A network of high profile people interested in business development of Norfolk technology companies.
Our objective is to help growth Norfolk’s economy by finding new overseas markets for the companies we support.
Norfolk Ambassadors
Challenges
• 5% of UK businesses export to the EU
• Exports and imports are deceasing 6.8% and 13%respectively in April, 2018
• 50% of all exports are with the EU
• 10th largest exporter in the world
• China, US, Germany are top 3
Opportunities
• China and the US are the world’s largest importers and have huge demand for: Electrical machinery, industrial machinery, plastics and motor vehicles
• The UK is leaving the EU, gaining the ability to forge our own trade deals
• UK Government spend on R&D is increasing by £2.3bn to 2.4% of GDP
• UK export finances has provided £14bn of support to UK businesses in the last 5 years
Norfolk
We need Norfolk Ambassadors to be able to give our exporters a helping hand as well as being able to attract new investment to Norfolk through their existing international connections and relationships.
Local expertise will be invaluable to new exporters and will complement the support provided by Export Pioneers to give regional businesses the best possible chance for success in their chosen international market.
They would need to be a certain type of person, these are the components we are looking for
The Ambassadors Role
Purpose
Heart for Norfolk
They have to care for the region, meaning they would
be willing to promote our technology
Seeking a niche role
They need to have a goal to enhance their own profile
both locally and internationally, and thereby
being passionate for promoting trade
Challenge
Passion for commercialisation
The passion to bridge the gap between New Anglia + overseas markets to find a route to market for these
technologies
Understand our challenges
We need our ambassadors to give a voice to special interest groups, articulate
their needs, and then connect the solution and
challenges holders
Links
Links between two countries
They should have family connections, a home abroad
+ in the UK, business connections, or travel to the
countries regularly
Knows the right people
Having a network of investors, entrepreneurs and
innovators helps create opportunities for our
technologies
Experience
Sector focus
Their in-depth understand of one sector is crucial to
mapping the route to market and thereby forming the
right pitch and connections
Bringing tech to the market
They should have experience of
commercialising science and technology including IP
and supply chain development
Resources
Time to invest
They could be retired, high net worth individuals and /
or Angel investors, who have time to invest
Access to finance
Money can be sourced from an ambassador’s own bank account, own investments, and connections with other investors, as long as it can
be invested into our technologies
Local and regional business experience
6
Tier
Proven experience importing from overseas
5
Tier
Proven experience exporting overseas
4
Tier
Personal connections in other countries
3
Tier
Supply chain expertise in a specific sector
2
Tier
Solid business connections in other
countries
1
Tier
Ambassadors Tiers
Business Sectors
Enabling
Support growth across a large part of the economy and generate significant pull-through of key goods and services
Emerging
Are knowledge intensive sectors based on cutting edge scientific research and its commercialisation into the private
sector
Underpinning
Underpin economic growth across the wider economy through the provision
of business services and finance
Emerging Sectors
Clean Tech
• £994 M average energy job GVA in New Anglia
• 55 operating composite companies
• 13% of the Uk’s alternative fuel market value
01
Bio Tech
• The bioeconomy in Norfolk employs more than 15,000 people
• Largest group of top 100 Norfolk + Suffolk companies are in food
• World-class research institutes in plant science, food and genomics
02
Smart Tech
• £328 M in GVA
• 202 start-ups launched last year
• 17,570 jobs in the sector
03
Compete
Thinker
Practitioner Champion
Leader
Market opportunitymapping
Competitiveness
Country specificInterventions
Trade readiness
Export pioneers
Connectionssupport International insights business growth
A framework to be more competitive
Ambassadors
Supporters
International insights(Brexit workshops)
Onlineplatform
Norfolkpitch
Trade & inwardinvestment
to ensure maximum
engagement
finding high profile leaders
through selectionProfiles
appe-newsletter
e-magazine
training support
opportunity
reports
providing supporting
pathways
challenges
opportunities
securing
the dealsNorfolk Can
Bio. Clean. Smart
Offshore energy
Live. Work. Play
well connected
Future growth(Emerging sectors)
business launch
Competethinker
practitioner champion
leader
Overview
www.norfolkambassadors.com