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7/29/2019 North Carolina Conservation Network 10-Year Plan
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7/29/2019 North Carolina Conservation Network 10-Year Plan
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7/29/2019 North Carolina Conservation Network 10-Year Plan
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YET HERE WE ARE.
In just the last two years, conservative leaders in the North Carolina General Assembly have
paved the way or racking, made our state a laughing stock as we shunned climate science,
and passed multiple bills that allow industry to legally pollute our air and water. But sadly,
its going to get worse beore it gets better.
So how did we get here?Anti-environmental elected ocials now control every branch o state
government, including a Governor who campaigned against environmental protection and a
veto-proo majority in both the North Carolina House and Senate.
What does this mean?In short, the environment is losing. Weve already lost long-standingprotections and anti-environment legislators continue to introduce some devastating practices
to North Carolina, like racking or natural gas and intentionally not considering scientic
inormation regarding sea level rise. And, when the environment loses, we all lose.
How do we get out of this mess?Tis shit took place over a ew years and it will take a ew
years to get back on track. We need to start turning this around now. We also need to make sure
we dont lose all the progress and protections weve won over the past ew decades.
NC Conservation Network has developed this 10-year action guide or where we want to go
and how we will get there. We will ght the day-to-day ghts while we build or a better North
Carolina in the uture. Heres how well do it:
Grow, grow, grow. We want to continue to grow our grassroots base not just next year, but or thenext 10 years.
Go local. We are unlikely to win anything meaningul at the state level or the next ew years.However, we can win locally. Well work with our aliates to win environmental protections at the city
and county levels.
Make the environment a top issue for North Carolinians. We want the environment to be on theshort list o issues that North Carolina citizens believe are important and need action. Tis includesmore media coverage as well as putting orward other voices such as business leaders and publichealth experts to carr y our message.
Find new leaders. We need more individuals who are willing to take leadership positions in local andstate government. Our plan is to identiy emerging leaders in our activist and aliate networks andhelp them move into leadership roles in their communities.
With the support o our donors, activists, and aliates, we can turn things around. ogether,
we can ensure North Carolinas environment is protected. Your support has been a critical part
o our success over many years and will be more important than ever in the years ahead.
Read on for our action steps that will lead us back to the North Carolina weknow and love.
ITS NOT YOUR NORTHCAROLINA, EITHER.
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7/29/2019 North Carolina Conservation Network 10-Year Plan
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At the start o the 2013 legislative session, more than hal o theNorth Carolina General Assembly is made up o reshman and
sophomore legislators. 58%, to be exact. Tese are elected ocials
who have no relationship with NC Conservation Network and who,
in-large part, are either anti-environmental, or their views on the
environment are unknown. Tis wave o new legislators and a new
Governor who campaigned on an anti-environmental platorm help
explain why were seeing a food o bad bills being introduced and
moving quickly towards passage.
o get out o this mess, were going to need new leaders who
care about environmental protection. We must start nding andcultivating these people now so that they will be ready to lead over the
next 10 years. Heres how NC Conservation Network plans to do this:
In the short-term, we will make in-roads and build relationships
with current legislators rom both sides o the aisle.
In the long-term, we will identiy individuals who care aboutthe environment and are willing to take a leadership role, and
then train, network, and nurture these uture leaders.
We recognize that developing the next generation o leaders can
take time and that there are real threats right now. So we will alsoght to keep our existing state environmental protections.
SO DOES WINNING.
Our new LeadershipDevelopment program
will identiy, train,and connect new
leaders and give themthe tools they need
to pursue leadershippositions in theirown community.
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We will work at the ederal and local levels to ensure that we continue to makeprogress on important environmental issues. Our plan is to:
A t the end o our 10-year action plan, we expect to see a North Carolinathat has weathered the storm o environmental rollback attempts and anew, powerul group o leaders at the local and state level who understand theneeds o our state and have made protecting our environment a priority.
FIGHT THE FLOOD OF ROLL-
BACK PROPOSALS rom theNorth Carolina General Assemblyto save the most importantenvironmental protections. Wewill ocus our attention on themost damaging proposals anddevelop campaigns to ocus publicattention on whats at stake.
ADVOCATE AT THE NATIONAL
AND LOCAL LEVELS to winpolicy victories. At the nationallevel, we are participating inederal campaigns to win criticalclimate and energy policies andto strengthen toxic chemicalstandards. At the local level,we will work with our afliategroups to win clean air, cleanwater, land conservation, andtransportation victories.
REFRAME OUR ISSUES AND
REACH OUT to build newstrategic relationships withlegislators on both sides o theaisle. Specifcally, we will build anew cadre o riendly Republicansand members o the Black Caucuswho care about environmentalprotection.
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We have ound that a time o crisis is oten the best time to growyour base o support. Tis is one o those times.
As legislators introduce bad bill ater bad bill, individuals get more
concerned and willing to get engaged. We can see this in the rapid
growth o our Public Alert citizen activist network, which has grown
rom 14,000 to over 34,000 activists in just the last year. We will
continue to take advantage o the current crisis and ultimately grow
our base to 80,000 Public Alert activists by 2023.
