Date post: | 13-May-2015 |
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Video for nonprofits
Theresa Dawson
Emily Keating
Making a video: 10 years ago
….and now
….even online editing http://www.jaycut.
QuickTime™ and aMPEG-4 Video decompressor
are needed to see this picture.
Why video matters
QuickTime™ and a decompressor
are needed to see this picture.
Why video matters
People now expect to see things/be shown, not just told
Efficient at communicating a lot of information Video can place people in an emotionally
resonant moment Video can help close the ‘nonprofit gap’: the gap
between what you do and what you are seen to do
Strategy: beyond the ‘dinner’ video
QuickTime™ and a decompressor
are needed to see this picture.
Strategy: video works best if combined with other activities
QuickTime™ and a decompressor
are needed to see this picture.
Strategy: know what you want your video to do
QuickTime™ and aMotion JPEG A decompressor
are needed to see this picture.
60% adult population has watch video online YouTube has 41% market share, next nearest is
Hulu 3% It is 3rd biggest site on the web Over 20 hours are uploaded to YouTube per
minute YouTube: 200 millions views a day Average time on YouTube is 58 minutes YouTube now a major search tool
Nonprofit channels on YouTube http://www.youtube.com/user/burnsfilmcenter
Enhanced branding features Link to your website from banner Option for longer uploads Linkable annotations from your videos Option to apply for Google checkout for donations
YouTube insight tools
http://www.youtube.com/my_videos_insight
Tips Think strategically about what you want your
video to accomplish Don’t be put off because you don’t have best
camera – Flip HD, iphone, any consumer camera Online video: tag and title well Post your video as a response to a popular video Allow embedding Link back Get a nonprofit YouTube channel Push content out through social media