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North Carolina Agricultural and Technical State University
University Advancement
Student Giving Campaign: Fundraisers to Trailblazers
August 18th, 2014
North Carolina Agricultural and Technical State University
To educate and engage the students of North Carolina A&T State University
regarding the importance of student giving, donor appreciation and gratitude,
and facilitating philanthropic involvement within the University, the greater
Greensboro community and globally.
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Mission
North Carolina Agricultural and Technical State University
Core Goals Establish a lifelong relationship with N.C. A&T.
Create and restructure the traditions of university to retain the it’s students.
Understand how a student’s education is funded.
Engage students with the University brand in order to increase the value of
each degree.
Preserve the university for future students.
Develop an appreciation of the institution's history.
Apply all knowledge to secure the university’s quest for Pre-eminence 2020.
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North Carolina Agricultural and Technical State University
Major Initiatives:
I. “I Love My 1891” Campaign
II. Student-Alumni Council
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North Carolina Agricultural and Technical State University
Purpose
The “I Love My 1891” Campaign is the proposed student giving campaign
for the 2014-15 academic school year. This campaign is created to
encourage both undergraduate and graduate students to donate a total of
$18.91 to the University in support of any area on campus, including a
specific college, school, department or scholarship.
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North Carolina Agricultural and Technical State University
Holistic Student Engagement ModelFrom a holistic standpoint, the student giving campaign will engage the
students of North Carolina A&T with the university on a level that they
have not yet been engaged on.
Through this campaign we will:
Grant students the opportunity to donate their money to an area of A&T
to which the student has a connection or interest (ex. Band, Department
etc).
Get students acclimated to giving as students before they become
alumni of the institution.
Build a tradition of philanthropy in the student body.
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North Carolina Agricultural and Technical State University
Ways to Spread Awareness
Peer-to-Peer: The major marketing strategy for the “I Love my 1891”
campaign will be peer-to-peer marketing. Although there will be major
departments and people involved in this campaign to make it successful,
most of the marketing will take place from students talking to students.
Virtual: There will be some virtual marketing pieces as well. This
awareness will be spread through the WNAA Radio Station and the online
SGA Website, which has been revamped to cater to students. We will
also run this campaign along with the new University brand, #AggiesDo,
using various social media outlets.
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North Carolina Agricultural and Technical State University
Initiative(s):
I. University Shut Down Day - University Shut Down Day is a day to raise
awareness among North Carolina A&T students that their tuition covers
approximately 65 percent of what it actually costs to educate them for one
year. University Shut Down Day symbolically marks the approximate point
in the year when students’ tuition stops paying for their education and the
financial support from other means begins. This initiative will serve as a
University-wide demonstration and encourage students to give to the 1891
fund through the display of signage that will showcase the impact of private
donations.
Date: Early October (The actual day is in early November but we will observe in
September and utilize the day as a kick off)
Location: University-wide
Time: All Day
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North Carolina Agricultural and Technical State University
Initiative(s):
I. Tuition & Fees Forum - The Tuition & Fees forum is an annual forum
held by the Tuition and Fees Committee and its lead Chairperson, Ms.
Akua Mattherson, along with the Student Government Association.
This year, the Tuition & Fees Forum will be revamped so that the
students will have a better understanding of how their money affects the
University. Mr. Robert Pompey, VC for Business and Finance, will give
a breakdown of the University’s budget tailored to students. In addition,
there will be a University budget breakdown video sent out to all
students.
Date: Wednesday, November 19, 2014
Location: ACB 101
Time: 7 - 9 p.m.
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North Carolina Agricultural and Technical State University
Initiative(s):
I. Aggie Thanks Day - “It takes a village to raise a child.” Following this
mantra, it is important for students to understand that it takes the entire
Aggie community to support the University in order for North Carolina
A&T to not only function, but thrive. Aggie Thanks Day is a University-
wide day of gratitude where students, faculty and staff are encouraged
to sign pre-written letters of gratitude that will be sent to donors from the
Division of University Advancement. Aggie Thanks Day will be held on
the same day as Chocolate with the Chancellor in order to get
Administration involved.
Date: Wednesday, February 11, 2015
Location: In front of Williams Dining Hall
Time: 11 a.m. - 7 p.m.
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North Carolina Agricultural and Technical State University
Initiative(s): cont.
I. Aggie Thanks Day – In addition to the signed Thank You cards that
the students will write, we will invite private donors to the Chocolate
with the Chancellor event in February. This initiative will allow for our
private donors to engage with the students as well as our Chancellor
while learning about the university’s vision.
Date: Wednesday, February 11, 2015
Location: In front of Williams Dining Hall
Time: 7 – 8:30 p.m.
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North Carolina Agricultural and Technical State University
Initiative(s):
I. 24 Hour Online Giving Challenge - The 24 Hour Online Giving
Challenge is the final day for students to donate $18.91 to the
University in order to be recognized online as an “1891 Trailblazer.”
This challenge will take place on Founders Day. Incentives will be
distributed to encourage students to give (i.e. t-shirts, giveaways
etc.).
Date: Monday, March 9, 2015
Location: Campus-wide
Time: All Day
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North Carolina Agricultural and Technical State University
Initiative(s):
1891 Giving Tree – In observance of Founders Day, there will be a
tree planting ceremony on the Dudley Parade Grounds. The 1891
Giving Tree will represent the first University-wide student campaign
and the gift that the students have given to the University.
Administration, staff, faculty and students are all encouraged to
attend this planting.
Date: Thursday, March 19, 2015
Location: Dudley Parade Grounds/Dowdy
Time: 12:00 P.M. (Immediately Following Convocation)
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North Carolina Agricultural and Technical State University
Event Date Description
Kick Off/ University SHUT DOWN
Early October • This will be a combined effort with the Chancellor’s Office, Student Government Association, and University Advancement
• Incentive for first day donors (#AggiesGive buttons)
• Aggie ribbons will be worn by students on scholarship and endowed faculty to represent the dollars from private donors.