We are also building our grasstops network o leaders rom the
business, public health, faith, and wildlife communitiestosupport our campaigns. Tis work has been crucial as anti-
environmental legislators oten have a hostile knee-jerk reaction
to the environmental community. Our grasstops work has allowed
us to rely on non-traditional voices to advocate the need or
environmental protections to decision makers.
While its a great time to grow our base, we recognize we must also
reach beyond it. We need to make the environment a top issue or
North Carolinians. We will work to raise the issue o environmental
protection through a new communications program. Tis program
will ocus on getting earned media to show individuals how our
issues impact their lives on a regular basis. Well leverage ourgrasstop network o business, public health, aith, and wildlie voices
to share why environmental protection is critical in North Carolina.
MORE PEOPLE MOBILIZED.
Well leverage ourgrasstop networko business, publichealth, aith, and
wildlie voicesto share why
environmentalprotection is criticalin North Carolina.
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Specically, this new communications program will:
Our Public Alert network is one o the largest oany statewide progressive nonprot with over34,000* activists. Tis large grassroots base allowsus to generate an impressive number o emails andphone calls to decision makers. We also have a strongFacebook ollowing with over 14,000* ans. All told,our messages reach over 47,000* North Carolinianson a weekly basis.*Tese numbers are accurate at the time o print.
DEVELOP A STRATEGIC
COMMUNICATIONS
PROGRAM to educate andengage North Carolinians.
BUILD A TEAM OF OTHER
VOICES at the state level whocare about our issues, can betterconnect with the public, and reacha wider audience.
GROW THE TRADITIONAL
NEWS AND SOCIAL MEDIA
COVERAGE o environmentalstories so that North Carolinianssee how our issues impact theirdaily lives.
YEAR ACTIVISTS EMAILS CALLS
2010 13,201 24,099 295
2011 13,856 50,460 1,400
2012 21,930 69,112 2,190
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Since the creation o NC Conservation Network in 1998 some o ourstrategies have changed, but our role o coordinating and building
the capacity o our aliates nearly 100 environmental, community,
and environmental justice organizations has remained a constant
and critical aspect o our work. Even though our community has
grown stronger through our work, the need or capacity building and
coordination remains important.
Starting in 2013, we are ocusing our capacity building resources on
regional trainings, webinars, one-on-one support, and launching new
organizational development programs or our aliates. We know
that this approach will better help our aliates and allow us to ocuson strategic parts o the state.
In addition, we will partner with some o our aliates to conduct
local campaigns. While there is little hope or progress at the state
level over the next our years, we can win protections at the local
level. Along the way, we will also build the capacity and sustainability
o our aliates so they will be stronger or the state-wide ghts in
the uture.
In the next decade, these strategies will result in a stronger North
Carolina environmental movement and more North Carolinians
being aware o how our issues impact their day-to-day lives.
TOGETHER.
In the next decade,this work will
result in a strongerNorth Carolinaenvironmental
movementand moreNorth Caroliniansbeing aware o howour issues impact
their day-to-day lives.
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In the next 10 years, we will:
We plan to go local with our policy work by coordinating with ouraliates in specic communities across North Carolina. In additionto winning meaningul policy victories, these campaigns will also build ouraliates activist and donor bases.
COORDINATE WITH OUR
AFFILIATES to create acomplimentary, comprehensivestrategy to work together in thischallenging political landscapeand develop a powerul core oenvironmental advocates.
DEVELOP LOCAL CAMPAIGNSto win environmental protections.This is the best chance well have tocontinue to make progress in NorthCarolina over the next ew years.
BUILD THE CAPACITY
OF AFFILIATE GROUPS in keygeographic areas to be moresuccessul and sustainable.
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We are asking you to continue tosupport us in this important work
over the next 10 years.
For the next ew years, North Carolinas environment will be under constant attack.Making progress at the state level will be challenging. We need to ght to keep ourcurrent protections. We believe we can turn this around and invite you to invest in
our movement now so we can hold the line today and win in the uture.
We need YOU in this ght. Without your nancial support, we wont be able to:
Dont let our North Carolina be on the losing side o this ght. We are ready
to respond to the current challenges and protect our state or generations to
come. But, we need your support to make this plan a reality.
Join NC Conservation Network as we fight to protect
North Carolinas environment and public health.
FIGHT THE FLOOD OF
ROLLBACK PROPOSALSproposals rom the NorthCarolina General Assemblyto save our most importantenvironmental protections.
IDENTIFY AND TRAIN
FUTURE LEADERS whowill fght to protect ourenvironment.
GROW OUR PUBLIC ALERT
ACTIVIST NETWORKtocreate a strong, diversevoice or our campaigns.
BETTER COMMUNICATE
OUR STORIES by using non-traditional voices to carry ourmessage.
WORK WITH OUR
AFFILIATES local campaignsto create wins or NorthCarolinas environment.
COLLABORATE WITH OUR
AFFILIATES to create acomprehensive and diversestrategy to overcome thischallenging landscape.
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NC Conservation Network19 E. Martin Street, Suite 300Raleigh, NC 27601
(919) 857 4699
www.ncconservationnetwork.org
acebook.com/ncconservationnetwork
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