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Evaluate and Update Your Website to Increase Online Donations Today! Turn Your NonProfit Website into a Fundraising Machine! 1
| Date post: | 07-May-2015 |
| Category: |
Technology |
| Upload: | sarah-worthy |
| View: | 203 times |
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Evaluate and Update Your Website to Increase Online Donations Today!
Turn Your NonProfit Website into a Fundraising Machine!
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"For me, it's not the technology, it's the people and their behaviour.
Technology is not necessarily going to help to fundraise. It's going to
remove the barriers to fundraising."
~ Laila Takeh, head of digital engagement at Unicef
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Chief Experience Officer &Director of Product
@sarahmworthyhttp://linkedin.com/in/[email protected]
Sarah M. Worthy
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Low-Tech/Low-Cost Tools
Stay focused on your Goals
How’s Your Current Website?
Getting Higher-Tech Help
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Last
First
Third
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3 Questions - 7 Seconds
What can I do here?
Why should I do it?
How do I get started?
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What can you do? | Why should you do it? | How do you get started?
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DIY Quick Website Fixes
Craft Stories that Build Credibility
Match Your Website to Your Brand
Guide Your Visitors Online
Freshen Up Donations
Share Things that Matter
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Focus on Your Stories...
Free Report from http://credibility.stanford.edu/
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Who Benefits from Their Donation?
Content that Builds Credibility
How You’ll Use Their Donation?
Who’s Spending Their Donation?
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‹
Content that’s Visual
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Keep Your Design Consistent
A donor clicks to give here
And ends up (w)here?
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Design Your Social Brand, Too!
http://missionaustralia.com.au maintains their Brand across the web!
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Make Time for Daily SEO...
More than 70% of this NonProfit’s website traffic came from people
Searching Online for something to do that weekend.
Use your site’s analytics to identify the content
that’s drawing new visitors in best!
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Follow the Users Path
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5 Minute Navigation Tune-Up
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Value Your Donor’s Time
6 Pages of forms just to join?!
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Streamline Your Online Forms
Only ask for the information you NEED... a newsletter subscribe form will require less information than an
online donation form.
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Is your donation process 100% tablet and
smartphone ready?
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Use Social Media Purposefully
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2 Free Social Integration Options
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Increase Donor Engagement
• Engage Your Current Donors• Test, Measure, Retest your Donation process• Create a Sense of Community
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Make a Donation On Your Website
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CMS RecommendationsOpen Source CMS 30 Second Evaluation
over 61 million sites are built on WordPress, primarily a publishing platform
If you’re technical, Drupal can do just about anything, challenging for non-technical people to customize and manage
Specifically built for nonprofits, out of the box functionality, “new kid” on the open source block.
Great for largely content-focused websites, limited customizations and extended functionality.
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Digital ToolsGraphics/Images
Editorial Calendars
Email Marketing
Automation and Analytics
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Social Media Management Tools
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http://www.google.com/nonprofits/
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www.nten.org
www.techsoup.org
www.idealware.org www.netsquared.orgwww.meetup.com/NET2Houston
www.aspirationtech.org
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Bringing in Outside Help
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Questions?
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Thank you
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Sarah M. Worthy, Digital Engagement [email protected]
@sarahmworthyhttp://linkedin.com/in/sarahworthyhttp://slideshare.net/sarahmworthy
Connect with Me
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