Date post: | 15-Jul-2015 |
Category: |
Technology |
Upload: | acquia |
View: | 224 times |
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• Privately held • Founded 2003
NEW YORK BOSTON PHILADELPHIA
ABOUT US
• Employee base (130+) • 3 Offices
HQ
OUR SERVICES
Strategy / Customer Research / Digital Strategy / Mobile Strategy / Multi-Channel / Analytics
Experience Design / Experience Strategy / Information Architecture / Content Strategy / User Experience + Design / Product development + innovation / Brand Strategy + Design
Technology / Platform Strategy + Implementation / Architecture + Solution Design / CMS Implementation / 3rd Party Integrations / Analytics / Search / Mobile Development
WHAT IS ROTARY?
Rotary connects leaders, celebrates diverse perspectives and creates a positive change in communities around the world.
ROTARY: CAUSES
/ Eradicating polio / Promoting peace / Growing local economies / Saving mothers and children / Supporting education / Providing clean water
ROTARY.ORG: CHALLENGES
/ Unclear picture of Rotary’s positive impact / Alienating to outsiders / Difficult-to-find information / Lack of web governance / Not fulfilling membership’s needs / Not effective for sharing between clubs, members
Surveyed 10,000+ members of Rotary and related entities, including non-member donors, from 14 countries.
ROTARY.ORG: EXTENSIVE RESEARCH
General Public / Showcase Rotary’s
enhanced brand / Enable regional membership
messages / Increase overall awareness of
Rotary / Inspiring or motivational
message
ROTARY.ORG: TWO SETS OF OBJECTIVES
Members / Provide tools, data, and
information / Navigation focused on
Rotary’s business / Significantly more detail and
depth / Enhance education and
training opportunities
TECHNOLOGY: CONTENT MANAGEMENT
/ Wanted to move away from SharePoint / Evaluated Ektron and Drupal / Selected Drupal due to
– Flexibility – Capabilities – Open Source – Possibility of leveraging members to extend site
/ Selected Acquia
/ Wanted out of authentication business / Data driven authorization to functionality / API-based and invisible to members / Enable a simplified experience for members / Selected OKTA
TECHNOLOGY: MEMBER MANAGEMENT
/ Legacy applications were re-styled and linked through an authentication gateway
/ Drupal to CRM (netForum) integration was built to support profile data
/ All integration is real-time but cached in Drupal for performance purposes
TECHNOLOGY: INTEGRATE HOMEGROWN APPLICATIONS
/ Opted for responsive design approach / Less than 15% of all traffic was mobile / Theme was built in Zurb Foundation
TECHNOLOGY: MOBILE
RECIPE FOR SUCCESS
/ Embrace the development process / Stay involved without micromanaging / Remain flexible / Prioritize the wish list / Hire the right people
POSITIVE RESULTS
/ Visits increased by 17% / Unique visitors increased by 26% / Time on page and pages per visit remained stable / Mobile visits increased by 42%
New York Office 130 West 42nd StreetNew York, NY 10036Tel: 212-819-1700
Boston Office 470 Atlantic Avenue Boston, MA 02110Tel: 617-725-8888
Philadelphia Office 1650 Market StreetPhiladelphia, PA 19103Tel: 215-558-2700
[email protected] / www.northpointdigital.com / @northps
Q & A