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Nora Sarkari

Date post: 03-Apr-2018
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    Companys Introduction Nora was a leading supplier of telecommunications

    (telecom) equipment in Malaysia.

    Sakari, a Finnish conglomerate, was a leader in themanufacture of cellular phone sets and switchingsystems.

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    Joint venture The JV Company, if established, would be set up in

    Malaysia to manufacture and commission digitalswitching exchanges to meet the needs of the telecomindustry in Malaysia and in neighboring countries,particularly Indonesia and Thailand.

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    Tale of the Tape

    Nora Sales: $100 million

    Employees: 3,081

    Big Picture:

    Needs technology

    Local knowledge

    Government ties Deal in hand

    Seeks regionalexpansion

    Sakari Sales: $4 billion

    Employees: 29,000 Big Picture:

    Has Technology

    Seeks regional

    presence Lacks local knowledge

    Has other options

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    Noras Technology Acquisition Strategy

    20% of MalaysianTelecom Market

    Indonesia

    Thailand

    Vietnam

    Export MarketsNora Sakari

    TechnologyTransfer

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    Sakaris International Strategy

    NorthAmerica

    Malaysia

    S.E. Asia

    Finland

    Sakari HQ E.U.

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    Negotiation Issues

    Equity ownership Technology transfer

    Royalty payments

    Expatriate salaries

    Arbitration

    How is each related to: Entry mode decision International strategy

    implementation Capabilities

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    Should Joint venture be done??

    Advantages

    Disadvantages

    Is the formation of the JV between Nora and Sakari thebest option for both companies to achieve theirrespective objectives?

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    Conclusion

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