Consumer Perception towards Wannabuy

Consumer Perception towards WannabuySubmitted By:-Md .Noor AlamGurmeet SinghAmandeep Ritesh Chadda19-12-201211 Review of LiteratureSatendera Bhardwaj, (2008), Perception of Consumers towards Shopping Mall.

The paper is intended to provide information about Customer satisfaction level with the Shopping Malls . This paper has been under taken to study of customer perception about shopping malls and suggesting way to improve its market share in sales through customer perception about private labels.

19-12-20122 Review of LiteratureBharat Goel and Bhusan Devgan, (2011), Factors affecting consumer preferences of shopping at organised retail storesThe share of organised retail in total market in India is growing .Many domestic and global players have already entered in this sector. Due to intense competition in this field it is important to focus on retaining existing consumers. Working out strategies in this direction requires a thorough understanding of the preferences of the consumers on the attributes that are considered of much significance. The factors identified include availability and variety, ambience, service, service, price, advertisement prestige and quality.

19-12-20123Review of LiteratureZainual Bashar Bhutto and et.al, (March, 2012), Consumer Perception of Retail Outlets: A Comparative Study of Big Bazaar and More Megastores This study focuses on the Consumer Perception of Retail outlets: A comparative study of Big Bazaar and More mega store. With the help of consumer perception of retail outlets increase their sale and provide total customer satisfaction. These Retail Outlets increase the India as well as in all over the world the term consumer perception refers to the perception that consumers display in searching for purchasing, using, evaluating and disposing of products and services that they will expect will satisfy their needs. To study and compare consumer perception for Big Bazaar as well as More Megastore

19-12-20124Objectives To identify factor which attracts customer to shop at Wanna buy.

To identify the factor which restrict customer to shop Wannabuy.

To find out customer expectation for Wannabuy.

19-12-20125Hypothesis19-12-20126Research MethodologyNumber of questionnaires is 200.

19-12-20127Research Methodology Non probability sampling (Convenience Sampling)

No probability sampling is any sampling method where some elements of the population have no chance of selection or where the probability of selection can't be accurately determined.

It involves the selection of elements based on assumptions regarding the population of interest, which forms the criteria for selection.

No probability sampling does not allow the estimation of sampling errors.

19-12-20128Research Methodology Introduction of the Tool (Questionnaire)When we will start working on Questionnaire we will meet with different kind of responder.so, we will use these types of tools.

Closed or restricted form - calls for a "yes" or "no" answer, short response, or item checking; is fairly easy to interpret, tabulate, and summarize.

Open or unrestricted form - calls for free response from the respondent; allows for greater depth of response.19-12-20129Research MethodologyArea and Place of Data Collection:-As from project topic the area and place is restricted to lovely professional university campus.

We will divide campus in four parts.

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References Satendera Bhardwaj, (2008), Perception of Consumers towards Shopping Mall.http://scholar.google.co.in/scholar?hl=en&as_sdt=0,5&q=Satender+Bhardwaj,(2008),+%E2%80%9CPerception+of+Consumers+towards+Shopping+Mall%E2%80%9D page no-13,reference article 1Bharat Goel and Bhusan Devgan, (2011), Factors affecting consumer preferences of shopping at organised retail stores.http://scholar.google.co.in/scholar?hl=en&as_sdt=0,5&q=Bharat+Goel+and+Bhushan+Devgan,(2011),%E2%80%9CFactors+affecting+consumer+preferences+of+shopping+at+organised+retail+stores%E2%80%9D page no-15 reference article 5

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