Date post: | 22-Jan-2018 |
Category: |
Marketing |
Upload: | jaxmarcomm |
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What Is Marketing?
Way, Way Back In The Day
Pre-Historic
BC
1275
Paper Mill
The Era Of Reading & Writing
1275
Paper Mill
Printing Press
1440
The Era Of Reading & Writing
1275
Paper Mill
Printing Press
1440
1605
Newspapers
The Era Of Reading & Writing
1275
Paper Mill
Printing Press
1440
1605
Newspapers
1704
First Ad
The Era Of Reading & Writing
1275
Paper Mill
Printing Press
1440
1605
Newspapers
1910
Magazines
1704
First Ad
The Era Of Reading & Writing
1275
Paper Mill
Printing Press
1440
1605
Newspapers
1910
Magazines1742
First Ad
1704
First Ad
The Era Of Reading & Writing
1863
Regular Mail Delivery
An Industrialized Economy
1863
Regular Mail Delivery
An Industrialized Economy
Direct
1863
Regular Mail Delivery
Model T
1908
An Industrialized Economy
Direct
1863
Regular Mail Delivery
Model T
1908
Door-To-Door
Product On The move
An Industrialized Economy
Direct
1936
1863
Regular Mail Delivery
Model T
1908
1910
Standard Electricity
Door-To-Door
Product On The move
An Industrialized Economy
Direct
1863
Regular Mail Delivery
Model T
1908
1910
Standard Electricity
Door-To-Door
Product On The move
Everyone
Needs
Appliances!
An Industrialized Economy
Direct
1863
Regular Mail Delivery
Model T
1908
1910
Standard Electricity
1910
Mass ProductionDoor-To-Door
Product On The move
Everyone
Needs
Appliances!
An Industrialized Economy
Direct
1863
Regular Mail Delivery
Model T
1908
1910
Standard Electricity
1910
Mass ProductionDoor-To-Door
Product On The move
Everyone
Needs
Appliances!
Departme
nt Stores!
An Industrialized Economy
Direct
1920
First Radio Station
Golden Age Of Radio
1920
First Radio Station
First Radio Ad
1922
Golden Age Of Radio
1920
First Radio Station
First Radio Ad
1922
1930
Radio Soap Opera
Golden Age Of Radio
1920
First Radio Station
First Radio Ad
1922
1930
Radio Soap Opera
Housewives
as a target
market
Golden Age Of Radio
Avon
Kirby
1920
First Radio Station
First Radio Ad
1922
1930
Radio Soap Opera
1930
Half Of US Homes
Housewives
as a target
market
Golden Age Of Radio
1941
First TV Station
Television Arrives On The Scene
1941
First TV Station
Six US Stations
1946
Television Arrives On The Scene
1960’s
1981
First Personal Computer
The Digital Age Arrives
1981
First Personal Computer
Email For Business
1988
The Digital Age Arrives
1981
First Personal Computer
Email For Business
1988
1990
Cell Phones
The Digital Age Arrives
1981
First Personal Computer
Email For Business
1988
1990
Cell Phones
1991
The World Wide Web
The Digital Age Arrives
1993
Personal Email
The Internet Changes Everything
1993
Personal Email
Search Engines
1995
The Internet Changes Everything
1993
Personal Email
Search Engines
1995
2000
Social Media
The Internet Changes Everything
1993
Personal Email
Search Engines
1995
2000
Social Media
2007
iPhone
The Internet Changes Everything
Which Brings Us To Present Day
1 Trillion+ Pages
1,700+ TV Channels
14,700+ Radio Stations
Internet Ads Everywhere
Surrounded By Ads
What’s A Modern Marketer To Do?
How He Buys
The
Buying
Cycle
Awareness
The
Buying
Cycle
Awareness
Consideration
The
Buying
Cycle
Awareness
Intent
Consideration
The
Buying
Cycle
Purchase
Awareness
Intent
Consideration
The
Buying
Cycle
Awareness
Consideration
Intent
Purchase
So What?
