Communication Technology In Next Generation Developments
Communication
Technology
In Next Generation
Developments
Michael Render
November, 2013
Communication Technology In Next Generation Developments
350 Provider/ Vendor/ Expert Interviews: RVA LLC March to September, 2013
2,100 Consumer Interviews: RVA LLC June, 2013
Research Sources
Conducted in part for the FTTH Council
Communication Technology In Next Generation Developments
Advanced Broadband Enhances Value
Communication Technology In Next Generation Developments
66%
52%
34%
33%
28%
50%
38%
27%
25%
21%
0% 20% 40% 60% 80% 100%
ALL AGES:
Green space, parks, and trails
Shops and restaurants/ walking distance
Diverse mix of housing types and prices
Extremely high speed fiber broadband
Public/ Mass transit in walking distance
AGE UNDER 45:
Green space, parks, and trails
Shops and restaurants/ walking distance
Extremely high speed fiber broadband
Diverse mix of housing types and prices
Public/ Mass transit in walking distance
Advanced Broadband Is Important In A Community Two -Three Elements Most Important To New Community
Communication Technology In Next Generation Developments
83%
78%
61%
55%
53%
81%
79%
58%
56%
55%
0% 20% 40% 60% 80% 100%
ALL AGES: Green space/ walking, jogging
Internet from a direct fiber optic line24 hour neighborhood patrol
Fitness center/ Club house Community pool/ park
AGE UNDER 45: Green space/ walking, jogging
Internet from a direct fiber optic line Community pool/ park
24 hour neighborhood patrolFitness center/ Club house
Advanced Broadband Is Important In A Neighborhood Percent Saying Somewhat Or Very Important
Communication Technology In Next Generation Developments
External Wireless Alone Is Insufficient
Communication Technology In Next Generation Developments
Many Mistakenly Think “Wireless” Is Really Wireless
Chicago Austin
Communication Technology In Next Generation Developments
Wireless Is Actually An Important App On Fiber!
Network in the ground (usually fiber)
A very small percent of most wireless communications are over air because wireless energy disperses rapidly.
Wireless Wireless
Communication Technology In Next Generation Developments
Small External Fiber Fed Antennas Are Needed
Communication Technology In Next Generation Developments
Lifestyles Are Changing
Communication Technology In Next Generation Developments
The Majority Of Adults Are Now Internet Dependent
Communication Technology In Next Generation Developments
2.7
2.6
1.6
0.6
0 1 2 3 4 5 6
Traditional TV (Cable, Air,DVD)
Online:
Communication/ Personal
Work
Online TV
In-Home Broadband Time Is Increasing Online Hrs. For Average Person Spending 9 Waking Hours At Home
Estimated “screen time” is 7.5 hours - 83% of waking hours at home. (Note: some time could be screen-to-screen multitasking and screen-to-non screen multitasking.)
4.8 online hours
Communication Technology In Next Generation Developments
The Number Of In-Home Internet Devices Is Growing
Consumers believe their home now supports approximately five Internet-ready devices….
… and an estimated 2.8 HD televisions/ DVRs (many fed by IP).
Communication Technology In Next Generation Developments
68%
25%
10%
5%
13%
7%
81%
36%
24%
23%
20%
19%
0% 20% 40% 60% 80% 100%
Shop online
Upload large files
Use VOIP for audio
Download/ stream video to television set
Upload video content to Internet
Use two-way video conferencing
2010
2013
14
The Use Of Apps Already Available Is Increasing Rapidly Internet Activities Completed At Least Once/Month By FTTH Users
Communication Technology In Next Generation Developments
4.9%
2.9%
13.5%
19.0%
59.7%
12.2%
7.8%
26.6%
20.1%
33.2%
0% 20% 40% 60% 80% 100%
ALL AGES:
OTT only ("Video cord cutter")
OTT heavy (66%-99.9%)
OTT medium (33%-65.9%)
OTT light (1%-32.9%)
Traditional TV only
AGE UNDER 35:
OTT only ("Video cord cutter")
OTT heavy (66%-99.9%)
OTT medium (33%-65.9%)
OTT light (1%-32.9%)
Traditional TV only
15
OTT Video Has Only Started To Drive More Wireline Traffic
Communication Technology In Next Generation Developments
Home Mobile Devices Are Being Handed Off To Wireline
A total of 67% of mobile users say they already at least sometimes connect their devices to in-home WiFi to increase speed or avoid cellular charges.
Communication Technology In Next Generation Developments
Multi Screen Use Is Increasing Tablet Devices Are Often Used While Watching TV
A total of 34% percent of random fixed broadband users own both a Smartphone and a Tablet. This heavy mobile device user group estimates they use a second device about 47% of the time while watching TV.
