Date post: | 11-Jan-2016 |
Category: |
Documents |
Upload: | godfrey-bates |
View: | 214 times |
Download: | 1 times |
Not just a
birder’s affair!
A Village Event
How can we make the Stanford Bird Fair a village event..
• Sponsors introduction• Some facts on birding
and Avitourism• Why Stanford’s special• What’s planned for the
Bird Fair• Discussion , Ideas
A CollaborationTo Deliver A Bigger Better Bird Fair
Sponsors for 2013
And...
Some Avitourism facts…..
Avi-Tourism Potential Avi-Tourist’s...
• World wide - 3 Million “birding” trips taken each year
• In South Africa per yearo International visitors -
Up to 40,000o Local - 13,000 to
24,000• International spend
+R1.27b / year• Local spend between
R482 and R890 million (dti Avitourism Report-2010)
• Spend more than those in other niche market segments
• Have higher income levels, • Take longer trips and visit multiple
provinces more than mainstream tourism market segments.
• Spend a higher total number of days per year travelling for birding purposes.
• Are categorised as casual (33%), enthusiastic (57%) & fanatical (10%)Enthusiastic avitourists are the
core market for birding activities
Birding is one of the fastest growing nature-based tourism activities world-wide
Why is Stanford a worthy
birding area?• 250+ bird species in a 35km radius from
Stanford• Vegetation diversity
11 Vegetation Types1. FOz6 Southern Coastal Forest2. FS7 Overberg Dune Strandveld3. FF1 Agulhas Limestone Fynbos4. FFs12 Overberg Sandstone Fynbos5. FFd7 Agulhas Sand Fynbos6. AZe2 Cape Esturine Salt marshes7. AZf1 Cape Lowland Freshwater Wetland8. FFf1 Elim Ferricrete Fynbos9. AZd3 Cape Seashore Vegetation 10. FRs11 Western Ruens Shale Renosterveld11. FFb2 Western Coastal Shale band• Endemism (unique to a defined geographic area)
• 30 out of 68 endemic bird species in South Africa occur in close proximity to Stanford• Western Cape is the most important endemic bird area in
Africa
Important Birding Areas (IBA’s)A network of sites identified as critical for the long-term
viability of naturally-occurring bird populations, across a range of bird species, for
which a site-based approach is appropriate”.
There are 124 IBA’s in South Africa – 3 of which cover the Stanford Area!
Flagship Species
What is a Flagship Species? Iconic animals that provide a focus for raising
awareness and stimulating action and funding for broader conservation efforts (WWF)
Species that capture the imagination of the public and induce people to support conservation action and/or to donate funds
Popular, charismatic species that serve as symbols and rallying points to stimulate conservation awareness and action
Found in Stanford....
BLUE CRANE (Vul)BLACK HARRIER (NT)
DENHAMS BUSTARD (Vul)BANK CORMORANT (Vul)
AGULHAS LONG-BILLED LARK (NT)AFRICAN BLACK OYSTERCATCHER (NT)
Red Data SpeciesEndangered (EN)• Damara Tern• Roseate TernNear Threatened (NT)• African Black
Oystercatcher • Agulhas Long-billed Lark • Black Harrier • Cape Cormorant • Caspian Tern • Crowned Cormorant • Great White Pelican • Greater Flamingo • Knysna Woodpecker • Lanner Falcon • Peregrine Falcon • Secretarybird
Vulnerable (VUL)• African Marsh Harrier • African Penguin • Bank Cormorant • Blue Crane • Cape Gannet • Denham’s Bustard • Martial Eagle Under Threat?• Hottentot Buttonquail
Accessibility to great birding
routes
Stanford Specials to draw the enthusiasts!
Southern Double-collared SunbirdForest BuzzardJackal BuzzardCloud CisticolaFiscal FlycatcherCape GrassbirdLarge-billed LarkKaroo PriniaPied StarlingCape WeaverCape White-eye
Grey-winged FrancolinSentinel Rock-thrushCape Rock-thrushSouthern TchagraCape BulbulBlack HarrierSwee WaxbillCape Spurfowl Cape SugarbirdGround WoodpeckerSouthern Black Korhaan Orange-breasted Sunbird
Cape Clapper LarkHottentot ButtonquailAgulhas Long billed LarkCape RockjumperCape SiskinVictorin’s WarblerKnysna Woodpecker
A Best Destination
The Bigger, Better Bird Fair
Plan• New 4-5 day program• Impressive guest speakers to
educate, entertain and enthrall• Photography Competition
o 3 Categories of Serial / Professional, Open and special Blue Crane category
• Exhibition Centre• Photography Competition• Local art display• Children's art display• Birdlife SA support • Photography equipment & binocular
displays
• Photographic workshop• By Peter Chadwick• Supported by Nikon
Avi-tourists are often
accompanied by spouses
who are likely interested
in activities other than
birding.
Opportunity to cross-sell
avi-tourism with other
activities – wine tasting,
garden viewing, horse-
riding, spa days...
The Bigger, Better Bird Fair
PlanEvents & Outings• Guided fynbos bird walks• Guided seabird outing to
tern roost at Danger Point• Pelagic trip to Dyer Island• Riverboat cruises• Gala Dinner for VIP guests
Promotion &
Marketing Promotion to both local and
wider audience
Marketing to De Hoop
database of 80,000 people
Promotion through Bird Life
SA & club affiliates
Stanford Info
Stanford Bird Club website
Local radio & press
Stanford to De Hoop return flight for whale watching, guided bird
outing & lunch
Stanford Villagers –
Participation • Value add accommodation
packages• Bird Fair accommodation
“specials”• Promote birder friendly
establishments• Wine tasting specials• Lunch offers at local farms• Picnic hampers for guided outings• Venue & Catering for Gala Dinner• Riverboat cruise drinks & snacks
Stanford Villagers -
Participation
Showcase village for Country Life Article
(Peter Chadwick visiting end June)
• Mini food festival in Stanford Square -“unplugged” music, serving local food, wine, beer
• Children’s activities and entertainment
Promote the Bird Fair ... Spread the word
Our Ambition
Make 2013 Bird Fair memorable
Position Stanford as a South African “birding hotspot”
Create ongoing avitourism opportunities for our village
Live up to our “Best Village Destination” Award
Thank you!