• Gift bows will be placed on all rooms donated by private donors (i.e. Deese Auditorium). There will be a social media selfie challenge along with the demonstration to spread awareness.
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North Carolina Agricultural and Technical State University
Event Date Description
Tuition & Fees Forum
11/19/14 • Chief Financial Officer, Robert Pompey, will give a presentation on the transparency of the university’s Budget
• Students will learn how their money impacts the university, and how the university’s budget impacts the student experience.
• Partner with Akua Mattherson and the Student Government Association
Aggie Thanks Day
2/11/15 • This is a day of thanks where students will be able to write personal thank you notes to Alumni and donors for giving to the University.
• In return, Alumni Chapters are encouraged to write personal letters to students who have given to the fund.
• An Aggie Thank You video will be constructed in order to publicly display the connection between students, faculty, alumni and the university as a part of the brand roll-out.
24 Hour Online Giving Challenge
3/9/15 • This challenge takes place on Founders Day.• On this day, “all hands on deck!” Every entity
involved is encouraged to push students to give to the fund.
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North Carolina Agricultural and Technical State University
Event Date Description
1891 Student Campaign Celebration
4/14/15 (Aggie Fest)
• There will be a final celebration to culminate the success of the campaign. The outgoing SGA President as well as the outgoing President of the Student-Alumni Council will reveal the amount of money made and present the check to the University.
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North Carolina Agricultural and Technical State University
Budget
Budget is up to the discretionary of the Student-Alumni Council as well as the Division of
University Advancement.
Signage for the year
Gift ribbon for University SHUT DOWN Day
Pre-typed Thank You Cards and postage
Booth for Kick Off
Incentives » “1891 Trailblazer T-shirts (250)
» #AggiesGive Buttons (1,000)
» Gift Cards (5)
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North Carolina Agricultural and Technical State University
Purpose:
The purpose of the Student-Alumni Council (SAC) is to serve as a group
of students dedicated towards implementing, sustaining and increasing
the spirit of student philanthropy and tradition at North Carolina A&T State
University. In addition, this group will increase the affinity of students with
the institution as ambassadors and engage students with the community
on a programmatic level.
“It is short-sighted to not combine student philanthropy with a young alumni program
that facilitates a natural student-to-alumni transition. While students are on campus,
you have the opportunity to educate them about their relationship with alumni
relations now and in the future.” Elise M. Betz
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North Carolina Agricultural and Technical State University
Executive Board
President: The President will serve as the main lead for the Council.
They will be responsible for organizing and facilitating Pre-Alumni
meetings, and they will serve as the main liaison between the
Association and the AVC of Alumni Relations.
Vice President: The Vice President of the Association serves as the
main aid to the President. The Vice President will also serve as the
President in his or her absence. In the event that the President is
unable to serve, the Vice President will ascend to the position of
Student Alumni Council President.
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North Carolina Agricultural and Technical State University
Structure
Secretary: The Secretary records all minutes of Student Alumnic
Council meetings. The Secretary also works hand-in-hand with the
Budget & Finance director to update the Student Giving donor list.
Communications Director: The Communications Director is
responsible for all communication efforts that come out of the Student
Alumni Council. This includes Student Giving site management,
social media management, etc. Parliamentarian: The Parliamentarian is tasked with maintaining order
in all meetings and provides checks-and-balances in the council.
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North Carolina Agricultural and Technical State University
Initiatives:
I. “I Love My 1891” Student Giving Campaign – The Student Alumni
Council will be charged with managing the “I Love My 1891” Student
Giving Campaign. This will include partnering with the Student
Government Association, the Department of University
Advancement and Alumni Affairs to ensure that the initiative runs
smoothly and according to plan.
Date: October – March
Location: Campus-wide
Time: All Day
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North Carolina Agricultural and Technical State University
Initiatives:
I. Online Student Donor Honor Roll – The SAC will also be responsible
for managing the online list of honor roll student donors. The Online
Student Donor Honor Roll will consist of all undergraduate and
graduate students who donate a total of $100.00 during their tenure
at the university. Members of this society will receive a special pin of
philanthropy, be presented in the Alumni Times as well as be
recognized at a special annual ceremony presented by the university.
Date: N/A
Location: N/A
Time: N/A
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North Carolina Agricultural and Technical State University
Initiatives:
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Event Date Description
Freshman on the Field
Early September
All Freshmen are invited to take a class picture in the stands of the Act 1 Football Stadium in the shape of their class year
Sophomore Declaration Day
September Sophomores will be able to fill out their declaration cards “major” at a booth in front of the Alumni Event Center
Junior Aggie Toast Post-Aggie Fest
Juniors will march from Bluford Circle to Dudley Hall where they will give a toast to the seniors, signifying them (the Junior Class) officially becoming Seniors and the seniors graduating.
Senior Cap Decoration
4/30/15 The Senior Class Council will host a graduation cap decorating social to culminate the end of their undergraduate years at A&T.
North Carolina Agricultural and Technical State University
Next Steps
Meet with Derek Brandon and Chelsea Williams to form
Student Giving page (TBA)
Meet with Janice Martin about tree planting by 8/18/14
Present to and gain approval from University Cabinet by
8/18/14
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North Carolina Agricultural and Technical State University
Next Steps (cont.)
Draft students to serve as President and Vice President
of the SAC by 9/3/14
Interview for President and Vice President of the SAC
between 9/4/14 – 9/9/14
Select a President and Vice President for SAC by
9/12/14
President and Vice President select complete board by
9/30/14
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