Nordic Semiconductor
IoT Hype and Reality
Svein-Egil Nielsen
Chief Technology Officer and Director of Strategy
© Nordic Semiconductor
Chief Technology Officer and Director of Strategy at Nordic
SemiconductorResponsible for development of chips and solutions for ultra-low power
wireless communication, short range and long range
Started in Nordic Semiconductor in 2001 and have held multiple positions
including sales and in R&D
MBA from the Haas School of Business at the University of California,
Berkeley
B.Eng Hons in Computer and Electronics Systems form University of
Strathclyde
Other Experience:
• Boston Consulting Group
• Innovation Norway
Bios: Svein-Egil Nielsen
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Nordic Semiconductor at a glance
Key Facts:
Founded in 1983, HQ in Norway
~700 employees
R&D in Norway, Finland, Poland and US
Publicly Listed: OBX:NOD
Key partners: TSMC, AMKOR, ASE
Fabless semiconductor companySpecialized in low power wireless connectivity and embedded
processing for IoT
Market leader in Bluetooth Low EnergyThe driving technology in short-range low power IoT
Expanding offering with 802.15 / Thread and Zigbee
Shipped more than 2 billion short-range ICs since 2002
Expanding into low power cellular IoTEmerging LTE-M and NB-IoT technologies
Seasoned R&D team in Finland
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How about that Internet of Things?
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Innovation Trigger Peak of Inflated Expectations
Through of Disillusionment
Slope of Enlightenment Plateau of Productivity
Exp
ecta
tio
ns
Gartner hype curve
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Analysts love(d) IoT
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Where is it ?
and how’s it feeling?
How am I doing?
and how can I do/get better?
How is it doing ?
and how can I control it
My favorite IoT segments
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Where is that stuff?
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How can I improve?
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How can I monitor and control my things?
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