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Nothing About Us Nothing About Us Without Us Without Us w w w . e d f - f e w w w . e d f - f e p h . o r g h . o r g Digital TV: The User’s Perspective Mia Ahlgren
| Date post: | 21-Dec-2015 |
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Digital TV:The User’s Perspective
Mia Ahlgren
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1 Introduction to EDF
2 Legal context
3 User perspective
4 Joint message
0. Outline0. Outline
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EDF missions, values and vision Mission → Guaranty Fundamental Rights through
an active participation of persons with disabilities
Values Human rightsEqual opportunitiesNon-discriminationPositive and constructive approach
Vision → A society that integrates persons withdisabilities is a better society
1. Introduction to EDF1. Introduction to EDF
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TOP campaign 2011 Freedom of movement
Access to mainstreamgoods and services
A European Accessibility Act
1. Introduction to EDF1. Introduction to EDF
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2. Legal context2. Legal context
Audiovisual Media Services Directive• Article 3c
accessibility of audiovisual media services
Telecoms package• Article 18c in Access Directive
cooperation and interoperability• Article 31 and 33 in Citizens rights Directive
must carry includes accessibilityconsultation with interested parties
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2. Legal context2. Legal context
UN Convention on the Rights of Persons with Disabilities
• Article 9 accessibility of ICT• Article 21 freedom of expression• Article 30 equal access to TV programmes
“Universal design" - to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design (article 2)
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2. Legal context2. Legal context
US legislationOctober 2010
21st century communication and video accessibility act
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3. User perspective3. User perspective
Under represented in mediaPassive and helpless
Accessibility services are necessary for some people and the majority will benefit
Media portrayal seldom reflects reality
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3. User perspective3. User perspective
Subtitling in Europefrom 0 – 100 percentTeletext pages 888
Benefit for everybody in a noisy environment
Text alternative for speech and sound
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3. User perspective3. User perspective
Audio description Audio subtitles
Benefit for everybody who cannot read or are busy watching elsewhere
Spoken narratives of text and image
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3. User perspective3. User perspective
Sign language
Eurovision song contest via cable web + broadcast
Language interpretation (video)
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3. User perspective3. User perspective
Access services are useless if you - don´t know that they exist- don´t know how to use them- can´t afford the equipment
User requirements include- programme information, EPG- use basic functions on your own- easy to use equipment, manuals, menus, remote- on and off - other users of same equipment
Accessibility, usability and information
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4. Include all stakeholders4. Include all stakeholders
Joint message from EDF and Digital EuropeInclude all stakeholders in the value chainUse standards
Users Broadcasters Operators Manufacturers Retailers
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4.0 Include all stakeholders4.0 Include all stakeholders
Big differences in EuropeLittle or no audio description sign language
Subtitles 0 – 100 percent
Quality standards and monitoring neededRaise awareness among all stakeholders
Lets work together and share experiences
Regulators have en important role to play
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End of PresentationEnd of Presentation
Questions?
www.edf-feph.org