Communication Technology In Next Generation Developments
• Employed FTTH users say they work 1.3 extra days per month from home (on average).
• 14% of FTTH users have a home-based business with over $10,000 in estimated incremental income from having advanced broadband.
Advanced Broadband Is Changing How We Work
Communication Technology In Next Generation Developments
Emerging Applications Will Require Extreme Bandwidth
Special Interest now: Seniors, Young Mothers
Special Interest now: Women Special Interest now: Young Males
Special Interest now: Young Men & Women
Communication Technology In Next Generation Developments
Our Homes Will Have HD Perimeter Monitoring Saved To The Cloud
Communication Technology In Next Generation Developments
We Will Even Travel From Our Home
In our lifetimes…. We may be getting a full diagnostic in-home checkup from a clinic in Germany. We may be playing tag with our grandchildren across the country by “inhabiting” an “Avatar”-like robot.
Communication Technology In Next Generation Developments
Broadband Is Not A Commodity
Communication Technology In Next Generation Developments
FTTH Has The Highest Tested Download Speeds Median Tested Download Speeds
Communication Technology In Next Generation Developments
FTTH Is “Pulling Away” With Tested Upload Speeds Median Tested Upload Speeds
0
2
4
6
8
10
12
14
16
2007 2008 2009 2010 2011 2012 2013
Mb
ps
FTTH
Cable Modem
FTTN
DSL
Wireless
Communication Technology In Next Generation Developments
For The Home, Gigabit Internet Is Coming!
Communication Technology In Next Generation Developments
Advanced Broadband Is Appreciated
Communication Technology In Next Generation Developments
51%
53%
53%
42%
31%
32%
36%
23%
26%
27%
31%
20%
27%
26%
35%
19%
0% 20% 40% 60% 80% 100%
Broadband speed (upload)
Broadband speed (download)
Consistency of speed
Streaming quality
FTTH
Cable
DSL
Wireless
27
Users Are More Satisfied With The FTTH Experience Percent “Very Satisfied” With Aspects Of Data
Communication Technology In Next Generation Developments
56%
48%
25%
6%
3%
3%
5%
-20% 0% 20% 40% 60%
Fast / Speed/ Capacity
Better Video / TV
Reliable / Cust Service
Better Price
Positive general
Packaged/ Bundled
Other
28
Customers Describe Diverse FTTH Advantages Categorization Of Open-End Responses
Communication Technology In Next Generation Developments
Higher Capacity Broadband Is Winning
Communication Technology In Next Generation Developments
Advanced Broadband Enhances Value
Communication Technology In Next Generation Developments
$5,337
$6,451
$0 $2,000 $4,000 $6,000 $8,000 $10,000
Perceived IncreasedValue: No Prior FTTH
ownership
Perceived IncreasedValue: Prior FTTH
Ownership
31
FTTH Increases Home Value Perceived Increase When Considering $300,000 Home With FTTH
Communication Technology In Next Generation Developments
Advanced Broadband Has Excellent ROI
Communication Technology In Next Generation Developments
28% 33% 34%
52%
66%
0%
20%
40%
60%
80%
100%
Amenity Cost Per Home Versus Top Two Importance Cost Estimates – Extremely Rough, Directional Only!
Among top two most important factors for community (all ages)
Green Town Diverse Technology / Mass Transit
Space Center Housing Broadband Link
Cost of planning $300,000 $400,000 $300,000 $75,000 $1,500,000
Costs not directly recoverable $5,000,000 $15,000,000 $0 $0 $125,000,000
Total cost $5,300,000 $15,400,000 $300,000 $75,000 $126,500,000
Homes 10,000 10,000 10,000 10,000 10,000
Cost per home $500.00 $1,500.00 $30.00 $7.50 $12,500.00
Communication Technology In Next Generation Developments
Developers Have Room To Improve
Communication Technology In Next Generation Developments
45%
35%
10%
10%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
DSL/ Cable modem only
FTTH available throughout
FTTH available in parts
"Stealth FTTH" Available *
FTTH In RCLCO Top 20 MPCs Based On Survey Of Developments, November 2013
* AT&T FTTH with little current service differentiation from non FTTH Uverse
Communication Technology In Next Generation Developments
Possible Development Technology Planning Needs
• Very high capacity fiber broadband to each home
• Densely distributed small cell antennas
• In home wiring (or “fibering”)
• Applications that have local planning component
(Security, Telemedicine , Energy Management, Local content…)
Communication Technology In Next Generation Developments
Communication
Technology
In Next Generation
Developments
Michael Render
November, 2013