Timing Is Everything
Good Timing
Good Stuff
Marketing Magic
Awareness = Background Music
Awareness = Drum Beat
Neutral
Educational
Entertaining
Not Salesy
Useful
Awareness = Drum Beat
Activities:Sponsorships
Social Media
Blogs
Videos
Community
Infographics
People Think:Conan O’Brien sold out tour with one tweet
What Really HappenedHe had already earned 939,000 Twitter followers
People Think:Conan O’Brien sold out tour with one tweet
Consideration = Birds-’Eye-View
Consideration = Birds-’Eye-View
Soft Sale
Overview
Informative
Activities:Demo Videos
Case Studies
Testimonials
Reviews
Advertising
Consideration = Birds-’Eye-View
SHOW
DON’T
TELL
SHOW
DON’T
TELL
Intent = The Tipping Point
Talk Money
Big Brag
Specific
Hard Sale
Intent = The Tipping Point
Activities:Pricing Sheets
Live Demos
Free Trials
Coupons
Promotions
Intent = The Tipping Point
Activities:Pricing Sheets
Live Demos
Free Trials
Coupons
Promotions
Intent = The Tipping Point
Advertising
Purchase = It’s Not Over
Easy
Fast
Engaging
Friendly
Purchase = It’s Not Over
Activities:Customer Service
Store Appearance
Ease of Purchase
Purchase = It’s Not Over
Three Click Rule
“I tell my employees that we're in the service business, and it's
incidental that we fly airplanes.” Herb Kelleher
So What Exactly Should YOU Do?
Awareness = Constant Conversation Starters
Awareness = Constant Conversation Starters
Happy National Punctuation Day!
5 Tips To Keep Your Home Safe From Thieves
10 Million+ Doughnuts Sold Every Year!
F. Scott Fitzgerald Born On This Day In 1896
Consideration = Unique And Calendar Based
Consideration = Unique And Calendar Based
Consideration = Unique And Calendar Based
Consideration = Unique And Calendar Based
Consideration = Unique And Calendar Based
Intent=Relevant, Compelling, Current
Purchase = Always Be Prepared
Consideration = Unique and calendar based
Intent = Constant, up-to-date, consistent
Purchase =Always be ready
https://commons.wikimedia.org/wiki/File:PSM_V42_D106_Interior_of_an_old_german_paper_mill.jpg
http://www.mosesavalon.com/current-post/printing-press/
http://raglinen.com/index_beginning.html
http://raglinen.com/2010/02/14/the-first-general-interest-magazine-in-history/
https://www.awesomestories.com/asset/view/Legendary-Runner-of-Marathon-Pheidippides
http://www.londonderrynh.net/2010/11/a-brief-history-of-the-united-states-postal-service/28619
http://www.dailymail.co.uk/sciencetech/article-2141765/Bright-sparks-General-Electric-create-LED-lightbulb-22-YEARS.html
https://media.ford.com/content/fordmedia/fna/us/en/news/2013/08/05/model-t-facts.html
http://footage.framepool.com/en/shot/411164662-edgewater-assembly-line-mass-production-fordism
http://www.oobject.com/category/all-10-wienermobiles-through-history/
http://www.mimifroufrou.com/scentedsalamander/2012/04/coty_eye_avon_fragrance_beauty.html
Imgbuddy.com
https://howsweetitwas.wordpress.com/tag/old-time-radio/
http://www.dickpurtan.com/blog/2012/10/2/todays-almanac.html
Madmen
htps://awestruckwanderer.wordpress.com/2014/02/03/glamour-and-envy-remarks-on-the-madness-of-consumerism-with-john-berger/
http://scott-norton.blogspot.com/2014/04/perfectly-timed-photos-3.html
www.cnn.com
www.internetworldstats.com
Eric Schmidt, former CEO of Google
Jeffrey Zeldman’s “Three-Click Rule”,