Nordstrom Retail Management Intern Project

By: Maureen, Paige, Christina

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“The happiest customer

leaves with a shopping bag.”

#best

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But… we are not doing our #best

Why not?

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“How might we more effectively use social media to attract new customers?”

“How might we more effectively use social media to drive more volume?”

“How might we make the in-store experience more engaging?”

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Our pictures aren’t driving our

customers into the store. Instead, we’re planting an idea into their head to shop, but not necessarily

at Nordstrom.

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•LETS TALK NUMBERS-There was no change in sales after the picture was posted.

•WHAT’S THE SOLUTION?-We need to focus on engaging the customer via social media to physically come into the store and drive volume.

BUT HOW?

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We’ve thought up an idea exclusive to our YC’s.

It’s a secret event driven by social media.

• IT STARTS WITH A SINGLE POST…

WHAT IS THE EVENT?

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APPENDIX: Reference slide

•THE EVENT GOES ON FOR ONE WEEK WHILE SUPPLIES LASTThe customers are unaware of this detail to drive initial volume on the day stated in the post.

•THE CUSTOMER CAN ONLY USE THE WRISTBAND FOR THE ALLOCATED REWARD THE DAY THEY RECEIVED IT; THE REWARD IS ONLY VALID ON GOODS WITHIN THE PROMOTIONAL EVENT

FOR EXAMPLE: THIS R&B PROMOTION ONLY APPLIES TO RAG&BONE/JEAN PRODUCT FOR MEN AND WOMEN

EACH POST IS RELEVANT TO A NEW BRAND OR EVENT WE WANT TO DRAW ATTENTION TOFOR EXAMPLE: THE LAUNCH OF RAG&BONE/JEAN WITHIN THE POP-IN-SHOP IN AUGUST

ONCE THE POST IS UP…THE CHASE IS ON!

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APPENDIX: Reference slide

BUT WON’T THIS HURT OUR SALES!?!Actually…..NO!

Incentive Drives Volume %Off TAX

Volume will drive profitability….

Source: Images and hand-drawn elements available at http://photoshare/powerpoint/index.php

Only if we do our #best

•USE THIS OPPORTUNITY TO INTRODUCE THE REWARDS PROGRAM

• “THE SECRET PROMOTION IS 10%, BUT LETS GET YOU REWARDED WITH $20 BACK IN NORDY NOTES BY SPENDING $100 TODAY! WE WANT TO REWARD YOU FOR COMING IN TODAY AND SHOPPING WITH US”.

•DO THE MATH! THESE CUSTOMERS MAY BE RECEIVING A LARGER REWARD (10% OFF $100 IS ONLY TEN DOLLARS!)

• IF A CUSTOMER SEES ANOTHER CUSTOMER WITH A WRISTBAND RECEIVING THE PROMOTION, ENCOURAGE THE CUSTOMER TO “LIKE US ON FACEBOOK/INSTAGRAM/TWITTER TO LOOK OUT FOR THE NEXT SECRET EVENT.”

WHAT HAPPENS WHEN WE’RE OUT OF WRISTBANDS!?!?!

LET’S WRAP IT UP!•THIS METHOD ENGAGES NEW AND EXISTING CUSTOMERS

(PARTICULARLY THE YC DEMOGRAPHIC) THROUGH SOCIAL MEDIA TO DRIVE VOLUME INTO OUR FULL LINE STORES.

Source: Images and hand-drawn elements available at http://photoshare/powerpoint/index.php

To use the image frames on this page, place a photo over the frame, crop to overlap the inside of the frame. Then select ‘Arrange’ and ‘Send to Back’.

Who wants to

shop alone? They’re going to

bring their

friends!

“Word of mouth”

“Indirect Engagement”

OUR CUSTOMERS ARE NOW LEAVING WITH SHOPPING BAGS. WHY?

WE ENGAGED OUR NEW AND EXISTING

CUSTOMERS THROUGH SOCIAL MEDIA TO DRIVE VOLUME BY

DOING OUR…

#BEST