Norsan Media is proud to be the largest Hispanic Media conglomerate in the Southeast, offering coverage in North Carolina, South Carolina, Florida, and Tennessee. NC FL SC TN “At the Heart of the HISPANIC Community” /6 25% 64 % $ 21 U.S. RESIDENT ARE HISPANIC USE TEXT MESSAGING BILLION HISPANIC SPENDING ONLINE BY 2011 OF HISPANICS SPEAK SPANISH U.S. MOMS ARE HISPANIC OF U.S. BIRTHS ARE HISPANIC In NC, the Hispanic purchasing power is projected to be $346 Million by 2014 2014 1990 Representive and increase of 1,424% since 1990 We offer our sponsors a 360 degree multi-media platform that reaches into the heart of the Hispanic community in all of the markets we serve. 360 o RADIO NEWSPAPER INTERACTIVE MEDIA EVENTS OUTOFHOME MOBILE TEXT OUR PRODUCTS 12 % ACCESS SOCIAL NETWORKS 75 % 54 % 18 % 10 % USE FACEBOOK REGULARLY USE TWITTER REGULARLY USE FOURSQUARE REGULARLY Reach the Carolina’s fastest growing ethnic group! SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
Transcript
Norsan Media is proud to be the largest Hispanic Media conglomerate in the
Southeast, o�ering coverage in North Carolina, South Carolina, Florida, and Tennessee.
NC
FL
SC
TN
“At the Heart of the HISPANIC Community”
/6
25%64%$21
U.S. RESIDENT ARE HISPANIC
USE TEXT MESSAGINGBILLION
HISPANIC SPENDINGONLINE BY 2011
OF HISPANICSSPEAK
SPANISH
U.S. MOMS ARE HISPANIC
OF U.S. BIRTHS ARE HISPANIC
In NC, the Hispanic purchasing power is projected to be $346 Million by 20142014
1990
Representive and increase of 1,424% since 1990
We o�er our sponsors a 360 degree multi-media platform that reaches
into the heart of the Hispanic community in all of the
markets we serve.
360oRADIO NEWSPAPER
INTERACTIVEMEDIAEVENTS
OUTOFHOME
MOBILETEXT
O U R P R O D U C TS
12%ACCESS SOCIAL
NETWORKS
75%
54%
18%
10%
USE FACEBOOK REGULARLY
USE TWITTER REGULARLY
USE FOURSQUARE REGULARLY
Reach the Carolina’s fastestgrowing ethnic group!
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
COUNTIES WITH THEHIGHEST HISPANICDENSITY IN THECAROLINASCHARLOTTE’S DMAMECKLENBURG 12.49%UNION 10.41 %CABARRUS 9.62 %
The Emergence of the Hispanic Market
PERCENT OF POPULATIONCHANGE 2000 - 2010
HISPANIC OR LATINO 8.4%
111.1%
Population under5 years of age
increased by 156%Grew by 111%
from 2000Accounted for 28% ofNC population changebetween 2000-2010
NORTH CAROLINA HISPANIC/LATINOPOPULATION CHANGES: 2000-2010
Reach the Carolina’s fastest growing ethnic group!SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
In NC, the Hispanic purchasing power is projected to be $346 Million by 20142014
COUNTIES WITH THEHIGHEST HISPANICDENSITY IN THE CAROLINASCHARLOTTE’S DMAMECKLENBURG 12.49%UNION 10.41 %CABARRUS 9.62 %
The Emergence of the Hispanic Market
Charlotte, NC.
OF HISPANICSSPEAK
SPANISH
75%
Hola Noticias was also recognized for:• Outstanding Travel section
• 20,000 copies every week• Free street vending boxes and retail store locations are the primary means of distribution• Controlled bulk distribution • Over 450 distribution points strategically located throughout areas of high Hispanic penetration.• Readership is estimated at 3.3 readers per copy
Why Radio?...Tactical, promotional, targeted, �exible, mobileRadio plays a much more important role in the media mix for hispanics
2OUTOF 3
ENGLISH SPEAKING HISPANICS SAY THEYWANT TO RETAIN THEIR HISPANIC CULTURE
In NC, the Hispanic purchasing power is projected to be $346 Million by 20142014
1990
Representive and increase of 1,424% since 1990SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
Charlotte, NC Market Pepe WGSP 1310/1060 AM Greensboro, NC Market Pepe WBLO 790 AM
CHARLOTTE, NC.
TRIAD, NC.
Is the o�cial station for all Mexican National Soccer team games through its a�liation with Fútbol de Primera (FTB).
Target:25-54 year old Hispanics of Mexican,Central and South American origin.
NC
CONCORD
CHARLOTTE
CHESTERLANCASTER
ROCK HILL
YORK
HARRISBURG
SC
LAMONROE
OF HISPANICSSPEAK
SPANISH
75%
COUNTIES WITH THE HIGHESTHISPANIC DENSITY IN THE CAROLINASCHARLOTTE’S DMAMECKLENBURG 12.49%UNION 10.41 %CABARRUS 9.62 %
are drivingradio listening
Hispanics
Growth
México: 61% Puerto Rico: 9% Cuba: 2% Other: 28%
COUNTRIES OF ORIGIN OF NC LATINOS2010 CENSUS
NORTH CAROLINA
CHARLOTTE, NCIS NOW RANKED #15 AMONGST THE TOP HISPANIC CITIES IN THE US.
