o Not a morning person?
o Is the coffee shop too expensive?
o Is there not enough time in the morning before work?
o Trouble measuring coffee beans and grinding without making a mess?
Save time. Save money. Save your morning withExpresto
Deluxe
Product Description• Innovative design to simplify the coffee-making
process
• Equipped with a hopper with the capacity to hold two pounds of coffee beans
• Automatically measures and grinds appropriate amount depending on cup selection
• Grounds are released from the grinder and dropped into the filter.
• Water from the reservoir will pour through the unit, providing the consumer with their coffee
Product Features• Full LCD display with touch
capabilities
• Settings for 2-12 cups
• Advanced time display located on the LCD screen
• Option to set an automatic cycle with the daily-brew setting on the timer to avoid the hassle of early morning coffee prep
Possible Uses• Especially convenient for in-home use.
• Unit can also be used in small commercial settings, such as small coffee shops or cafés.
• We are currently developing the Exprésto Deluxe Commercial Unit, which will be available to businesses soon.
Materials• Plastics – Thermoplastic Polyurethane
• Metals – Anodized Aluminum
• Glass – Borosilicate Glass
• Baratza Conical Burr Grinder
• Other materials include:• Wires• Switches• LCD Display
Cost and ReturnEstimated Cost:• Raw materials - $110/unit• Manufacturing - $40/unit
MSRP - $199.99 • Competitive price with top-selling coffee brewing units• Estimated $50 profit per unit sold
Interested in investing in success?• Invest in this well-designed, highly efficient home appliance of
the future of home brews
• We are offering a 15% ROI, so don’t hesitate…Invest in success with Expresto Deluxe
Marketing• Convenience
• Select setting• Go about your daily routine • Coffee prepares itself
• Eliminates hassle of using both a grinder and coffee-maker…One simple unit does it all
• Future of coffee-drinking in today’s fast-paced society
Advertising/Sales• Like stated before, we will advertise as the future of
coffee-drinking
• Target a wide array of consumers• 60% of American adults drink coffee across a wide
range of demographics• Demographically neutral ad campaign, to attempt
to appeal to all adults
• To be sold in retail stores:• Wal-Mart• Target• Sears• Kohls
For a product to save you time, and deliver a delicious cup of coffee turn to:
Expresto Deluxe