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ODIN Confidential

THE MOST ENGAGING EVENTS AREN’T SHARED

ODIN Confidential

5%

THE MOST ENGAGING EVENTS AREN’T SHARED

ODIN Confidential

5%

20-25X ROI IMPROVEMENTEvent or Venue

InvestmentSocial MediaInvestment

ODIN Confidential

20-25X ROI IMPROVEMENTEvent or Venue

InvestmentSocial MediaInvestment

ODIN Confidential

EasyConnectSocial Media on

Steroids

CHECK-IN & LIKE

Jenna Kelley

ODIN Confidential

INTIMATE ENGAGEMENT

Write your choice...

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Jenna is checking out the 2012 Genesis Coupe - at the Detroit Auto Show.

What color should she choose:

- Racing Red- Cool blue- Citrus Green- Bold Black

Photospot in-

car

Jenna Kelley

Significant multiplier

by either Timeline

publication or

sponsored story

Write a comment...

ODIN Confidential

6

have a 7x multiplier effectPhoto Spots

MERCEDES BENZ CASE STUDY

Wave VIP pass

Real-Time Photo, Check-In, Like

&Positive Brand

Impression

Brand Amplified by

EasyConnectODIN Confidential

MERCEDES BENZ CASE STUDY

Wave VIP pass

Real-Time Photo, Check-In, Like

&Positive Brand

Impression

Brand Amplified by

EasyConnectODIN Confidential

MERCEDES BENZ CASE STUDY

Wave VIP pass

Real-Time Photo, Check-In, Like

&Positive Brand

Impression

Brand Amplified by

EasyConnect

120% positive brand mentions per user

ODIN Confidential

MERCEDES ADVERT ROI

Cost of FB demographic ad:

Cost of EasyConnect targeted ad:

Conversion rate of FB ad:

Conversion rate of EC ad:

26x efficiency gain$50,000 Equivalent

Spend

$2.80

$ .88

<1%

80%+

ODIN Confidential

Brand-driven messages for active consumers

9

NASCAR generated content Not-NASCAR generated

ODIN Confidential

marketing investment

10

PAID EARNED OWNED

Value

Rethinking

ODIN Confidential

The

11

Game

ODIN Confidential

WHAT THE EXPERTS TELL CLIENTS

“ODIN’s RFID software and solutions are two

years ahead of the closest competitor“

- Tim ZimmermanGartner Group

ODIN Confidential

SUMMARY Optimize Event and Facebook investment with

EasyConnect

Reach fans, prospects and owners uniquely

Leverage Friends of Fans relationship to massively multiply and amplify stories

Gather excellent analytics for advertising, design and marketing

Have more meaningful engagement

ODIN Confidential

PATRICK J. SWEENEY II

@PJSweeney facebook.com/ODINRFID