NEGOTIATION

METAPHORS

NOTICE

AMBIGUITY

CRITIQUE

Source: Midnight Spidy

Series of Critiques

What is Design Critique?

Analyzing a design, and giving feedback on whether it meets its objectives.

Not a one-man show

Designer

Fellow DesignerBusiness Analyst

Manager

Engineer

Director

Analytical & Critical

For yourself and others.

Do it early !

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Provide focus and objectives

I’m looking for…Not looking for…

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Don’t take it personal.

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Avoid making it personal.

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Focus on Decision in Design

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”It’s not compelling because…”

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It’s not about what you like.

I really like this color,it reminds me of my Christmas.

I don’t like this element because it looks weird to me.

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Avoid react instantly.

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Ask questions instead ofmaking assumption.

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It’s not about emotional.

“I really don’t like this shade of blue.”

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It’s not about directional.

If I were you, I would do this.

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“Don’t Trust me, I’m not a user”Not even a designer, developer, manager, product owner.

Happy Critiquing !