NORMA ARDILA’S PR ACTIVITIES FOR DISCOVERY NETWORKS

LATIN AMERICA 2013

LAUNCH OF DOKI ANIMATED SERIES PANREGIONAL PRESS KIT

Doki Launch in Colombia

BOGOTA, APRIL 13 Screening attended by approximately 200 guests, which included press, clients and local celebrities who came with their children.

Coverage for “La infancia perdida” conference call with producer

Reforma, Mexico

ABC del Bebe, Colombia

La Nacion, Argentina

Coverage for Half The Sky

Reforma, Mexico Excelsior, Mexico

PR efforts done on behalf of Discovery Home & Health’s documentary series Half the Sky included an international conference call with producers and author Nicholas Kristof and a screening event in Bogota, Colombia plus additional interviews. The coverage garnered generated an approximate circulation of 16,754,779 throughout the region and an approximate ad value of USD$ 266,986.

Noticias Magazine (Argentina)

Vanidades Magazine (Argentina)

Publimetro Magazine (Chile) 2 clips, 4 pages of coverage.

El Tiempo, Colombia

Folha de Sao Paulo, Brazil

Extraordinary Moms (Mother’s Day special promotion):

Exclusive interview with Christiane Amanpour, Chief International Correspondent for CNN, host of CNN International's nightly interview program and Global Affairs Anchor of ABC News. Amanpour is one of several personalities featured in Extraordinary Moms. The exclusive was given to Brazil’s Epoca Magazine that published a two-page feature article.

Coverage for “Dynamo”

Great extensive coverage across the region with an approximate ad value of US$ 150,000 result of intl. call with Dynamo.

El Universal, MX O Globo, BR

La Tercera, CH

El Pais, COL

Launch of Tree Fu Tom series

Interviews with series producer Daniel Bays as well as Dyspraxia specialists Dr. Lynda Foulder-Hughes and occupational therapist, Sally Payne who designed all the movement routines featured in the show. The series was promoted from the TV and medical angles to educate viewers on the topic of Dyspraxia.

Tree Fu Tom Coverage

El Heraldo, Colombia

Revista Crescer, Brazil

Revista Nacer y Crecer, Argentina (4 full pages)

Tree Fu Tom Coverage

Revista Buena Salud, Chile

Revista Mi Bebe, Colombia

El Espectador, Colombia

Tree Fu Tom Coverage

El Pais, Colombia Excelsior, Mexico

Tree Fu Tom Coverage

La Tercera, Chile

Bear Grylls: Escape from Hell/Maciej Tarasin visits Bogota (Nov. 8): He is the Polish survivor featured in the Colombia episode of Escape From Hell. Maciej Tarasin visited Colombia for a new expedition, not related to Discovery, and a media tour was organized targeting the following media outlets: Semana , Colprensa, El Nuevo Siglo, El País de Cali, and the online outlets Confidencial Colombia and Las2 Orillas .

Semana, Colombia

El Tiempo, Colombia

Bear Grylls: Escape from Hell

Maciej Tarasin visits Bogota

Top Clips “Bear Grylls: Escape from Hell”

Mercurio, Chile Las Ultimas Noticias, Chile

Coverage for Naked and Afraid

El Grafico, Mexico

Coverage for Naked and Afraid

Folha de Sao Paulo, Brazil