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Basic Design Elements 1
The symbol mark, logo, divisional mark/logos and corporate color depicted below are explained in this manual.
Regulations are defined for each respective mark and logo and their methods of display.
Refer to the following pages for the regulations and display methods.
This is the mark symbolizing Toyota
and Toyota business operations.
This mark indicates products as well as
services offered by Toyota.
This is the logo used to indicate Toyota
products and services. In general, this
is referred to as the Toyota trademark
or service mark.
The trademark or service mark is used
to distinguish Toyota products and
services from the products and services
of other competitors.
Symbol Mark
Logo
Division Mark/Logos (Parts, Service and Accessories)
There are two types of mark/logos for
each division (Standard and Horizontal
type).
Horizontal typeIf there is insufficient space for the Standard
type, the horizontal logo combinations can be
used as a substitute variation.
The primary color for display of the
Toyota emblem is Toyota red.
Munsell value: 5R4.5/15
The Munsell value is expressed as HV/C, whereH is the hue, V is the color brightness and C is
the color saturation. In the case of Toyota red,
the hue is 5R (solid red), the color brightness is
4.5 R (almost in the middle), and the color
saturation is 15 (maximum clarity).
Corporate color
Standard type Horizontal type
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Symbol Mark 2
The symbol mark is used to indicate Toyota and Toyota business operations. It is also used for Toyota products
and services.
The symbol mark is used independently as well as in combination with the Toyota logo. In combination with the
logo, this symbol is also used with the mark of each division.
Control Area
The area indicated by the dotted lines is referred toas the control area and represents the area used for
the mark. When other elements are used in the
vicinity of the mark, care should be exercised not to
infringe on this control area.
Symbol Mark
Control Area
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Symbol Mark (Proportions) 3
By correctly reproducing and utilizing the Toyota symbol mark, we can ensure that the Toyota image is effectively
and uniformly represented on a global level.
Always use the official mark printed in this manual (also found on the CD-ROM) when reproducing the symbol
mark.
Note that the scale printed below should always be used, since the mark will become distorted if it is enlarged for a
display or sign.
Proportions
Grid Construction
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TOYOTA Logo 4
The logo indicates Toyota products and services. This logo may be used independently or in combination with the
symbol mark. When combined with the mark, it may also be used in conjunction with a division mark.
The font and character spacing of the letters in the logo are determined on a block-by-block basis; thus, font style
and character spacing should not be altered.
Control Area
The area indicated by the dotted lines is referred to as the
control area and represents the area used for the logo.
When other elements are used in the vicinity of the area,
care should be exercised not to infringe on this control area.
Logo
Control Area
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CL
CL
TOYOTA Logo (Proportions) 5
By correctly reproducing and utilizing the Toyota logo, we can ensure that the Toyota image is effectively and
uniformly represented on a global level.
Always use the official logo printed in this manual (also found on the CD-ROM) when reproducing the Toyota logo.
Note that the scale of the logo printed below should always be used, since the logo will become distorted if it is
enlarged for a display or sign.
Proportions
Grid Construction
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Mark/Logo Combinations 6
There are two methods of combining the symbol mark and Toyota logo. The symbol mark and Toyota logo can be
combined horizontally or vertically, and specific proportions are determined for each method.
Normally, the horizontal combination is used. However if the available space from left to right is too narrow, then
the vertical combination is used.
Horizontal Combination of Mark and Logo
Vertical Combination of Mark and Logo
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CL
CL
Mark/Logo Combinations (Proportions) 7
By correctly reproducing and utilizing the mark/logo combination, we can ensure that the Toyota image is
effectively and uniformly represented on a global level.
Always use one of the official mark/logo combinations printed in this manual (also found on the CD-ROM) when
reproducing the mark/logo.
Note that the scale of the mark/logo combinations printed here should always be used, since the mark/logo
combination will become distorted if it is enlarged for a display or sign.
Proportions
Grid Construction
Grid Construction
Proportions
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Symbol Mark Display Method (Corporate Color and Examples of Prohibited Use) 8
As a general rule the symbol mark is displayed in Toyota red. If Toyota red cannot be used, then black or white is
used instead of Toyota red. Note that silver or gold can also be used for special effect. If the background is dark,
Toyota red or white is used.
The symbol mark is intended to effectively communicate the Toyota image. It is through proper use and accurate
reproduction that its original function can be realized. If the mark is used inappropriately the logo becomes harder
to recognize and the wrong image is portrayed. Please exercise caution when using this mark. If you are in anydoubt, always refer to this guide.
Basic Form: Toyota red displayed on a white background Variation: Black display
Cannot be combined with company logo type
Form cannot be altered
Toyota red White
Variation: In the case of a dark background, Toyota red or white is displayed
Examples of prohibited use
Perimeter cannot beenclosed or otherwisedecorated
Cannot be outlined Patterns cannot be overlapped
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TOYOTA Logo Display Method (Corporate Color and Examples of Prohibited Use) 9
As a general rule the logo is displayed in Toyota red. If Toyota red cannot be used then black or white is used in
place of Toyota red. Note that silver or gold can also be used for special effect. If the background is dark, Toyota
red or white is used.
The logo is intended to effectively communicate the Toyota image. Through proper use and accurate reproduction
of the logo, its original function can be realized. If the logo is used inappropriately the logo becomes harder to
recognize and the wrong image is portrayed. Please exercise caution when using this logo. If you are in anydoubt, always refer to this guide.
Basic Form: Toyota red displayed on a white background
Toyota red White
Variation: In the case of a dark background, Toyota red or white is displayed
Form cannot be altered
Examples of prohibited use
Variation: Black display
Outlined letters cannot be used
Character spacing cannot be changed Patterns cannot be overlapped
Form cannot be altered Multiple colors cannot be used
Non-standard colors cannot be used
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Mark/Logo Display Method (Corporate Color) 10
As a general rule, the mark/logo is displayed in Toyota red. If Toyota red cannot be used, then black or white is
used in place of Toyota red. Note that silver or gold can also be used for special effect. If the background is dark,
Toyota red or white is used. The mark/logo must always be displayed in the same color.
Basic Form: Toyota red displayed on a white background
Variation: Black display
Toyota red
White
Variation: In the case of a dark background, Toyota red or white is displayed
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Mark/Logo Display Method (Examples of Prohibited Use) 11
The mark/logo is intended to effectively communicate the Toyota image. It is through proper use and reproduction
that the original function can be realized. If the mark/logo is used inappropriately the logo becomes harder to
recognize and the wrong image is portrayed. Please exercise caution when using the mark/logo. If you are in any
doubt, always refer to this guide.
The mark/logo cannot be different colors. Partial highlighting cannot
be used.
The proportions of the
mark/logo cannot be
changed.
The mark/logo cannot be combined with another mark/logo.
The proportions of the mark/logo combination cannot be changed.
The mark/logo cannot be transposed.