Date post: | 10-May-2015 |
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Social Media - Listen First
Janet Fouts - Social Media CoachSession 129 #10NTC.Listen
Don’t be afraid
Hold the reins
Conversations are like horses
• You can’t force a change in direction
• Clarify misconceptions
• Show the positives
• Listen and engage
• Respond immediately to negative comments
Where are the conversations?
• Blogs
• Forums
• Communities
• Ning/Yahoo/Google
What to listen for
• Brand
• CXO names
• Sponsors and donors
• Supporters/evangelists
• Industry/local news
• Topics of corporate/personal interest
Find conversations quickly
Lazyfeed
• Use it or not, you can’t ignore Twitter
• Faster than search
• Keyword focused
• Link sharing
Listening Tools
Paid tools• Radian6• Biz360• Buzzlogic• Scout Labs• Trackur• SM2
Free tools• SM2 (freemium)• Social Mention• Lazyfeed• Google Blog Search• Twitter Search• Twilert• Nutshell Mail
Listen, engage, repeat
Engage me
• www.JanetFouts.com/listen
• www.SocialMediaCoachingCenter.com
• www.TatuDigital.com
• @Jfouts
• Linkedin - JanetFouts
• 408.216.7423
Evaluation Code: 129
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