PEPE Network Spanish Oldies Format
USE TEXT MESSAGING ACCESS SOCIALNETWORKS
PLAY GAMESDOWNLOAD ORLISTEN TO MUSIC
64%
US. Hispanics on MOBILE
54%
22% 19%More than 65,000 Downloadsand will continue to increase
•MOBILE ROTATING BANNERS •LIVE RADIO •EVENTS •BLOGS •VIDEO •SOCIAL NETWORK •NEWSRadio Station Application
COUNTIES WITH THEHIGHEST HISPANICDENSITY IN THE CAROLINASCHARLOTTE’S DMAMECKLENBURG 12.49%UNION 10.41 %CABARRUS 9.62 %TRIAD’S DMAFORSYTH 12.17 %ALAMANCE 11.24 %RANDOLPH 10.54 %
Premier events include our ongoing “El Grito” Mexican Independence Festival Day Celebration.
Expected attendance for each family event is 20,000 + people.
CHARLOTTE, NC.
TRIAD, NC.
OF HISPANICSSPEAK
SPANISH
75%
SEPTEMBER 15 2013
Norsan Media hosts the most signi�cant of Fiesta Patrias events, El Grito Mexican Independence Day in multiple markets. This patriotic event features musical entertain-
ment, cultural dancers, and an appearance by the Mexican Consulate as well as the O�ce of the Governor recognizing the o�cial day of El Grito!
20.000CHARLOTTE, NC
20.000PIEDMONT TRIAD, NC
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
In NC, the Hispanic purchasing power is projected to be $346 Million by 20142014
1990
Representive and increase of 1,424% since 1990
México: 61% Puerto Rico: 9% Cuba: 2% Other: 28%
COUNTRIES OF ORIGIN OF NC LATINOS2010 CENSUS
NORTH CAROLINA
CHARLOTTE, NC.TRIAD, NC.
CHARLOTTE, NC
PIEDMONT TRIAD, NC
20.00018.000
Why 5 de Mayo
OF HISPANICSSPEAK
SPANISH
75%
La Raza 106.1 and La Raza 98.3 FM hosts the largest and biggest Cinco de Mayo celebration in the Carolinas. The event features musical & cultural entertainment.
Several local and county government dignitaries will be in attendance.
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
On-air Promos, Facebook, Text & Station App Invites, Van Stops, Bounce Back O�ers to Retail Locations, Newspaper Promotion, Onsite Exhibit Area/Signage, Banners Throughout Festival, Stage Announcements.
Date: April 28th Location: McAlpine Creek Park Attendance: 20,000+Impressions: 300,000+
Date: May 5th Location: Greensboro Coliseum Attendance: 18,000-20,000+ Impressions: 200,000+
This free entrance event allows companies to engage with consumers at a local level via product sampling,
games, ra�es, and product integration.
FESTIVAL
SPONSORSHIP ELEMENTS
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
18.000CHARLOTTE, NC
Date: September 28thAttendance: 18,000+Impressions: 300,000+
On-air promos, Facebook, Text & Station App invites to Fans, Van Stops, Newspaper Promotion, Onsite Exhibit Area, Stage Performance Sponsorships, Street and Museum Signage.
SPONSORSHIP ELEMENTS
WhyHola Charlotte 2013
Uptown Street FestivalThis is the largest Hispanic Heritage event organized in Uptown Charlotte highlighting the Latino culture and all its richness. This event engages the
general market and Latinos of all backgrounds and ages. It features children, health and cultural pavilions, providing an avenue for sponsors to brand their products through sampling and signage. The event will be highly publicized
through multiple media partners.
The 2nd Annual Hola Charlotte 2013 will be hosted by Latina 102.3 FM in partnership with the Levine Museum of the New South
WhyCinco de Mayo Salsa-thon
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
18.000CHARLOTTE, NC
Date: May 4thLocation: Uptown Charlotte- Tryon St. closedAttendance: 18,000+Impressions: 300,000+
CINC
O DE
MAYO IN CHARLOTTE
On-air promos, Facebook, Text & Station App invites, Van Stops, Bounce back o�ers to Retail Locations, Newspaper Promotion, Onsite Exhibit Area/Signage, Banners throughout Festival, Stage Announcements.
SPONSORSHIP ELEMENTS
Uptown Street Festival 2013Latina 102.3 FM and Hola Noticias will host Charlotte’s 2nd Annual Cinco de Mayo Salsathon. With salsa dance competition, live music, and Latin food. This cross-over festival is a great opportunity for sponsors to reach
out to the growing Latino consumer via product sampling, ra�es.
The event is highly publicized in uptown Charlotte through multiple media partnerships and signage.
Charlotte, NC
Triad, NC
Columbia, SC
WhyMobile billboard advertising is the one of the best possible
mediums to take your message directly to consumers.We can provide our clients with dependable outdoor mobile
media coverage throughout our media markets.
Select Markets
Multiple Cities
Speci�c Zip Codes
OUTOFHOME
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
Mobile Billboards are Cost E�ective.Complements a great marketing campaign.
"97% recall rates on mobile advertising."
"96% of respondents say mobile advertisingis more e�ective than traditional advertising"
