIZATION
+
WHAT CAN YOU VISUALIZE? +
THE VISUALLY MODEL + RESOURCES
+
Who is Visually?
+
+ +
+
+
+ Community + Marketplace
+ Project Center
+
+
+ “The YouTube of Infographics”
+
+
Why visuals?
+
+ +
+
+
+
+
There's a lot of noise out there. Trillions of messages.
+
+ +
+
+
+
+
+
+ +
+
+
+
+
And we can only process a fraction of them.
12 seconds AVERAGE ATTENTION SPAN OF AN ADULT IN 2000
8 seconds AVERAGE ATTENTION SPAN OF AN ADULT IN 2012
9 seconds AVERAGE ATTENTION SPAN OF A GOLDFISH
Source: http://www.statisticbrain.com/attention-span-statistics/
+
+ +
+
+
+
+
+
This means that your stories and insights have to move quick, or risk being lost.
+
+ +
+
+
+
+
+
That’s where visuals come in.
+
+ +
+
+
+
+
+
Source: Eric Jensen, Brain-Based Learning: The New Paradigm of Teaching, 1996
90% 90% of all information that comes
to our brain is visual.
visual messages per hour may be received by the brain
36,000 Up to
+
+ +
+
+
+
+
+
+
+ +
+
+
+
+
A picture is worth a thousand words.
+
+ +
+
+
+
+
THIS IS A PICTURE OF A BLUE BIRD SITTING IN A TREE.
THE BIRD IS LOOKING TO THE RIGHT.
THE LEAVES OF THE TREE ARE ORANGE, RED, YELLOW AND GREEN.
IT IS AUTUMN.
Data Visualization & Infographics can help make sure your audiences
+
+
+
+
+
+
with you and your brand.
SEE, HEAR, AND ENGAGE
+
+
+
+
+
+
But information design is not easy.
+
+
+
+
+
+
Common Problems PRETTY DESIGN BUT LACKS NARRATIVE / STORYTELLING + NOT ENOUGH RESEARCH AND/OR NOT THE RIGHT DATA + NO EXPERTISE IN INFORMATION DESIGN + GOAL OF GRAPHIC IS UNCLEAR +
+
+
+
+
+
+
3 Keys to a Successful Infographic/Visualization
STORY SOURCE DESIGN
+
+
+
+
+
+
It’s all about the story.
STORY
+
+
+
+
+
SOURCE
Good data + analysis.
Source: http://blog.visual.ly/source-code-the-5-rules-of-researching-and-sourcing-infographics/
+
+
+
+
+
DESIGN
+
+
+
+
+
THERE’S ONE MORE KEY TO A GOOD VISUALIZATION…
+
+
+
+
+
THOUGHT LEADERSHIP, EXPLORING STORIES/DATA SOCIAL, VIRAL, SEO
FINDING NEW STORIES IN DATA, SOCIAL/VIRAL
THE STRATEGY IT FITS INTO.
+
+
+
+
+
+
What can YOU visualize?
ANALYZED DATA ON CLIENTS (CORRELATE THE EFFECT) + CASE STUDIES, WHITEPAPERS, BLOG POSTS, TRAINING DOCS, FACT SHEETS +
“THE JOURNEY OF” HTTP://BLOG.VISUAL.LY/VISUALIZING-THE-VALUE-OF-A-TWITTER-FOLLOWER/
+
+
+
+
+
+
For example:
+
+ +
+
+
+
INDUSTRY FORUMS, BULLETIN BOARDS, SOCIAL CONVERSATION + QUORA +
Find conversations, and research
USE SEO/SEM RESOURCES INTERNALLY, OR BUILD USING GOOGLE TRENDS, VISUAL.LY TRENDS +
Text Thousands of the world's best designers,
journalists, developers, and other creatives, all carefully curated and on one easy to use,
on-demand marketplace/project platform.
+
+
+
+
+
+
The model
+
Text
Data Journalism Handbook
starting point for storytelling/insights
Content Marketing Institute (CMI) starting point for content strategy
+
+
+
+
+ +
RESOURCES
blog.visual.ly
(inspiration, ideas, best practices)
Q&A:
#nonprofit911
Thank You Joe!
#Nonprofit911
Join us February 4, 2014 @ 1pm EST Kick Start Your 2014 Marketing Calendar with Great Content
w/ Nonprofit Marketing Expert, Kivi Leroux Miller
Register for upcoming webinars: Nonprofit911.org
Learn more about DonateNow & Network for Good’s online fundraising tools
888.284.7978 x1 or [email protected]
More questions? Visit our online community: NetworkforGood.org
Online Learning Center: Fundraising123.org
![MAG.ROCHESTER.EDU/CREATIVEWORKSHOP · 2017. 8. 8. · 55137 Wednesday, December 6: The Odious Ogre by Norton Juster and Jules Fieffer [Casey Cardillo] 55138 Thursday, January 11:](https://static.documents.pub/doc/80x56/60c3fd748273bf76915755f1/mag-2017-8-8-55137-wednesday-december-6-the-odious-ogre-by-norton-juster.jpg)
![Untitled-1 [pascotaxes.com]pascotaxes.com/documents/EFS/EFS_Guidelinesx.pdfTitle: Untitled-1 Author: J Cardillo Created Date: 9/10/2013 8:13:30 AM](https://static.documents.pub/doc/80x56/60263b7b0954c6295e2bbde7/untitled-1-title-untitled-1-author-j-cardillo-created-date-9102013-81330.jpg)
![Untitled-1 [s3.amazonaws.com] · Title: Untitled-1.indd Author: Peggy Cardillo Created Date: 3/17/2009 12:50:41 AM](https://static.documents.pub/doc/80x56/5ac5a94a7f8b9a220b8d79eb/untitled-1-s3-untitled-1indd-author-peggy-cardillo-created-date-3172009.jpg)
